presentacion buen comienzo

“BUEN COMIENZO” PROGRAM: INTEGRATED SERVICE FOR EARLY CHILDHOOD

A City That Helps Boys and Girls Grow Before They Are Born

Medellin – Colombia

In Medellin, boys and girls indeed have a

Good Beginning (“Buen Comienzo”)

Outline

1. Medellin: Characterization and context

2. Boys and Girls in the national and local setting

3. Medellin: A model to serve infants

4. Overview of the “Buen Comienzo” Program

5. About the boys and girls served by “Buen Comienzo”

6. Service modes

Outline

7. Program settings

8. Top Quality day care centers

9. The educational model of “Buen Comienzo”

10. Qualification of educational agents

11. Mobilization component

12. Integrated service policy for infants

13. Monitoring and evaluation system

Medellin: Characterization and Context

•Overview

•Brief history

Medellin: Nicknamed “The Eternal Spring City”

Medellin in the National and Regional Context

Location: Northwest of Colombia, 409 km. from Bogota D.C.

Medellin is in the middle of the Aburra Valley and crossed by the

Medellin River from South to North.

Capital of the Department of Antioquia.

Limits with the municipalities of Bello, Copacabana, Girardota,

Barbosa, Itagui, Envigado, La Estrella, Caldas and Sabaneta

Population: 2,249,073. Plus the other municipalities, adds up to

3,312,165.

Meters above sea level: 1,479

Average temperature: 24

C

The City is set on 38,034 hectares, comprised of:

10,677 ha of urban soil (28%)

468 ha of urban expansion soil (1%)

26.887 ha of rural soil (71%)

Context

• Main Activities: Manufacturing industry (43,6%), Services (39,7%) and

Trade (7%)

• Corporate Density: 25 businesses per 1,000 inhabitants (second after

Bogota)

• GDP per capita: US$3,794

• 8% of the domestic GDP

• Public utilities coverage:

– Electric energy: 98.8%

– Water system: 97.3%

– Telephone communication: 91%

• Average years of education of the population age 15 and older: 10 years

• Child mortality rate per 1,000 born alive: 11,6

Context

• Medellin was founded in 1675 by Miguel de Aguinaga

• Early on, the city was an agricultural and cattle-raising trade center tied to

the booming coffee production economy

• Transformed into a manufacturing industrial center during the late XIX

century, particularly in the textile – garment manufacturing sector

• During the mid-XX century, Medellin diversifies its activity towards the trade

and services sectors

• Today, Medellin is an important financial center of Colombia, gathering the

main industries in the sector of food, construction materials, and large

surface trade

• The City has defined the following economic development strategic clusters:

– Electric energy

– Textile – Garment manufacturing – Design and Fashion

– Construction

– Tourism, trade shows and conventions

– Health care

Brief Background

Boys and Girls in the Domestic and Local Context

Background of Services Provided to

Early Childhood in Colombia

1968: Incorporation of the ICBF – Colombian Institute of Family

Welfare.

1989: Colombia signs the international Convention on the Rights

of the Child adopted by United Nations.

1991: Through Act 12, the Colombian Congress approves the

Convention. Since then, boys and girls are recognized as social

subjects and citizens with rights in democratic contexts. These

guidelines are introduced in the Colombian Constitution of 1991.

Background of Services Provided to

Early Childhood in Colombia

2006: The Code of Infants and Youth is issued, involving a system of

rights and guarantees.

2007: Implementation of the National Public Policy for Early Childhood.

2011: Initiation of the Presidential program “De Cero a Siempre” (From

Zero to Forever)

Program Background

Since the previous Administration (2004- 2007), Medellin

understood the need to provide an integrated service to Early

Childhood.

Hence, in the year 2004 and through Agreement 14, “Buen

Comienzo” is launched as a strategic project of the Development

Plan, to promote the integrated, diverse and inclusive

development of boys and girls under 6.

Medellin – A Model for Serving Early Childhood

The current Administration of Alonso

Salazar Jaramillo made a significant

leap in the 2008-2011 Development

Plan through “Medellin is Solidary and

Competitive”.

