premium winter 2009

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OMEGA I CINDY CRAWFORD LAUNCHES THE NEW CONSTELLATIONUlysse Nardin I Executive Dual TimePatek Philippe I Thierry Stern Takes Over the PresidencyChaumet I The Chaumet Saga Bulgari I New Bulgari Stores Opens in Amman

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Premium Audemars Piguet Gate Fold.pdf 7/7/09 12:15:56 PM

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PREMIUM I CONTENT

10 I PREMIUM - Winter 2009

Cover Story Cindy Crawford launches the new Constellation collection in London The new OMEGA Constellation 2009: The re-design of an icon

_________________________________ WATCHES

PATEK PHILIPPE The Aquanaut Luce for ladies: a new bracelet in steel The extra-large Aquanaut for men: a new version in rose gold

AUDEMARS PIGUET Millenary Carbon One Tourbillon Chronograph

ULYSSE NARDIN Executive Dual Time

BREGUET Tradition 7027

JAEGER-LECOULTRE A contemporary interpretation of the jewelry-making art

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Patek PhilippeThe Aquanaut Luce for ladies

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COVER STORYOMEGACindy Crawford launches the new Constellation collection in London

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PREMIUM I CONTENT


BULGARI Serpenti

GLASHüTTE ORIGINAL Senator Chronometer

TOYWATCH Heavy Metal Plasteramic Collection

GUCCI Twirl Collection - New Extentions

LOUIS ERARD 1931 Regulator Power Reserve

SAINT HONORE Orsay Lady : Contemporary Distinction

TISSOT Tissot T-Touch Expert Pilot

HAMILTON A head for heights

VICTORINOX SWISS ARMY Alpnach Power Gauge

MOVADO Darton™ Chronograph

BOSS BOSS BLACK WATCHES COLLECTION FALL / WINTER 2009

ck Angular

SWATCH Swatch shakes things up with sporty new Chrono Automatic

FLIK FLAK Hello Kitty Collection

BreguetTradition 7027

Audemars PiguetMillenary Carbon One Tourbillon

Chronograph

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BulgariSerpenti

ChaumetThe Chaumet Saga

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_____________________________ PREMIUM NEWS

Thierry Stern takes over the Presidency of Patek Philippe, a family business for now four generations Patek Philippe Yellow Gold Calibre 89 Sells for World Record Price of CHF 5,120,000 at Antiquorum’s 35th Anniversary Sale in Geneva Audemars Piguet Becomes Official Sponsor of The Legendary Bolshoi Theatre Ulysse Nardin setting sails at the Monaco Yacht Show Bulgari Raises Over $9 Million For Save The Children Antoine LeCoultre expedition sets off to conquer a virgin Himalayan peak

ToyWatch now available at Time Center

New Bulgari Store in Amman Jordan

Time Center Flagship Store has moved to Luxury Vista

Swatch Chrono Automatic Launch Party

Flik Flak Halloween at Courtyard

Kayali Jewelry held a cocktail reception for the latest Pomellato collection_______________________________ INTERVIEW

5 Questions With Mahdi Hijazi at Bulgari Store

Premium NewsNew Bulgari Store in Amman Jordan

Interview5 Questions With Mahdi Hijazi at

Bulgari Store

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_________________________________ JEWELRY

BULGARI Serpenti

CHAUMET The Chaumet Saga

KAYALI JEWELRY Anniversary Gift List

SWATCH BIJOUX The Winter 2009 Collection - Dapper Queen

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Premium NewsAudemars Piguet Becomes Official

Sponsor of The Legendary Bolshoi Theatre

PREMIUM I WELCOME LETTER

EDITOR IN CHIEFCELINE ALAEDDIN

MANAGING DIRECTORAMMAR ABU GOURA

PUBLISHED BY:AL MAJAL AGENCY

P.O. Box 630 Amman, 11118 Jordan

ADVERTISING INQUIRIESTELFAX: +962 6 553 00 47

[email protected]

PRINTED AT:NATIONAL PRINTING PRESS

Holiday season is here, which means lots of gift giving and receiving! As the economy remains uncertain, consumers are looking for smarter choices in their shopping; investing in items

that will last them for a long time. What better gift to give or receive than a watch or a piece of jewelry? These treasured items can last forever, and some are even passed down from generation to generation.

In this packed issue of Premium, you will find a wide range of watch and jewelry collections to find that special gift that you would like to give (or perhaps receive!). Patek Philippe – a brand whose slogan is that you never actually own it but merely look after it for the next generation – has launched a new version of the Aquanaut for gents and a new version of the Aquanaut Luce for ladies (p28). The Tissot’s T-Touch Pilot Expert (p62) is perfect for the man who appreciates both functionality and design while the Saint Honoré Orsay Lady (p60) is the ideal fashion statement for any woman. For those who are more inclined towards jewelry, the Bulgari Serpenti collection (p86) offers very bold rings and bracelets in either rose or white gold. Kayali Jewelry offers a useful Anniversary Stone Guide (p96) for those who are celebrating their anniversary during this season.

Our cover story this issue features the beautiful Cindy Crawford launching the new Omega Constellation collection (p14) followed by an in-depth feature of the collection, showcasing the many different versions of this iconic timepiece. In other international news Bulgari’s Save the Children auction (p110) raised over $9 million for the charity, exemplifying the spirit of giving during this season. On a local level, the highly anticipated Bulgari store opened in Amman, which was marked by a glamorous evening under the patronage of His Excellency the Italian Ambassaor Francesco Fransoni (p114) located in Um Uthaina’s Luxury Vista. Another notable new establishment at Luxury Vista is Time Center’s new flagship store (p120) offering its discerning clientele of some of the world’s most luxurious watch brands.

We would like to thank our loyal Premium readers for all the support you have given us this year, and we wish you a very happy New Year and all the best for 2010!


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PREMIUM I COVER STORY


Cindy Crawford, who has been an OMEGA spokesperson since

1995, was in London to help in the launch of the re-designed Constellation line, which she has promoted since her earliest days with the brand.

Accompanied by OMEGA president Stephen Urquhart, Crawford’s working day started with visit to the OMEGA Boutique at London Westfield, where she autographed a box containing a new Constellation watch.

The box and its contents were placed in a transparent safe which was locked and taken inside the shop where it is now on display.

Cindy Crawford launches the new Constellation collection in London

Stephen Urquhart, President of Omega, and Cindy Crawford launch the new Constellation collection in London.



Cindy Crawford holding her autographed box of the new Constellation watch





A glittering evening in Mayfair

The OMEGA Constellation – a dazzling configuration of stars

In the evening, Stephen Urquhart and Cindy Crawford hosted an exclusive VIP party at The Almada, a member’s-only club in London’s Mayfair district, to celebrate the new Constellation line.

Guests at The Almada included celebrities from the worlds of sport and show business; Olympic gold medallists literally rubbed shoulders with popular actors and singers at the well-attended event.

The evening’s music was played by DJ Roger Taylor of Duran Duran, who also introduced the co-hosts when they arrived.

The Constellation locked in the safe at the Westfield OMEGA Boutique also played an important role at The Almada.As guests were leaving the party, they were given an OMEGA Constellation pouch containing a key. Only one of the keys opens the safe and the lucky key holder will be the proud owner of the OMEGA Constellation presented in a box autographed by the most successful super model in fashion history.

OMEGA’s Constellations with their distinctive “griffes” or claws have been among the most popular and recognizable wristwatches in the world since 1982.When Cindy Crawford started

working with OMEGA in 1995, the Constellations famously became “Cindy’s Choice” in the company’s marketing and advertising campaigns.She has been associated with

Cindy Crawford with Roger Taylor from Duran Duran

the iconic watch line ever since. Crawford and actresses Nicole Kidman and Zhang Ziyi are OMEGA’s global brand ambassadors for the Constellation line.





Cindy Crawford during the evening celebrations at The Almada




The New OMEGA Constellation 2009: The re-design of an icon

The birth of a classic

Constellation 95 and “My Choice”

In 1982, OMEGA launched a watch which introduced a particularly radical and enduring design concept.

The watch was the Constellation Manhattan and its now-famous “Griffes” or claws placed it among the ranks of the world’s most instantly identifiable timepieces.

The Griffes were not only striking aesthetically, but were also highly functional in those days: they held the sapphire crystal and

In 1995 marked another milestone for the Constellation. That was the year that OMEGA started working with brand ambassadors, prominent among them supermodel Cindy Crawford. Cindy actively participated in the design selection process with OMEGA’s watch specialists and the Constellation famously became “Cindy’s Choice”.

gasket firmly against the case, contributing to the watch’s water resistance.

While the Griffes were initially introduced for their functionality, their individuality played a greater role in the Constellation’s remarkable popularity than anyone could have imagined: they became the trademark which defined the watch line.

A compelling argument could be made that if the dials were

Those watches were the initial releases of the Constellation 95 line which has, since its launch, been a favourite for OMEGA fans around the world.

Cindy’s advertisements for the Constellation 95 developed, over time, into OMEGA’s My Choice campaign: an image of a

removed from most watches, only experts and enthusiasts would be able to tell them apart.

Such was not the case with the OMEGA Constellation, which could be distinguished immediately from across a room and at any angle.

popular OMEGA ambassador is displayed in the brand’s posters and advertisements along with a photograph of a watch from Constellation 95 family, and a text limited to the subject’s name and the words MY CHOICE.

22 I PREMIUM -Winter 2009




Red gold on rubber strapReference: 123.57.35.20.55.001 Caliber: Omega 2500Self-winding chronometer, Co-Axial Escapement movement with rhodium-plated finish48-hour power reserve 18ct. red gold 35mm caseWhite mother-of-pearl with diamonds dial Water resistant 100 meters

23 I PREMIUM - Winter 200923 I PREMIUM - Winter 2009




Evolution and revolution: re-design 2009The next phase in the evolution of this popular and recognizable wristwatch – OMEGA’s re-design of the entire Constellation line – is one of the most eagerly anticipated global launches of 2009.

