INNOVATION PRODUCT SHEETS

ENJOYABLE VIRAL ADDED VALUE

The viewer enjoys the graphic effect

Optimal to be photographed and uploaded to social media

For the sophistication of the effect

ANAMORPHISMS

Anamorphisms are deformed images that, from a certain point of view and perspective, regain their

shape.

They can be made on the ground, on different architectural planes or even on new elements-built ad-hoc.

Their main advantage is that, because of the surprising visual effect, people usually photograph and share them.

For its elaboration, it is required, on the one hand the knowledge for the precise deformation of the image, and on the other hand the reproduction of it on the ground. We have specialists for both.

TECHNICAL SHEET

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Suitable for all types of spaces, both indoors and outdoors. On the ground, angled perspectives are

recommended (e.g. at the foot of stairs)

ORIENTATIVE BUDGET

IMAGE ON GROUND OPTION (20 M2) 12.000 € + VAT

MAGIC CORNER OPTION (WALLS+FLOOR) 15.000 € + VAT

3D OPTION TOTEMS 28.000 € + VAT

OPTION 3D COMPLEX ARCHITECTURE from 37.000 €+ VAT

HIGH BRIGHTNESS

Led Technology

HIGH-RESOLUTION MODULABLE

HOLOGRAPHIC LED PANEL

Highly luminous LED blade panel system, rotating at more than 1500 rpm and generating high definition holographic images. .

Through a software that coordinates the images of the different blades, we can generate a single large image.

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Suitable for installation in any indoor environment, especially on friezes and walls. If it is located within reach of

people, it must be protected for safety.

ORIENTATIVE BUDGET

1. OPTION 6 HOLOLEDS FLOOR FURNITURE 25.000€ + vat

2. OPTION 24 HOLOLEDS SUSPENDED STRUCTURE 125.000 € + vat

From 1 panel only and without limit

Compose HD images

EXPERIENCE HI-TECH SOLUTION

The mere fact of using them is a reward for the user

Edgy technology that enriches the brand

To see the recreation of impossible scenes

AUGMENTED REALITY GLASSES

They allow to add new elements to the reality we observe and to interact with them.

Lateral sound complements the visual effect, generating the sensation of touch when interacting with objects.

We can manage to place elements where it would be impossible to locate them, for example a suspended vehicle where there is no space. Or create a showroom of luxury brands, which would never display their products in public areas.

See objects and personalize them in the moment, seeing how they are with this or that color, etc.

Animate fantastic elements, for example Santa Claus' flying through Atocha Station.

A fun and surprising experience, associating the brand/product with values of innovation and technological vanguard.

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Suitable for implementation in any indoor environment not excessively bright the angle of vision of the observer varies

quickly

ORIENTATIVE BUDGET

6 GLASSES/BASIC CONTENT RENDERING 3D OBJECT 45.000€ + vat

6 GLASSES/COMPLEX CONTENT REALISTIC ANIMATION 75.000€ + vat

MOVEMENT

By alternating the normal graph with the ultraviolet

TECHNICAL SHEET

ULTRAVIOLET ON-OFF

Effect based on paints that only take on color when illuminated with black or ultraviolet light.

The effect, in order to make sense, needs an on and off that reveals the graphic.

As they are white paints, not totally opaque, they can be applied on white backgrounds without being seen, coming to life once they receive the UV frequency and causing texts or drawings to appear where nothing could be seen.

Variety of 5 basic colors.

They require the installation of ultraviolet lighting.

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Suitable for installation in indoor, poorly lit environments. It can also be installed outdoors in reduced periods of time and at night.

Preferably on walls or light-coloured surfaces.

ORIENTATIVE BUDGET

1. WALL 12 M2 SHORT DISTANCE LIGHTING 10.000€ + VAT

2. WALL 100 M2 HIGH-POWERED LIGHTING 40.000€ + VAT

SURPRISING

Drawings or text emerge where there was nothing

FUNNY

Curious and aesthetically appealing effect

1. OPTION EYE-CATCHING LARGE FORMAT VERSATILE

Unexpected changes and movement in our path

It can be done on large surfaces Valid for both indoor and outdoor use

LENTICULAR CORRIDORS

The lenticular is a printed panel in which you can see changes in depth and 3D effects.

