a national strategy for public libraries in the netherlands
DESCRIPTION
A National Strategy for Public Libraries in the Netherlands. Maria Heijne - Director Netherlands Institute for Public Libraries (SIOB). Administrative context. Municipality Funding 168 local library organizations (900 libraries) Province - PowerPoint PPT PresentationTRANSCRIPT
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A National Strategy for Public Libraries in the Netherlands
Maria Heijne - DirectorNetherlands Institute for Public Libraries (SIOB)
NAPLE, Milan 2013
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• MunicipalityFunding 168 local library organizations (900 libraries)
• ProvinceSupport of local libraries through 10 provincial organizations (e.g. IT and ILL)
• National government• Focus: ‘the library system’ at a national scale • Funding• Innovation digital infrastructure • National digital library
Administrative context
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Mandated by Ministry of Education, Culture and Science• Strategy for the national public library infrastructure
at large• Development of the digital infrastructure
• National digital library, financed at a national level • As of 01.01.2015 integrated in the National Library
• Alliances with strategic network partners in NL• Programs for:
• People with reading disabilities, • Reading promotion, ‘library in the school’, life long learning
Netherlands Institute for Public Libraries
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Executed by Bibliotheek.nl• National Library Catalogue (NBC+):
• All NL metadata (30 M)• Access to digital content, like e-Books, e-music, national heritage,
recommendations, (p)reviews, et cetera
• Website-services: content management, widget store • Website as a service (WaaS): same web presentation all over NL• Local Libraries: web management only.
• Data Warehouse (DWH): aggregated management information• Benchmarking, • Reports • CRM/marketing at a central level
Development National Digital Infrastructure
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New library act for the framework of public libraries
New role for the National Library (KB) as of 2015• National Library responsible for national digital
infrastructure • Strategy/policy and operational responsibility
• Purchase of digital media/content and handling of licenses at a national level for public libraries
A National Digital Library
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• Cross channel model• Integrated Library
Physical library <> digital library
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Cross channel
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Cross channel model – General ideas• Content must contain high quality metadata and
be independent from any channel requirements to • be picked up at the right moment• sent through the right channel to the right customer
• This requires: • centralized knowledge of customers• focus on behaviour of customers switching from channel
to channel • Will the customer have a similar experience when switching
from the website to the physical environment?
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• Channels that are offered to the customer are intertwined (integrated) and the image of the supplier radiates through each channel in the same way.
• Channels can disappear and in such a case the power of the system lays in automatic reinforcement of other channels.
• The whole system of channels should continue to seamlessly connect the (potential) choices of a customer.
Cross channel means integration
10Titel van de presentatie
Translated to the library environment…
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Next steps
CRM applications and analyses is
designed in such a way that all customer
behaviour can be connected to every
channel
• Describe a uniform customer approach per channel
• Create links between channels
Strategic shift only by the people who drive it: Give them responsibility for the approach and the message for each channel.