Prepared By CBC/Radio-Canada Research & Strategic AnalysisPrepared By CBC/Radio-Canada Research & Strategic AnalysisMarch 2007March 2007

Overview of Overview of CBC/Radio-Canada’s Audience CBC/Radio-Canada’s Audience

PerformancePerformance

22

Table of ContentTable of Content

Part 1: Part 1: TELEVISIONTELEVISION

Part 1a: Part 1a: OVERALL TRENDSOVERALL TRENDS

Part 1b: Part 1b: THE ENGLISH-LANGUAGE TV MARKET & CBC TELEVISION’S PERFORMANCE WITHIN ITTHE ENGLISH-LANGUAGE TV MARKET & CBC TELEVISION’S PERFORMANCE WITHIN IT

Part 1c: Part 1c: THE FRANCOPHONE TV MARKET & TÉLÉVISION DE RADIO-CANADA’S THE FRANCOPHONE TV MARKET & TÉLÉVISION DE RADIO-CANADA’S PERFORMANCE WITHIN IT PERFORMANCE WITHIN IT

Part 1d: Part 1d: EMERGING TECHNOLOGIES IN THE VIDEO WORLDEMERGING TECHNOLOGIES IN THE VIDEO WORLD

Part 2: Part 2: RADIORADIO

Part 2a: Part 2a: OVERALL TRENDSOVERALL TRENDS

Part 2b: Part 2b: CBC RADIO’S AUDIENCE PERFORMANCECBC RADIO’S AUDIENCE PERFORMANCE

Part 2c: Part 2c: RADIO DE RADIO-CANADA’S AUDIENCE PERFORMANCERADIO DE RADIO-CANADA’S AUDIENCE PERFORMANCE

Part 2d: Part 2d: EMERGING TECHNOLOGIES IN THE AUDIO WORLDEMERGING TECHNOLOGIES IN THE AUDIO WORLD

Part 3: Part 3: INTERNETINTERNET

Part 3a: Part 3a: OVERALL TRENDSOVERALL TRENDS

Part 3b: Part 3b: CBC.caCBC.ca & & Radio-Canada.caRadio-Canada.ca‘s PERFORMANCE‘s PERFORMANCE

Part 4: Part 4: WHAT THE PUBLIC SAYSWHAT THE PUBLIC SAYS

33

44

77

1919

2828

3333

3434

3939

4343

4747

5252

5353

5656

6060

Part 1: Part 1: TELEVISION TELEVISION

OVERALL TRENDSOVERALL TRENDSPart 1a:Part 1a:

55

Weekly TV usage has increased in recent yearsWeekly TV usage has increased in recent years

21.721.0 20.9 21.2 21.5 21.4 20.9

21.9 22.0 22.0 22.6 22.0 22.3 22.0 22.6 22.623.7

25.4 25.4 25.024.4

0

5

10

15

20

25

1985-1986

1986-1987

1987-1988

1988-1989

1989-1990

1990-1991

1991-1992

1992-1993

1993-1994

1994-1995

1995-1996

1996-1997

1997-1998

1998-1999

1999-2000

2000-2001

2001-2002

2002-2003

2003-2004

2004-2005

2005-2006

Per

Cap

ita

Ho

urs

Weekly Per Capita Hours Of Viewing To TelevisionAll Persons 2+, 1985-1986 to 2005-2006

SOURCE: BBM, Nielsen Media Research, Statistics Canada

66

Trends in TV usage by age groups have remained Trends in TV usage by age groups have remained consistent over timeconsistent over time

Weekly Per Capita Hours of Viewing for Selected Demographic Groups1995-1996 to 2005-2006 (September-August)

19.6

26.6

34.9

15.4

14.815.515.2

16.4

16.414.914.61414.5

13.6

16.7

16.315.7

15.6

16.4

15.2

14.714.816.516.416

19.921.52220.8

19.319.918.919.7

19.519.8

25.3

21.522.3 21.9 22.7 22.9

24.326.3 26.1

22.1

34.7

35.835.333.3

32.333.133.5

32.6

33.134.4

1995-1996 1996-1997 1997-1998 1998-1999 1999-2000 2000-2001 2001-2002 2002-2003 2003-2004 2004-2005 2005-2006

Children 2-11 Teens 12-17 Adults 18-34 Adults 35-54 Adults 55+

SOURCE: Nielsen Media Research

THE ENGLISH-LANGUAGE TV THE ENGLISH-LANGUAGE TV MARKET AND MARKET AND CBC TELEVISION’S CBC TELEVISION’S PERFORMANCE WITHIN ITPERFORMANCE WITHIN IT

Part 1b:Part 1b:

88

Distribution Of Viewing to English TV by Viewing EnvironmentMonday-Sunday, 24 Hours

%

Cable+ DTH

Digital Cable

DTH (Satellite)

Off-AirOff-Air

Analogue Cable

Source: Nielsen Media Research

Over-the-air viewing has dropped dramaticallyOver-the-air viewing has dropped dramatically

13.7

86.3

2000-2001

5.5

46.8

23.7

24.0

2005-2006

47.7%

September to August

99

Weekly Per Capita Hours of Viewing to Television by EnvironmentANGLOPHONES

September 2005 to August 2006

SOURCE: Nielsen Media Research

Anglophones in digital cable homes spend the most time Anglophones in digital cable homes spend the most time in front of their TV setin front of their TV set

24.7

13.0

24.7

29.5

25.5

Total OTA Analogue Digital Cable DTH

1010

A LOOK AT FRAGMENTATIONShare of Viewing to English TV

All Day (24 Hours)%

September 2005 to August 2006

And they enjoy a multitude of programming choicesAnd they enjoy a multitude of programming choices

SOURCE: Nielsen Media Research

Other CDN English

CNN (incl. Headline)

A&E

Spike TV

CNBC

Golf

Speedvision

WTBS

Other Foreign

Pay TV

PayPerView ABCNBC

CMT

Family

CTVNew snet

Digital Channels

Other CDN

Bravo!

