PresentationFoodCoin Ecosystem

November 2017

The traditional business models led the

major food brands and agricultural

corporations to push the small and

medium-scale producers and processors

of agricultural products and foodstuffs out

from the local markets.

The globalization mechanisms help them

to tighten their domination easily, using

their own material and immaterial

resources, on the markets of countries

with less developed economies.

Global food market:KEY ISSUES

1

! 2 billion of people on Earth (mostly rural

population) do not have any access to

the banking services and are excluded

from the modern economic processes.

only 16 cents

Long chains of agricultural products

delivery used by transnational

corporations, have led to a decline in the

consumption of local products.

That has led, in its turn, to a reduction of

the number of small and medium-scale

farms (data from the United States and

Europe), increase of the average age of

farmers (over 58 years), thus lowering the

competitiveness, turning the heavily

fragmented market of agricultural

products and foodstuffs producers into

the market of large corporations and

intermediaries.

Global food market:KEY ISSUES

2

! As an example, even in the United States

a farmer gets only 16 cents for every

dollar paid by the final buyer for the

products he has produced.

$

We do not set ourselves the task to strive against

the transnational corporations, and we don’t

oppose globalization. We believe that these are all

attributes of the current moment of the

development of our civilization. Any form of

confrontation leads inevitably to the destruction

and losses. But we cannot ignore the economic,

social and humanitarian expenses of the existing

models.

So, our platform will be put up to provide an

equal access to a global market of production and

distribution of consumable goods for the large

and small producers and consumers of

agricultural products and foodstuffs together with

the modern financial instruments. This might

create a vast market of organic food with fair

prices.

etc.

What is FoodCoin Ecosystem (FCE)

FCE — is a blockchain ecosystem, architecturally

designed to create a global marketplace of food

and ag products on the existing platform

1000 EcoFarms with the opportunity to add other

platforms. FCE will be based on Ethereum

technology.

Smart-contracts will be at the core of

transactions. Using smart-contracts

will cut off a number of middlemen

from the transaction chain. And it will

dramatically reduce the costs of

transactions and prices for final

customers.

The FoodCoin Ecosystem

deals will take place with the

use of smart contracts, while

the transactions for smooth

and convenient activity will

accept a proper cryptocurrency

named FoodCoin (FOOD).“

OurMISSION

The Mission of FCE as a business platform is toform a fully-featured ecosystem, bringing togetherall economic agents (sellers, distributors, buyers,banks, insurance and logistics companies, taxservices, customs, etc.) into a single blockchainplatform.

Small consumers of agricultural products,such as coffee shops, restaurants, grocerystores, gastro-boutiques, will have access tothe global market proposals directly from themanufacturers, for example, to the coffee froma plantation in Kenya, cheese and chocolatefrom a small manufacturer in Switzerland orwine from a small winery in France.

Using FoodCoin Ecosystem and smartcontracts, major food producers anddistributors may substantially reduce theirexpenses on search and identification of newagents and contractors, as well as signing andmanagement of new contracts.

etc.

HowWE DO IT

1database in a distributed

ledger 2remote user verification —

DIGID 3own cryptocurrency —

FoodCoin (FOOD)

5own payment system —

DiPay (DP) 6advanced multi-functional

cryptowallet — Wallok

7product authentication —

Product Origin ID (PRORID)

4smart contracts library —

Smaco

The implementation of the FoodCoinEcosystem project involves creatingseveral basic functions for the quickand low-cost transfer of the maintraditional types of economicinteractions among various blockchainplatform users:

FoodCoin Ecosystem will have ahierarchical and customizablesystem for the data access(personal, corporate, as well assmart contracts, transactions,guarantees, etc.).

Smart contracts Smaco will be available as alibrary of standard and optionallycustomizable contracts and will be in themiddle of FCE. All the users will be able tocustomize them easily to solve variousproblems.

The users will interact within the platform using the Wallokcryptowallets. Partners who have got identification resources(banks, mobile network operators, notaries, insurancecompanies, etc.) will act as user verifiers and escrowpayments warranters. DiPay payments processor willconduct fiat and cryptocurrency transactions quickly andeasily.