Thanks to the increased public and

private investment used to expand and

improve the services that ensure the

development of early childhood, today

Medellin is a model worth following in

Colombia and in the world.

Our Bet on Early Childhood

Boys and Girls:

•Active subjects and leaders of their

own development; participative,

autonomous, with an exploring and

investigative spirit.

•Enjoy good health and nutrition.

•Respect themselves, others and their

environment.

•Trust others and eager to learn.


Families:

Responsible of the

development of boys and

girls, assuming their

educational role.


A City:

•That reads and interprets the needs

of boys and girls, transforming the

setting and culture with their

participation.

•That recognizes and promotes

playing and expressive languages for

communication and interaction.

•Open to recognize and highlight its

boys and girls.

…A City that helps its

boys and girls grow even before they are born.


Overview of the “Buen Comienzo” Program

Program Objective

To promote the integrated,

diverse and inclusive

development of boys and girls,

from birth to age 5, within an

inter-disciplinary perspective of

the vital cycle, protecting their

rights and with inter-institutional

engagement.

With “Buen Comienzo”, boys and girls can play,

learn, feel and grow healthy

Service Categories of the “Buen Comienzo” Program

• Life and Survival

• Protection

• Development and Initial

Education

• Participation

Activity Criteria

Early engagement to institutional services

Progress in improving the quality of services provided

Concurrent financing

Family and State coresponsibility

Management Priorities

Equal access to integrated services from birth

Service integrating inter-institutional offers

Creation of educational and development settings

Training educational agents

Initial Education Creates Sense for

Integrated Service

What does Integrated Service mean to us?

A set of coordinated activities that intend to meet the essential

needs to preserve life, such as those relative to human

development and learning, in accordance with the constant and

variable characteristics, needs and interests of boys and girls.

Inter-institutional and inter-sector alliances

led by the Mayor’s Office of Medellin

With its

Secretariats of

Education,

Social Welfare

and Health.

Mayor’s Office

of Medelin

Decentralized

Entities

National

Government

Entities

Social and

Community

Entities

51 allies

distributed

throughout every

commune of

Medellin

Business

Entities

2008-2011 Budget of the “Buen Comienzo” Program

During the past 4 years, Medellin has invested

$348,000 million pesos in the Integrated

Service of its boys and girls.

2008-2011 Budget of the “Buen Comienzo” Program Figures in Colombian Pesos

Entity / Year

2008

2009

2010

2011

Contributions Secretariat of

Education 24.527,43 47.781,19 84.391,11 110.855,22

Contributions Secretariat of

Social Welfare 736,25 12.670,97 20.227,21 24.043,20

Contributions Health Secretariat - 600,00 950,00 1.000,00

Private Secretariat - - 520,00 -

Inder (Sports) - - 3.107,47 -

Association Agreements - 850,02 14.872,20 -

International Cooperation - - 903,84 -

Total

25.263,68

61.902,18

124.971,83

135.898,42

Recognitions We Are Proud Of

Honor Habitat Award granted by the United

Nations to the city of Medellin for

implementing strategies to overcome poverty

(“Buen Comienzo”, “Medellín Solidaria” and

the Quality of Life Survey).

Recognition of the Ministry of Education of

Colombia for implementing social mobility

strategies and inter-sector engagement in

favor of initial education.

About the boys and girls we serve in

“Buen Comienzo”

2010-01

Cupos contratados de Niños y Niñas

desde el nacimiento hasta los 12 meses

8.015-90 %

How many boys and girls are there in Medellin?

205,652 boys and girls ages 0 to 6

71% (146,006) is less than 5 years old

Of these, 94,728 boys and girls are levels 1, 2

and 3 of SISBEN

29% (59,646) is 5 and 6 years old

55.047 boys and girls are levels 1,

2 and 3 of SISBEN

The Boys and Girls Served by the Program

Of the 94,728 boys and girls in the lowest social and economic

range of the population, “Buen Comienzo” has set out to serve

82,305 focusing on those that need it the most. This indicates a

90% coverage of levels 1 and 2 of Sisben.

Selection Criteria

•Priority access to level 1 and 2 of Sisben.

