presentation in the netherlands tech & libraries designing the future
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Plenary presentation, “Tech & Libraries Designing the Future Together.” Middelburg, The Netherlands. www.siob.nl/b2d/ - Joe Murphy Librarian, joe murphy library futureTRANSCRIPT
Tech & LibrariesDesigning the Future Together
Joe Murphy @libraryfuture Middelburg, The Netherlands
Twitter @libraryfuture
Figuring out what we are looking at
Twitter @libraryfuture
Extrovert Gorillas Live longer
Outgoing librarians extend the life of their libraries.Take risks, draw connections, be entrepreneurs.
Pic - Nationaal Archief http://www.flickr.com/photos/nationaalarchief/3235960645/ flickr Creative Commons
A study of Apes found that the most extroverted outlasted their quieter peers by 10 years.
http://www.dailymail.co.uk/sciencetech/article-2243274/How-extrovert-help-live-longer--gorilla-
world.html#ixzz2ECTKTAOs
Twitter @libraryfuture
Tea for energized patience.Water to refresh
Twitter @libraryfuture
The way is rarely pointed out for us
Twitter @libraryfuture
Taking a page from Instagram
Facebook and Twitter add photo filters
http://blog.twitter.com/2012/12/twitter-photos-put-filter-on-it.html
Twitter @libraryfuture
Facebook adds auto Photo Synch
To compete w/ Google+, Apple iCloud, and Dropbox. Maybe to mine your photo data.To lengthen your engagement with to social platform.
Twitter @libraryfuture
Flipboard book catalog
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Social commerce - eBook sold with Twitter
http://www.digitaltrends.com/social-media/chirpify/
http://www.marketplace.org/topics/tech/stopping-poaching-uavs-and-shopping-twitterhttp://www.david-wolman.com/2012/12/could-twitter-be-bookstore.html
Twitter @libraryfuture
Perhaps a more fitting labeling would be
Pre and post cord-cutting/
Post pulled he plug and never plugged in
mobile native vs. immigrant ?
Twitter @libraryfuture
Twitter @libraryfuture
It didn’t seem that long ago …
Three years = no longer a trend
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Our reflection in the gaze of technology
Twitter @libraryfutureExpecting the mess. Things do not go as planned.
Twitter @libraryfuture
Celebrate play and
risk taking
Twitter @libraryfuture
SMS Turns 20
“In Q3 2012, for the first time, there was a decline in both the total number of messages..” http://www.chetansharma.com/usmarketupdateq32012.htm
Changes in messaging coming with the dominance of smartphones which means apps and data. More by data. More to the conversation: pictures, groups, location.
300 billion iMessages sent this year
Twitter @libraryfuture
Being willing to take that step
Twitter @libraryfuture
Content recognition trend harnessed to drive content engagement.
http://news.rhapsody.com/2012/12/05/rhapsody-launches-music-apps-strategy-with-rhapsody-songmatch-for-android
Also in context of competing with Spotify
https://play.google.com/store/apps/details?id=com.rhapsody.songmatch&feature=nav_result#?
t=W251bGwsMSwxLDMsImNvbS5yaGFwc29keS5zb25nbWF0Y2giXQ..
Music content subscription service Rhapsody launches Shazam competitor to draw consumers in.
Also serves as content initiator – new means of accessing content.
Unlock smartphones with a palm reading
http://www.engadget.com/2012/10/01/kddi-smartphone-palm-authentication-app-ceatec-2012/
implication: transitioning points of securing and providing access.
In tandem with proximity for access and facial recognition
Twitter @libraryfuture
Shazam as predictive market data [big data]
Twitter @libraryfuture
More 2nd screen engagement: or an end to the dominance of engaging content on one device/in one medium.
Stems from having the smartphone in grasp at all times. To extend, not only deepen the content experience.
Twitter @libraryfuture
More content recognition to drive content
Yahoo acquires IntoNow and OnTheAir to focus on mobile
OnTheAir (mobile video chat start up) – mobile strategy
http://www.ontheair.com/
Twitter @libraryfuturehttp://venturebeat.com/2012/12/05/blockbuster-mobile/
http://www.bloomberg.com/news/2012-12-05/blockbuster-is-said-to-beging-selling-phones.html
Pivoting
(Techcrunch) http://techcrunch.com/2012/12/05/as-part-of-its-sad-fight-for-relevance-blockbuster-may-start-selling-mobile-phones-in-its-stores/
Is this how people view libraries’ pivots to survive?
Mobile device as content
(like dvds smart phones also
deliver media).