FOXCBS

Bell Globemedia

CBC New sw orld

CBC Television

Cable Pulse 24Food Net

Sports NetMuchMoreMusic

Treehouse TVTeletoon

Space

Prime TV

Outdoor

HGTV

History Score TV

Comedy Weather NetVision

Life Net

Show case

MuchMusic

DiscoveryW Net

OtherUS

PBS

Global/Canw est

CHUM

TLC

Educational

TSNYTV

1111

But these choices don’t emanate from diverse ownershipBut these choices don’t emanate from diverse ownership

CTVglobemedia33.9%

CBC13.3%

Others10.6%

CanWest Global28.7%

CHUM13.5%

Share of Viewing to English CANADIAN CONVENTIONAL TVBefore and After Recently Announced Acquisitions*

All Day, 24 Hours%

SOURCE: BBM Nielsen Media Research

Based on all persons 2+, August 28, 2006 to December 31, 2007* CTVglobemedia acquiring CHUM, CanWest Global acquiring Alliance Atlantis

CTVglobemedia47.4%

CBC13.3%

Others10.6%

CanWest Global28.7%

1212

15.3 14.0 13.2 13.2 12.4

40.2 43.6 42.8 43.7 44.6

13.0 13.0 12.9 13.0 12.5

9.7 9.0 8.7 8.5 8.1

11.7 13.0 13.5 14.9 14.5

10.0 7.4 8.9 6.7 7.9

2001-2002 2002-2003 2003-2004 2004-2005 2005-2006

* Excluding Affiliates in own time'September to August'

CBC*

CTV

Global

Specialty/Pay

SOURCE: Nielsen Media Research

Increased viewing to Specialty/Pay has impacted most Increased viewing to Specialty/Pay has impacted most Canadian and US conventional networksCanadian and US conventional networks

CBC*

CTV

Global

Specialty/Pay

Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.)%

Other CanadianConventional

US Conventional

Other Canadian Conventional

US Conventional

1313

Top 10 Series on English TV2005-2006 TV Season

SOURCE: Nielsen Media Research

Note: Prime time shows only, August 29, 2005 to April 2, 2006. Excludes CTV’s Canadian Idol which ended in mid September.

Top US programming is more popular than ever beforeTop US programming is more popular than ever before

PROGRAMPROGRAMC.S.I.C.S.I.Survivor: GuatemalaSurvivor: GuatemalaAmerican Idol 5 - PerformanceAmerican Idol 5 - PerformanceAmerican Idol 5 – ResultsAmerican Idol 5 – ResultsSurvivor: PanamaSurvivor: PanamaC.S.I. MiamiC.S.I. MiamiDesperate HousewivesDesperate HousewivesAmazing RaceAmazing RaceE.R.E.R.LostLost

AVERAGEAVERAGE

NETWORKNETWORKCTVCTV

GlobalGlobalCTVCTVCTVCTV

GlobalGlobalCTVCTVCTVCTVCTVCTVCTVCTVCTVCTV

RANKRANK112233445566778899

1010

AMA (000)AMA (000)3,0933,0933,0843,0842,8492,8492,6802,6802,5402,5402,4532,4532,4152,4152,1722,1722,1472,1472,0712,071

2,5502,550

1414

English Conventional TV & Canadian ProgrammingPrime Time

%

CBC Television remains the home of Canadian contentCBC Television remains the home of Canadian content

‘September 2005 to August 2006’Source: Nielsen Media Research

Broadcast Hours

79

29 28

21

71 72

Foreign

Canadian

Viewing Hours

83

15 11

17

85 89 Foreign

Canadian

1515

Top 20 Canadian Drama/Comedy Series

Note: Prime time shows only, August 29, 2005 to April 2, 2006.- R - = Repeat

RANKRANK

112233445566778899

10101111121213131414151516161717181819192020

NETWORKNETWORK

CTVCTVCBCCBCCTVCTVCBCCBCCBCCBCCTVCTVCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBC

GlobalGlobalGlobalGlobal

SOURCE: Nielsen Media Research

And the only network with the shelf space to air Canadian And the only network with the shelf space to air Canadian Drama/Comedy seriesDrama/Comedy series

