23/10/2009 10:37 skiron\Roadshow\Presentación Roadshow Script 2.ppt

1

2

Agenda

4Operating and Financial Results by Business Unit - 3Q09

4Consolidated Financial Results - 3Q09

4Q & A

3

Progress continues in the implementation of our comprehensive plan to fight the economic crisis

1

2

3

Financing

Demand

Operation

► Consolidate Banco Ahorro Famsa► Ensure liquidity

Mitigate refinancing riskReduce cost of fundingReduce 2009 CapexSeek longer funding termsAchieve “Operation” goals

► Reactivate core product demand (durable goods)Implement cross-business/cross-product promotions (e.g. Multisorteo)Improve shopping experience and continue direct mktg efforts (e.g. Gran Crédito)

► Diversify exposure to durable good demand sensitivityReinforce Personal Loan offeringIdentify other products / services with good “fit” (e.g. insurance, optics, etc.)

► Achieve greater operating efficiencyAdjust operating capacity to current market conditions (e.g. payroll, advertising)Identify areas of opportunity in operating processes (e.g. credit centralization) Optimize the use of working capital (e.g. inventory)

► Ensure / protect the quality of our ReceivablesReinforce credit granting and collection processesMaintain a conservative perspective regarding credit granting

Grupo Famsa: 2008 - 2009 Plan

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$4

$6

$8

$10

$12

$14

$16

$18

$20

$22

Pric

e pe

r Sha

re (P

esos

)

Grupo Famsa: Share Price Jul 2, 2009 - Aug 31, 2009(BMV: GFAMSA)

Jul 2, ‘09 Aug 31, ‘09

Capital Stock Increase

announcement

Commitments for Ps$900M announced

100% of shares Subscribed and

PaidShareholder

meeting / Price Determination

4100% of the Capital Increase shares were Subscribed and Paid

493% of shares were subscribed and paid by shareholders exercising their Pre-emptive Rights

4604 Notifications of Interest from shareholders seeking shares that were not subscribed through the exercise of pre-emptive rights

4Notifications of Interest exceeded by more than 28 times the non-subscribed available shares

Grupo Famsa strengthened its financial position through a successful Ps$1,200M Capital increase

1

Source: Bolsa Mexicana de Valores

Financing

Aug 31, 2009Ps$21.10

5

Famsa also enhanced its liquidity through the issuance of Ps$1,000M LT Commercial Paper

$4,038

$2,406

$1,010

2Q09 3Q09

$706

$699$1,000

Grupo Famsa: Total Debt Grupo Famsa: Short Term Debt BreakdownTotal: Ps$2,406M

Peso

s (M

illon

es)

Long Term(Ps$1,000M; 2yr ComPaper)

Short Term

1

Bank Debt

Commercial Paper

Dollar-denominated Debt (US$52.4M)

- $623$3,416

Pesos (Millones)

Financing

6

Banco Ahorro Famsa’s Bank Deposits have rapidly transformed Grupo Famsa´s financial structure

478 599 837 891 1,075861 880

1,562

4,853

5,644

707

1,745

3,201

902

190

441

327

548

3Q08 4Q08 1Q09 2Q09 3Q09

Banco Ahorro Famsa: Total Funding

Peso

s (M

illio

ns)

$6,919

1

BA

F B

anki

ng B

ranc

hes

(97%

of f

unds

)

8.2135

3Q09156117Avg Maturity (days)8.5

2Q091Q09

9.5Avg Cost of Funds (%)

$5,474

$3,830

$2,522 $2,219

$3,132$5,328

$6,439 $6,889

4Q08 1Q09 2Q09 3Q09

Peso

s (M

illio

ns)

Bank Deposits

Net Debt

$9,108$8,961$9,158$8,606

Financing

Grupo Famsa: Net Debt and Bank Deposits

Deposits

Promissory notes & CDs

Financial Intermediaries

Source: Banco Ahorro FamsaSource: Grupo Famsa

7

Multiple efforts, in and outside our stores, continue in order to stimulate demand / consumers

2

USA

Marketing channel innovation - “Mobile Club Famsa”Store Traffic Initiatives - Ticket sales for select sport events (e.g. Nascar, Soccer: Chlesea vs. InterMilan), Joint events with the Mexican ConsulatePromotions - Furniture Festival, Anniversary Sale, Credit Festival, Cross-product promotions (Furniture/Electronics/Computers)

Marketing Campaign: “Hazte Feliz” “Haz que suceda…Date Crédito”

Multisorteo Millonario Famsacional

Cashier pitch (Customers engaged, Thousands)

Telemarketing (Effective phone calls, Thousands)

Direct mail (Letters, Thousands)

Gran Crédito (Customer applications, Thousands)

Metacard (Total BAF PLCC customers, Thousands)

138159

284312

1,409856

386309

3T092T09

153132

Demand

8

Our retail network optimization continues; 2 stores were closed in Mexico during 3Q09

415 410

2008 2009

-1.2%

Total Stores(5 net less stores in the last 12 months)