Twitter @libraryfuture
Speaking of pivots …
From the preview video https://new.myspace.com/play
New MySpace – now about (music) content integration
Pinterestesque and similar to Path
Twitter @libraryfuture
Spotify: 20M users, 5 million paying subscribers (1M in US)Has “grown by a million users in the last three months” (http://mashable.com/2012/12/06/spotify-1-million-us/)
Spotify Updates:New discovery features to bring more than known item search.“Music Graph” follow feature with more focus on peer & expert curation.
Discovery efforts aim to close a similar gap that libraries face: facilitating easy connections between consumers and content.
Updates starting on PC before mobile apps
www.guardian.co.uk/technology/2012/dec/06/spotify-daniel-ek-interview http://t.co/BuQIqCEu
Spotify content not time sensitive.
Twitter @libraryfuture
It can take a long time to admit we were on the wrong side of history.
Or for the market to catch up to consumer standards – library analogy and ebooks
Twitter @libraryfuture
Pandora Competition:
http://gigaom.com/2012/12/06/pandora-founder-says-spotify-not-fundamentally-competitive-with-radio-listening/
Content models: On demand vs. predictive provision
QR Codes are not dead, and neither are they the culmination of an evolving tech trend area.
Trend of using real world proximity for online access
Other techs in this arena;•NFC•Augmented Reality•location based services like Foursquare•Amalgamations using ambient location
There is digital value in the story attached to real world objects
More infohttp://bit.ly/qrcodesdebate
Some ongoing growth areas for QR Codes:- Apple’s Passbook embraces them alongside other bar codes- The Belly loyalty reward service uses QR Codes on cards and in the app.-QR Codes are being used widely for mobile payments with Bank of America, LevelUp, and more.-- personalized codes is a powerful area (loyalty cards, rewards apps, boarding passes
Twitter @libraryfuture
A return of Bluetooth to a new (evolving) tech
area – mobile for physical engagement.
http://www.indiegogo.com/sticknfind
Digital mobile solutions to real world engagement. Location trend (mini trend of location peer to peer like Apple Find Friends, peer to object, or peer to action).Trend of smartphone to augmented object instead of between phones: NFC stickers, nfc terminals.
http://www.digitaltrends.com/cool-tech/stick-n-find-stickers-will-find-anything/
Twitter @libraryfuturehttp://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx
Facebook 1 Billion: the real importance for libraries
Twitter @libraryfutureSeeing through the fog
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More important than 1 Billion Facebook Users – - Are the connections
Infographic Source: Facebook Newsroom
140 Billion Friend Connections http://mashable.com/2012/10/05/the-most-important-facebook-number-140-billion/
Twitter @libraryfuture
Facebook Connected Users to 160 Million Visitors to Mobile Apps in March
Representing over 1 billion visits to apps
7/10 of the most profitable iOS apps and 6 of the top ten grossing Android apps are integrated with Facebook https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/
Connections between users and resources
“Google+ is the fastest-growing network thingy ever.”- Google Senior Vice President Vic Gundotra.
135 Million Active Users
• 500+ million Google+ users total.
• The key is that Google+ is integrated throughout the
Google experience
http://googleblog.blogspot.nl/2012/12/google-communities-and-photos.html
Twitter @libraryfuture
The mobile shift enters a new pressure
zone
By now we can all agree: it is a mobile worldTwitter user @ldeblieux retweet by @MarketplaceTech
• http://techcrunch.com/2012/10/16/mobile-milestone-the-number-of-smartphones-in-use-passed-1-billion-in-q3-says-strategy-analytics/
Number Of Smartphones In Use Passes 1 Billion
"It’s taken 16 years to pass 1 billion, but the analysts believe it will only take three years for the next billion smartphone users to come on board."
Twitter @libraryfuture
A few hints of Apple’s future:
Apple’s famous designer now also runs
human interface and some software design).
http://www.businessweek.com/printer/articles/85170-tim-cooks-freshman-year-the-apple-ceo-speaks
http://www.huffingtonpost.com/2012/12/06/apple-ceo-tim-cook-interview_n_2249687.html?ncid=edlinkusaolp00000003
Twitter @libraryfuture
May scare those used to traditional PCs while appearing intuitive to mobile natives
Designed for cross platform with emphasis on tablets
"Radical changes, possibly the biggest to ever hit Windows PCs, are going to dramatically alter the status quo of computing“ http://www.usatoday.com/story/tech/columnist/baig/2012/10/16/baig-window-8-consumer-guide/1635241/ Edward Baig, USA TODAY
An example of computers closing the gab in our expectations born of mobile usage and causing work slow downs (touching screens and double tapping space bar)
Twitter @libraryfuture
On-site tech to enhance on-site
experience.