PROGRAMPROGRAM

Corner Gas (Monday, 8 p.m.)Corner Gas (Monday, 8 p.m.)The Rick Mercer Report (Tuesday, 8 p.m.)The Rick Mercer Report (Tuesday, 8 p.m.)Degrassi: The Next Generation (Monday, 8:30 p.m.)Degrassi: The Next Generation (Monday, 8:30 p.m.)Royal Canadian Air Farce (Friday, 8 p.m.)Royal Canadian Air Farce (Friday, 8 p.m.)This Hour Has 22 Minutes (Friday, 8:30 p.m.)This Hour Has 22 Minutes (Friday, 8:30 p.m.)Jeff Ltd, (Wednesday, 9:30 p.m.)Jeff Ltd, (Wednesday, 9:30 p.m.)Just for Laughs (Friday, 9 p.m.)Just for Laughs (Friday, 9 p.m.)Winnipeg Comedy Fest (Friday, 9 p.m.)Winnipeg Comedy Fest (Friday, 9 p.m.)Just for Laughs Gala (Friday, 9 p.m.)Just for Laughs Gala (Friday, 9 p.m.)The Rick Mercer Report – R (Wednesday, 7 p.m.)The Rick Mercer Report – R (Wednesday, 7 p.m.)Hatching, Matching and Dispatching (Friday, 9 p.m.)Hatching, Matching and Dispatching (Friday, 9 p.m.)Royal Canadian Air Farce – R (Monday, 7 p.m.)Royal Canadian Air Farce – R (Monday, 7 p.m.)Da Vinci’s City Hall (Tuesday, 9 p.m.)Da Vinci’s City Hall (Tuesday, 9 p.m.)Ha!ifax Comedy Fest (Tuesday, 8:30 p.m.)Ha!ifax Comedy Fest (Tuesday, 8:30 p.m.)Red Green Show (Friday, 7 p.m.)Red Green Show (Friday, 7 p.m.)This Hour Has 22 Minutes – R (Tuesday, 7 p.m.)This Hour Has 22 Minutes – R (Tuesday, 7 p.m.)This Is Wonderland (Wednesday, 8 p.m.)This Is Wonderland (Wednesday, 8 p.m.)At The Hotel (Tuesday, 9 p.m.)At The Hotel (Tuesday, 9 p.m.)Zoe Busiek: Wild Card (Saturday, 8 p.m.)Zoe Busiek: Wild Card (Saturday, 8 p.m.)Blue Murder (Saturday, 9 p.m.)Blue Murder (Saturday, 9 p.m.)

AMA (000)AMA (000)

1 4011 401727727710710696696670670653653624624499499462462449449431431416416395395386386383383376376358358352352295295285285

1616Source: Nielsen Media Research

CBC Television’s reliance on over-the-air viewing has CBC Television’s reliance on over-the-air viewing has declined significantly in the past five yearsdeclined significantly in the past five years

16.3

42.3

24.4

17.0

2005-2006

DTHDTH

Digital CableDigital Cable

Analogue CableAnalogue Cable

Off-AirOff-Air

Distribution of Viewing to CBC Television by Viewing EnvironmentMonday-Sunday, 24 Hours

%

36.4

63.6

2000-2001

CableCable+ DTH+ DTH

Off-AirOff-Air

September to August

1717

915

16 13

17

47

8

14 13 6

7

8

21

23

UK CBC Television

Factual

Fiction

Entertainment

News

Sports

Education

Arts

Other

Programming Output by GenreUK vs CBC Television

Source: Ofcom International Market Review, 2005-2006 NMR (CBC O&Os)

CBC Television’s schedule balanceCBC Television’s schedule balance

1818

Share (%) of English-language TV Viewing24 Hours

1.1 1.11.1 1.11.0

2.3

2.7

1.6

1.8 1.8

0.60.5

0.40.5

0.7

2001-2002 2002-2003 2003-2004 2004-2005 2005-2006

For the Months of September to August

SOURCE: Nielsen Media Research

CBC Newsworld: Number one in Canadian News CBC Newsworld: Number one in Canadian News and Informationand Information

THE FRANCOPHONE TV THE FRANCOPHONE TV MARKET AND TÉLÉVISION MARKET AND TÉLÉVISION DE RADIO-CANADA’S DE RADIO-CANADA’S PERFORMANCE WITHIN ITPERFORMANCE WITHIN IT

Part 1c:Part 1c:

2020

14.0

44.9

41.1

2005-2006

16.0

50.4

33.5

2003-2004

Distribution of Viewing Among Francophones by Viewing EnvironmentMonday - Sunday, 24 Hours

%

Analogue Cable

Off-Air

Source: BBM (Quebec Only)

Digital (Cable and DTH)

Francophone digital universe has grown by almost one-Francophone digital universe has grown by almost one-quarter in just two yearsquarter in just two years

September to August

2121

Weekly Per Capita Hours of Viewing to Television by EnvironmentFRANCOPHONES in QUÉBEC

September 2005 to August 2006

SOURCE: BBM

Francophones in analogue homes continue to watch more Francophones in analogue homes continue to watch more TV each weekTV each week

29.2

23.6

31.8

28.9

Total OTA Analogue Digital (Cable and DTH)

2222

A LOOK AT FRAGMENTATIONShare of Francophone TV Viewing in Quebec

All Day (24 Hours)%

September 2005 to August 2006*Includes TFO and other Cable French Stations

SOURCE: BBM

Radio-Canada

RDI

TVA

TQSTV5

Canal DCanal Vie

TVP Franco

Vrak TV

Télétoon

A&E

Space

CMT

YTVTSN

RDS

TQARTVLCN

TNNTLC

ABC

CBC

Global

Muchmusic

Discovery

CTV

Teletoon Eng.Sports Net

Other Cdn Specialties CBSFOX

CNN/Headline

Autres conv. anglo.

Canal ZMystère

Autres câbles f r.*

ÉvasionHistoria

Séries +

MusimaxMétéomédia

RISMusiquePlus

PBS

Other foreign specialties Autres

Télévision de Radio-Canada maintains a healthy position Télévision de Radio-Canada maintains a healthy position in a highly fragmented marketin a highly fragmented market

2323

10.3

19.9 24.7 27.426.2 30.2

29.729.5 29.2

28.9 27.6

20.7 17.6 16.021.1 19.7

0.40.60.60.90.97.47.99.610.8

2.53.2

2.82.7

2.7

12.212.1

14.514.315.3

2001-2002 2002-2003 2003-2004 2004-2005 2005-2006

Radio- Canada

TVA

TQS

Télé-Québec

‘September to August’

SOURCE: BBM (PMT 2001-2002 TO 2003-2004, PPM 2004-2005 TO 2005-2006)

Three main conventional networks account for more than Three main conventional networks account for more than half of all Francophone viewinghalf of all Francophone viewing