The System for Beneficiary Selection is the

focus tool used to identify the potential

beneficiaries of social programs based on

their social and economic situation.

• Experiencing displacement.

What does the Integrated Service for

Early Childhood provided by “Buen

Comienzo” involve?

Service Modes

“Once Upon A

Time”

Family setting

Family,

institutional and

community

setting

Engagement

with the

school

Birth to age 1

Family setting

1 - 2 years old

2 - 4 years old

2 - 4 years old

Family Setting 0 - 4 years old

Family Setting- Once Upon A Time 0 - 1 year old

The boys and girls begin, with their families, the cycle of assistance

and service to enhance how to raise them and guide them on their

growth and development process.

Benefits Plan: Family educational meetings for two hours a week,

home visits, and nutritional complement containing calcium, iron, folic

acid, zinc and B complex.

Population served in the year 2011: 8,015

• Spaces furnished particularly for the integrated service of

boys and girls, and to promote childhood development from

birth until they are one year old.

• Participation of the family, community, professionals,

educational and healthcare agents.

Childhood Development Halls

After “Once Upon a Time”, the integrated service involving care,

nutrition and education expands to children up to 4 years old. This

may be extended to children up to 5 years old in rural areas or if

needed.

The Family Setting focuses on developing competencies for life

thanks to the assistance provided by educational agents providing

basic furnishings in the rural and urban areas of the City.


Family Setting

From 1 to 4 Years Old

Institutional Setting 2 - 5 Years Old

In this mode, boys and girls receive integrated services through

educational experiences, affection, nutrition and healthcare, which

pivotal for the physical, social, cognitive, psychological and emotional

development during Early Childhood.

8-hour Day Care Centers, 5 Days-A-Week Day Care Centers,

Educational & Recreational Halls, and Homes for Children, are part

of the Institutional Setting provided from Monday to Friday.


Institutional Setting 2 - 5 Years Old

Each Day Care Center provides its services to boys and girls 8 hours

a day, 5 days a week. Educational assistance is given for the

development of their educational activities using recreational, active

and participative methodologies to enhance the development of their

skills.

Boys and girls receive a daily calory contribution of 80% at these

centers.


8-Hour Day Care Centers

Similar to the 8-hour centers, these day care centers provide healthy

and safe settings where boys and girls receive, 5 days a week, the

care of experts in childhood, nutrition and initial education, where the

kids explore and discover the world.

Boys and girls there receive a daily calory contribution of 27%.


5 Days-A-Week Day Care Centers

These halls provide services 5 hours a day, 5 days a week. Here,

boys and girls carry out recreational and educational activities, and

receive educational assistance.


Educational & Recreational Halls

These homes are operated by the ICBF (Colombian Institute of

Family Welfare) in alliance with the “Buen Comienzo” program. Here,

the Integrated Service of boys and girls is qualified, and the role of

the educational agents of these homes is enhanced.


Homes for Children

Community Setting 2 - 5 Years Old

Through settings created and furnished in neighborhoods, known as

Back-up Educational Units or UPA’s, the Community Homes of

Family Welfare access an educational and integrated service process

that contributes to improve and complement the services provided.


Community Setting 2 - 5 Years Old

The City’s Community Mothers play an important role at “Buen

Comienzo”. Although many are single mothers with low income, they

have a great sense of performing social activities, cooperation and

human qualities.

These women, identified as being engaged with early childhood,

undergo learning experiences with the “Buen Comienzo” program

and the ICBF (Colombian Institute of Family Welfare), seeking the

well-being of the most vulnerable boys and girls of the City.