The new Constellations bear a strong family resemblance to their ancestors. The Constellation star is at the 6 o’clock position on each one and still have the famous claws which have been refined

and updated. Their bracelets have the familiar horizontal links but the new “Mono Rang” bracelets, which feature butterfly clasps, have been re-engineered for maximum comfort.

The Constellation 09 watches also have some features which set them apart from their forebears. The striking dials, in silver, champagne, white pearled mother-of-pearl, black, and brown, are enhanced by

the supernova pattern emanating from the Constellation star – a dramatic design feature which was first introduced in 2008’s Constellation 160 Years model. Their “Dauphine plume” hands are either rhodium plated or made of 18 Ct red or yellow gold and coated with Super-LumiNova.

All of the new Constellations are water resistant to a depth of 100 metres.

Red gold on red goldReference: 123.55.24.60.63.001

Caliber: Omega 1376Quartz precision movement with

rhodium-plated finish18ct. red gold 24mm caseBrown with diamonds dial

Water resistant 100 meters



A nearly unlimited choiceThe scope of the Constellation 09 launch is unprecedented. With its upgraded features and updated design, its selection of dials and its diamond options, the appeal of the Constellation 09 line will be extended to an even wider audience – there is at least one new Constellation ideally suited to every wrist. Like their predecessors, the new Constellations are both sporty and elegant.

The re-designed family has been created in five sizes: 24 mm, 27 mm, 31 mm, 35 mm and 38 mm. The two smaller models feature the OMEGA quartz calibre 1376; the 35 mm watches are available either with the quartz calibre 1532 or with OMEGA’s Co-Axial calibre 2500.

The 31 and 38 mm versions feature OMEGA’s revolutionary in-house Co-Axial calibres 8520/8521 and 8500/8501 respectively.

Carrying on a tradition of excellenceThe new Constellation line is a dynamic, contemporary upgrade of a watch design which is

an essential part of OMEGA’s heritage and is a worthy successor to its famous ancestor while

proclaiming its own originality, design excellence and technical innovation.

Steel-red gold on steel-gold full barReference: 123.25.27.60.63.001 Caliber: Omega 1376Quartz precision movement with rhodium-plated finish18ct. red gold 27mm stainless steel caseBrown with diamonds dialWater resistant100 meters

Yellow gold on yellow goldReference: 123.55.24.60.55.004

Caliber: Omega 1376Quartz precision movement with rhodium-plated finish

18ct. yellow gold 24mm caseWhite mother-of-pearl dialWater resistant100 meters



Steel-yellow gold on steel-gold full barReference: 123.25.24.60.55.003Caliber: Omega 1376Quartz precision movement with rhodium-plated finish18ct. yellow gold - stainless steel 24mm caseWhite mother-of-pearl with diamonds dialWater resistant 100 meters


26 I PREMIUM -Winter 2009



Omega Constellation Luxury Edition Every constellation in the universe has its brightest stars, and in OMEGA’s Constellation line, nothing glitters more brilliantly than the opulent watches in the Luxury Edition.

White gold on white goldReference: 123.55.31.20.55.011R Caliber: OMEGA 8421Co-axial chronometer18ct white gold 31mm case set with diamondsWhite mother-of-pearl with diamonds dialBezel & claws snow-set with diamondsTotal diamonds 374 approx. 1.82 carat

The Luxury Edition has been created with a strong and vivid visual identity – the dials display a dramatic supernova structure which emanates boldly from the Constellation star at 6 o’clock.



“Snow-set” round diamondsrespecting the geometry of the watch

The OMEGA Constellation Luxury Edition watches shimmer with round diamonds whose seemingly random distribution in an intriguing “snow setting” elegantly respects the geometry of each jewelled

component of every watch.

The watches in the Edition have identical dials; there are however three distinct configurations of diamonds on their bracelets and

cases. Each of these is offered in a choice of 24 mm and 27 mm case sizes fitted with the quartz calibre 1376 or a 31 mm case equipped with the OMEGA Co-Axial calibre 8421.

White gold on white goldReference: 123.55.31.20.55.007R Caliber: OMEGA 8421Co-axial chronometer18ct white gold 31mm case set with diamondsWhite mother-of-pearl with diamonds dialFull snow set with diamondsTotal diamonds 2063 approx. 9.05carat

Thousands of diamondsThe most spectacular of the models in the Constellation Luxury Edition glistens with thousands of diamonds in its snow setting.

These jewelled masterpieces, with their 24, 27 and 31 mm cases, dazzle with 7.60, 8.84 and 9.06 carats respectively.

The diamonds pave the entire surface of each part of the watch: the dial, the case, the bezel, the claws, the crown and the bracelet.



Diamonds in motion

Understated elegance

The second Luxury Edition model has a bracelet which is partially set in round diamonds.

Their lines extend organically from

The third version is configured with the same snow-set round diamonds on its dial, bezel, claws and crown but is presented on an elegantly

the supernova pattern on the dial and create a sense of motion leading beyond the dial and case to the bracelet.Also available in 24, 27 and 31

mm versions, they have 2.08, 2.83 and 3.59 carats of diamonds respectively.

understated bracelet in either 18 Ct red gold or 18 Ct white gold.

www.omegawatches.com

Rose gold on rose goldReference: 123.55.27.60.55.013RCaliber: OMEGA 1376Quartz precision movement18ct red gold 27mm case set with diamondsWhite mother-of-pearl with diamonds dialBezel & claws snow-set with diamondsTotal diamonds 324 approx. 1.12 carat

Rose gold on rose goldReference: 1233.55.24.60.55.013R

Caliber: OMEGA 1376Co-axial Chronometer

18ct red gold case set with diamondsWhite mother-of-pearl with diamonds dial

Bezel & claws snow-set with diamondsTotal diamonds 281 approx. 0.89 carat

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The Aquanaut Luce for ladies: a new bracelet in steel

With its sassy “Tropical” strap, the Aquanaut Luce – a

decidedly feminine version of the Aquanaut launched in 2004 – is charismatically casual.

For self-confident women, Patek Philippe has now enriched this line by adding a steel bracelet that emulates the design introduced for the men’s models in 2008.It has three rows of links. The elements in the middle are satin-finished while the two outer rows are mirror-polished.

The supple stainless steel bracelet with the double-security fold-over clasp hugs the lady’s wrist with luxurious comfort, accenting the youthfulness, pep, and audacity of a watch that can be worn on any occasion.This latest version of the Aquanaut Luce with the steel bracelet is available with a Mysterious Black or Pure White dial.

It is an eloquent addition to the broad spectrum of casually elegant Patek Philippe watches that reflect both poise and performance.

Aquanaut Luce Ref. 5087/1A in steelCaliber E23 S CQuartz movementSteel 36mm case set with 46 flawless white round diamonds approx 1 caratPure white dialSteel strap with fold-over clasp in steel with Calatrava cross


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Aquanaut Luce Ref. 5087/1A in steelCaliber E23 S CQuartz movementSteel 36mm case set with 46 flawless white round diamonds approx 1 caratMysterious black dialSteel strap with fold-over clasp in steel with Calatrava cross


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Aquanaut extra-large Ref. 5167RCaliber 324 S C Self winding mechanical movement45-hour power reserve18K rose gold 40mm caseGradated dial from black outside to dark brown in centerChocolate “Tropical” composite strap integrated in case. 18k rose gold fold over clasp with Calatrava cross


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Theextra-large Aquanaut for men: a new version in rose gold

In 2007, the casually elegant Aquanaut collection based on the

famous octagonal Nautilus case also celebrated its tenth anniversary.

On that occasion, the design of the original model was slightly reworked, resulting among others in a more masculine and dynamically sculpted structure of the dial and strap. Concurrently, an extra-large version with a diameter of 40 mm was introduced.

So far, the men’s Aquanaut collection was available only in steel, but the new extra-large model comes in a version that combines the trendy case style with the refined retro panache of rose gold.

With its exclusive pattern, the dial is color-gradated from black at the circumference to dark brown in the center. It features applied Arabic numerals as well as baton-style hands in rose gold with a luminescent coating.

The high-tech composite “Tropical” strap sports a chocolate tint that matches the dial tone and the warmth of rose gold. It is exceptionally resistant to wear, salt water, and UV radiation. It has a double-security fold-over clasp in 18K rose gold.

The new extra-large Ref. 5167R Aquanaut is endowed with the precious self-winding caliber 324 S C movement which is visible through the sapphire-crystal case back.

www.patek.com


PREMIUM I WATCHES

Millenary Carbon One Tourbillon Chronograph

The Millenary Carbon One has emerged straight from Audemars

Piguet’s cutting-edge research laboratory.

This special development unit combines the finest talents – engineers, designers and watchmakers – from both of the company’s production sites in Le Brassus and Le Locle.

Its mission consists in exploring advanced technical paths in order to ensure 100% in-house conception, prototype creation and production of exclusive movements that are a perfect match for their exterior.

The Millenary Carbon One, a limited series of 120 watches, has just emerged from this hotbed of creativity.

It is freely inspired by motor sports and their extraordinary ultra-light high-performance speed machines, while adopting the oval shape of the Millenary as a spectacular playground.

Its key strengths include a

three-dimensional design, innovative materials, and a 100% proprietary movement equipped with a tourbillon, a chronograph and a 10-day power reserve.

Three-dimensional design

The Millenary Carbon One embodies the pursuit of research into three-dimensional design that began several years ago with the Tradition d’Excellence N°5, the Millenary with deadbeat seconds, or the classic Jules Audemars Chronometer with Audemars Piguet escapement. In this instance, the aim was to enrich this exploration by making use of new materials.

