presentation culture around the corner thursday 14th of april 2005 martijn arts zappwerk
TRANSCRIPT
Presentation Culture around the Corner
Thursday 14th of April 2005
Martijn Arts
ZaPPWeRK
Agenda
The Netherlands
Goal of the project
What we do: from a user’s perspective
What is it?
Schemes
How it works
Partners
(near) Future
The Netherlands
41.526 km216.298.934 inhabitants (about 400 per km2)6.929 (* 1.000) households
# musea = 1.272 # monuments = 58.342# theaters = 1.106 # archaeological findings = 12.942 # cultural locations = 73.662
5 per 1.000 inhabitants11 per 1.000 households1,8 per km2
Goal of the project
Making dutch citizens more aware of nearby culture
Combining new technology with end user exposure
Experimenting with location based services
What we do: From a user’s perspective
Send information
on nearest cultural locations
on demand
to all possible mobile devices
in every corner of the Netherlands
using any kind of location detection
What is it?
SMS
Call *120# to activate LBS
Send SMS <keyword> to shortcode (2020)
Receive SMS containing nearest locations
Call 0900-indebuurt for more information
Voice
Call 0900-indebuurt
Select type of location
Receive spoken list of nearest locations
Select location
Receive spoken text about selection
What is it?
MMS
Send SMS ‘MMS <location>’
<location> = city
<location> = city street
<location> = zipcode
<location> = city <keyword>
Receive MMS
MMS containing map plus locations
Call 0900-indebuurt for more information
What is it?
Vodafone Live!
Connect to Vodafone Live!
Select Traffic & Travelling
Select Streetguide
Accept privacy-message
Select nearest location
Select <keyword>
Select startpoint
Confirm detected current location
Select location
Receive information and route to location
What is it?
Personal Digital Assistant (PDA)
Interface adapted to smaller screens
WIFI location detection
Jabber client for communicating location
Jabber client to manage availabillity
Jabber interface to manage ‘friends’
Manual input current location possible
Display of point of interest (POI) on map
What is it?
World Wide Web (WWW)
English and Dutch website
WIFI location detection for laptop
Jabber client works like PDA client
Manual input current location possible
Display of point of interest (POI) on map
Deeplinks to other websites
Tool for creating tourist routes
Demonstrations
Homepage
Interactive map
What is it?
World Wide Web (WWW)
External website with Dutch culture map
Register at www.cultuurindebuurt.nl
Enter zipcode or area if needed
Receive mail containing script
Copy-Paste script to external website
The map is shown of external website
Scheme
LBS platform
Scheme
LBS platform
Databases
Scheme
LBS platform
Databases
Output
Scheme
LBS platform
Databases
Output System for detecting location
Scheme
LBS platform
Databases
Output System for detecting location
Webservices
How it works
LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels
How it works
LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels
Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …
How it works
LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels
Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …
Output:SMS (all operators) / Vodafone Live! (via Streetguide) / i-mode (KPN) / www (website for WLAN users)
How it works
LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels
Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …
Output:SMS (alle telco’s) / Vodafone Live! (via Streetguide) / i-mode (van KPN) / www (website for WLAN gebruikers)
System for detecting location: GSM based on CelID / WLAN based on location transmitter (database) / GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN
How it works
LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels
Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …
Output:SMS (alle telco’s) / Vodafone Live! (via Streetguide) / i-mode (van KPN) / www (website for WLAN gebruikers)
System for detecting location:GSM based on CelID / WLAN based on location transmitter (database) / GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN
Webservices:Geo coding / Bounding box map / Zip code to coordinate (en vice versa)
How it works: GSM location detection
Telco Privacy Server
SMS/MMS Gateway
(Golden Bytes)
Internet
Culture around the Corner
NetworkUser DB
CIDBDB
Supplicant
CellID(2)
CellID(3)CellID(1)
data
signalling
How it works: WIFI location detection
Central RADIUS Server
Jabber Server
Internet
Authenticator
(AP or switch) AP DB
Supplicant
= Jabber Client
StudentVLAN
CommercialVLAN
EmployeeVLAN
data
signalling
Culture around the Corner CIDB
DB
AccessProvider
Cable
AccessProvider
ADSL
International connectivity
GPS Receiver
AccessProviderGPRS/UMTS
Internet
How it works: Detection anywhere/anyhow
AccessProviderWLAN/UMTS
AccessProviderWLAN
AccessProvider
GSM/UMTS
Partners: Content
Netherlands Museum Association
Netherlands Department for Conservation
Netherlands Department for Archaeology
Theater Institute of the Netherlands
Cultural Youth Passport Holland
Uitburo Nederland
Partners: Access
Vodafone
Telfort
Orange
KPN
Partners: Technology
SURFnet
Geodan
TNO Telecom
Telematics Institute
(near) Future
Expanding voice-services
Expanding services for (culture-) tourism
Including GPS as location detector
Including RF-ID as location detector
Setting up “Nature around the Corner”
Setting up “Sports around the Corner”
Decentralizing content-management
Decentralizing webservices (culturemap on all municipal websites)
Founding non-profit institution “Culture around the Corner”
Thank you!
Extra 1: ‘architecture’
Extra 2: Definitions
Extra 3: Eduroam
Extra 4: Costs and planning
Extra 5: Revenues/advantages
Content-partners
ServiceLocatiebepaling
Cell-ID
DataChannels
VOICE
MMS
Detector
I/OI/O
Communication using HTTP.
To and from: HTML
POI data stored as follows:
1. ID2. Lon3. Lat4. POI-type5. ExternalID6. PartnerID
WWW
POI
ODBC
Thro
ugh
put
RDMZ
AUB/TIN
...
ROB
NMV
Content of POI’s like:
7. label8. description9. street11. housenumber12. city13. zipcode14. telephone
SMS
Geocoding
Input collected in:
Batch1. CSV import2. XML import
Realtime3. SOAP4. URLparam5. ODBC (SQL)
Communication using WS (SOAP) or URL param.
To:1. poitype2. 06 nummer
From: 3. SMS4. MMS5. XML
WIFI
GPS
RF-ID
...
Rebate
Event
...
$
Extra: Definitions
Web-services: registered internet services
LBS: Location Based Services
Triangulation: interpolation of three antennas
WIFI: Wireless Fidelity
WLAN: Wireless Local Area Network
PDA: Personal Digital Assistant
GPS: Global Position System (USA)
Galileo: European satelite systeem such as GPS
GSM: Global System for Mobile
GPRS: General Packet Radio Service
Vodafone live!: mobile portal (like I-mode)
Extra: Eduroam
RADIUS server
University B
RADIUS server
University A
SURFnet
Central RADIUS
Proxy server
Authenticator
(AP or switch) User DB
User DB
Supplicant
Guest
piet@university_b.nl
StudentVLAN
CommercialVLAN
EmployeeVLAN
data
signalling
Extra: Eduroam
Over 350 institutions in Europe and Australia
Extra: Costs and planning
Phase 1 (implemented): ± € 50.000
Phase 2 (next step): ± € 50.000
Variable costs: ± € 1.000 per month
SMS/LBS costs: ± € 0,30 per request
No charge for users!
Phase 1 (test phase): 1st June 2004 – 31rd July 2004
Phase 2 (test phase): 1st August 2004 – 31rd December 2004
Launch: from 1st January 2005
Extra: Revenues/advantages
Increase of potential customer groups / Modernizing image / New target groups
Geo-coding locations and enriching content
Experience in using new technologies and development of services
Cooperation within cultural sector and exchange of information
Improve investment efficiency (cost reduction)
Increase sponsor revenues, use of web services and mobile data communication and commercial partners