Community Mothers:

Engaged with Early Childhood

10%

9% 27%

3%

1% 8%

35%

6%

1%

Service Modes

Había una Vez

Entorno Familiar

Centros Infantiles 8 horas

Centros Infantiles 5 horas

Ludotekas

Hogares Infantiles

Entorno Comunitario

Jardines Propios

Fami

Habia unaVez-

gestantes

Habia unaVez< de un

año

CentrosInfantiles 5H

HogaresInfantiles Ludotecas

CentrosInfantiles 8H Entorno

Familiar 601 EntornoComunitario Presupuesto

participativo JardinesInfantiles TOTAL

2.000 3.000 500

5.500

5.290 5.167

381 2.730 3.456

17.024

8.729 5.421

1.030 4.401 842 3.120

411

23.954

4.291 4.571 2.870 6.441

1.130 11.391

4.950 2.873

136 420

39.073 8.000 8.015 2.695 6.441

1.130

19.935

8.449 5.108

420

60.193

8.000 7.215 1.536 3.740

611

18.115

11.565

24.953

4.735

80.470

2.006 2.007 2008* 2.009 2010 contratados 2.011

2006 – 2011 Coverage per Modes:

“Buen Comienzo” 2006 - 2011

Quality – Pertinent for the Service

Quality relative to a condition and

attribute of every activity made with the

boys/girls with “pertinence and sense”,

according to the characteristics of the

vital cycle, needs and diversity of boys

and girls, social, cultural and territorial

contexts, and challenges to develop the

City.

Facilities where “Buen Comienzo”

is provided

“Buen Comienzo” currently has 721 facilities strategically distributed

throughout every commune of Medellin, particularly those which are

most vulnerable.

Of the 329 neighborhoods of Medellin, the program has facilities in

155 neighborhoods, that is, a 61% coverage in the urban area and a

78% coverage in the rural area.

Number of facilities

and neighborhoods

of the program

Service Distribution per Territories

-

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

7.191 6.988

6.321

5.736 5.732 5.723

4.176 4.089

3.440

3.062 2.951

2.718

1.746

1.087 1.022 975

490 258 235 169 107

Residential Communes Benefitting from “Buen Comienzo” in 2010

Top Quality Day Care Centers

The architecture of these facilities is aesthetically attractive, safe and

clean, with ample and organized spaces where boys and girls can

play, learn and practice sports.

These facilities are equipped with multiple items where the boys and

girls can play, boost their imagination and express their creativity.


Each center will serve 300 boys and girls focusing on their rights,

vital cycle, gender equality, and social inclusion perspectives.

These Day Care Centers improve the quality of life of boys and girls

descreasing the differences stemming in the family and sociocultural

setting, the drop-out rates, and ensuring their successful transition to

the school system.


Emotional Experience

1

2

3

Individual + Collective/Group

The world through our senses

Spatial Experience

The module as an element of expression of

the child’s world

Materials where the space is like a stage

The Garden turns into a story The module’s assembly as an education tool

Design Concepts Used for Spaces for Children

Spatial Experience

Design Concepts for Spaces for Children

The toy lived as a spatial experience

Module assembled as an educational tool -

Spatial Experience


Module assembled as an educational tool


The project as children’s prints on the territory

Day Care Centers as Nodes that Join

Centros Infantiles

UPA

Hogares Comunitarios

Hogar Infantil

JARDÍN INFANTIL

• A sound and healthy life.

• Means to spontaneously communicate and express their feelings

and desires.

• Trust in themselves and enthusiasm to learn on their own.

• Chance to play and dream.

• Create new meanings of their lives.

• Learn autonomously.

• Grow with equal opportunities without differences based on sex,

race, different capabilities or cultural variety.

What is Expected when Boys and Girls Attend the

“Buen Comienzo” Day Care Center?

“BUEN COMIENZO” DAY CARE CENTER CASTILLA/PEDREGAL

Status: In Operation PROJECT COST $ 3.535.000.000 pesos ff which $480 M is contributed by MEN OPERATION COST IN AGREEMENT UP TO 2012 $ 3.689 million pesos

Calle 99 No 72B - 58 Neighborhood: Pedregal - Commune 5

Cooperation ICBF COMFAMA GENERALITAT VALENCIA

We provide the City a space dignified, loved and valued by the community.