Three-dimensional design aims to move beyond the classic opposition between outside and inside, between the interior of the watch – its movement – and the exterior – meaning the case and the dial with its multiple displays.

Thanks to the openworked dial, the Millenary Carbon One clearly reveals the manner in which its

parts are layered on various levels.

It shows a calibre featuring a modern design that plays on symmetrical effects such as between the barrels and their bridges on either side of the chronograph counter; on redesigned shapes such as the tourbillon bridge; and on materials.

The latter focus on black, with blackened steel for the bridges on the dial side, eloxed aluminium for the bridges on the underside and carbon for the mainplate.

This is however a very special carbon, an isotropic material composed of carbon nanofibres injected at an extremely high pressure of 7500 N/cm2 and at a temperature of 2400°C in order to achieve a material boasting mechanical, physical and chemical stability in all directions.

This amorphous and chemically neutral composite material maintains its dimensions over a broad range of temperatures.

Due to its absolutely minimal elastic deformation, this carbon


PREMIUM I WATCHESPREMIUM I WATCHES


26170TI.OO.1000TI.01Titanium case, titanium bracelet with AP triple-blade folding clasp

also features exceptional mechanical properties well suited to driving in metal elements, such as the foot screws in the body of the mainplate. Once in place, these components thus guarantee optimal stability.

Guided by a concern to achieve consistency and continuity, black high-tech materials are also used for the watch exterior.

The case is in forged carbon, an ultra-light and resistant material exclusively developed by Audemars Piguet, from the manufacturing method through to the related tools. The sophisticated shapes of

the Millenary are achieved thanks to an appropriate mould.

A set of threaded carbon filaments is placed inside this mould. This wire measuring just one millimetre in diameter is itself composed of several thousand 7-micron carbon fibres held together by a resin wire. The case middle of the Millenary Carbone One calls for a set of filaments totalling 12.7 grammes.

Placed end to end, these filaments are equivalent to 22.7 metres of carbon wire and 102.2 km of carbon fibres ! The mould is then compressed at high temperature at pressures of over 300 kilos per

square centimetre.

This process results in a material composed of 76% carbon and only 24% polyamide. Its exceptional hardness of 626 Vickers can be compared with the 420 Vickers score for alacrite, already a highly resistant material.

The case middle and lugs are made all of a piece. Audemars Piguet than displays the full force of its expertise in the machining process. The inside of the case and the correction of the various drilled holes can thus be meticulously finished. The result is a silky feel with softly rounded shapes for a




sturdy yet ultra-light case: the Millenary Carbon One weights just 69.44 grams!

The bezel, crown and pushers are in ceramics, with a shiny black appearance that stands out beautifully against the matt shade of the forged carbon. The blackened steel on the case-back and AP folding clasp on the strap adds another interesting visual contribution.

Rarely has a palette of black shades been so subtle, magnifying the white and red accents of the hour-markers, hands, chronograph counter and power-reserve display that ensure optimal readability and enliven the dial of this extremely exclusive limited series.

Thanks to this plunging view of the movement and to the choice of materials, the predominant impression is black, sporty and high-tech, with a few touches of white and red that are distinctly reminiscent of racing car dashboard

instruments.

In another nod to the automobile world, the offset grid on the subdial at 3 o’clock evokes ventilation ducts and is a component in its own right, which means the dial has to be made in several parts.

The Millenary Carbon One is intended for connoisseurs of Haute Horlogerie with a decided taste for fine mechanical engineering and who like to remain in the forefront of design, at the exact place where the exterior and the movement meet and merge, and where aesthetic and technical factors blend into a unified whole.

Calibre 2884

Audemars Piguet Calibre 2884 is an oval hand-wound movement entirely developed and crafted by AP. It is a complex movement equipped with a tourbillon, an ultra-efficient column-wheel chronograph mechanism and twin

barrels.

Each movement is first assembled on a trial basis in order to set it into motion. This stage alone calls for ten full days of painstaking adjustments. Once the watchmaker is sure that it runs completely smoothly, he takes it apart and scrupulously cleans the parts before final assembly and casing up.

It takes about 15 days to create a finished movement that then undergoes various tests.

The role of the tourbillon is to enhance timekeeping accuracy by enclosing the escapement organs – the wheel, pallet and balance – inside a mobile carriage.

This ensures that all parts continually change position, thereby compensating for the variations in rate induced by the effects of gravity. The 80-part tourbillon of the Millenary Carbon One is fixed to a blackened steel


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bridge with an entirely reworked design.

Out of the 15 days required for assembly, three are devoted to the tourbillon and its rating adjustments.

Mounted on an aluminium base and specifically built to match the dimensions of the oval case of the Millenary, the chronograph mechanism comprises an extremely efficient coupling lever.

Apart from its tip which is contact with the column wheel, the lever is entirely machined in black PVD-coated nickel. It enables double adjustment, thereby guaranteeing enhanced precision and avoiding any jerking of the chronograph hand when the function is activated.

The position of the chronograph push-button adds to the originality and sporting character of this watch that resembles a stop watch.

The chronograph is stopped and started by the push-button at 10 o’clock, and reset by the

one at 2 o’clock. Assembling the chronograph calls for particular care, especially when it comes to final adjustment and synchronisation that ensures the smooth Start/Stop/Reset sequence.

Since synchronisation is done entirely by hand using eccentric parts, the process can easily go wrong and entail the replacement of various parts.

Moreover, the column wheel can be easily admired through the back of the watch which is fitted with a sapphire crystal pane, thereby also providing a chance to get a closer look at the skilfully cut black eloxed aluminium bridges and the elegant finishing featuring alternating polished and brushed surfaces. The primary function of the barrel is to store up the mechanical energy required to ensure regular running of the movement.

This energy is initially provided by manual winding. The crown on this model is fitted with a torque-restricting device that avoids excess strain during the winding

process.

The Millenary Carbon One is equipped with two parallel-coupled barrels ensuring an exceptional 10-day power reserve.

The latter is read off on a red and white indicator positioned on the left of the dial. This rapid-rotation twin-barrel system – with a maximum number of revolutions restricted to 19.75 – guarantees constant force during the full ten days of autonomy, thus resulting in enhanced efficiency and improved timekeeping.

The available power reserve actually amounts to twelve days, but an ingenious locking system concentrates the watch operation on the ten days with the most regular running.

The barrels play a considerable role in aesthetic terms. Adorned with the prestigious Audemars Piguet signature, they appear in the very depths of the mechanism through the dial, at the heart of the movement, thereby accentuating the three-dimensional effect. The same goes for the carbon mainplate which can be glimpsed on an even lower level of the layered movement.

The Millenary Carbon One thereby perfectly integrates form and content. Calibre 2884 guarantees peerless performance, while the generous space provided by the oval shape of the case creates a spectacular stage-setting for the movement which is visible from both sides and thus becomes an integral part of the design.

www.audemarspiguet.com

26170ST.OO.D101CR.02Steel case, black

“Hornback” crocodile leather strap with


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Executive Dual Time

Ulysse Nardin introduces ceramic, an innovative and imperishable

material to the Dual Time collection. The Executive Dual Time offered in both stainless steel and 18 ct rose gold combines a beautifully designed ceramic bezel and ceramic pushers on a new 43 mm case.

The unique black dial features oversized Roman numerals and three-dimensional chiseled hands. Combining a traditional oversized small seconds register at 6 o’clock with a big date in a double window at 2 o’clock, the Executive Dual Time dial makes a strong statement. Comprised of the patented Dual Time system, the plus and minus pushers at the 8 and 10 o’clock positions of the case are crafted in ceramic. When pressed, the pushers instantly adjust the hour hand to a different time zone while the home time indicator at 9 o’clock continues its’ 24 hour cycle. The self-winding movement mechanism is visible through the sapphire crystal case back. Each 43 mm case is individually numbered and equipped with a black lacquer screw-crown.

www.ulysse-nardin.com

Ref. 243-00Stainless steel case and ceramic bezelCaliber UN-24 movement42-hour power reserveSelf-winding43mm Water resistant to 100mAlligator leather strap with folding buckle


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Ref. 246-00Rose gold case and ceramic bezelCaliber UN-24 movement42-hour power reserveSelf-winding43mm Water resistant to 100mAlligator leather strap with folding buckle


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Tradition 7027

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REF. 7027BB/G9/9V6Hand-wound mechanical movement clad in an anthracite gray alloy of platinum-group metalsCal. 507DR50-hour power-reserveRound 37mm case in 18K white gold with finely fluted casebandBlack dial electroplated 18K goldWater-resistant to 30 meters


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Unique in the history of watchmaking and symbolic of Breguet’s

own origins, the emblematic Tradition 7027 design returns in a two-color version. Its now-celebrated caliber 507DR displays the entire movement, built on either side of the mainplate though mostly on the front of the plate.

Its pink gold case holds an anthracite grey movement that emphasizes its bridges and bars,

in particular the escapement’s, fitted with its celebrated old-style “pare-chute” in hand-beveled steel. The movement proper has received a grey anthracite surface treatment, basically an improved electroplating technique, employing an alloy of precious metals of the platinum family darker in hue than the ruthenium traditionally favored by watchmakers.

The visual contrasts between the anthracite movement and the pink gold case add to the watch’s crisp

contemporary good looks with a revolutionary touch or two, not least the time of day displayed on a lustrous black dial off-centered at 12 o’clock.