Radio- Canada

TVA

TQS

Télé-Québec

PMTPMT PPMPPM

Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.)%

Other Other

Specialty/Cable

English Stations

Specialty/Cable

English Stations

2424

21.1

45.5

33.5

2005-2006

25.6

46.4

28.0

2003-2004

Distribution of Télévision de Radio-Canada Viewing by EnvironmentMonday - Sunday, 24 Hours

%

Analogue Cable

Off-Air

Source: BBM Quebec Francophones

Télévision de Radio-Canada’s reliance on over-the-air Télévision de Radio-Canada’s reliance on over-the-air viewers has declinedviewers has declined

September to August

Digital (Cable and DTH)

2525

French-languages TV Stations and Canadian ProgrammingPrime Time

%

More Canadian programming than other More Canadian programming than other conventional networksconventional networks

‘September 2005 to August 2006’SOURCE: BBM

Hours of Viewing

8672

46

1428

54Foreign

Canadian

Broadcast Hours

86

65

45

14

35

55

Foreign

Canadian

2626

4

14

18

28

33

21

13 1

20

6

0

4

16

26

6

France Radio-Canada

Factual

Fiction

Entertainment

News

Sports

Education

Arts

Other

Programming Output by GenreFrance vs Télévision de Radio-Canada

Source: Ofcom International Market Review, 2005-2006 BBM (Radio-Canada)

Télévision de Radio-Canada’s schedule balanceTélévision de Radio-Canada’s schedule balance

2727

Share (%) of Francophone TV Viewing in QuebecWithin Analogue/Digital Homes

24 Hours

3.12.9

3.2

2.2

1.8

1.4

2003-2004 2004-2005 2005-2006

September to the end of August

Source: BBM

RDI is still number one in News, but LCN is RDI is still number one in News, but LCN is narrowing the gapnarrowing the gap

EMERGING EMERGING TECHNOLOGIES IN TECHNOLOGIES IN THE VIDEO WORLDTHE VIDEO WORLD

Part 1d:Part 1d:

2929

New Ways of Accessing Video ContentNew Ways of Accessing Video Content

Technological advancements over the past ten years have given Technological advancements over the past ten years have given rise to a variety of new platforms for consumers to receive and rise to a variety of new platforms for consumers to receive and view video programming, including video-on-demand (VOD), view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet streaming and Internet personal video recorders (PVRs), Internet streaming and Internet downloading. downloading.

These new platforms and technologies have affected the video These new platforms and technologies have affected the video opportunities available to Canadians in three key ways. opportunities available to Canadians in three key ways.

First, they significantly expanded where consumers can receive First, they significantly expanded where consumers can receive and watch video programming. Second, all of these new and watch video programming. Second, all of these new platforms, with the exception of some forms of Internet platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services which streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules. Third, some free viewers from the rigidity of program schedules. Third, some new platforms provide video in a significantly different format new platforms provide video in a significantly different format from traditional television. from traditional television.

3030

More video programming available over more distribution More video programming available over more distribution platformsplatforms

Illustration of Multi-platform Growth – Video

19951995TV DistributionTV Distribution•Over-the-air TVOver-the-air TV•Analogue CableAnalogue Cable

PersonalizationPersonalization•VCRVCR•Specialty TVSpecialty TV•Pay TVPay TV

20052005TV DistributionTV Distribution•Over-the-air TVOver-the-air TV•Analogue CableAnalogue Cable•Digital CableDigital Cable•DTH SatelliteDTH Satellite•Wireless Cable (MDS)Wireless Cable (MDS)•IPTVIPTV•Internet Internet

PersonalizationPersonalization•VCRVCR•Specialty TVSpecialty TV•Pay TVPay TV•DVD PlayerDVD Player•PPVPPV•PVRPVR•VODVOD•Video DownloadsVideo Downloads•Video StreamingVideo Streaming

PortablePortable•DVD PlayerDVD Player•Digital Video PlayerDigital Video Player•Mobile PhoneMobile Phone•Laptop ComputerLaptop Computer

3131

While ownership and usage of some of the new video While ownership and usage of some of the new video devices is low…devices is low…

Trends in the Penetration and Usage of Video TechnologiesAmong Canadian Adults

Canadian Total Anglos 18+ Francos 18+ TrendVideo TV Viewer 96% 96% 97% Past month user Universal HDTV sets 14% 15% 9% Growing HDTV receivers 5% 6% 2% Growing

Cable TV Analog 40% 41% 38% Declining Digital 20% 21% 17% Growing Total 62% 64% 57% Stable

DTH 23% 23% 24% Stable Telco TV(1) <1% <1% <1% Emerging Wireless <1% <1% <1% Emerging

Digital TV - Total 44% 44% 42% Growing

Over-the-air 12% 10% 17% Declining

VCR 82% 82% 81% Declining DVD Player 79% 80% 75% Growing

Personal TV VOD viewer 5% 5% 4% past month Emerging PVR 4% 4% 2% Emerging Mobile TV Subscriber <1% <1% <1% Emerging

Video Downloading 10% 11% 7% past month Growing Video Streaming 16% 17% 14% past month Growing

Source: CBC/Radio-Canada's MTM, 2005 (1) TV service provided by telephone companies

Penetration and Use of Devices and Services, 2005

3232

… … acceptance of these new ‘on-demand’ tools is higher acceptance of these new ‘on-demand’ tools is higher among certain segments of the populationamong certain segments of the population

