A Royal Occasion with Remy Martin Sponsorship Presentation Aid Event Organizer: Powered by Excellence

Organizer Contact: Kenrick Gibson

Organizer Phone: 516.424.7280

Promotional Website: www.strikingly.com/aroyaloccasion

Event Website: www.aroyaloccasion.splashthat.com

PBE .

Event Description

Powered by Excellence, a Brooklyn-based media and entertainment group invites the Remy Cointreu Group to

partner in a, “Royal Occasion” at Stage 48 ballroom in the Midtown District of Manhattan on April 27th, 2014.

The proposed partnership includes a sponsorship by the Remy Martin brand in the form of financial capital in

exchange for a 2 month long advertising campaign consisting of brand exposure and consumer sentiment.

A Royal Occasion

The theme, “A Royal Occasion,” provokes nostalgia by emphasizing the good times as a symbolism of a

carefree and contented existence; conveyed through imagery and words. Using a series of 30-40 second

commercial segments, an original poem- narrated with proper vocal inflection- empowers the listener to reflect

on the good times as an ever-present moment. The first release contains visual footage of the event host

performing; the second release captures individuals on a night out and the final release intends to inspire the

viewer to seek the silver lining in life by depicting moments of joy alongside otherwise desperate situations.

Content Distribution

The event will be hosted by Brooklyn Emcee, Fabolous, who will assist in the branding and promotional efforts by

releasing the video segments via his social media platforms; an entity that reaches over 5 million followers.

Radio promotion through NYCs Hot 97.1 radio station will advance ticket sales and several other media and

blog outlets will cover the event, distribute promotional material and create interactive platforms for consumer

feedback. Powered by Excellence will also be employing an on-the-ground promotional team to conduct

grassroots marketing via word of mouth campaigns, text and email blasts and of course, social media posts.

Budget Breakdown

In order to adequate produce the event and run an effective ad campaign geared at increasing quarterly

ROI, Powered by Excellence is asking for the following financial assistance:

Item Description Cost Execution Team

Talent Buying

Costs associated with the purchase of a work-for-

hire contract for rap artist, ‘Fabolous’ $15,000

Powered by

Excellence

Production

Costs

Costs associated with rental equipment (for

commercials and event), pre and post production,

models and actors used in video clips, licensing and

copyright fees (when necessary) $5,000 MK Creative

Marketing

Costs associated with marketing materials (print and

online), content distribution (radio and media

advertising) and general promotion $5,000

Illuminex Designs,

Powered by

Excellence