presentacion alejandro campos carles
DESCRIPTION
En cada uno de los cinco seminarios Movilizando latino América - Ciudad de México, Bogotá, Buenos Aires, Sao Paulo y Miami - Equipos claves de StartMeApp, expertos en publicidad y regionales en el país-mobile ofrecerán a los asistentes una información clara y procesable sobre las ventajas crecientes del canal móvil en la construcción de conocimiento de la marca y el aprovechamiento de lealtad a la marca para aumentar las ventas con la nueva generación de consumidores de América Latina. Speakers: Alejandro Campos Carles - Founder & Managing Director Gastón Fonzo - Founder & Managing Director Valerie Itey - Head of Sales http://startmeapp.com/movilizando http://startmeapp.com @startmeapp https://www.facebook.com/SMANetworksTRANSCRIPT
Huge growth projected Glboal perspective
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
200
400
600
800
1000
1200
1400
PCs 250
Smartphones and Tablets 1250
The future is mobile
Global annual unit sales (m)
Huge growth projected Glboal perspective
Fundamental change in scale
Mobile Industry
• 1.2 bn phones sold in 2012
• 3.2 bn mobile users
• Replaced every 2 years
• One per person
PC Industry
• 350m PCs sold in 2012
• 1.6 bn units in use
• Replaced every 4-5
• Shared
Huge growth projected Glboal perspective
Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa with over 750m connections at the end of 2014.
Understanding the puzzle
Huge growth projected Elements
Shipments = Smartphones Top Five Countries
Top Five Countries Smartphones Shipment , 2013 – 2017 (Units in millions)
Pyramid Research
ARGENTINA: 42% of the mobile phones sold in Argentina in
2012 were smartphones 8
millions expected in 2013
BRAZIL: in 2013, more than 21.4 million smartphones will be
sold in Brazil
MEXICO16 million smartphones will be
sold in Mexico in 2013
Smartphone penetrationLatAm Smartphone Penetration
Smartphone penetration
Shipments = Smartphones Top Five Countries
20%18%
17%16%
15%
9%8%
0%
5%
10%
15%
20%
25%
2013 Units
Latam - Smartphones penetration Q4 2012
US Smartphone penetration is 57% by
February 2013(comscore)
ARGENTINA: 2012 Smartphones
penetration 11M with 40% over global base
Operating SystemGlobal Share
OS (percentage) 2010 2011 2012 2015
Symbian 37,6% 19,2% 5,2% 0,1%
Android 22,7% 38,5% 49,2% 48,8%
Research In Motion 16,0% 13,4% 12,6% 11,1%
iOS 15,7% 19,4% 18,9% 17,2%
Microsoft 4,2% 5,6% 10,8% 19,5%
Other Operating Systems 3,8% 3,9% 3,4% 3,3%
Total 100,0% 100,0% 100,0% 100,0%
ARGENTINA: 57% market share for the
Android operating system
BRAZIL: Android operating system has
56.7% market share in the Brazilian
smartphone market
MEXICO: Android has a 37% market share in
Mexico
Global Operating system penetration
Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa with over 630m connections as of Q4 2012
Ending 2013 with 742 million mobile subscriptions, according to Informa Telecoms & Media
In 2011, mobile broadband overtook fixed broadband as the first choice to access the Internet in Latin America
Voice will remain the main revenue stream for operators, accounting for 76% of service revenues, data revenues will increase 18% year-on-year, topping US$ 27.7 billion,
according to Informa.
in Latin America, smartphones are expected to account for 46% of total handset sales in 2013.
Smartphone connections in Latin America will increase 35% year-on-year in 2013, to 140.7 million.
¿Why the LatAm growth? 1.Latin America perspective
Third largest mobile market
Latam 742 M users
Data will increase 18%
Latam Smatphones 46% 2013
Latam Mobile broadband Arpu
35%
21%
41%
22%
35%
20%
25%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2013 Units
Data contribution to service revenue. Latin America
average 27% and 43% in North America
Average ARPU of US 12 by Q4 2012
Data revenues by Q4 2012
Tablet penetration Latam Vs Brazil
Sales of tablets are set to triple from 2012 to 2013, with Brazil leading the way
ARGENTINA: According to IDC, 340,000 tablets were sold in
Argentina in 2012—a 43% increase compared to 2011.
BRAZIL: 3.1 million units in 2012, 222% higher than in
2011. Sales in Brazil will reach 5.1 million units in 2013, an increase of more than 67%
MEXICO: 2.2 million tablets will be sold in Mexico in 2013,
up from 1.5 million tablets sold in 2012
StartMeApp Products
Self Service Plattform and DSP for Agencies
SMA value added optimized algorithm platform Latin America perspective
Higher CTR
Dynamic decision algorithm
Huge growth projected for communications market1.Latin America perspective
Advertisers Agencies
Exchanges
Ad Networks
Apps traffic
Mobile Web
Wap Sites
CarriersOn
Deck Traffic
Publisher Network
StartMeApp Ecosystem
SERVICES
1.Brand Safe Network
2.Blind Network focused on performance
CONCLUSION
Latam Fast Growing Economies
Government impulse
Carriers promoting BAM & Smartphones
Economic devices / Technology adoption
Mobile audience going on board
LatAm leaded by Brazil and Mexico