New ways of accessing video content

18-34 35-49 50-64 65+ 18-34 35-49 50-64 65+

Past month VOD usage 6% 7% 3% 2% 7% 5% 3% 1%

PVR penetration 5% 5% 3% 1% 2% 3% 2% 1%

Past month video streaming 26% 19% 13% 5% 26% 15% 8% 3%

Past month video downloading 22% 11% 5% 2% 16% 5% 3% 0%

Source: CBC/Radio-Canada's MTM, 2005

Anglophones 18+ Francophones 18+

Penetration and Usage of New Video TechnologiesAmong Anglophone and Francophone Age Groups

Part 2: Part 2: RADIO RADIO

OVERALL TRENDSOVERALL TRENDSPart 2a:Part 2a:

3535

Listening to conventional radio has decreased over the Listening to conventional radio has decreased over the past decadepast decade

21.0 21.3 20.9 21.4 21.6 21.5 21.1 21.6 21.2 21.020.2 19.9 20.4 20.5 20.3 20.1 20.2

19.5 19.6 19.1 18.6

0

5

10

15

20

25

1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Per

Cap

ita

Ho

urs

Weekly Per Capita Hours Of Listening To RadioAll Persons 12+, 1986 to 2006

(Fall Sweeps)SOURCE: BBM

3636

This is true among all age groups, but especially teensThis is true among all age groups, but especially teens

Weekly Per Capita Hours of Listening for Selected Demographic Groups

1996 to 2006

10.1

10.7 11

11.310.5

9.48.5

8.6 8.77.6

10.6

16.417.5

17.318

17.318.1

17.3 16.715.7

15.314.2

21.121 20.8 21.3 20.6

20.5 20.1 19.3 19.318.2 18.3

21.7

21.5

21.3

21.721.621.821.621.421.4

21 20.622

22.1 21.6 22.8 22.6 22.4 22.3 22.822.1 21.7 21.2

Fall 1996 Fall 1997 Fall 1998 Fall 1999 Fall 2000 Fall 2001 Fall 2002 Fall 2003 Fall 2004 Fall 2005 Fall 2006

Teens 12-17 Adults 18-24 Adults 25-34 Adults 35-49 Adults 50+

(Fall Sweeps)SOURCE: BBM

3737

Almost 8 out of 10 hours spent listening to radio is Almost 8 out of 10 hours spent listening to radio is through the FM bandthrough the FM band

30 28 28 26 26 25 24 22

70 72 72 74 74 75 76 78

363135

646965

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

1

FMFM

AMAM

AM/FM Share (%) of Tuning Monday to Sunday, 5 a.m. to 1 a.m., Persons 12+

Fall/S4 Surveys

FMFM

AMAM

SOURCE: BBM

3838

Out-of-home listening is still growingOut-of-home listening is still growing

2 2 2 2 2 2 2 2

23 24 24 25 26 27 27 28

21 22 22 22 22 23 23 23 23 23 23

55 54 53 53 52 51 50 49 49 48 47

2 22

22 2322

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

1

Location Share (%) Monday to Sunday, 5 a.m. to 1 a.m., Persons 12+

Fall/S4 Surveys

HomeHome

WorkWork

CarCar

OtherOther

HomeHome

WorkWork

CarCar

OtherOther

SOURCE: BBM

Part 2b:Part 2b:CBC RADIO’S AUDIENCE CBC RADIO’S AUDIENCE PERFORMANCEPERFORMANCE

4040

CBC Radio weekly usage maintained despite overall CBC Radio weekly usage maintained despite overall decline in radio usagedecline in radio usage

Anglophone Weekly ReachAll 12+

%

15

11

14

5

1414141415

14

1615

1414

65 5555

66 6 6 6 6

Fall 2000

Spring2001

Fall 2001

Spring2002

Fall 2002

Spring2003

Fall2003

Spring2004

Fall2004

S1 2005

S4 2005*

S1 2006

S4 2006

SOURCE: BBM

* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.

4141

Share of Anglophone 12+ Listening in theAreas Served by a CBC Radio Station

%

8.7 8.6 9.2 9.3 8.9 9.28.3 8.8 9.1 9.1

5.7

8.9 9.3

3.6 3.83.5 3.6

3.4 3.5

3.23.4 3.0 3.4

3.3

3.63.7

Fall 2000

Spring2001

Fall2001

Spring2002

Fall2002

Spring2003

Fall2003

Spring2004

Fall2004

S1 2005

S4 2005*

S1 2006

S4 2006

12.4

Base: Anglophones who listened in CBC areas

13.0

SOURCE: BBM

12.3 12.7 12.812.3

11.512.2 12.2

12.6

8.9

12.413.0

* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.

Record-level audience shares mean strong basis for Record-level audience shares mean strong basis for CBC Radio’s Renewal initiativeCBC Radio’s Renewal initiative

4242

CBC Radio One Markets Monday to Sunday 5 a.m. to 1 a.m.

Share %

Monday to Friday 6 a.m. to 8:30 a.m.

Share % Ranking

CBN St. John’s 9.5 16.2 2

CBG/CBT Gander/Grand Falls 13.7 25.6 2

CBY Corner Brook 12.4 18.5 2

CBCT FM Charlottetown 14.9 23.5 1

CBHA-FM Halifax 16.2 23.7 1

CBI Sydney/Cape Breton 20.1 29.3 2

CBA Moncton 13.7 18.8 1

CBZF FM Fredericton 14.7 20.7 1

CBD-FM Saint John 12.3 18.6 3

CBME-FM Montreal Anglos 4.5 5.7 5

CBO-FM Ottawa Anglos 15.8 20.9 1

CBLA-FM Toronto 7.3 11.0 1

CBE Windsor 4.0 7.1 3

CBCS-FM Sudbury 15.9 18.4 3

CBQT-FM Thunder Bay 20.5 24.6 1

CBW Winnipeg 9.7 13.0 2

CBK/CBKR-FM Regina 10.1 14.6 3

CBK Saskatoon 8.1 10.3 5

CBR Calgary 7.4 10.4 5

CBX Edmonton 6.0 8.2 5

CBU Vancouver 9.0 12.2 2

CBCV-FM Victoria 8.6 12.0 3

CBC Radio One: Ranks in top 3 in most marketsCBC Radio One: Ranks in top 3 in most markets

Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador

The Share of 12+ Listening Captured by

Individual

Stations

BBM S4 2006

Part 2c:Part 2c:RADIO DE RADIO-RADIO DE RADIO-CANADA’S AUDIENCE CANADA’S AUDIENCE PERFORMANCEPERFORMANCE

4444

Francophone Weekly Reach Francophones 12+

%

151413

15141414

121111

1010

14

55444

34 4 4 4

5 5 5

Fall2000

Spring2001

Fall2001

Spring2002*

Fall2002

Spring2003

Fall2003

Spring2004

Fall2004

S1 2005

S4 2005**

S1 2006

S4 2006

SOURCE: BBM

                             

                                                    

Radio de Radio-Canada: Increased usage over the past Radio de Radio-Canada: Increased usage over the past five yearsfive years

* Labour dispute affected 3 ½ out of the 8 weeks measured** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.

4545

Share of Francophone 12+ Listening in theAreas Served by a Radio de Radio-Canada Station

6.9 7.8 8.6 8.710.0

11.513.3 12.5 12.6

13.6 12.8 13.312.3

2.02.1

2.5 2.1

2.4

2.2

2.32.3

3.02.9

2.53.0

2.9

Fall2000

Spring2001

Fall2001

Spring2002*

Fall2002

Spring2003

Fall2003

Spring2004

Fall2004

S1 2005

S42005**

S1 2006

S4 2006

%

Base: French Radio Listening Among Francophones in SRC Areas

SOURCE: BBM

15.2

8.9

9.911.1 10.8

12.4

13.7

15.6 14.715.7 16.5

15.316.3

And audience shares that have nearly doubledAnd audience shares that have nearly doubled

* Labour dispute affected 3 ½ out of the 8 weeks measured** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.

4646

Weekday morning shares demonstrate the value of local Weekday morning shares demonstrate the value of local programmingprogramming

Première Chaîne Markets Monday to Sunday5 a.m. to 1 a.m.

Share %

Monday to Friday 6 a.m. to 9 a.m.

Share % Ranking

CBF-FM Montreal Francos 10 14 3

CBF-FM Sherbrooke 13 17 2

CBF-FM Trois-Rivières 12 15 2

CBV-FM Québec 13 18 1

CBJ-FM Saguenay 7 11 4

CBGA-FM Matana-Gaspésie-Iles 7 9 2

CJBR-FM Rimouski 12 21 3

CHLM-FM Rouyn 6 10 3

CBSI-FM Sept-Iles 9 16 3

CBOF-FM Ottawa-Gatineau Francos 11 15 3

CBAF-FM N. Brunswick Francos 6 10 4

The Share of 12+ Listening Captured by Individual Stations

BBM S4 2006

EMERGING EMERGING TECHNOLOGIES IN TECHNOLOGIES IN

THE AUDIO WORLDTHE AUDIO WORLD

Part 2d:Part 2d:

4848

New Ways of Accessing Audio ContentNew Ways of Accessing Audio Content

Over the past decade, numerous new ways of accessing audio Over the past decade, numerous new ways of accessing audio content have become available in Canada, including digital radio, content have become available in Canada, including digital radio, pay audio, satellite radio, Internet streaming, podcasting and pay audio, satellite radio, Internet streaming, podcasting and Internet downloading of music. Internet downloading of music.

As with new video platforms, these new audio platforms provide As with new video platforms, these new audio platforms provide consumers with increased choice in terms of where and how audio consumers with increased choice in terms of where and how audio services can be received, increased diversity in the type of content services can be received, increased diversity in the type of content that is available and greater flexibility and control over when that is available and greater flexibility and control over when content is accessed and listened to. content is accessed and listened to.

The new audio platforms have met with varying degrees of The new audio platforms have met with varying degrees of acceptance by the public and while the final verdict is still out on acceptance by the public and while the final verdict is still out on most of them, they have increased audience fragmentation and are most of them, they have increased audience fragmentation and are forcing audio broadcasters to be both more thoughtful and more forcing audio broadcasters to be both more thoughtful and more innovative when developing audio content and when deciding the innovative when developing audio content and when deciding the best means to deliver it to Canadians.best means to deliver it to Canadians.

4949

A wide array of new audio platforms, presenting a A wide array of new audio platforms, presenting a significant challenge to traditional radiosignificant challenge to traditional radio

Illustration of Multi-platform Growth – Audio

19951995DistributionDistribution•RadioRadio

On-DemandOn-Demand•TapesTapes•CDsCDs

PortablePortable•WalkmanWalkman

20052005DistributionDistribution•RadioRadio•InternetInternet•Satellite RadioSatellite Radio

On-DemandOn-Demand•CDsCDs•Music DownloadsMusic Downloads•Streaming AudioStreaming Audio•PodcastingPodcasting

PortablePortable•WalkmanWalkman•Digital Audio PlayerDigital Audio Player•Mobile PhoneMobile Phone

5050

With usage of iPod/MP3 Players and audio over the With usage of iPod/MP3 Players and audio over the Internet ranging from 6 to 21 per cent among all Internet ranging from 6 to 21 per cent among all CanadiansCanadians

Canadian Total Anglos 18+ Francos 18+ Trend

Audio Radio listener 90% 91% 89% Past month Universal Pay audio listener 21% 21% 21% past month iPod/MP3 Player 21% 23% 14% Growing Satellite Radio subscriber <1% <1% <1%

