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Finance and BusinessFinance and BusinessLa Libre Belgique
Last update : May 2012
The family La LibreThe family La Libre
Supplements
Magazines
Daily Digital
The quality paper of the Francophone
Belgian press
The first general daily for economics and
finance
La Libre Belgique in figuresLa Libre Belgique in figures
• 153,200 readers in the latest quarter• 773,000 total readers• 3.7 readers per issue• Paid-for distribution: 42,087 copies• Circulation : 54,425 copies• Readership: 49% male, 51% female
Source : CIM 10-11
La Libre Belgique in figuresLa Libre Belgique in figures• 51% of La Libre Belgique readers belong to
social classes 1 et 2 (34% to CS1)• 33% are aged 18 to 44, 42% are aged 25-54 • 55% have completed university or higher
studies (the highest percentage in the Francophone press)
• 14% are senior or middle managers• The most successful among professional
people, with a selectivity index of 217
Source : CIM 10-11
Reader profile of La Libre Belgique Reader profile of La Libre Belgique by regionby region
La Libre Belgique
National profileSource : CIM 10-11
Reader profile of La Libre Belgique Reader profile of La Libre Belgique by ageby age
La Libre Belgique
National profileSource : CIM 10-11
Reader profile of La Libre Belgique Reader profile of La Libre Belgique by social groupby social group
La Libre Belgique
National profileSource : CIM 10-11
Reader profile of La Libre Belgique Reader profile of La Libre Belgique by level of educationby level of education
La Libre Belgique
National profileSource : CIM 10-11
Economic and financial coverageEconomic and financial coverage
• Economy section: Every day from Tuesday to Saturday, 12 to 13 pages dedicated to the economy and investments:– News– Markets– Listings on Sicav and Branche 23* (paid-
for listing with logo)– Euronext Brussels-Paris-Amsterdam and
overseas exchanges (London, Frankfurt, New York…)
– Alternext and free market– Listings of warrants (on Saturdays, paid-
for listings with logo) * Listings are also available at
lalibre.be/sicav
Economic and financial coverageEconomic and financial coverage
• La Libre Business :
16-page supplement
– Every Saturday inside La Libre Belgique
– The weekly B2B for the economy and finance
– Profiles, interviews and features
about companies and the people who run them
• La Libre FinanceSecond section of La Libre Business
All the financial info you need: - Analysis of trends- The inside track on markets and
financial products- A real guide to investment and saving
Economic and financial coverageEconomic and financial coverage
Economic and financial coverageEconomic and financial coverage
• The financial magazines- 16- to 24-page quarterly magazines- Practical and educational- Put together by specialist journalists
• The SICAV awards24-page supplement
- Ranking of all funds listed in Belgium (Morningstar)
- 4 publications a year (March-May-September-November)
- 1 special supplement dedicated to the award-winners
- National coverage in conjunction with De Standaard
- PDF supplement at lalibre.be
Economic and financial coverageEconomic and financial coverage
•Our field of reference covers all businesses withmore than 10 workers
•Depending on the size of the business, the executivesand managers covered are: company head, heads of department, members of the board of directorsand their assistants or deputies
•Number of C&D readers in Belgium: 192,771
•44,600 C&Ds read La Libre - 23% of the populationas a whole and more than 49% of the Francophonepopulation
Study of executives & managersStudy of executives & managers
Source : Study of Executive & Manager2012
• Profile of the executive readership of La Libre:
- 72% men, 28% women- 41% aged 25-44, 53% aged 45-64- 94% have a university or college degree (S++)- 75% have a university degree- 73% earn over 2,500 Euros/month net (22% earn over 5,000
Euros/month net)- 58% save between 10% and 25% of their salary
Source : Study of Executive & Manager2012
Study of executives & managersStudy of executives & managers
Profile of executives’ investments (%)
Study of executives & managersStudy of executives & managers
Source : Study of Executive & Manager2012
Selectivity of La Libre vs L’Echo
Study of executives & managersStudy of executives & managers
Source : Study of Executive & Manager2012
6 % of the french-speaking C&Ds earn over 5,000€ /month net22 % of the C&Ds readers of La Libre earn over 5,000€ /month net
Lalibre.beLalibre.be
www.lalibre.be
• 85,515 unique users per day• 1,557,573 unique users per month•12,612,782 page views per month
The last word in high-quality economic information
Extensive coverage of the economy every day
The last word in high-quality economic information*
Source : Metriweb April 2012
Growth of the readershipGrowth of the readership
Source : Metriweb October 2012 - April 2012
Profile of Lalibre.be by genderProfile of Lalibre.be by gender
Net Monthly Contact
(000) %Coverage on Universe*
12+Gender 459.1 4.9
Men 266.9 58.1 5.9Women 192.1 41.9 4
Source : Metriprofil Q1 – Q3 September 2011
Profile of Lalibre.be by ageProfile of Lalibre.be by age
Net Monthly Contact
(000) % Coverage on Universe 12+
Age 459.1
12-34 years 188.2 41 5
35-54 years 183.9 40.1 7
55+ 87 18.9 6.4
Source : Metriprofil Q1 – Q3 September 2011
Net Monthly Contact
(000) % Coverage on Universe 12+
Education 459.1
Primary + Lower Sec. 61.8 13.5 1.9
Higher Sec. 98.8 21.5 3.5
College and Univ. 295 64.2 9.3
Profile of Lalibre.be by level of educationProfile of Lalibre.be by level of education
Source : Metriweb Septembre 2011
Profile of Lalibre.be by social groupProfile of Lalibre.be by social groupNet Monthly Contact
(000) % Coverage on Universe 12+
Social Groups 459.1
1-2 260.5 56.8 9
3-4 92 20 4.7
5-6 62.9 13.7 3.2
7-8 43.7 9.5 1.8
Source : Metriprofil Q1 – Q3 September 2011
Examples : makeover of the websiteExamples : makeover of the website
Lalibre.be: LeaderboardLalibre.be: Leaderboard
Lalibre.be: IMU/Rectangle*Lalibre.be: IMU/Rectangle*
Information on the SICAVsInformation on the SICAVs
Example 1: Sponsored MicrositeExample 1: Sponsored Microsite
Daily publication of an article in La Libre Belgique and on a specially created microsite
House ad on the website to drive traffic to the microsite
Example 2: Business Info Dossier (Print & Web)Example 2: Business Info Dossier (Print & Web)
Example 3: Case Story: Business VideoExample 3: Case Story: Business Video
Example 4: Pension advertorialExample 4: Pension advertorial
The dailies are multiplying their information distribution channels: supplements, magazines, websites, mobile and tablets. All these new ways of publishing information have substantially changed the size and profile of the readership of different titles.La Libre Belgique has contributed to a large study in order to better understand these new audiences across these different channels. We have called this study the « National Newspublishers Survey » or, more simply, « N.N.S. ».
La Libre Belgique – the brandLa Libre Belgique – the brand
393 155 491
20%
12%68%
exclusive siteduplicantexclusive newspaper
125125INDEX
La Libre Belgique + Lalibre.be – the brandLa Libre Belgique + Lalibre.be – the brand
ContactContact
Patricia HUPINSales Manager Finance
+32 2 211 31 54 [email protected]
RGP is the advertising agency for
Groupe Multimédia IPM S.A.
Rue des Francs, 79
B-1040 Bruxelles