presentation linkedin social media cafe english version
Post on 18-Oct-2014
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On the 4th of March LinkedIn was the subject of the Wageningen UR social media cafe. Items discussed were: - What is LinkedIn? - What are the different LinkedIn pages? - How do you fill in a LinkedIn profile in the right way?TRANSCRIPT
Tips for creating a good LinkedIn profile
Gemma Kregting en Paulien Poelarends
4 March 2014
LinkedIn●What is LinkedIn●Different LinkedIn accounts●Why use LinkedIn
LinkedIn profile
Become more visible
What is LinkedIn?
LinkedIn is a free virtual social network aimed at professionals
260 million LinkedIn profiles of people from more than 200 countries
Netherlands now has over 4 million profiles
National Social Media Research 2014 - Newcom
Different LinkedIn accounts
Company Page
University Page
Group
Personal profile
Company Page
Business page of an organisation. Shows the business network consisting of
employees, customers and partners.
University Page
Education page of a university. Connects alumni with each other and with
current and future students. Shows where alumni end up based on their
LinkedIn profile.
Group
Group based on a shared interest. Both open and closed groups. Can be
connected to an organization, but not necessarily.
Personal profileIndividual profiles of individuals. Their online resume. These online profiles are linked to other personal profiles, Company Pages, University Pages or groups.
Why use LinkedIn
Online presentation of who you are, what your skills are and who is in your
network.
Through your LinkedIn network, you can stay informed about the current
activities of others (individuals, companies, projects).
Through the network of your contacts, you can get in touch with others.
Having a LinkedIn profile has become essential for job seekers. In order to
stand out among the many other possible candidates filling out your profile as
complete and relevant as possible is very important.
Why use LinkedIn
You are the business card for your organisation.
Job description, how is the corporate culture, who are the colleagues?
Individual profiles can become an extension of your organization.
LinkedIn profile
Online cv
Headline
Summary
Experience
Education
Skills & endorsements
Extra’s
Before you start
What is your target group?
How do you want to present yourself?
●Expertise
●Projects
●Experience
What keywords belong to your expertise?
Headline
Summary
Pitch!
For who?
Max 3 paragraphs: start with a catchy sentence
A landscape ecologist by education and by heart, I am currently working on insect-pollination research and related subjects..... (Bram Cornelissen)
Present yourself (first-person)
Finish with an invitation
Add extra material
Experience & education
What kind of scientist?
Link to your organisation
Keywords
Extra material
Projects, publications & patents
Projects, publications & patents
Projects, publications & patents
Make a selection
Select topics that increase your expertise
Add web-address
Add colleagues and partners
Skills, endorsements & recommendations
Skills, endorsement & recommendations
Edit your profile
Go to: www.linkedin.com
Log in
Profile edit profile
Increase your visibility
1.Expand your network search actively for acquaintances
2.Share messages on:
1. Home
2. Groups
Increase your visibility
1.Expand your network search actively for acquaintances
2.Share messages
3.React on messages of others ● Home● Groups ● Companies
4.Start a group
5.Mention the link of your online profile on:
1. Websites
2. Businesscard
3. PPt presentations
Questions?