Download Podcast 6% 7% 3% past month Emerging Audio Downloading 18% 20% 12% past month Growing Audio Streaming 21% 23% 16% past month Growing

Source: CBC/Radio-Canada's MTM, 2005

Penetration and Use of Devices and Services, 2005

Trends in the Penetration and Usage of Audio TechnologiesAmong Canadian Adults

5151

But they have become the norm among younger age But they have become the norm among younger age groupsgroups

New ways of accessing audio content

18-34 35-49 50-64 65+ 18-34 35-49 50-64 65+

iPod/MP3 Player penetration 42% 24% 13% 3% 23% 16% 7% 2%

Past month download podcast 12% 9% 4% 1% 5% 2% 2% 0%

Past month audio streaming 38% 25% 14% 6% 28% 17% 10% 3%

Past month music downloading 41% 18% 3% 3% 26% 11% 4% 2%

Source: CBC/Radio-Canada's MTM, 2005

Anglophones 18+ Francophones 18+

Penetration and Usage of New Audio TechnologiesAmong Anglophone and Francophone Age Groups

Part 3: Part 3: INTERNET INTERNET

OVERALL TRENDSOVERALL TRENDSPart 3a:Part 3a:

5454

Broadband Internet has entered the mainstreamBroadband Internet has entered the mainstream

61

13

25None

Dial-up

Broadband 39

40

20

None

Dial-up

Broadband

ANGLOPHONES 18+ANGLOPHONES 18+ FRANCOPHONES 18+FRANCOPHONES 18+

Home Internet Connection%

Source: MTM 2005* Broadband and dial-up do not equal total home Internet connections because some respondents refused or don’t know what type of Internet connection they have

TotalTotal75%75%

TotalTotal60%60%

5555

But weekly time spent with the Internet still lags But weekly time spent with the Internet still lags TV and radioTV and radio

8.7

26.8

19.9Radio

Television

Internet 5.9

19.7

30.5

Radio

Television

Internet

ANGLOPHONESANGLOPHONES FRANCOPHONESFRANCOPHONES

Weekly Per Capita Usage of Internet, Television and RadioHours/WeekAdults 18+

Source: MTM 2005 (Internet), NMR 2005-2006 and BBM 2005-2006 (TV), BBM S4 2006 (Radio)

CBC.caCBC.ca & & Radio-Canada.caRadio-Canada.ca’s ’s PERFORMANCEPERFORMANCE

Part 3b:Part 3b:

5757Domain Level ReportSource: Media Metrix Canada – Total Canada

Average Monthly Unique Visitorsat Home

(000)

Oct-Dec 2001 Oct-Dec 2006

1,482,000

714,000

Oct-Dec 2001 Oct-Dec 2006

3,195,000

873,000

108%

266%

Total Canada 2+Total Canada 2+At HomeAt Home

Francophones 2+Francophones 2+At HomeAt Home

Traffic to Traffic to CBC.caCBC.ca and and Radio-Canada.caRadio-Canada.ca has more than has more than doubled over the past five yearsdoubled over the past five years

5858

Average Monthly Unique Visitors to News and Information Web SitesTotal Canada 2+, at Home

October to December, 2006 (000's)

1,665

1,842

1,902

1,953

2,280

2,317

3,172

3,195

3,725

5,090

RADIO-CANADA.CA

CANOE.CA

CNN.COM

BBC.CO.UK

CTV.CA

CANOE.COM

CANADA.COM

CBC.CA

THEWEATHERNETWORK.COM

ABOUT.COM

(English Canada)SOURCE: comScore Media Metrix

CBC.caCBC.ca among the leaders in News and Information among the leaders in News and Information

5959

Average Monthly Unique Visitors to News and Information Web SitesFrancophones 2+, at Home

October to December 2006 (000's)

263

446

481

609

831

861

1,096

1,468

1,482

2,062

CBC.CA

ABOUT.COM

BRANCHEZ-VOUS.COM

CANOE.CA

CYBERPRESSE.CA

RDS.CA

METEOMEDIA.COM

CANOE.QC.CA

RADIO-CANADA.CA

CANOE.COM

(French Canada)SOURCE: comScore Media Metrix

Radio-Canada.caRadio-Canada.ca: Second most popular News and : Second most popular News and Information website among FrancophonesInformation website among Francophones

Part 4:Part 4:WHAT THE PUBLIC WHAT THE PUBLIC SAYSSAYS

6161

Our Measures of ValueOur Measures of Value

Since 2001, the following indicators of performance have been Since 2001, the following indicators of performance have been measured:measured:

Satisfaction Satisfaction “I am satisfied with the programming on CBC/Radio-Canada “I am satisfied with the programming on CBC/Radio-Canada Television/Radio.”Television/Radio.”

EssentialEssential “It is essential that CBC/Radio-Canada Television/Radio is available to “It is essential that CBC/Radio-Canada Television/Radio is available to Canadians.”Canadians.”

DistinctiveDistinctive “CBC/Radio-Canada Television/Radio has programs that aren’t on any “CBC/Radio-Canada Television/Radio has programs that aren’t on any other station or network.”other station or network.”

Trust in NewsTrust in News “You can trust News and Information on CBC/Radio-Canada “You can trust News and Information on CBC/Radio-Canada Television/Radio.”Television/Radio.”

ComprehensiveComprehensive “You can count on CBC/Radio-Canada Television/Radio to give you “You can count on CBC/Radio-Canada Television/Radio to give you complete News coverage.”complete News coverage.”