The Tradition 7027 is also available in pink gold with pink gold mainplate, bridges and bars or in a white gold case fitted with the new anthracite movement.

www.breguet.com

REF. 7027BR/R9/9V6Hand-wound mechanical movement in rose goldplateCal. 507DR50-hour power-reserveRound 37mm case in 18K rose gold with finely fluted casebandBlack dial electroplated 18K goldWater-resistant to 30 meters



Master Tourbillon1653493Caliber 978Automatic movement45-hour power-reserve18-carat white gold case 396 diamonds approx 3.1 caratsMother of pearl and diamond dialLeather strap


A contemporary interpretation of the jewelry-making art


PREMIUM I WATCHES

Distinguished by absolute seduction and supreme elegance, a pair of

sparkling creations successfully merge two incredibly refined and formidably complex arts: exceptional watchmaking and exceptional jewellery-making. Such masterpieces could naturally only have sprung to life in the workshops of the Manufacture, which master the subtle complexities of mechanical perfection and the most delicate gem-setting techniques.

Over the years, the Manufacture Jaeger-LeCoultre has developed unique new gem-setting techniques that illuminate the finest contemporary watch creations. Born from the dextrous fingers of genuine artists, they celebrate the union of beauty and precision.

In jewellery as in watchmaking, success is consistently governed by an immutable and intangible rule: namely that achieving it implies long hours of work and patient humility.

The visionary talent of the watchmakers of the Manufacture is matched by the virtuosity of its precious gemstone experts. After lengthy and meticulous training in traditional methods, there comes a time when the gem-setter is at last ready to make a personal contribution to this heritage that he will one day in turn hand on to future generations, even richer and more vibrant than when he received it from his predecessors.

In 2009, the Jaeger-LeCoultre collections welcome a highly original line of Haute Joaillerie watches offering a contemporary interpretation of this extremely rare art. Lit up by the fire of

Master Twinkling Diamonds12034S5 Caliber 960S Automatic Movement42-hour power-reserve18-carat white gold case141 diamonds approx 6.4 carats Mother-of-pearl marquetry dialSatin strap


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precious stones, these new versions of three exceptional watch creations – Master Tourbillon Joaillerie, Master Grand Tourbillon and Master Twinkling – are all spectacular expressions of dazzling artistic inspiration.

In the Jaeger-LeCoultre workshops, gem-setting is cultivated as an art in its own right. Far from resting on the laurels of their complete mastery of the conventional skills involved in the profession, the Jaeger-LeCoultre gemstone artists have developed special techniques intended to meet specific aesthetic demands and associating gem-setting, engraving and mother-of-pearl marquetry-work on watch dials.

In order to give free rein to their creative talent, they can draw upon

an exceptional range of abilities matched only by the expertise of the watchmakers within the Manufacture. In the mysterious domain of true beauty, form and substance go hand in hand.

2 009 releases: the Master Tourbillon joaillerie and the Master Grande Tourbillon joaillerie The watch manufacturer which has historically handed women the key to the world of Haute Joaillerie by designing the first movements specifically intended to fit ladies’ watches, is now placing the enchantment of timepieces shimmering with mother-of-pearl and gemstones within reach of a masculine audience endowed with refined tastes.

On all these models, the tourbillon sits majestically enthroned at 6

o’clock, while the crown is topped with a diamond. Nonetheless, whereas the bezel is set with baguette-cut diamonds on the masculine version, it sparkles with brilliant-cut diamonds on the feminine creations. While complying with this fundamental distinction, the gem-setters and artists of the Manufacture have otherwise given full freedom of expression to the multiple shapes and colours.

The black, grey or white mother-of-pearl inlays underscore the configuration of the masculine dial distinguished by the presence of a 24-hour subdial which disappears on the ladies’ watches in order to offer a generous space for the artists of the Manufacture to exercise their gifts.

Speaking directly to women’s hearts, floral motifs are interpreted in mother-of-pearl and diamonds through compositions inspired by tulip fields or lotus flowers.

Other models surrounded by a row of brilliants pay tribute to the art of black and white or coloured painting on mother-of-pearl, through creations irresistibly evoking water-painting techniques. These impressionist touches featuring delicate scrolling motifs and subtly shaded hues vividly highlight the stunning horological achievement represented by the tourbillon regulator.

On the men’s models, the geometrical purity of the decoration underscores the transparent presence of the tourbillon, which thus becomes a decorative motif in its own right. The association of watchmaking know-how with the traditional ornamental crafts lovingly preserved by the Manufacture gives rise to a fascinatingly beautiful masterpiece

Master Compressor Diving GMT Lady Céramique189C401Caliber 971D Automatic movement48-hour power-reserveBlack ceramic case and 18-carat white gold bezel 235 diamonds approx 9 caratsSatin Strap




Master Twinkling Diamonds12039S9Caliber 960SAutomatic movement42-hour power-reserve18-carat white gold case97 diamonds, approx 2.5 carats. Mother of pearl marquetry dialSatin strap


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imbued with astonishing modernity. Setting the crowning touch to this year dedicated to Haute Joaillerie, the artists of the Manufacture have created a version entirely studded in diamonds, featuring a brilliant-set dial and a white gold case with full-pavé gem-setting extending over its sides. This artistic and horological marvel is adorned with more than 50 carats of diamonds.

Gem-setting techniques

Traditional gem-setting is the technique that has ennobled the art of ornamenting an object with the help of precious stones.

Contrary to mechanical gem-setting, where the worker merely places the gems in seatings prepared by machining and then draws back the matter over the stones in order to hold them in place, the expert artisans who practice traditional gem-setting personally determine the number of stones and their position, before performing two separate drilling operations: an extremely fine one exclusively intended to define the exact placing of the gem, and a second to enlarge it to the size of each gem.

This slow, painstaking procedure requires literally sculpting the material, repeatedly cutting and re-cutting in order to progressively free the grain of precious metal that will hold the stones.

This is followed by a delicate operation requiring great dexterity to precisely adjust the gem in its seating. This skilled hand-craftsmanship lends each model an aura of authentic exclusivity even if several of the same kind are produced, since none of them will ever be exactly like another.

The talent of the engravers within the Manufacture is also expressed on certain creations in order to enhance the outlines and further accentuate the beauty of a watch by the combined and expert use of the two techniques. Baguette gem-setting is done using angular-cut gemstones – whether square, rectangular or trapeze-shaped.

Reverso Squadra Lady Duetto7052403Caliber 96842-hour power-reserve18-carat pink gold case213 diamonds approx. 3.5 caratsInterchangeable wristband system


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The gem-setting follows the same steps as outlined above, with the notable exception of the considerably longer manual preparation required before inserting each stone within its chaton or seating.

Alongside the time-honoured expertise of hand-crafted gem-setting, Jaeger-LeCoultre has developed two remarkably inventive and unique techniques: snow setting and rock setting.

Revealed by the gem-setters of the Manufacture, these techniques are exercising ever-increasing appeal upon designers and clients who appreciate new forms of expression in the field of jewellery-making.

Snow setting

For snow setting, the only point of reference of the jewellery artisan is the piece itself or the motif to be set: the motif is created directly on the matter, guided by the twin muses of reflection and creativity.

In this delicate art, the slightest slip of the hand can have disastrous consequences. The diamonds are placed one after the other, side by side, playing with their various diameters to entirely cover the precious metal.

The gem-setter’s work is gradually revealed as the stones, nestling closely against each other, progressively cover the entire metal surface. This inventive freedom requires extreme skill and meticulous care.

In addition to the complexity of the task and the time required to accomplish it, the selection of diamonds itself calls for considerable expertise, since the

tiniest diameters must be able to merge seamlessly into the most daring designs.

Rock setting

The latest process born from the imagination of the gem-setters of the Manufacture, rock setting is distinguished by the exceptional arrangement revealing the fire of the purest diamonds. Pride of place is given to precious stones, which are baguette-cut to ensure smoother juxtaposition. The base or background, meaning the material between the stones, virtually disappears beneath this precious “carpet”, leaving only a radiant glow.

This gem-setting method is naturally one of the secrets jealously guarded by the Manufacture.

Eminently contemporary and inherently daring, rock setting is a mysterious gem-setting feat that clothes the cases of the most exquisitely feminine watches.

The technique has now risen to yet another daunting challenge in the Jaeger-LeCoultre workshops, reaching such an extreme degree of purity that it virtually fades away to leave room for the fullest expression of sheer pristine beauty.

www.Jaeger-LeCoultre.com

Master Grand Tourbillon1663491Caliber 978Automatic movement45-hour power-reserve18-carat white gold caseMother of pearl and onyx dial430 diamonds approx. 14.5 carats. Leather strap


PREMIUM I WATCHES

Serpenti

White gold case and bracelet with pave set diamond scales, white mother of pearl dial, with diamond indexes

Serpenti collection reaches back into Bulgari’s design heritage and showcases

the remarkable craftsmanship and the timeless appeal of its gold work and materials.

The design conveys the mythological significance of the snake symbol, with its traditional meanings related to fertility and everlasting youth.

These sophisticated creations, come in white, pink and yellow gold and are enriched by sparkling pavé diamonds or combined with onyx or mother of pearl.

www.bulgari.com


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White gold case and bracelet with pave set diamond scales, white mother of pearl dial,

with diamond indexes.

Pink gold curved case and bracelet, black dial, small size (26mm)


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Pink gold case and bracelet with alternating pave set diamond and onyx scales, black mother of pearl dial with diamond indexes

SERPENTI BRACELETpink gold coil with pave set diamond head

and alternating pave set diamond scales


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Senator Chronometer

PREMIUM I WATCHES


Ref. 58-01-01-01-04 Manual winding Caliber 58-01

18 ct rose gold 42mm diameter polished caseSilver dial with frosted silver plating

Louisiana Alligator leather strap with integrated lugs, fold fastener made of rose gold


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The term “chronometer” denotes an especially accurate watch, such as

those that were necessary in the past for determining the time needed for sea and air navigation.