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-2-2

3Q09 Net

1000

Openings410-2Stores

00

-2

Closures

273Banco Ahorro Famsa (2)

52Famsa USA358Famsa Mexico

Total

Breakdown of Store Closures and Store Openings (3Q09) (1)

3

537.2 541.5

2008 2009

+0.8%

Total Retail Area(4,300 net additional M2 in the last twelve months)

(1) YTD store closures: 12 México, 2 USA(2) “Banca Patrimonial” branch in Monterrey

Operation

Only older, smaller stores have been

closed; all of them near full-format Famsa stores

Num

ber o

f sto

res

M2

(Tho

usan

ds)

9

Famsa Mexico / BAF’s joint Personal Loan offeringlimits the effects of durable good demand sensitivity

100% 100%

16.3% 15.0%

16.7% 13.6%

17.3%13.1%

13.2%

11.7%

36.5%46.6%

2008 2009

$2,598 $2,816

$8,049 $7,693

3Q08 3Q09 2008 2009

Total: +8.4%SSS: +6.4%

Total: -4.4%SSS: -7.4%

Famsa Mexico: Net Sales Famsa Mexico: % Share of Sales by Product Category

Peso

s (M

illio

ns)

% o

f Sal

es

Others

Mobile Phones

Electronics

Furniture

Appliances

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Rapid deposit growth has allowed BAF to hold 86% of Grupo Famsa’s Mexican accounts receivable

$3,560 $3,723 $3,577 $3,679

$5,846

$2,042 $1,826 $1,423

$3,539

$6,999 $7,351 $8,708

4Q08 1Q09 2Q09 3Q09

Banco Ahorro Famsa

Famsa MX

Famsa USA

$13,809$12,755$12,764$12,937

Grupo Famsa: Trade Accounts Receivable

Peso

s (M

illio

ns)

11

Hispanic consumption remains under pressure; Electronics growth has decelerated since Jul-Aug

Total: -6.0% (Dlls)SSS: -8.0% (Dlls)

100% 100%

31.5%39.5%

39.9%33.5%

9.3% 8.2%

8.1% 4.7%

11.2% 14.1%

2008 2009

$901 $910

$2,484

$3,093

3Q08 3Q09 2008 2009

% Famsa -to-

Famsa6.8% 4.3% 8.1% 4.7%

Total: -0.5% (Dlls)SSS: -6.7% (Dlls)

Famsa USA: Net Sales Famsa USA: % Share of Sales by Product Category

Peso

s (M

illio

ns)

% o

f Sal

es

Others

Electronics

Furniture

AppliancesFamsa-to-Famsa

12

Agenda

4Operating and Financial Results by Business Unit - 3Q09

4Consolidated Financial Results - 3Q09

4Q & A

13

76.5% 71.3%

23.5% 28.7%

2008 2009

20.0% 22.5%

22.8% 19.4%

14.9% 11.9%

10.0%8.1%

2.0%

30.3% 36.7%

1.4%

2008 2009

-6.7%-7.4%-6.9%2009

0.0%-0.4%-0.4%2008

-8.0%-11.2%Famsa USA6.4%3.1%Famsa Mexico2.6%-0.9%Total

3Q093Q08

$3,505 $3,717

$10,553 $10,772

3Q08 3Q09 2008 2009

+6.1%

+2.1%

Famsa USA

Famsa México

Others

Mobile Phones

Electronics

Furniture

Appliances

Famsa-to-Famsa

Famsa USA: Share of Consolidated Net SalesSame Store Sales (%)

% o

f Sal

es

Peso

s (M

illio

ns)

Consolidated Net Sales Consolidated Product Mix

% o

f Sal

es

Net Sales

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+5.2%

$1,749 $1,910

$5,161 $5,431

3Q08 3Q09 2008 2009

49.9% 51.4% 48.9% 50.4%

+9.2%

1.4%

$359$471

$1,148 $1,164

3Q08 3Q09 2008 2009

+31.1%

+57.8%

$190

$574

$906

$144

3Q08 3Q09 2008 2009

4.1% 5.1% 5.4% 8.4%

+31.4%

+19.3%

$42

$199

$261

$311

3Q08 3Q09 2008 2009

1.2% 5.4% 2.5% 2.9%

+371.6%

10.2% 12.7% 10.9% 10.8%

Gross Income EBITDA

Comprehensive Financing Expense Net Income

Peso

s (M

illio

ns)

Profitability

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$11,687$13,809

2008 2009

$6,575

$2,219

$6,889

$1,832

2008 2009

$2,445$2,086

2008 2009

$6,735

$8,775

2008 2009

+18.2%

+8.3%

-14.7%

+30.2%

5.1% 6.6%

$8,407$9,108

Bank Deposits

Net Debt

Main Balance Sheet Accounts

% Write-Off over Credit

Sales

Trade Accounts Receivable Inventories

Net Debt and Bank Deposits Stockholder’s Equity

Peso

s (M

illio

ns)

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Agenda

4Operating and Financial Results by Business Unit - 3Q09

4Consolidated Financial Results - 3Q09

4Q & A