6262

89

90

95

96

97

Satisfaction

Distinctive

Comprehensive

Trusted

Essential

In terms of:

Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICESAmong all Canadians 18+

%

Source: QRS 2006

In Fall of 2006, CBC/Radio-Canada received the support of In Fall of 2006, CBC/Radio-Canada received the support of 9 in 10 Canadians on all indicators9 in 10 Canadians on all indicators

6363

18

30

82

86

CBC.ca/Radio-Canada.ca

CBC Radio/Radio de Radio-Canada

CBC Television/Télévision de Radio-Canada

Any CBC/Radio-Canada Services

Past Month Usage of CBC/RADIO-CANADA SERVICESAmong all Canadians 18+

%

Source: QRS 2006

And 9 in 10 Canadians are now tuning to one of our And 9 in 10 Canadians are now tuning to one of our services on a monthly basisservices on a monthly basis

6464

According to a 2006 survey, CBC/Radio-Canada is a vital According to a 2006 survey, CBC/Radio-Canada is a vital part of Canadian culturepart of Canadian culture

34%

39%

35%

47%

53%

49%

56%

64%

28%

28%

33%

25%

23%

27%

21%

15%

Strongly Agree Agree

Corporate Image Ratings

CBC/Radio-Canada is a vitalCBC/Radio-Canada is a vitalpart of Canadian culturepart of Canadian culture

CBC/Radio-Canada is an organization that delivers theCBC/Radio-Canada is an organization that delivers thehighest quality services for the resources it has availablehighest quality services for the resources it has available

You can trust CBC/Radio-CanadaYou can trust CBC/Radio-Canada

CBC/Radio-Canada brings Canadians together as a countryCBC/Radio-Canada brings Canadians together as a country

CBC/Radio-Canada is in touch with ordinary peopleCBC/Radio-Canada is in touch with ordinary people

CBC/Radio-Canada is innovative, always looking forCBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services new programs and ideas to deliver services

CBC/Radio-Canada pays attention to what the publicCBC/Radio-Canada pays attention to what the publicthinks about its programs and servicesthinks about its programs and services

CBC/Radio-Canada ensures that the funds available to themCBC/Radio-Canada ensures that the funds available to themare used to best reflect the needs and interests of Canadiansare used to best reflect the needs and interests of Canadians

Source: Public Support Survey, TNS, April 2006

6565

With its mandate continuing to be important to CanadiansWith its mandate continuing to be important to Canadians

65%

67%

65%

65%

67%

69%

73%

78%

81%

81%

17%

18%

20%

21%

20%

18%

16%

12%

11%

11%

Very Important Important

Mandate Importance Ratings

Providing Television and Radio services which are Providing Television and Radio services which are available to people living in all parts of Canadaavailable to people living in all parts of Canada

Providing programs of interest toProviding programs of interest tomany different groups of peoplemany different groups of people

Providing in-depth News andProviding in-depth News andInformation from a Canadian perspectiveInformation from a Canadian perspective

Serving the needs and interestsServing the needs and interestsof each region of the countryof each region of the country

Helping people from all parts ofHelping people from all parts ofCanada understand each other betterCanada understand each other better

Offering high quality, distinctive Canadian programmingOffering high quality, distinctive Canadian programming

Reflecting the multicultural nature of CanadaReflecting the multicultural nature of Canada

Providing News and Information that people can trustProviding News and Information that people can trust

Promoting our culture and identityPromoting our culture and identity

Entertaining peopleEntertaining people

Source: Public Support Survey, TNS, April 2006

6666

And Canadians believe CBC/Radio-Canada is delivering on And Canadians believe CBC/Radio-Canada is delivering on its mandateits mandate

50%

44%

45%

46%

44%

48%

55%

64%

68%

67%

29%

31%

32%

34%

36%

33%

28%

21%

18%

21%

Very Good Job Good Job

Corporate Performance Ratings

Providing Television and Radio services which are Providing Television and Radio services which are available to people living in all parts of Canadaavailable to people living in all parts of Canada

Providing programs of interest toProviding programs of interest tomany different groups of peoplemany different groups of people

Providing in-depth News andProviding in-depth News andInformation from a Canadian perspectiveInformation from a Canadian perspective

Serving the needs and interestsServing the needs and interestsof each region of the countryof each region of the country

Helping people from all parts ofHelping people from all parts ofCanada understand each other betterCanada understand each other better

Offering high quality, distinctive Canadian programmingOffering high quality, distinctive Canadian programming

Reflecting the multicultural nature of CanadaReflecting the multicultural nature of Canada

Providing News and Information that people can trustProviding News and Information that people can trust

Promoting our culture and identityPromoting our culture and identity

Entertaining peopleEntertaining people

Source: Public Support Survey, TNS, April 2006

6767

A large majority of Canadians continue to believe that A large majority of Canadians continue to believe that CBC/Radio-Canada represents good value for the funding CBC/Radio-Canada represents good value for the funding it receivesit receives

63% 19%

Very Good Value Good Value

Perceived Value For Money Of CBC/Radio-Canada Funding

Source: Public Support Survey, TNS April 2006

6868

Per Capita Public Funding for Public Broadcasters2004

Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from CIA World Factbook. * Figures for Spain include an estimate for the public broadcasters of the autonomous regions. ** Data for fiscal year 2003

C$ per inhabitant

CBC/Radio-Canada: Poorly funded compared to other CBC/Radio-Canada: Poorly funded compared to other public broadcasters around the worldpublic broadcasters around the world

5

20

33

36

41

44

62

67

68

69

84

111

115

119

124

134

147

154

0 20 40 60 80 100 120 140 160 180

US**

New Zealand

Canada

Spain*

Italy

Australia

J apan

Ireland

Belgium

France

Austria

F inland

Sweden

Denmark

UK

Germany

Norway

Switzerland

Average = 80Average = 80