Until now it has only been used in small formats. Today, thanks to a new process that combines the work of breaking down the image and the craftsmanship in the manufacture of the panels, we can create lenticular effects in large dimensions.

We can now create corridors in which the sides appear to move in our path, or else simulate having depth. It is perfect for campaigns where we want to enrich the creativity of the walls, generating a fun effect for those who experience it.

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In addition to its application, already known in sixsheets and billboards, we can now install it in corridors and

walkways where there is a central passage area, defined and equidistant from each wall.

ORIENTATIVE BUDGET

LENTICULAR CORRIDOR 10 M. FULLY DECORATED ON BOTH SIDES 28,100 + vat

ROTATING TOTEM

An installation of giant elements on revolving structures, making the supports already spectacular get on movement.

Quick assembly/disassembly, without foundation work. It can also be remotely controlled and equipped with lighting.

The main graphic element can be from a 2D poster to a 3D prism or a giant body figure.

Interesting for large format campaigns and special actions where impact and notoriety is sought.

TECHNICAL SHEET

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Suitable for installation in any environment whether indoor or outdoor, provided that the height and soil conditions allow it.

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ORIENTATIVE BUDGET

1. TOTEM OPTION 3 BUCKETS/FIXED BASE 25.000€ + vat

2. TOTEM OPTION 1 GIANT CUBE/PRISM 80.000€ + vat

3. OPTION TOP BODY SCULPTURE OF 17 x 15 x 8 meters 450.000 + vat

Valid for both indoor and outdoor use

VERSATILE QUICK INSTALLATION

It does not require construction work, which facilitates ephemeral

campaigns

MOVEMENT

Possibility of 360º rotation

SURPRISE

An unexpected message

HI-TECH SOLUTION

DIRECTIONAL SOUND

Speaker system that allows sound to be focused on a point or area without people outside that area being able to hear it.

There are speakers for short distances, more affordable speakers and others for distances up to 50 meters.

Recommended for spoken messages or music (in this chaos without too much demand for quality, since it does not highlight the bass frequencies well).

TECHNICAL SHEET

NORMAL SOUND DIRECTONAL SOUND

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Highly recommended for environments where audio is not allowed, or to achieve the surprise effect of a voice or music that seems to "fall from the sky".

We recommend that you use vinyl on the floor to position the listener correctly.

ORIENTATIVE BUDGET

1. DIRECTIONAL SOUND ON SIXSHEET 5.000€ + VAT

2. LONG-DISTANCE DIRECTIONAL SOUND 12.000 € + VAT

In spaces where audio is not authorized

Cutting edge technology

SERVICE

Brand's commitment with the environment

BRANDING EFFECTIVE

PURIFYING MACHINE

Air filtering/cleaning machines, which purify up to 12,000 m3 per hour.

With digital screens and the possibility of incorporating a set of loaders for mobile devices.

Multiple real and advertising benefits, both for users and for the brand.

Makes us breathe cleaner air.

Immediate health benefit.

In total harmony with the current ecological/contamination awareness.

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Suitable for installation in both indoor and outdoor environments. Especially useful in

spaces where pollution is more perceptible (car parks, stations, etc.)

ORIENTATIVE BUDGET

BASIC MACHINE RENTAL WITH SCREEN 1 MONTH 10.000 €

RENTAL OF LARGE MACHINE WITH SCREEN AND LOADER SET FOR 1 MONTH 20.000 €

Its use is quickly perceived in contaminated environments

It brings value to the brand and the campaign

SCENTS

TECHNICAL SHEET

A set of technology plus a catalogue of fragrances (food, nature, etc.) that allow us to offer our advertising viewers an aromatic experience.

There are two fundamental types of machines, with different objectives:

Diffusers: in a controlled way they aromatize the space they are in.

