presentation business plan
DESCRIPTION
TRANSCRIPT
(PRINCIPLES OF BUSINESS MANAGEMENT) MGA 1023
GROUP MEMBERS:
NO.
NAME MATRIC NUMBER
1 NASIHAH BINTI MOHD ALIAS 1130221
2 MUNIRAH BINTI MOHD RADZI 1130223
3 SITI FATIMAH BINTI YAMAN 1130224
4 NUR HIDAYAH BINTI ROFIEI 1130225
5 NUR AZIMAH BINTI MAD JAIS 1130226
6 SITI FAIRUS BINTI AGUSTI 1130228
7 MOHAMAD NAPIRI BIN HASAN 1130230
8 WAN NAWAWI BIN WAN ROSLI 1130232
9 NURHUDA BINTI MAT SOBERI 1130233
10 NOR LAILI BINTI MOHAMMAD 1130234
Company Name: Faury
Jacket Sdn Bhd
Jalan Pju 5/20D, The Strand, Kota
Damansara, 47810 Kuala Lumpur
Malaysia
Our Branch Set Foot At Sogo, Kuala
Lumpur
TEL: 03-
2082798/03-2082789
FAX: 03- 20827998 FACEBOOK:Fauryjacket
4 TYPES OF OUR JACKET HERBS
Sport Jacket
Unisex Varsity Jacket
Sleeve Jacket
Utility Jacket
CHIEF EXECUTIVE
MOHAMAD NAPIRI BIN HASAN
MARKETING MANAGER
MUNIRAH BT MOHD RADZI
SITI FATIMAH BT YAMAN
FINANCIAL MANAGER
NUR AZIMAH BT MD JAIS
NUR HUDA BT MAT SOBERI
HUMAN RESOURCE MANAGER
NOR LAILI BT MOHAMMAD
NASIHAH BT MOHD ALIAS
OPERATION MANAGER
SITI FAIRUS BT AGUSTINUR HIDAYAH BT
ROFIEI
DEPUTY CHIEF / RISK MANAGER / EXECUTIVE
OFFICER
WAN NAWAWI BIN WAN ROSLI
Company name’s FAURY SDN.BHD that produce jacket herbs.
Main company located at Kuala Lumpur while our boutique at SOGO.
Faury’s specialize in designing of cloth which can give benefit to our consumer based on our concept that is jacket herbs.
Our total start-up cost RM 350,000
EXECUTIVE SUMMARY
Industry that we are focusing is the apparel industry specifically the jacket.
Jacket has been a must-wear attire in many reasons such as for protecting us from the undesirable weather or to be stylish and dazzle.
Instead of that, our company has created the jackets will a value-added in them in which they are very unique, special and rare as our jackets promotes health as well, as they contain 4 types of herbs and 3 types of flower fragrances.
INDUSTRY ,TARGET CUSTOMER AND
COMPETITOR ANALYSIS
Our target
customer
The teenag
ers
Businessmen/
Businesswomen
Jackets’
Lovers!!
Our Top CompetitorsBurberry
Offering the modern energy and style jackets. Long lasting
and variety of designs and patterns
Patagonia
Offering the widest selection of outdoor gear and clothing
for men, women, and kids, for Protection from cold and
warmth also for comfort and protection.
Universal Traveller
One-stop travel store for all the travel needs. They have a
lot of stock for thick jacket for winter. Suitable places to go
for purchasing jackets if we want to go to the European
country especially in winter.
STRENGTHS WEAKNESS
The fabrics are highly
quality and long lasting.
Their prices for one jacket
is more expensive compare
to us.
They have many outlet
and store around
Malaysia.
They do not have trendy
and colourful design liked
us.
They have big capital to
create new designs and
product.
They do not accept any
designs that the customer
requires unlike us, we
accept it.
Well- known brand in
Malaysia
COMPANY DESCRIPTION
VISION: “ High quality jackets and customers satisfaction are our priority”
MISSION:1. Provide stylish
and healthy jackets.
2. Offers reasonable price to our customers.
FINANCIALS GOALS:To survive and sustain in this apparel industry,
our company targets on obtaining profits around 80% in a year.
Working hard on getting the return of our capital which cost RM 350 000.
NON- FINANCIAL GOALS: In three years ahead, we would struggle to enter the
worldwide markets. Upgrading our designs and herbs as well as flowers
fragrances that our company provided. Change the trends of people who just wearing the
normal jackets to our healthy and aromatic jackets.
PARTNERSHIPLEGAL
FORM
Partnership as an association of ten persons who
function as owners of a business in aiming multiple
profits.
Involves a complete sharing in both the management
and the liability of the business.
Each of us invest RM 10,000 to build up this Faury
Jackets Sdn. Bhd.