FCEthe scheme of work

Over time, the public fiscal bodies will automaticallyconnect to the smart contracts for online monitoring ofthe business activity, eliminating potential fraud withtaxes (customs duties, excise taxes, income taxes, etc.).Thus, the State structures responsible for the effectivecollection of taxes will be interested in transferring realdeals to the blockchain platform.

Governmental Subjects

customs authority

customs authority

insurance company

smart-contract (Smaco)

DiPay Cryptopaymentprocessing service

Escrow-payment (based on partner

service)

Cryptocurrency exchanges (based

on partner service)

FCE User (Buyer)

FCEWallet

FCE User (Seller)

FCEWallet

FCE external Subjects

FCE internal Subjects

tax authority

FCE:TECHNOLOGY FoodCoin-based blockchain will be used as a technological

solution to build FoodCoin Ecosystem. It allows you tooptimally combine a distributed database storage system,smart contracts and remote user identification on theplatform.

Technically, FoodCoin Ecosystem will providea peer-to-peer network of associatednodes (for data processing and storage).Each node stores a complete copy of theFCE blockchain. These nodes are provided inthe architecture both of a private and openblockchain structure to maximize theprotection against unauthorized datamodification.

A private blockchain structure model formedwithin a corporate entity will constitute aclosed system and will be available only tousers with private keys.

This mechanism will have a flexiblecustomizable hierarchical structure allowingto include or exclude from the monitoring andadministration of the objects such as smartcontracts, various departments, and serviceswithin the company, as well as external parties,such as partner banks, insurance and logisticscompanies, customs brokers, tax services, etc.

FoodСoin Ecosystem is designed as a transparentand accessible system with simple registrationprocedure allowing to enter one’s profile witha click. Transparency and accessibility of theplatform are important for the growth anddevelopment of ecosystem under the conditionsof new economy and form the basis of theproject.

Blockchain technology does not require a climateof trust among the parties of the transactions. Itcreates the environment that will guaranteeprotection against fraud without any need to trustthe other party. The focus on internal security andfeedback loop are of great importance in thearchitecture of the platform to enhance thesecurity of the transactions.

IN OUT

*Every successful transaction that was first initiated within the system

and had a weak initial impulse (because of the lack of trust) get quiteanother (larger impulse) and the tendency to be repeated if it has passedall the stages and has been completed successfully. But at there-initialization, it will have more significant input impulse that will growfurther while moving to the completion. Thus a classic feedback loop putinto practice within the balanced ecosystem with sufficient selection ofinstruments will be generated.

1 2 3 4 5*

Market participants:BENEFITS

Being a marketplace with a variety of essential anduseful tools, FoodCoin Ecosystem provides costminimization and access to financing and globalmarketing. It’s users will get a technologicaladvantage, the grounds for business.

Global marketplace will provide the unlimited access to new markets, the opportunity to work both in local and global markets, the instruments for

strategic market research and business development planning.

Direct access to each other. Network economy model will produce

synergies for all members of the ecosystem using co-operation with

each other in feedback loop system.

Access to an unlimited range of the original, high-quality and

low-priced goods and the sellers will get the growing flow of

favorably disposed consumers.

For sellers, distributors and manufacturers

For buyers and sellers

For buyers

NETWORK ECONOMIC MODEL

farmers & food producers

customers

distributors restaurants & cafegrocery stores

logistics & insurance regulatory authorities

OurEARLY ADOPTER

1000 EcoFarms is a global marketplace for B2B and B2Cprojects on the natural food market. The 1000 EcoFarmsproject became the first global natural food marketplacewhich enables its users to make and accept payments forfood with crypto currency.

OVER 4000registered users

OVER 700sellers in the United

States and Russia (approximately

50/50)

5 CONTINENTS

where users are registered (Canada, Mexico, Great Britain, India, Australia,

Malawi, Nigeria, Ukraine, Belarus, and others)

AVERAGE GROWTH 20% PER MONTH

the sales start from October 2016

The users of 1000 EcoFarms have access to theinstruments of direct marketing and the opportunity tosign agreements online, to make and accept varioustypes of payment (by cash, credit cards, PayPal andcrypto currency).

1000 EcoFarms offers its users unique services designedfor business models such as buying clubs, food coops,CSA and herd shares (for users from the US). Users getaccess to the platform via browser, as well as mobiledevices.