Dispensers: With them we choose scent and we obtain a vaporized one.

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We can offer the experience with a dispenser, at a short distance and with the user's choice of scent, or with diffusers, both for short distances and for large spaces.

Although it can be carried out outdoors, it is difficult to control. Recommended Indoor

ORIENTATIVE BUDGET

1. SCENTS DIFFUSER FOR MUPI (1 WEEK)

2. MULTI SCENTS TOUCH DISPENSER (1 WEEK)

3. SETTING IN LARGE SPACES (1 MONTH) 3.000€ +

* Does not include out-of-catalogue scents

VAT

5.000€ + VAT

10.000€ + VAT

SURPRISE

Pleasant surprise for being something unexpected

Connects the product directly to the brain

SENSORY EXPERIENCE INTERACTIVE

In the multi scents touch diffuser option

INTERACTIVE SIXSHEET

We managed to provide the digital support with interactivity, so a two-way communication can be established between the support/advertiser and the user.

The target gets involved in the experience and the brand can get information from the consumer.

Unlimited device possibilities; from the basic option with a touch screen and a simple application, to games, image recognition, connection to RRSS, NFC payment systems, temperature sensors, gaze trackers, infrared, microphone or directional sound... These are only part of the interactivities that can be applied, independently or in combination.

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Suitable for any sixsheet, with digital format. For both outdoor and indoor use.

ORIENTATIVE BUDGET

1. BASIC OPTION ON INTERACTIVE SIXSHEET 7.000€ + vat

2. BASIC OPTION TOTEM PORTABLE INTERACTIVE 11.000€ + vat

3. BASIC OPTION ON TRANSFORMED SIXSHEET 15.000€ + vat

LEADS VERSATILE

Provides users data to advertisers For all media and with thousands of solutions

GAMIFACATION

The audience takes it as a game

SOLUTION

Fast and easy to implement

DIFFERENT

It breaks our memory of the bracket in its environment

ECONOMIC

Effective and affordable action

2D ASSETS

TECHNICAL SHEET

Our furniture can be highlighted in a simple way by combining a change of color in its frame with a body that "breaks" its silhouette.

This intervention requires having the support exclusively, that is, on both sides if it is conventional, or with only one client in the loop if it is digital.

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On any assets, but preferably in spaces with less impact from vandalism.

ORIENTATIVE BUDGET

1. VINYL SIXSHEET WITH SILHOUETTED 2D

2. 2D (6 M2) FOR BILLBOARD OR MONOPOLE

1.750 € + VAT

2.500 € + VAT

* Does not include lifting equipment.

VERSATILE

Modular and cut-out parts

PREMIUM EFFECT SURPRISE

SPANGLES

Spangles are sequins of approximately 3 cm in diameter, which are organized in panels of 100 pieces.

Each piece is suspended from a small hook, which makes it move with the vibrations and air currents, generating effects of great brightness.

Interesante para creatividades en las que deseemos generar un efecto premium y dinámico. El acabado final es sorprendente, llamativo y original.

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Suitable for installation on vertical surfaces in any environment, whether indoors or outdoors.

It can be applied in large format, on spectacular marketing supports, in sixsheets and on ad hoc stands.

ORIENTATIVE BUDGET

1. OPTION BILLBOARD 10 M 3.500€ + vat

2. OPTION WALL 100 M2 12.000€ + vat

3. OPTION CANVAS 100 M2 33.000€ + vat

Eye-catching brightness and movement

Elegant textures, metallic and pearly materials

PORTABLE 6SHEET

We offer the possibility of installing a totally ad-hoc support.

This way we can carry out special actions without having to hire exclusive networks.

We take the client and his campaign to the most suitable point/nearest to his target.

We surprise the viewer by positioning a support in a space that is usually empty.

The support can be prepared for interactive actions or simply "empty" to treat it as a display case or shop window.

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Suitable for controlled environments - as it has no foundation - and with the possibility of power supply.

