DEVELOPING A THEORY-DRIVEN METHOD TO DESIGN FOR BEHAVIOUR CHANGE: TWO CASE STUDIES

Anita van Essen Sander Hermsen Reint Jan Renes

Safe cycling…‘Since I’ve had an accident

cycling is a bit scary’‘If I have to take lessons

….I’ll be really old!’

‘Cycling lessons is something for my

grandchildren’

Why this study?

nTo develop a method aimed at designing for behaviour change, that..gives room for designerly drifting

helps anchor

design

choices with

theory

Double Diamond-model

Theoretically driven PbD model

n Read the papern Read the blogpost:

https://medium.com/@sanderhermsen/how-can-we-support-designers-to-create-theory-driven-designs-for-behaviour-change-the-persuasive-a8e3f5a5f6de#.yynn1l5nd

n Click on our tweets: @AnitavEssen, @sanderhermsen

First tool for using PbD model

n Set of questions based on the model

n Adressing: target behaviour, impulsive and reflective behaviour, social and physical environment, motivation, capabilities, opportunities…etc.

Case 1: Safe cycling

Helped to

formulate more

specific

behavioural

goals

Made it easier to inform personas towards behaviouralgoals

Helped evaluating concepts towards behavioural goals

Case 1: Conclusions

Mainly used as a critical reflection tool Mostly used during define & develop An evaluation phase was missing in the DD

model

Case 2: Waterbox

Behavioural Lenses

n Lenses helped to bridge gap between designers and commissioner / practitioners.

n Lenses use in whole design process; analyzing, developing and evaluating the intervention.

Chances and Challenges Canvas

Chances Challenges

Conclusions

n Canvas helped all stakeholders to weigh their options and make grounded choices for behavioural goals.

Case 2: Waterbox

Helped to

analyse insights

in a joined

effort

(knowledge

gaps)Helped to weighoptions for behavioural focus (goals)of the

intervention

Provided the argumentationof deciding uponelements of the intervention

Provided structurefor setting up process- and effect-evaluationof the intervention

Concluding…

n Designing for behaviour change needs an evaluation phase > effect on behaviour.

n Method augments application of PbD-model using rich, well-developed tools.

n Different applications of the PbD model ask for different tools to aid designers…future use for scrum?