Status: In Operation PROJECT COST $ 2.849.000.000 pesos OPERATION COST IN AGREEMENT UP TO 2012 $ 3.291 million pesos

“BUEN COMIENZO” DAY CARE CENTER AURES

Carrera 96A No 77E-15 (101) Barrio Aures No 2 – Commune 7

Cooperation ICBF Fundación Carulla Fondo Catalán

Spaces that enable community integration

Status: Under Construction PROJECT COST $4.191.000.000 pesos OPERATION COST IN AGREEMENT UP TO 2012 $ 3.385 million pesos

“BUEN COMIENZO” DAY CARE CENTER SAN ANTONIO DE PRADO

Calle 3 – Carrera 2BE Neighborhood: El Limonar 1 – Commune 80

Cooperation ICBF COOMULSAP Generalitat Valencia

Environment-friendly spaces.

“BUEN COMIENZO” DAY CARE CENTER PAJARITO LA HUERTA

Carrera 97 No 69C-50 Neighborhood: Pajarito La Huerta - Commune 60

Status: Under Construction PROJECT COST $ 4.287 million pesos OPERATION COST IN AGREEMENT UP TO 2012 $ 4.287.000.000 pesos

Cooperation ICBF Changes in the collective

imagination about Early Childhood.

“BUEN COMIENZO” DAY CARE CENTER DOCE DE OCTUBRE / SANTANDER

Carrera 76 No 104D - 01 Neighborhood: Santander - Commune 6

Status: Under Construction PROJECT COST $ 3.949.000.000 pesos OPERATION COST IN AGREEMENT UP TO 2012 $ 3.041 million pesos

Cooperation ICBF Fundación Carulla

We create direct and indirect jobs that contribute to improve the living conditions of the population in the most vulnerable sectors of the City.

“BUEN COMIENZO” DAY CARE CENTER PAJARITO LA AURORA

Unidad de Gestión IV Pajarito La Aurora - Commune 60

Status: Under Construction PROJECT COST $ 4.517.000.000 pesos OPERATION COST IN AGREEMENT UP TO 2012 $ 3.095 million pesos

Cooperation ICBF COMFAMA Generalitat Valencia

A model worth copying in other regions of Colombia and of the world.

“BUEN COMIENZO” DAY CARE CENTER MONTECARLO

Carrera 36 – Calle 85 Neighborhood Las Granjas - Commune 3

PROJECT COST $ 3.504.000.000 pesos OPERATION COST IN AGREEMENT UP TO 2012 $ 2.281 million pesos

A successful experience of inter-institutional engagement to reach common goals.

Barrio Villatina “BUEN COMIENZO” DAY CARE CENTER CARPINELO

Carrera 23 – Calle 99A Neighborhood: Carpinelo – Commune 1


“BUEN COMIENZO” DAY CARE CENTER EL PINAL

Calle 57 – Carrera 27 Neighborhood: El Pinal – Commune 8


“BUEN COMIENZO “ DAY CARE CENTER CALAZANIA


Calle 57 – Carrera 85D Neighborhood Altos de Calazania –Commune 13


Barrio Villatina “BUEN COMIENZO” DAY CARE CENTER LAS ESTANCIAS

Calle 52 – Carrera 11 Neighborhood: Villatina – Commune 8

VALOR TOTAL OBRA $3.234 millones VALOR OPERACIÓN

Barrio Villatina “BUEN COMIENZO” DAY CARE CENTER SANTO DOMINGO SAVIO

Carrera 28E – Calle 108B Santo Domingo Savio No 2. – Commune 1


Barrio Villatina “BUEN COMIENZO” DAY CARE CENTER ALTAVISTA

Carrera 83 – Calle 27 Neighborhood: Altavista – Zafra – Commune 16

VALOR TOTAL OBRA $3.234 millones VALOR OPERACIÓN


Barrio Villatina “BUEN COMIENZO” DAY CARE CENTER MORAVIA

Calle 81F – Carrera 54C Neighborhood: Moravia – Commune 4


These settings include the categories of space regarding

materials and physical aspects, and setting which refers to

stimuli stemming from the amount, quality and harmonious

distribution of shapes, lights, colors, smells, sounds and

textures.

Learning Settings

Development Halls – A Setting Rich in Stimulus

• Boys and girls feel challenged by

the wealth of stimulus and the

variety of proposals.

• These settings incorporate things

to see, use, organize, and

experiment what they are and

how they work.