Natural food marketPOTENTIAL

Over $1 TRILLIONhealthy food market worldwide (source: Euromonitor)

70% of customers in the United

States willing to pay more for local products (source: AT Kearney)

8669 of farmers markets in the

United States. Growth by 98% over 10 years (source: USDA)

$602 BILLIONgrocery retail sales in the United States (source: Statista)

12-16% of all food will be sold

online until 2023 (source: AT Kearney)

51% of customers believe that

local products are underrepresented on the market (source: AT Kearney)

FoodCoin Ecosystem will offer banks acooperation and a wide range ofinstruments to generate new sourcesof income and profit channels. Bankswill be offered a key role in the work ofFCE:

The concept of development

DIGID user verifier (as one ofthe required participants of theverification consensus)

ESCROW payments warranter

Cryptocurrency exchangeexit gateway

Smaco contracts (as one of therequired participants of theverification consensus)

Market researchThis round is necessary to test theconcept of FoodCoin Ecosystemamong potential investors and toassess the level of perception ofthe project.

RoadMAP

Establishing an Office in Switzerland (CryptoValley, Lucerne)Switzerland is one of the few jurisdictions loyal toblockchain projects. Also, the economy of Switzerlandis founded on three pillars: finance, agriculture,high-tech production. Thus, the two directions out ofthe three combine perfectly in our project. Therefore,Switzerland will be the starting point of the Europeandirection in the development of 1000 EcoFarms andFCE.

Token Generation Event. Sale. 1-st stageAt this stage, first FoodCoin tokens will be issued.The existence of token will be the basis of itsexchange for major currencies in the ratio 1 to 1after the launch of FCE blockchain.

August 2017

December 2017

December 2018 December 2019

Development of multifunctionalmultisig wallet Wallok.

Launching of Smaco smartcontracts for closed and openblockchains with a flexiblecustomizable hierarchy ofaccess and administration.

May 2019

Development of DIGIDtechnology (remoteuser identification).

PRORID — products andgoods origin authenticationsystem.

October 2020

May 2021

Development of DiPaypayment processor.

ERC-20 tokens will be issued after TokenGeneration Event and before the FoodCoinblockchain is complete.

All ERC-20 tokens distributed after TGE, will beexchanged in a 1-to-1 ratio for FoodCoin coins assoon as FoodCoin blockchain is launched.

FCEthe structure and the model

FoodCoin token is issued to launch its own FCEinstruments and for full local and internationalactivities on the basis of various platformssuch as 1000 EcoFarms and the others.

During the Token Generation Event, theFoodCoin will be issued in 2 stages. The firststage of the TGE will include the marketresearch and the ERC-20 tokens initialdistribution.

FCEthe structure and the model

Market research was successfully carried outin August-September 2017 and showed a high interestin the project and concern about the world with theproblems of production and fair distribution of food.

All tokens that were distributed at the firstround of the TGE would be the basis for thecalculation of the total amount of tokens andlater of the FoodCoin cryptocoins. All theERC-20 tokens distributed at the first round ofTGE will make 9% of the total amount oftokens (and later of full-value FoodCoincryptocoins) that will be issued by theFoodCoin blockchain.

At the second round of TGE another 31% ofthe ERC-20 tokens will be distributed accordingto the current exchange rate. Thus, the totalamount of tokens distributed among the initialFCE followers will be 40%. The second round ofFCE will take place in the second half of 2018before the FoodCoin blockchain is ready forlaunch.

FCEthe structure and the model

1 FOOD = 0.0001 ETH

DURING THE TGE THE RATE OF 1 FOODCOINWILL BE:

ERC-20 tokens will start to be freely accessed andexchanged on specialized exchange. Thus, themarket price of the FoodCoin will not beestablished for the moment of its appearance.

20%

20%

15%5%

14%

6%

10%

5%5%

10% — social projects

20% — team

15% — FCE infrastructure development

14% — operating costs

6% — TGE related costs

20% — marketing

5% — loyalty program

5% — food and Ag startups accelerator

5% — experts and advisers

FUNDS ALLOCATION

TOKEN ALLOCATION

10%

20%

15%

10%2,5%

2,5%

40%

10% — social projects

20% — ecosystem development

15% — founder

10% — miners

2,5% — advisory board

40% — FCE followers

2,5% — team

www.foodcoin.ioinfo@foodcoin.iohttps://twitter.com/foodcoin_io https://t.me/Foodcoin