(Similar to surface tech etc)
… is its influence on web design. - Trend: image centered resource display -
Perhaps the real impact of Pinterest…
Even LinkedIn feels the heat of Pinterest/Instagram
• http://allthingsd.com/20121016/linkedins-profile-refresh-is-all-about-the-visuals-just-like-other-social-giants/?mod=ATD_iphone
"LinkedIn’s Profile Refresh Is All About the Visuals — Just Like Other Social Giants"
https://tablet.www.linkedin.com/splash?redirect_url=http%3A%2F%2Fwww.linkedin.com%2Fnhome%2F
Twitter @libraryfuture
Reuter’s “The Wider Image”
Twitter @libraryfuture
Pinterest adds secret boards - curating web content to limited audiences
Twitter @libraryfuture
Images drive motivation
http://faceretirement.merrilledge.com/
Twitter @libraryfuture
Instagram comes to the web after years of mobile first/only
Instagram was famously mobile first and was in fact iOS only up until very recently.
Reduction of the “moment”
A hook to draw back to the app
For libraries: •Share Instagram pics and account with broader audience.
•Connect with users though their web profiles. •Like and comment on others’ pics (non mobile staff).
•Add Instagram web profile URL to your links and social profiles/presences.
•Link to individual pictures on sites and Facebook/Twitter/Pinterest etc
Expands Instagram content to less mobile user group - Now people do not need an Instagram account in order to view public profiles and pictures.
Twitter @libraryfuture
A life diary, personal metrics, thorough integration into our lives
Twitter @libraryfuture
Instagram gets cozier with Foursquare
Twitter @libraryfuture
Splitting our view
Seeing things as
librarians, and as users
Twitter @libraryfuture
Foursquare takes on Yelp
Location / social / feedback / local discovery
Peer ratings for discovery
Twitter @libraryfuture
Add library events to Foursquare
Add by ourselves is the big change here
http://blog.foursquare.com/2012/12/06/manage-a-business-now-you-can-add-events-like-trivia-nights-wine-tastings-and-book-signings-to-foursquare/
People will see 4sq events “When they look at their check-in history. Help them record their experiences and remember what a great time they had at your event.” Recognizing its value as a personal location diary within the trend of personal behavior metrics.
Twitter @libraryfuture
Foursquare now (still) about discovery
Curated by newly of interest: aka “what’s new,” current awareness of neighborhood, and subscribing to local data.
Learns from your behavior and your network. Feeds you suggestions in expediting the check in as well as suggesting your visits
Content developments
Twitter @libraryfuture
iBooks 3
•Continuous scrolling (evolution in pages) (“changes the game for book-reading, completely”) •Will disrupt mobile reading •Update versions / editions
http://gigaom.com/apple/review-ibooks-3s-new-scrolling-view-collections-sharing/
Twitter @libraryfuture
http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000863021
Content drives gadget traffic - drives content consumption.
Subscription model ala all you can eat per child. Keeps viewers in Amazon ecosystem.
Curation
Mobile News – always shifting
Twitter @libraryfuture
“YouTube shows rolls out across the sky, aboard Virgin
America flights”
http://venturebeat.com/2012/12/06/youtube-virgin-america/
http://youtube-global.blogspot.com/2012/12/youtube-shows-rolls-out-across-sky.html
(almost) recognition of content trends of -self production-self selection of what we consume-micro content-validation of community as content producers-spread of Google ecosystem
Not quite BYOD since using aircraft screens. Not quite full power of self selection since only curated channels. Selected content channels were created for the YouTube platform.
http://www.youtube.com/watch?v=pT79x4qM4FE
Twitter @libraryfuture
More YouTube news: design changes to focus on channels and subscriptions. More content subscription and curation via channels news
http://youtube-global.blogspot.com/2012/12/a-new-look-to-help-you-to-subscribe-and.html
Or as Claire Cain Miller of the NYTimes Bits Blog puts it- “YouTube Tries to Become More Like TV”
Content plus challenge plus social
• http://blog.lift.do/post/33930660207/four-hour-body-challenge
Trend of self-tracking/personal experience metrics
Twitter @libraryfuture
Mobile payments - Square adds gift card
https://squareup.com/wallet#gift-cards
Twitter @libraryfutureStay fresh with a bite
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You deserve a reward
For being change agents
Joe MurphyTech Trend Spotter
& Librarian
Twitter: @libraryfuture
www.linkedin.com/in/libraryfuture
joemurphylibraryfuture.com