MULTI-PLATFORM CAMPAIGNS

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CONTACTJeff Fekete

916 576 2135Email now

Multi-Platform MarketingReaching More PeopleAcross More Devices

CLEAR CHANNEL MEDIA + ENTERTAINMENT

INNOVATION MARKETING

Broadcast Advertising Mobile Advertising

Online Marketing SolutionsSocial Media Campaigns

Street/Buzz Marketing

MULTI-PLATFORM AT A GLANCEMore Devices. More Locations. Reach More Consumers.

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FEATURES Single Platform Multi-Platform

Broadcast x x

iHeart.com x

Mobile Ads x

Clear Channel Websites x

Data Base Building x

Social Media x

Microsite Sponsor x

Street Team Sponsor x

Web Video x

Email Marketing x

MULTI-PLATFORM CAPABILITIES

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Online Advertising

Mobile Advertising

Microsite and Portals

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Web Channels & Videos

Broadcast

MULTI-PLATFORM CAPABILITIES

The Audience Composition with V101• V101 is a mass market main stream radio station

with an extremely loyal audience due to the exclusive format of Rhythmic Adult Contemporary and R&B.

• V101 has become a universal format that appeals to the main stream Sacramento market.

Promotions• Summer Concert Series at Thunder Valley Casino Resort with one 8,000 in attendance• February Love Jam at Thunder Valley Casino Resort with over 9,000 in attendance.• V101 has more concerts for it’s listeners than any other Sacramento radio station and hold the

majority of the concerts in the Placer County area.

V101: The Station• V101 music is true to it’s Adult Contemporary and R&B format. When listeners dial into V101, they

know what they will hear… great music that brings back memories.• Listeners matching the composition of the Sacramento market.• The music is Old School and R&B, with today’s Hip Hop and R&B artists.• V101 listeners are an active life-style oriented audience. • V101 is the radio buzz: “The Beat of Sacramento!”

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The Beat of SACRAMENTO

60% of KHYL listeners have attended college, attained a college

degree or more!

Married 44.3%

Employed Full-Timeor Part-Time 59.8%

Own Residence 49.5%

$250k+ Home Value 21.1%

Any Investments 35.8%

Use Any Credit Card (3mo) 75.8%

White Collar Occupations 36.9%

AUDIENCE PROFILE

INNOVATION MARKETINGSource: Arbitron May-Jun-Jul ‘13, Scarborough R2 2012.

KSTE NEEDS TO TALK…

We’re talking to an educated, affluent, savvy audience that comes to Talk 650 to be informed and entertained, not shocked.

We’re talking to an audience that is younger and more female than audiences found in many traditional news media.

We’re talking about an all star lineup that is entertaining, witty, thoughtful, irreverent, and fun… sometimes all at once!

We’re talking about Sacramento, California, Washington, D.C., Hollywood, Middle America, and far corners of the world.

We’re talking about culture, politics, money, relationships, celebrities, absurdities, and calamities.

We’re talking… and people you want to reach are listening.

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83% of KSTE listeners have attended college, attained a college

degree or more!

Married 73.2%

Employed Full-Timeor Part-Time 76.2%

Own Residence 82.4%

$250k+ Home Value 49.3%

Any Investments 68.9%

Use Any Credit Card (3mo) 95.0%

White Collar Occupations 50.2%

Source: Arbitron, Scarborough R2 2012: May-Jun-Jul ‘13.

AUDIENCE PROFILE

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If you grew up in the 70s and 80s (back when your radio had a DIAL), Sacramento’s Classic 93.1 is the soundtrack of your life… the good times, the carefree days, and the big hair! Our target audience is Adults 35-64.

Our listeners are…*Educated * Mature * Vibrant * Family-Oriented

*Employed *Taking Care of Elderly Parents * Savvy Consumers

Remember these?

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CLASSIC 93.1 AUDIENCE

…and they look like this: