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Discover. Deliver. Convert

Transparency ExclusivityDeliverability

Adenvy – The New Media Agency

Why Adenvy? Fully managed service eCPM / eCPC RTB pricing model Full Multi Screen coverage - desktop/mobile/tablet devices Deliver to Target Audience - inBrowser & InApp Target by Device Brand Safe & Transparent environment 450 Premium publishers across 30 different categories 13 billion monthly UK imps / 5 billion UU - inBrowser 5 billion UK ABT monthly imps / 1.5 billion UU - inBrowser 180 billion monthly imps WW / 40 billion UU - inBrowser 90 million monthly UK imps / 32.5 million UU – inApp 600+ million monthly UU Worldwide 1000s of Apps covering 30+ categories 100+ Internet TV Channels with CTA – Sell Directly to your TV Audience UK Email Marketing & Lead Generation – Exclusive Databases, Qualified Lists Reach highly targeted audiences at scale Exclusive TV, App & Email content


Premium Publishers • Transparent access to the nation’s premium News, Business & Financial, Sport, Entertainment, Travel & Property content

• Transparent access to 295 of the top 500 Comscore sites, delivering 2 billion UK monthly impressions, 250 million ATF

• Walled garden opportunities


Branding & Direct Response - inBrowser

Mobile & Tablet Applications - InApp

• Data Transparency – Reach highly targeted audiences with the right message, in the right context on the device they use most

• Measurement – Leading solutions designed to demonstrate the effectiveness and impact of mobile campaigns on the metrics that matter most

• Programmatic – Unrivalled RTB solutions with bespoke eCPC/eCPM pricing model delivering premium mobile audiences in at scale and at the best possible price

• 50,000+ Apps – Deliver across a wide range of Apps covering over 25 categories including Gaming, Entertainment, News, Sport, Lifestyle, Music & Audio & Social

• Cross-Screen Targeting – Reach over 52 million consumers through cross-screen targeting leading to more scalable, actionable and cohesive messaging campaigns

• Location Targeting – To maximise the effectiveness of messaging, constant analysing of millions of data points allows delivery of relevant messaging to consumers based on there specific location

• Targeting by Demo, Device, Content, on/offline purchasing behaviours plus more – Ability to target by Age, gender, education, sites visited, ads clicked, purchased items, car make & model plus many more

• Breakthrough Creative Solutions – Engage with consumers like no other media can. By leveraging native functionalities of mobile devices, one-on-one interactions achieved in mobile are more immersive, engaging, relevant & fun


Target multiple 2nd screen devices across IOS, Android, Windows & Blackberry OS

Prospecting

Brand Awareness / Optimised ReachBrand awareness is the broadest form of targeting we use – it is a way of driving mass

reach, so your adverts are seen by as many ‘eyes’ as possible. At Adenvy we use targeted demographics coupled with algorithmic technology to constantly find the most

valuable impressions for a campaign and dynamically serve ads next to them

Environment & ContextAt Adenvy we utilise the best performing brand environments &

contextual channels coupled with brand specific keyword targeting in order to maximise campaign efficiency

Segmented Audiences Segmented Audience targeting allows delivery to users categorised into cluster pools based on specific browser behaviour. This allows campaign

optimisation with improved prediction on user purchase intent

“lookalike” TargetingBased on pre & post conversion data, we target the users that statistically bear the greatest similarity to your customer base

Smart RemarketingBased on customer product feed data,

dynamically remarket to your audience with their TRUE product interest

Conception to Conversion - inBrowser

Conversion

Campaign Conception


Contextual Environment


Positive Keywords Targeted

Positive & Negative Keyword Targeting - inBrowser

Negative Keywords Excluded

Keyword / Phrase excluded

ad not served

Segmented AudienceFirst party vs Third party data


First Party Data

• Specifically gathered through direct customer relationships• Data entered directly by the user• Advertiser/Publisher subscriber data gathered at registration • Advertiser/Publisher customer purchase history data • Publisher reader data segmented by interest

Third Party Data

• An entity that does not have a direct relationship with the users whose data they collect• Data leveraged through various on and offline source including data gathered via publisher

relationships to create user profiles and category groups

• Example: a regular financial news reader will be categorised into a Business/Finance interest group while a avid sport reader will be categorised into Sports interest

Exclusive DataSegmented Audience


Exclusivity equates to reduction in duplication

Reduced duplication = Incremental reach

Incremental reach = Incremental sales

• 1st party data on over 3 million unique users interested in Sport

• 3rd party data on over 12 million unique users

We utilise 3rd party data from a number of premium sites that fall within the following categories:

We gather exclusive 1st party data from leading sports website Squawka unrivalled in delivering Live football

match stats to a worldwide community of Football fans.