Today, just as in the past, official independent institutes test the exacting level of rate precision of these timepieces utilizing standardized measuring procedures. Only with certification from an authorized institute is a timepiece allowed to be called a chronometer. It goes without saying that at Glashütte Original all manually wound calibers are tested according to these strict criteria: the Senator Chronometer is the first timepiece with official confirmation in the form of a certificate.

Precise synchronization of the minute and second hands has now been made possible by re-designed Glashütte Original manual winding Caliber 58-01, which powers the Senator Chronometer model. A novel stop-seconds/reset mechanism allows the wearer to set the precise time with ease. Pulling the crown stops the time display and causes the second hand to jump to the beginning position, where it remains; the minute hand moves simultaneously to the next full minute. When the crown is then turned to set the time, the minute hand stops only on the indication of the full minute, thus always guaranteeing the correct relationship between the minutes and seconds displayed.

The classic appearance of the

Ref. 58-01-01-01-04 Manual winding Caliber 58-0118 ct white gold 42mm diameter caseSilver dial with frosted silver platingLouisiana Alligator leather strap with integrated lugs, fold fastener made of white gold

Senator Chronometer’s dial is reminiscent of the characteristic layout of a pocket chronometer. The silver dial is home to subsidiary seconds and power reserve displays along the central axis; the latter, located at 12 o’clock, loyally displays the energy remaining to the hour. The characteristic Glashütte Original panorama date display located at 3 o’clock now contains a sophisticated enhancement created by the manufactory’s designers enabling the date display to instantly change precisely at midnight. The movement now also sports a day/night indicator that makes setting the time in relation to the date change even easier: From 6:00 am until 6:00 pm the small circle


PREMIUM I WATCHES

located between the power reserve indicator and the center of the dial is white, and from 6:00 pm until 6:00 am it is black.

The silver dial provides a richly contrasting surface for the polished, blued sweep minute and pear-shaped hour hands. Displaying a typical attention to detail, the hand arbor is, of course, hand polished. A milled railroad chapter ring encircles the Senator Chronometer’s central time display in a perfectly harmonious way, and the milled Roman numerals add to the timepiece’s genuinely classic appearance.A lavish manufacturing process goes into making the dial’s seemingly simple surface. Glashütte Original consciously opted to employ a vintage tradition: a technique known as

l’argenture grainée, a frosted silver plating.

The first step in the process consists of machine-blasting the surface of the brass dial with a mixture of water, chalk, and wood. Then a paste containing silver powder and water is carefully applied by hand to the blasted surface. The result is a charmingly purist dial that magically attracts the observer’s eye with its refined surface structure.

An antireflective sapphire crystal case back protects manually wound Caliber 58-01, showcasing the finely finished movement, which is an eye-catching example of Glashütte watch making with its three-quarter plate, screw-mounted gold chatons, and hand-

engraved balance cock. Of special note are the newly developed planetary gears that control the display of the movement’s power reserve. This elegant timekeeper has a power reserve of 45 hours.

The simple, yet impressive, Senator Chronometer is available in either rose or white gold, and is held in place perfectly by a black Louisiana alligator skin strap with a folding clasp for a secure and comfortable fit.

Glashütte Original represents a living, authentic manufactory, high exclusivity, traditional watchmaking since 1845, exclusive mechanical masterpieces, and “handmade in Germany.”

www.glashuette-original.com


PREMIUM I WATCHES

Heavy Metal Plasteramic Collection

Heavy Metal is a very special collection, a real homage to lightness,

all focused on the steel-plasteramic contrast. For the fall-winter 2009/2010 season – besides having replaced polycarbonate with plasteramic – it flaunts new colors and new combinations.

Together with the traditional hues Gold, Black and Pink Gold, in the chrono version for him and in the small and solo tempo version for her, white makes its debut in the White-Gold, White-Pink Gold, White Silver and White-Gun models, both in the chrono and solo tempo versions.

Moreover, the classic black model is proposed also combined with Silver and in the Black-Gun version.

In the collection’s models the details – the graduated bezel and the strap links – are in steel.

They feature quartz movement and mother-of-pearl dial and the

Heavy Metal PlasteramicBlack and Pink GoldQuartz movementMother of pearl chronograph 40mm dialPlated Metal and Acrylic Bracelet


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plasteramic-steel mix looks very intriguing and elegant.

“The union between plastic and steel gave birth to a very successful combination for the Heavy Metal” collection, explains Mara Poletti, President of ToyWatch.

“For the fall/winter season we have updated the line and enlarged it with the proposal of new combinations, creating a light but even more precious and resistant accessory.

And the new palette from which many colors can be chosen has been designed for fashion victims who do not want to go unnoticed, not even under the winter gray sky”.

New materials and colors, but always the same ToyWatch’s philosophy: turning the watch into a real fashion accessory, a must have that completes one’s look, a very precious added value.

ToyWatch has become a global company and is present in the five continents with over 900 stores including jewellery stores, fashion and department stores and flagship stores in Italy, in Milan, Via Montenapoleone, in Rome, Via del Babuino and in Porto Cervo, Piazzetta degli Archi, and now in the new London store in Regent Street.

www.toy-watch.it

Heavy Metal PlasteramicWhite and Pink Gold

Quartz movementMother of pearl chronograph 40mm dial

Plated Metal and Acrylic Bracelet


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Twirl Collection – New Extentions

YA11242023.5mm diameter stainless steel caseBlack sun-brushed dialStainless steel and black GG rubber strap

YA11242223.5mm diameter stainless steel caseBlack sun-brushed dialStainless steel and white GG rubber strap


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The Twirl Collection is a statement of Gucci’s style and practical luxury.

The extentions include rubber bangles intricately engraved with the GG signature available in black, white, brown, light pink and fuchsia.

The new extensions come in two different sizes with either a 23.5mm or a 16.8mm sized case. Some models are even available with diamonds.

The variety of colors in the Twirl Collection underscores the versatility of this watch.

www.gucci.com

YA11242823.5mm diameter stainless steel case with 37 diamonds total 0.51 ctBrown sun-brushed dialStainless steel and brown GG rubber strap

YA11252016.8mm diameter stainless steel caseBlack sun-brushed dialStainless steel and white GG rubber strap

YA11252116.8mm diameter stainless steel casePink MOP dialStainless steel and light pink GG rubber strap

YA11252216.8mm diameter stainless steel caseWhite lacquered dialStainless steel and fuchsia GG rubber strap


PREMIUM I WATCHES

1931 RegulatorPower Reserve

Regulators first appeared at the end of the 17th century, in the field of

chronometry. These symbols of precision were used by watchmakers to verify the rate of watches.

Four centuries later, Louis Erard pays tribute to this highly-respected instrument with the launching of its 1931 Regulator – Power Reserve.

A blend of ancestral tradition and modernity, this watch from the alchemist of Le Noirmont is a veritable master stroke.

Using one of the original pillars of horology, Louis Erard has combined its precision with an ultra-innovative design.

Beating at the heart of this exclusive model is the brand new module made by Soprod, a complication that Louis Erard has fitted as a world premiere onto one of its original movements.

53 209 AS02Steel brushed caseAnti-reflective sapphire glassMovement ETA 7001 RM10with a Louis Erard complicationMechanical hand-windingPower reserve / Small secondBlack dial, Rubber strap


PREMIUM I WATCHES

The 1931 Regulator, one of the brand’s most emblematic models, has been totally reinvented in an Haute Horlogerie spirit: a beautiful and sophisticated movement in a resolutely high-tech case.

The traditional hour hand has

been replaced by a disc system, while the contemporary guilloché dial reveals a truly original power reserve display.

The meticulous finishing, satin-brushed or black sand-blasted PVD, makes a lively contrast with the

rubber strap.

With Louis Erard, high-tech design and cutting-edge horology have become synonymous with accessibility.

www.louiserard.com

53 209 AN02Black PVD caseAnti-reflective sapphire glassMovement ETA 7001 RM10with a Louis Erard complicationMechanical hand-windingPower reserve / Small secondBlack dial, Rubber strap

54 209 AS11Steel brushed caseAnti-reflective sapphire glassMovement ETA 7001 RE9with a Louis Erard complicationMechanical hand-windingRegulator / Power reserveSilver dial, Rubber strap


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Orsay Lady : Contemporary Distinction

Crazily chic with its monogram that rotates like a Tourbillon,

the Orsay Carrée takes its inspiration directly from

Orsay Medium stainless steel:Stainless steel case set with 28 diamonds (0.22 ct)Quartz movementCurved glassBlue dial set with 9 diamonds (0.05 ct)Rotating monogram SH at 6 hWater-resistant to 30 metersWhite satin strap on deploying buckle

the “Tourbillon 1885” Haute Couture Collection.

Our eyes are drawn into the depths of the dial’s iridescent reflections

where diamond-studded Roman figures spin and whirl.

www.saint-honore-paris.com

PREMIUM I WATCHES

65 I PREMIUM - Autumn 2009

Orsay Medium pink gold plated:18 K pink gold plated stainless steel case set with 28 diamonds (0.22 ct)Quartz movementCurved glassPink dial set with 9 diamonds (0.05 ct)Rotating monogram SH at 6 hWater-resistant to 30 metersBrown satin strap on deploying buckle


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PREMIUM I WATCHES

Tissot T-Touch Expert Pilot

Tactile technology meets high-flying design

In the Tissot T-Touch Expert Pilot watch, tactile functionality reaches new

heights with its highly refined design. The aviation inspiration is evident in both a cockpit-style dial and a compass-look bezel. A touch of the crown and scratchproof crystal gives access to 11 separate functions, including an altimeter, altitude

difference meter, barometer and countdown timer. This watch is the perfect co-pilot for active wearers, in the air and on the ground.