Educational Mediation

• An educational agent

interacts directly, closely and

affectionately with the boys

and girls.

• Establish bonds by looking

at each other, smiling and

other expressions of

affection.

• Address boys and girls in a

low voice and with clear

words.

A City Worried About Training

of its Educational Agents

• 1,170 agents trained in 10-month courses

• 5,600 agents in Educational Labs

• 3,100 agents attend update events

• 200 Community Mothers

• 6,100 agents in Conversation Teams during the “Buen

Comienzo” Fair

Mobilization Component -

“Buen Comienzo” Fair

The third version of the “Buen Comienzo” Fair expanded the participation

and qualification of educational agents, adults and the community at large.

Mobilization Component -

Walks of Joy (“Caminos de Alegría”)

Tours made with boys and girls as well as their families as well as the

community and city authorities, in areas displaying violence, to seek a

peaceful transit towards the program’s facilities.

The Integrated Service for Early Childhood Policy

A system in which effective and timely

responses are given to the obligations

and challenges set forth by the City’s

boys and girls, based on engaging

activities with public, private and

community resources.

This policy shall be presented to the

City in April, 2011.

Scope of the Integrated Services for Early Childhood

Public Policy

New Bill

Regulates the Service provided

Defines coordination levels: Territorial, operating, technical and strategic

(joint effort of COMPSE and the Early Childhood Team)

Establish public, private and community financing mechanisms

Expand cores and strategies of activities under the Integrated Protection

focus, and manages an Integrated Service Plan for Early Childhood (or

PAI)

Define evaluation mechanisms

Construction Process of the

Early Childhood Public Policy

• 10 Sessions with communities

• 5 Theme teams

• 300 persons

Public Consultation

• Validation

• Feedback

Mission of Experts

• Presentation

• Approval

Legal Matters and Implementation

Structure of the Integrated Service for

Early Childhood Public Policy

Boy and Girl

Family

Community

Players responsible

Objective, Pillars, Guarantees and

Focus

Integrated Service for Early Childhood

System

Quality Assurance Management

Principles

•Universal prevalence

•Equitable conditions

•Inclusion

•Co-responsability

•Participation

Integrated Service for Early Childhood System

SAIPI Local Administration

National Inter-sector Commission

Families, Boys/Girls and

Community

Public-Private Entities Allied

Service Provider Entities

Quality Assurance for the

Integrated Service for Early Childhood

• Regulation and financing framework.

• Disclosure

• Record of public and public offerors

• Technical assistance

• Certification

• Creation of standards, and progressive

application mechanisms, verifiable

• Conceptual frameworks, and

feasibility and sustainability analysis

Recruitment Definition of

Quality Conditions

Institutionali-zation and

Socialization Implementation

Monitoring and Evaluation System

“Buen Comienzo” Program:

Evaluation and Monitoring

Objective:

To validate the impacts of services provided by the program

establishing a monitoring system that guarantees higher

quality standards.

Variables to be Evaluated:

• Non-experimental: Anthropometric, Childhood development,

emotion scales, among others.

• Evaluation method: Statistical contrasts, field work,

observation, experimental and non-experimental tests.

“Buen Comienzo” Program:

Evaluation and Monitoring

Monitoring

• Optimize oversight, surveillance and control methods

• Establish economic instruments for quality assurance.

• Constant follow-up of target variables.

Phases of the Evaluation Proposal

• Experimental: Covers day care centers and the “Once Upon A

Time” strategy. Longitudinal trend. Partial results would be given

in the year 2012; final results in 2013.

• Non-experimental: Covers the remaining modes. Results are

given in the years 2011, 2012 and 2013.

Thank You!

Proantioquia Foundation

“Buen Comienzo” Social Management Ms. Marta Liliana Herrera Reyes [email protected]

Medellin - Colombia

“Buen Comienzo” Program [email protected]

Telephone: +(57-4) 323-0391 Major’s Office of Medellin

mailto:[email protected]

mailto:[email protected]

presentacion buen comienzo

Documents

context medellin

medellin colombia

medellin river

evaluation system medellin

eternal spring city

buen comienzo program

trade center

trade shows