Stats Worth Sharing

We also utilise 1st party data from the following partners:

Music

Motoring

TechnologyFinance

Property Entertainment

News

Sport

Lookalike Targeting


Mirrored Attributes of Loyal Customers

Conversion PagePre Conversion Post Conversion

Conversion Page

Mirrored Attributes


Smart Remarketing Home Page Product Page 1

ElectricalsProduct Page 3

Sports & LeisureProduct Page 2

ToysShopping Basket

True Product Interest

True product interest

Generic Best Offer

Upselling Best Offer

Total Display


DESKTOP • 179 Billion Monthly Impressions Worldwide

• 13 Billion Monthly Impressions UK• 76 Billion Monthly Impressions US

• 38.7 Billion Monthly Impression EuropeMOBILE/TABLET

8.3 Billion Monthly Impressions Worldwide1.3 Billion Monthly Impressions UK

UK Monthly Impressions by Device/OS:Ipad – 1.2 billion /Android Tabs – 66.5m / Kindle –

28.6m

MOBILE OPTIMISED UK (M SITES) • 800 Million Monthly Impressions

• 225 Million Monthly Impressions – News/Reference• 180 Million Monthly Impressions - Entertainment

• 167 Million Monthly Impressions - Music

Delivered inBrowser

LIVE TV STREAM FOR MOBILE & TABLET


Second Screen Interaction via YAMGO App

https://Download the YAMGO Live TV Streaming App

https://play.google.com/store/apps/details?id=com.yamgo.yamgotv&hl=en_GB

35m GLOBAL TV AUDIENCE


Second Screen Interaction

The Adenvy TV network delivers an engaging, interactive & memorable entertainment experience to a worldwide audience of over 35m viewers

TV CHANNEL SELECTION



The Adenvy TV network has over 100+ TV Channels that are Fully

Licensed, Free to watch and Free to download via the YAMGO App

delivering exciting content across a range of genres

ENTERTAINMENT TV


Second Screen Interaction via YAMGO app

MUSIC TV



FASHION TV



SPORT TV



NEWS TV



BOLLYWOOD TV



ADENVY TV AUDIENCE DEMO



FORMATS, DELIVERY & SERVICE



INFLUENCE AUDIENCES – HIGHLY ENGAGING ADS



TRUSTED BY THE WORLDS MOST RECOGNISED BRANDS



Adenvy understands client needs when it comes to delivering results. With

Brandsafe content, targeted delivery & mass market reach we provide the platform to connect with the target

audience to achieve campaign success


Deliver Pre-roll Ads to OS, Android & Windows devices with the free to download Yamgo TV App.Also available to watch via Desktop.


http://yamgo.com/#fashion-tv


http://yamgo.com/#climb-on


http://yamgo.com/#trace-urban


http://yamgo.com/#wwf


http://yamgo.com/#france-24


http://yamgo.com/#b4u

Stats Worth SharingStats Worth Sharing

“Squawka are the coolest kids on the football block right

now...” Neil Smyth - Fremantle

Media (ex-Soccer AM Producer)

“Squawka’s emphasis on real time marketing is perfect for the sports

advertising market” James Anderson - Sports

Manager Starcom Mediavest

In Partnership with

“One of the most interesting technology businesses in sport”

Ben Wyatt -Senior Sports Development Supervisor CNN



Squawka is a web-based second screen experience for viewers of live televised sport. It provides fans with unique and

highly engaging real-time statistics on the matches & players they are watching. The stats stimulate chat and banter

between fans on Squawka’s embedded social platform

Second Screen Enriched First Screen

Viewing


Second Screen Enriched First Screen Viewing


Second Screen Enriched First Screen

Viewing

• 32% of football fans have used a second screen whilst watching football

• 45% of football fans felt there aren’t enough in game football statistics available during a match

• 45% of football fans declared an interest in using a football second screen powered by data

• 67% of users who bet on football declared an interest in using a football second screen powered by data

Zag conducted an omnibus survey through Vision Critical, an independent global market research and technology firm

http://www.visioncritical.com/

Squawka process XML feeds from to drive the real time data panel


Who we are…

• English Premier League• Dutch Eredivisie• French Ligue One• German Bundesliga• Italian Serie A• Russian Premier League• Spanish La Liga• American MLS• Brazilian Serie A• Mexican Liga MX• UEFA Champions League• UEFA Europa League

Real-Time Football League Coverage


User average dwell time on match days…

39 minutes


Industry Standard Facebook Dominio's on Squawka

Paddy Power on Squawka

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Display Click Through Rates

CTR


Campaign Objective:Drive awareness, engagement and orders for Domino’s Pizza during Champions League qualifiers

Method Deployed: Match centre take over with relevant triggered messages and creative to sync with match events

Results:

Case Study

Recognised Awards:Revolution, Performance Marketing

o CTR 2.5%o CTO 40%


Campaign Objective:To increase brand awareness amongst football fans with an integrated partnership

Method Deployed: Run of site, editorial and social media

Results:

Case Study

o CTR 0.4% o Click to Bet 45% o 63% Higher CTR’s from @Squawka than @Betfair twitter o 21% more UV’s than Betfair Blogs average article viewo ROI increase 17%


Driving Bespoke Squawka widgets across YouTube


• Gillette Football Club is a P&G global strategy for next 2 years.

• Squawka won the pitch to power the ‘Stats’ section across all markets and all languages.

• Squawka brand hitting 35 markets

• Squawka able to power data-driven widgets onto 3rd party sites

• Squawka able to power API’s (Application programme interfaces), white label solutions, dynamic creative’s as well as interactive games

Football Club

https://www.gillette.com/GILLETTEFOOTBALLCLUBPRELIVE/FootballStats/Index.aspx




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Sponsor team of the week


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Match CentreThe Squawka App Deliver in App content to OS devicesAndroid launch early 2014

Floating timeline adverts

Full page interstitials

Match Centre

AdsVideo Ads

iOS app



Transparency ExclusivityDeliverabilityAny Questions?

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