ORIENTATIVE BUDGET

BASIC OPTION SIXSHEET SHOP WINDOW 7.000€ + vat

INTERACTIVE DIGITAL OPTION 11.000€ + vat

INTERACTIVE DIGITAL OPTION WITH CONNECTIVITY 15.000€ + vat

Can be installed quickly and almost anywhere

VERSATILE SURPRISE

A support that appears where no one expected it

PROXIMITY

We take the campaign to the right place

ENVIRONMENT

Brand's commitment to the environment

VIRALABLE

The benefit of the asset is optimal for the repercussion in other media

VERSATILE

It can be easily implemented in all our media

ORGANIC CANVAS

We use both 100% recycled materials and PVC-free materials (100% recyclable), which allows us to offer sustainable assets to the advertiser.

100% non-toxic polyethylene canvas. It is a canvas the same as normal canvases, but it does not contain PVC and therefore is completely recyclable.

Canvas created 100% with recycled materials.

All our materials can be covered with a TiO2 spraying system. This substance is capable of destroying bacteria in the environment and organic pollutants such as CO2.

TECHNICAL SHEET

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Suitable for installation in indoor or outdoor environments.

ORIENTATIVE BUDGET

1. APPLICATION TiO2 TREATMENT +10 € M2 on cost of production

2. 100% RECYCLABLE ECOLOGICAL CANVASES +30% on cost of production

3. 100% RECYCLABLE ECOLOGICAL CANVASES +30% on cost of production

SURPRISE

We find a new element suddenly

VERSATILE SOLUTION

MAGNETIC ASSETS

Parts that can be applied on metallic surfaces (a great majority) previously vinyled.

There are different types of magnets, but we will handle two types according to their purpose:

Flexible 2D magnet, for creative changes on printed surfaces.

Ultrapowerful 3D Magnet, to hold bodies.

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The flexible 2D magnet is highly recommended for creative works where we want to change images or text: For example, an advertisement in a frieze where one day we put a product and the next day a different one.

The Ultrapowerful 3D Magnet is indicated for billboard and monopole style asset

ORIENTATIVE BUDGET

1. MAGNETIZED/VINYL-COATED 10 M (20 M2) WALL

2. CHANGE OF MAGNET 2D 1 M2, DAILY (1 WEEK)

3. 3D BODY MAGNETS FOR APPROX. 6 x 2 m 3.750€ + VAT

1.500€ + VAT

2.500€ + VAT

* Does not include means of lifting or manufacturing of body

No need to drill the asset They allow us to change creativities as much as we want

PROXIMITY VERSATILE SURPRISE

A human and fun experience Can be carried out in all environments

It impacts where and when you least expect it

FLASHMOB

A Flash Mob is an unexpected performance in an unexpected environment.

It can be a musical or theatrical type performance, with unlimited groups of participants.

Besides the surprise effect, its empathic character invites the participation of the audience.

One of its advantages is that it can be brief and at the same time get a lot of impact because of its great suitability for viralizing.

TECHNICAL SHEET

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Particularly suitable to carry through in waiting halls and transit hubs.

It can be carried out both indoors and outdoors.

ORIENTATIVE BUDGET

1. 1 FLASH MOB 5 ACTORS IN ACOUSTIC 16.500€ + vat

2. 1 FLASH MOB 50 ACTORS WITH AMPLIFIED SOUND 78.000€ + vat

VERSATILE

Possibility of unlimited content changes

PREMIUM

Top quality materials and finishes

SURPRISE

A shop window where least expected

POP UP SHOP WINDOWS

We don't wait for our target to find us. We go out in search of them to surprise them at the right time and place.

To optimize the impact, we look for the best space to install the shop window, depending on the environment and considering the flow of maximizing visibility in the environment and passenger traffic.

We add special lighting inside the window and, depending on the space chosen, it could also be supported by other types of elements (screens, sound, interactivity, etc.)

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Suitable for any space, preferably indoors. Although we can perform the action outside by implementing

surveillance to prevent vandalism.

