presentation 16 may morning semantic linking rutger verhoeven
TRANSCRIPT
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Social Video Live Player
Live distribution of related content
from diverse sources
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Rutger Verhoeven
Managing Director of Digital Media |
VARA Broadcasting company
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Social Video Live Player
Online player that rocks the cradle and will change the way we watch television
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Trends and background
• Although regular tv-watching grows, more and more people watch tv-content on demand
• Traditional tv-watcher grows older (NL aver. 59+)
• People watch more and more fragments
• People watch more and more on mobile devices
• People share more and more about what they watch –they become curators
• People decide what to watch by advice on social media by their social network
• Social program guides are coming to town
• TV becomes social
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Social Video Live Player
Live subtitles (TT888) xml-stream is interpretated and creates tags/keywords
These tags/keywords are the basis of suggestions of related content from different sources
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functionalities
Programm indication, date
Help, preview, fullscreen
Chat
Archive
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Chat
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Social Login
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Related content
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Play related content
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Why
• Contact with (target)audience
• Relevance as broadcaster
• New technologies, ‘first’ mover
• Eager to learn from new posibilities
• Insights in metadata, search and preferences
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Next steps / opportunities
• Gameplay – Waisda? - crowdwisdom
• Social profiles, suggestions, based on
willingness of sharing
• Relevance optimization of suggestions
• Live suggestions from ‘VIP’s’ (human vs. bots)
• Non-live speech-recognition