PREMIUM I WATCHES

Swiss made quartz movement Water resistance to 100 meters/10ATMTactile scratch-resistant sapphire crystal with non-reflective coatingCarbon dialTitanium case with rotating bezel Brown leather strap bracelet

Swiss made quartz movement Water resistance to 100 meters/10ATMTactile scratch-resistant sapphire crystal with non-reflective coatingBlack dialTitanium case with rotating bezel Titanium bracelet

Ready for take-off

Dynamic design detail in the Tissot T-Touch Expert Pilot offers new levels of sophistication, while clearly highlighting the fun in functionality.

The large titanium case hosts a sporty rotating bezel equipped with full compass markings. Cockpit style expresses itself via the backcloth of a carbon dial, or for those seeking a touch of elegance, there is a sleek black dial.

For the aviator at heart, the Tissot T-Touch Expert Pilot is available with a fully integrated brown leather strap, the ideal complement to a traditional flying jacket. Alternatively, a titanium bracelet gives a high-tech look.

In touch with precision technology

The Tissot T-Touch Expert Pilot presents new horizons of functionality with its 11 separate features.

Pressing on the crown and then on the touch-sensitive screen easily activates each one of the functions.

Wearers can check the height of their current location with the altimeter (in feet and meters) and then make further calculations with the altitude difference meter.

Keeping an eye on the weather are a barometer and a thermometer in both ºC and ºF. Completing the functionality package are a chronograph (split and cumulative time), a compass, two alarms, date and time (measured on the 12-hour or 24-hour scale), a perpetual calendar, countdown timer and

practical backlight. The tactile crystal of the Tissot T-Touch Expert Pilot is literally the departure gate for a world of easily accessible precision technology, made in Switzerland.

www.tissot.ch


PREMIUM I WATCHES

A head for heights The new Khaki BASE Jump watches offer an adrenalin kick for the wrist.

Hamilton literally looked up to the skies for design inspiration for

the new Khaki BASE Jump watches.These robust timepieces may not have a ripcord, but their appearance visually recreates the adrenalin-filled spirit of BASE jumping (jumping with an unopened parachute from a Building, Antenna, Span or the Earth).

There is an automatic version containing a 2824 ETA-movement, as well as a sophisticated automatic chronograph with a 7750 movement.

With their bold 50 mm cases and rugged color scheme, the Khaki BASE Jump timepieces give wearers wings when it comes to style.

High-flying functionality

A unique feature of the Khaki BASE Jump Auto Chrono is the

chronograph functionality activated via the turning bezel.

The Khaki BASE Jump Automatic version also integrates a turning bezel, in this case for an original bi-directional countdown.

Both watches use a typeface of the sort commonly found on ‘classified

KHAKI BASE Jump Auto chrono50 mmTitanium / PVD black Black dialBlack rubber strapMovement Automatic 7750Crystal SapphireWater resistance 100 m

information’ files, ensuring that the looks signal dynamic operation possibilities. The robust character is highlighted by a protected crown, positioned on the left-hand side of the watch for easy use in extreme situations, and an easy-grip finish on the bezel’s outer edge.


PREMIUM I WATCHES

BASE jumping is an activity using a parachute to jump from fixed objects, with the parachute remaining unopened at the start of the jump.

BASE stands for the four recognized categories of fixed

Elevated precision

Just like the sport that inspired the watch’s name, the Khaki BASE Jump timepieces have precision at the top of their checklist. An eye for design detail complements the quality of the Swiss movements.

The dimensions of the case commensurate to the parachute are contrasted provocatively and

stylishly with a ‘Clous de Paris’ pattern.

The chronograph model comes with a choice of a titanium case with a black finish, or a stainless steel case coated in black or brown with matched dials.

All versions have rubber straps to match the dial and underline the edgy, sporty statement. The non-

chronograph interpretation has identical color combinations and a stainless steel case.

In all of its declinations, the Hamilton Khaki BASE Jump promises to become as iconic as Icarus - hopefully bringing their wearer more luck in high-flying activities.

objects from which BASE jumpers can jump – Building, Antenna, Span (a section between two intermediate support and earthen objects such as a bridge) and the Earth.

Providing a further link with

Hamilton, the acronym „BASE“ was coined by film-maker Carl Boenish. He was the real catalyst behind modern BASE jumping and in 1978 filmed the first BASE jumps (from El Capitan in Yosemite National Park).

www.hamiltonwatch.com

KHAKI BASE Jump Auto chrono50 mmTitanium / PVD bronze Bronze dialBrown leather strapMovement Automatic 7750Crystal SapphireWater resistance 100 m


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Alpnach Power Gauge


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Victorinox Swiss Army launches a new aviation minded limited edition

timepiece, drawing inspiration from a very special aircraft of the Swiss Air Force: the Cougar AS 532 helicopter. This twin-engined multipurpose chopper combines sturdiness, reliability and functionality, qualities that embody the spirit of Victorinox Swiss Army watches.

The Alpnach Power Gauge Limited Edition is named after the Cougar helicopter base of the Swiss Air Force in Alpnach, at the feet of the Alps. Like the AirBoss Mach 6 Limited Edition before it, this new timepiece from the Professional Series of Victorinox Swiss Army is inspired by the technicality of the aviation world. The bezel, crown and chronograph pushers are coated with black PVD, a process widely used in aircrafts.

The rotating bezel offers a 60-minute visual countdown function designed for precision timetracking during operations.

The two signature features of the Alpnach Power Gauge Limited Edition are its fourblade small second indicator at 9 o’clock, designed after the rotor of the Cougar helicopter, and the mechanical movement’s 42-hour power reserve, or “Power Gauge” indicator at 3 o’clock, inspired by cockpit instruments.

This select timepiece is limited to 532 units worldwide, after the model number of the Cougar AS 532 helicopter.

www.victorinoxswissarmy.com

Swiss-made mechanical selfwinding chronograph movement43.50 mm brushed stainless steel case (316L)Black PVD partly coated bezel, crown and chronograph pushersScrew-in see-through mineral crystal casebackAvailable on Swiss-made, hand sewed luxurious black Barenia leather straps with white double stitchingWater resistant to 100 mLimited Edition of 532 pieces


PREMIUM I WATCHES

Darton™ Chronograph

Movado’s Series 800 Datron™ Chronograph, is a contemporary

sport watch inspired by the classic 1970 Movado Datron self-winding chronograph.

This signal 40mm automatic timepiece for men is the first entry in the brand’s new Collectors’ Edition series.

Being produced in limited quantities, Series 800 Datron is crafted of solid Performance Steel™ and powered by a fine 37-jewel ETA self-winding movement with

42 hours of reserve power. Like its prestigious namesake, it is distinguished by an arresting tonneau-shaped case with two chronograph pushers, and a striking two-tone dial with contrasting chronograph counters and small seconds subdial.

Richly detailed by applied hour markers and printed minute index, and signed with the name Datron, the updated dial is available in a sophisticated color palette rendered two ways: black with silver soleil eyes, or silver soleil with black eyes. The square date window that

characterized the original Datron has become a modern round aperture, in homage to the iconic Museum dot.

Exuding a casual elegance that bridges day to night, the Series 800 Datron chronograph features a bold brushed/polished link bracelet with butterfly deployment clasp. Protected by a scratch-resistant sapphire crystal, the Series 800 Datron Chronograph is water resistant to 5ATM.

www.movado.com


PREMIUM I WATCHES

Movement: Mechanical, self-winding ETA caliber 2894.2 chronograph movement; 37 jewels; 42-hour power reserve.

Dial: Two-tone black/silver or silver/black dial with logo detail, thin silvertone hands, round date aperture at 12 o’clock. Center-mounted chronograph seconds hand; contrasting chronograph minutes and hours, and small seconds subdials. Case: Solid Performance Steel™ tonneau-shaped case with two chronograph pushers. Scratch-resistant, inside anti-reflective sapphire crystal over dial. Sapphire crystal exhibition case-back. Water resistant to 5 ATM.

Bracelet: Solid Performance Steel™ link bracelet with a bright/brushed finish; butterfly deployment clasp. Size: Men’s (40mm) Captions

1. Series 800 Datron ChronographMechanical chronograph movementCaliber 2894.242-hour power reserveTwo-tone silver/black dialSolid Performance Steel™ tonneau-shaped 40 mm caseSolid Performance Steel™ link bracelet with a bright/brushed finish

Series 800 Datron ChronographMechanical chronograph movementCaliber 2894.242-hour power reserveTwo-tone black/silver dialSolid Performance Steel™ tonneau-shaped 40 mm caseSolid Performance Steel™ link bracelet with a bright/brushed finish

2. Two-tone black/silver dial

PREMIUM I WATCHES



PREMIUM I WATCHES

Entirely in tune with the current trend towards focusing on essentials

in terms of both styling and functions, the BOSS Black Fall/Winter 2009 watches collections for men and women are the perfect complement for the HUGO BOSS wardrobe, once again proving that true class never goes out of fashion.

The fast track to successThe latest evolution of the BOSS Black “racing” watch roars back with the resolutely virile HB-2001 that encourages men to lean into the curve and enjoy the ride.

Water-resistant to 10 ATM the HB-2001 watches feature interesting material combinations of steel, leather and silicon, used to particularly spectacular effect in the ultra-light “Phantom” all-IP model with its silicon strap completing its total-black look.