OUR
PRIMARY
PRODUCT
JACKETS WITH HERBS AND
FLOWER FRAGRANCES
There are four types of herbs which are Fennel, Fenu Greek, Thyme and cinnamon while the
three flowers fragrances are lily, plumeria and lavender.
SWOT Analysis
Types of our jacket 1:Sport Jacket 2:Unisex Varsity Jacket 3:Sleeve Jacket 4:Utility Jacket Each jacket we put variety of fragrance and herbs.The fragrance that we used in our jacket :Lavender,Lily and Plumeria.For the herbs we used :Thyme,Cinnamon,Fenu Greek and Fennel
PRODUCT AND SERVICE DESCRIPTION
ADVANTAGES OF OUR CHOOSEN HERBS
ADVANTAGES OF OUR CHOOSEN FRANGRANCES
-Help flush outharmful toxins.-Can reduce bad breath and body odor-Relaxes repiratory muscle-Helps lower blood pressure
-Keep calm and release stress.-Long lasting.-Able to raise-up our enthusiasm.
FRONT AND BACK OF our JACKET FOR MALEBEFORE PUT HERBS AND FRAGRANCE
FRONT BACKBACK
AFTER WE PUT HERBS AND FRAGRANCE
FRONT
BACK
FEMALE JACKET BEFORE PUT HERBS AND
FRAGRANCE
FRONT
BACK
AFTER PUT HERBS AND FRAGRANCE
FRONT
BACK
FEATURES OF OUR JACKETS
THE MATERIAL ARE VERY GOOD AND HAVE HIGH QUALITY.
CONSISTS OF VARITIES OF COLORS AND DESIGNS
PROMOTES HEALTH AND STYLISH SUITABLE TO WEAR AT ANY
OCCASIONS. THE PRICES ARE VERY AFFORDABLE
“FLOW OF ORDERS”
BUYING DIRECTLY:
BUYING BY POSTAGE:
Our Growth Strategy
* Open another boutique.
* Find new idea for the design.
* Find more good quality materials
* Introduce our collection to the
entire world.
MARKETING STRATEGY
PRICE
PROMOTION
PRODUCTS
LOCATION
PRICING STRATEGY
PENETRATION PRICING PSYLOGICAL PRICING
- Our jacket is new product in market.- This specialtyis it has herbs with aroma therapy that suitable for our health.- The price RM150 – RM200, compare to other regular jacket in market that cost RM250 and above.
- We prove a detergent to wash the jacket without damage the fabric
- The detergent only provide from our company.
- We set the price of the detergent is RM49.99 without the jacket.
PRICE DISCOUNTING
For jacket only, the price is RM150.00, and the detergent is RM49.99
We provide the package to our customer that buy our jacket with detergent just RM180.00
We give discount to our customer to attract them.
DISTRIBUTION STRATEGY
Our premise at Sogo shopping mall at Kuala Lumpur.
SOGO KL DEPARTMENT STORE SDN. BHD., 190 JALAN TUNKU
ABDUL RAHMAN, 50100 KUALA LUMPUR, WILAYAH
PERSEKUTUAN, KUALA LUMPUR
Sogo is one of the favorite shopping mall among Malaysian and tourist.
location is very strategic places for all people.
apartment, flat, and many houses also situated around this area.
- we choose a rainbow colour as the team colour of our premise that makes it look very attractive to people
The map of sogo
ADVERTISING AND PROMOTION
- NEWSPAPER: we promote our goodness product, and
also tell about our premise location make people easier to find out about our
product provide our premise number to make
people easy to contact us for order put our testimony comment to tell about
the advantages of our product
BANNER RADIO
make a banner to promote and advertise our product
provide the image of the jacket, the contains, price, places and also phone number at the banner to all people.
some radio broadcasting such as SABAH FM and HOT FM every Saturday and Sunday.
tell about our product and also give the number of our premise and listen to our testimony in radio.
SOCIAL NETWORKING
We promote our product using facebook http://www.facebook/fauryjacket. our official website www.fauryjacket.com. search at this website to know detail and can see the example of our jacket.
Budget of our advertisement
LOCATION AND LAYOUT
1. Demographic Our target market is university students
and middle- class people from the range age of 20-55 years old that always go to mall.
Middle class people who are fully working are a big part of our
majority of the population around Sogo area are middle-class income
2. Behavioural Segmentation most common population in Sogo are
students, business people and tourist STUDENTS
* buy our product because they like to spend their money on buying clothes. * easy to get influenced BUSINESS PEOPLE
* always travelled * buy our jacket as their major necessity while travelling abroad * do not bother about the price because they prefer quality rather than price.
FINANCIALITEMS AMOUNT (RM)
Licence Fee 20,000
Purchase Deposit 30,000
Advertising Fee 40,000
Consulting Fee 1,312
Renovation 20,000
Equipment 100,000
Signage, Menu Board, Bunting, Flyer, Sticker, etc.
6000
Rental Deposit 10,000
Total start-up cost 227312