ORIENTATIVE BUDGET

1. SHOP WINDOW OPTION 2.5 x 1.25 x 2.5 m 18.700 €

CHRISTMAS TREES

During the Christmas season, our spaces have a more than considerable increase in traffic and become very

suitable spaces for brand communication.

We have Christmas trees of different sizes with personalized brand decoration.

In addition to a traditional tree, we have premium trees that can enrich the brand experience:

KINESE TREE: a mechanized tree, which can be equipped with mechanical movement.

INTERACTIVE TREE: through the phone you can change the lighting color.

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Suitable for indoor spaces, such as shopping malls, airports or train stations.

ORIENTATIVE BUDGET

1. TRADITIONAL OPTION 8 M HIGH 18.500 €

2. TRADITIONAL OPTION MECHANIZED TREE 105.000 €

3. TRADITIONAL OPTION MECHANIZED AND INTERACTIVE TREE 120.000 €

For all media and with thousands of solutions

VERSATILE LEADS

Provides users data to advertisers

GAMIFACATION

The audience takes it as a game

SERVICE

Brand's commitment to the environment

BRANDING INNOVATION

RECYCLING MACHINE

Plastic container receiving machines, where users deposit their containers and in return receive an incentive, e.g. a discount coupon.

The operation is simple:

The user is registered on the machine's touch screen.

He deposits all his containers and presses finish.

The machine counts the recycled containers and, on the screen,, it launches the message with the prize (QR, participation for the draw, ranking...)

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Suitable for installation in indoor or outdoor environments.

ORIENTATIVE BUDGET

1. MACHINE RENTAL FOR 1 MONTH 30.000 €

A new tool, and very useful for the immediate return of

satisfaction

It brings value to the brand and the campaign

TOTEM RECHARGE A mobile charging point that collects and analyzes user data in real time

Operation:

The user scans the QR code next to the cable (antvatndal) to be able to download the app (only necessary in the first use) and like that actvatte the load.

It starts the visualization of an image, video or survey, previously determined by the brand and that can be changed to update when desired.

Once the video or survey is finished, the upload begins.

The data, leads and geolocalization statistics, arrive directly to the customized Dashboard for the client, in order to order the information and give value to the data.

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Perfect for indoor and outdoor waiting areas.

Supermarkets, where you can take your charging device with you while you shop.

ORIENTATIVE BUDGET

PRODUCTION OF ASSET AND CUSTOM HARDWARE 17.300€ + vat

COST FOR LEAD 50 €

Opens a dialog box with the target

COMMUNICATION BIG DATA

A complete and personalized dashboard for each client

SERVICE

Space, customers and brand benefit

FACTS

Data collection

TECHNICAL SHEET

INTERACTIVE VENDING

Digital and interactive vending machines. They contain special hardware and software that allow interaction with the consumer.

They are equipped with touch screens, although they can also be operated by the user's mobile phone. They have connectivity and can be equipped with all types of peripherals such as webcams, Kinect cameras, two-way sound, etc.

We can record user data and machine activity in real time, thanks to a remote-control panel.

Interesting for campaigns in which the free delivery of samples wants to be linked to data collection, or to an enriching brand and user experience (games, social media communications, etc.)

WHERE Suitable for installation in any indoor environment, although it can also be installed outdoors at specific times.

ORIENTATIVE BUDGET

1. OPTION TO RENT (1 WEEK)* 12.000€ + vat

2. OPTION TO BUY 21.500€ + vat

AD HOC GAME DEVELOPMENT (BETWEEN 3.500 Y 7.250)+ vat

* The minimum rental period is 2 days with no maximum number of days.

VERSATILE

Adaptable shapes and all types of connectable peripherals

INTERACTIVE EXPERIENCE

The user participates/plays living communication with the brand

THANK YOU

Contact:

Affinity-PrimeMEDIA

Eva Favre e.favre@affinity-primemedia.ch

Sandrine Court s.court@affinity-primemedia.ch

021 781 08 50

www.exteriorplus.es

@exteriorplusES