The quartz chronograph movement drives minutes, hours and seconds hands moving across the guilloché-textured main dial, as well as circular wave-patterned 60-minutes, 60-seconds and 24-hours totalizers complemented by a highlighted 15-minutes display.

www.boss.com

BOSS BLACK WATCHES COLLECTION FALL / WINTER 2009

Six-hand chronograph with date windowStainless steel case with stainless steel braceletWhite dialWater resistant to 10 ATM

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Six-hand chronograph with date windowStainless steel case with stainless steel braceletBlack dialWater resistant to 10 ATM

Six-hand chronograph with date window

Stainless steel case with black IP and silicon strap

Black dialWater resistant to 10 ATM

Six-hand chronograph with date windowStainless steel case with embossed crocodile-pattern leather strap Black dialWater resistant to 10 ATM


PREMIUM I WATCHES

K9621120Polished stainless steel caseSilver dialBlack leather strap with polished stainless steel buckleWater resistant up to 30 meters

Angular

Timeless. Distinguished. ck angular. Inspired by the

metamorphosis and change of shape, ck angular possesses a sleek, square face on a slim black

leather strap, with polished or brushed buckle snap closure.

This unique style comes in a brushed or polished stainless steel case, with nickel polished hands. ck

angular is offered in either silver or black dial. Available in gent size.Water resistant up to 30 meters. Swiss made.

www.ck.com


PREMIUM I WATCHES

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PREMIUM I WATCHES

Swiss fashion watch and jewelry maker Swatch has shaken up the

traditional watchmaking world with the launch of its Swatch Chrono Automatic Collection.

The debut collection comprises five sporty models offering stylish looks, rugged design and precision timing.

For the popular Swiss makers of fashionable accessories for the wrist, the Chrono Automatic represents an audacious challenge to a market dominated by upscale brands and traditional, more conservative design.

The Swiss firm’s ever-inventive and creative designers have wrapped the inimitable Swatch look and feel around a new self-winding movement, putting

Swatch shakes things up with sporty new Chrono

Automatic

assured chrono automatic performance and extraordinary style within easy reach of adventurers everywhere.

Each of the five debut models in the Swatch Chrono Automatic Collection features a moulded plastic case; disc-shaped windows in the crystal glass caseback present an unobstructed view of the fascinating mechanical movement within.The heart of the Swatch Chrono Automatic is the new self-winding ETA Calibre C01.211, a fifteen-jewel, 3Hz movement with a 46-hour power reserve.The thirty-minute and six-hour chrono counters are positioned at 12 and 6 o’clock, respectively, while the continuous seconds counter appears at 9 o’clock.

A date aperture appears on all models at 3 o’clock. Designed to

appeal to active, style-conscious men with an eye for sporty design, precision quality and value, the Swatch Chrono Automatic is guaranteed to shake things up in Switzerland and beyond.

The first five models in the exciting new Swatch Chrono Automatic Collection are presented here.


PREMIUM I WATCHES

SIMPLY PURE

This impressive contribution to the new collection offers striking contrasts and a lightweight, rugged design.

The structured black rubber strap of this commanding Chrono Automatic closes with a brushed stainless steel 316L buckle and holds a transparent clear plastic case.

A polished stainless steel 316L ring holds a crystal glass caseback, where a clear opening the shape of overlapping discs offers an

unobstructed view of the intricate, fifteen-jewel automatic movement within.

Crown, chrono pushers and bezel are fashioned of brushed stainless steel 316L. Raised, polished hour markers on the bezel indicate all hours, and raised shiny minute indexes mark the first quarter hour.

A sapphire glass protects the structured, sun brushed silver dial, which is framed by a brushed silver flange with black minute ring and blue hour indexes.

Black Arabic numerals indicate all hours on the dial; a black-on-white

date aperture appears at 3 o’clock. Black lines outline the 30-minute chrono counter at 12, the 6-hour counter at 6 and the continuous seconds counter at 9 o’clock.

All counter dials feature contrasting brushed and polished surfaces, blue and black numerals and black indexes; the chrono counters have shiny hands, the small seconds counter a white hand.

A slim blue central chrono seconds hand registers stop times, and polished squelette hour and minute hands with white superlite highlights mark the time of day.


PREMIUM I WATCHES

SILVER CLASS

Sophisticated styling and grey-scale shades of elegance make this the perfect adventurer’s accessory.

The bracelet of this splendid Chrono Automatic features contrasting brushed and polished links and a brushed foldover clasp, all in stainless steel 316L.The bracelet grips a transparent plastic case. A stainless steel ring holds a crystal glass caseback with a clear, overlapping disc shaped window onto the fascinating

fifteen-jewel automatic movement.

The polished crown and chrono pushers complement the contrasting brushed and polished surfaces of the bezel, all fashioned of stainless steel 316L.

A sapphire glass protects the vertical brushed silver aluminium dial, which is framed by a brushed silver flange with a fine tachometric scale.

A black minute ring links shiny applique arabic numerals indicating hours 1, 2, 4, 5, 7, 8, 10 and 11

and shiny applique deltas at hours 6, 9 and 12. An elegant white-on-black date aperture is positioned at 3 o’clock. Shiny applique concentric rings frame the brushed silver dials of the 30-minute counter at 12, the 6-hour counter at 6 and the continuous seconds counter at 9 o’clock.

All counters show black numerals and indexes and black hands. A slim orange central chrono seconds hand registers stop times, and black squelette hour and minute hands with white superlite tips mark the time of day.


PREMIUM I WATCHES

BLUNGE

A rugged navigational instrument for today’s rough and ready world travellers. The bracelet of this superlative Chrono Automatic is formed of contrasting brushed and polished stainless steel 316L links and features a foldover brushed stainless steel 316L clasp.

The bracelet meshes nicely with the moulded transparent clear plastic case. A polished stainless steel 316L ring holds the crystal glass caseback; a clear opening the shape of overlapping discs presents an unobstructed view of the intricate, fifteen-jewel movement within.

Crown, chrono pushers and the bezel are fashioned of brushed stainless steel 316L; the bezel presents engraved dark blue Arabic numerals (01, 02 … 23 (‘24’ is orange); a clear sapphire glass protects the sun brushed blue dial.

A white flange underlines the world traveller look with a ring of three-letter international airport codes (CDG, LAX, HKG, etc) in black or orange. Adjacent to the flange is a white-on-dark blue minute ring with orange deltas at hours 6 and 12.

Shiny applique Arabic numerals indicate hours 1, 2, 4, 5, 7, 8, 10 and 11 on the dial; a black-on-

white date aperture appears at 3 o’clock. The counters are framed by shiny applique bands with numerals in blue and orange; the 30-minute counter at 12 o’clock has a blue hand, the 6-hour counter at 6 o’clock has a shiny metal hand and the continuous seconds counter at 9 an orange hand.

A slim orange central chrono seconds hand registers stop times, and shiny tapered hour and minute hands with white superlite highlights mark the time of day; the hour hand shows a small squelette aperture.


PREMIUM I WATCHES

RIGHT TRACK

Black is beautiful, and its built-in black beauty puts this remarkable timepiece in a class of its own. The black leather alligator pattern strap and black stitching of this elegant Chrono Automatic make a perfect frame for the solid matt black plastic case.

A polished stainless steel 316L ring holds a black crystal glass caseback with a double-disc window onto the fascinating mechanics of the automatic movement within.

Crown, chrono pushers and the

bezel are fashioned of black brushed stainless steel 316L, the bezel features an engraved white tachometric scale.

A sapphire glass protects the black and sun brushed silver dial, which is surrounded by a brushed silver flange with a fine black minute ring.

Absent all numerals and hour markers, the dial features a black-on-white date aperture at 3 o’clock. The chrono and continuous seconds counters show black dials set off by a common sun brushed silver background with black indexes;

the chrono counters (30-minute counter at 12 o’clock, 6-hour counter at 6 o’clock) feature white and red numerals, white indexes and red hands, with ‘min’ and ‘H’ in white indicating minutes and hours respectively.

The small seconds counter at 9 o’clock shows white numerals and indexes and has a polished metal hand.A slim red central chrono seconds hand registers stop times, and tie-shaped polished squelette metal hour and minute hands with white superlite highlights mark the time of day.


PREMIUM I WATCHES

SIGN IN THE SKYLight, white elegance and effortless style combine to give this model a delightful look and feel.

The robust, lightly textured white rubber strap of this dazzling Chrono Automatic meshes snugly with the transparent clear plastic case.

A polished stainless steel 316L ring holds the crystal glass caseback, where a clear opening the shape of overlapping discs presents a fascinating view of the intricate, fifteen-jewel movement within.

Crown, chrono pushers and the bezel are fashioned of brushed

stainless steel 316L; the bezel features raised hour dots with superlite white highlights at hours 1, 2, 3, 6, 9 and 12 and polished steel indexes in relief at all other hours; shiny raised minute indexes mark the first quarter hour.

A sapphire glass protects the sun brushed silver dial, which is surrounded by a white flange with a black minute ring and Arabic numerals (05, 10 …60). Shiny applique numerals mark 2 and 4 o’clock; double-strip shiny applique hour markers indicate all other hours but 9, and a black-on-white date aperture is positioned at 3 o’clock.

A light grey-on-white crosshatch pattern fills the central zone and extends to the continuous seconds counter dial at 9 o’clock, which has black indexes, black numerals and a polished metal hand.

The two chrono counters feature brushed silver dials, black numerals and indexes and polished metal hands; the 30-minute counter is at 12 o’clock, the 6-hour counter at 6 o’clock.

A slim white central chrono seconds hand registers stop times, and polished hour and minute hands mark the time of day.

www.swatch.com


PREMIUM I WATCHES

Hello Kitty, the best-known drawn characters produced by

the Japanese company Sanrio, meets the Swiss Made Flik Flak Time Teachers.

For the first time, Hello Kitty fans all over the world can keep track of time with Swiss precision.

Flik Flak has created a special Hello Kitty Collection for little and grownups girls as well, inviting their special fictional friends to stick with them around the clock.

There are three colourful wristwatches to time the waking hours, plus a funky alarm clock to take over the timekeeping once the bedtime story book is closed.

All of the watches have the proven Flik Flak quality features of Swiss Made, water and shock resistance, even welcoming a whirl in the washing machine.

Smiling out of all of the watch

and clock faces is the iconic Hello Kitty face, whiskers, bows and

all.

Hello Kitty Collection Flik Flak tells the time for the iconic cartoon characters - before and after bedtime


PREMIUM I WATCHES

A passion for fashionFlik Flak knows that little girls grow up fast and like to combine their love of Hello Kitty Cute Fashion with a growing passion for fashion.

A trendy black and pink Hello Kitty watch is just the ticket for this transition.

Its jagged black bezel contrasts with glimmering pink crystals framing the dial. This watch is about having fun in style with many playful design touches.

A bright pink crown punctuates the black case and digits in pink blackboard-style writing turn telling the time into child’s play.

The final tease is hands in different colours – pink to trace the passing of the hours and white to keep the minutes in check.


PREMIUM I WATCHES

The icing on the cake Red and white set the tone on a classic Hello Kitty & Pencil Pot design watch that looks good enough to eat.

Mouth-watering strawberries, cherries, candies and iced cup cakes decorate the strap under the watchful eye of Hello Kitty and friends.

On the strap, the furry friends wear pink hair-bows to match the tiny hearts surrounding them.

The buckle and case come in

Pretty in pinkHello Kitty Angel always conjures up the sweetest images - from candyfloss at the fairground, to delicious homemade ice cream - so the Flik Flak Hello Kitty Collection just had to dedicate one of its models to this colour.

The resultant watch transports the wearer into a magical world of fluffy clouds, teddy bears, angel wings and hearts.

Twelve sparkling pink crystals separate the five-minute intervals, picking up the colour of the dial’s heart-covered background.

No prizes for guessing what colour bow Hello Kitty is wearing in her hair.

vibrant red, which is Hello Kitty’s favourite colour.

A bright yellow seconds hand offers a touch of sunshine to accompany Swiss precision timekeeping in a world where every second counts.

And should the wearer need to write a thank-you letter for the invitation to this scrumptious visual picnic, each watch comes with its own Hello Kitty pencil pot containing two decorated pencils.


PREMIUM I WATCHES

And so to bed…The Flik Flak love of Hello Kitty never sleeps and the collection has its very own alarm clock.

This has a fun shape, comprising two merging circles sitting snugly

side-by-side. Predominantly black, like the night sky, the clock exchanges stars for furry friends and swirls in pink, grey and white.

Pressing the pink bubble-shaped

button above 12 o’clock to end the beeping, signals the start of a new day – and the handover of the task of timekeeping to a Hello Kitty wristwatch.

What makes Flik Flak tickFlik Flak is the world’s best-selling children’s watch and has been keeping youngsters all over the world on track since 1987.

It was the first child’s watch to translate the concept of telling the time into accessible fun and entertainment.

The Flik Flak watches are all Swiss made, featuring robust aluminium cases and scratchproof mineral glasses.

Their power comes from Swiss quartz movements and they are shock-resistant and machine washable at a temperature of up to 40º C.

Flik Flak is a brand of the Swatch Group, the world’s largest watch producer and distributor, with 157 production sites in Switzerland.

www.flikflak.com

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Serpenti

Serpenti collection reaches back into Bulgari’s design heritage

and showcases the remarkable craftsmanship and the timeless appeal of its gold work and materials.

The design conveys the mythological significance of the snake symbol, with its traditional meanings related to fertility and everlasting youth.

These sophisticated creations, featuring bracelets and rings, come in white, pink and yellow gold and are enriched by sparkling pavé diamonds or combined with onyx or mother of pearl.

www.bulgari.com

SERPENTI BRACELETyellow gold double coil with alternating mother of pearl and pave-set diamond scales

SERPENTI BRACELETpink gold triple coil with alternating lavender jade and pave set diamond scales

SERPENTI BRACELETwhite gold triple coil with pave set diamond head and scales

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SERPENTI BRACELETwhite gold coil with pave set diamond head and scales

SERPENTI RINGwhite gold coil with pave set diamond head and

scales

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SERPENTI BRACELETpink and white gold double coil with alternating pink round brilliant cut diamonds and pave set diamond scales

SERPENTI BRACELETpink gold coil with onyx head and pave set diamond scales

SERPENTI BRACELETpink gold coil with pave set diamond head and alternating pave set diamond scales

SERPENTI RINGpink gold coil with onyx head and alternating pave set diamond scales

SERPENTI RINGpink gold coil with pave set diamond head

SERPENTI BRACELETwhite gold double coil with pave set diamond head and scales

PREMIUM I JEWELRY


The history of Chaumet dates back to 1780 and is interwoven with the

history of France.

Two centuries of creative through nine generations of master jewelers whose sill and expertise have been handed down without interruption from one workshop director to another.

It began with a newsworthy item that became legendary. One day, a young jewelry named Marie-Étienne Nitot, who had a shop on Rue Sainte-Honoré, happened to catch a runaway horse by the bridle.

Astride the horse was Napoleon Bonaparte, the French Consul at the time in later years as Emperor, Napoleon remembered the young man’s courage and showed his appreciation by appointing Nito as his official jeweler.

The Chaumet Saga

Portrait of Napoleon in official Consular dress, wearing the sword made by François-Regnault Nitot.© Musée de Liège

PREMIUM I JEWELRY


Portrait of Empress Marie-Louise by Robert Lefèvre,

1812.

PREMIUM I JEWELRY


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The Bourbon-Parma tiara made by Joseph Chaumet in 1919 (platinum and diamonds).Chaumet Collection, Paris.

After working with Aubert, jewelry to Queen Marie-Antoinette, and opening his own shop, the founder, Marie-Étienne Nitot, rapidly built up an aristocratic clientele. But it wasn’t until being named jeweler to Napoleon in 1802 that he acquired his true renown.

Napoleon’s taste for jewelry was political. He wanted to restore France as the center of luxury goods and fashion it had been before the Revolution of 1789.

Nitot, together with his son, designed the most extraordinary jewelry, combining magnificence and simplicity. This gave birth to the idea of a tiara that would

Nitot et fils: The Empire Period (1780 -1814)attract the eye to the upper part of the face that so perfectly corresponded to the empire’s symbols of power and pomp.

In 1802, he created the Emperor’s consular sword, which he set with the famous 140-carat Regent diamond, the most beautiful of the French crown, on display today in the Louvre Museum. Two years later he produced the coronation jewels represented in “Le Sacre de Napoléon” painted by J.L. David, and later created the imperial sword.

For Josephine, whose confident taste allowed him every eccentricity, he created sentimental

daring jewelry. For Marie-Louise, he made the most sumptuous jewels, such as the empress wedding jewels now on display in the historic salons of 12, place Vendôme, and the diamond necklace the Emperor gave her on the birth of their son, proclaimed the Kind of Rome.

In 1805, Marie-Étienne Nitot, having made his reputation and fortune, purchased the Hôtel de Gramont at 15 Place Vendôme, which became the Hotel Ritz in 1898. The succession of Nitot père et fils was assured by the talented workshop directors Fossin, Morel and Chaumet.

Chaumet: Jeweler to Napoleon

PREMIUM I JEWELRY


Jean-Baptiste Fossin and his son Jules established romantic jewels inspired by the art of the Italian-Renaissance and 18th century France.

He attracted the elite of the day; the Duchess of Derry, the family of Louis-Philippe, Kind of France, foreign aristocrats (such as the Russian Prince Anatole Demidoff,

Following the 1848 revolution, Morel, Frisson’s successor, left to develop his business in England and opened a branch in London. He attracted the aristocracy and dandies of the day and became a jeweler to Queen Victoria.

Assisted by his son Proper, Morel

Fossin et fils (1786 – 1869): The Romantic Period

Jean-Valentin Morel (1794 – 1860): The Second Empire

Cameo and pearl tiara made by Nitot in 1809. © Gösta Glase

forged a prestigious clientele, including Emperor Napoleon III and Eugénie de Montijo, the Duke de la Rochfoucauld, the Duke de Luynes, the Duke of d’Harcourt; Parisian bankers, such as the Rothschilds, and major industrialists.

Paris regained its sparkling life

and re-established its international reputation for luxury goods and high fashions.

A propitious atmosphere for the creation of jewels to be worn by day and at night with sumptuous ball gowns.

husband of Princess Mathilde Bonaparte, the nice of Emperor Napoleon I), as well as a new clientele of painters, sculptors, writers and actors.

It was the birth of the naturalist style: like sculptors, the two jewelers reproduced leaves of ivy, morning glory, olive, chestnut, wild rose and hawthorn, and fruit,

such as grapes in an ingenious assemblage of topazes, emeralds, rubies and diamonds.

PREMIUM I JEWELRY


When he married the daughter of Prosper Morel and took over the reigns of the firms in 1885, Joseph Chaumet established himself as the uncontested master of the Bell Epoque through creativity that was exceptional for the firm.

By creating jewels that were both

Joseph Chaumet (1852-1928): The Belle Epoque

elegant and imposing, he drew a royal and aristocratic clientele.

Tiaras and aigrettes, emblems of social status and fashion accessories, represented a very important part of the firm’s business, as exemplified in the Colibri aigrette in silver, gold,

rubies and diamonds he made in 1894, the Rising Sun aigrette, whose sun motif made reference to the influence of Japanese art and the Bourbon-Parma tiara in platinum and diamonds in 1919.

In 1907, he moved his store to 12 Place Vendôme.

Leaf-shaped hair ornaments, 1853 (gold, silver, diamonds)Private collection.

PREMIUM I JEWELRY


In the wake of 1945 and Christian Dior’s famous New Look , Chaumet maintained its reputation for syle and quality. The designs echoed La Parisienne, and Haute Joaillerie and Haute Couture became inseparable.

A new clientele emerged composed of Indian princes and the elite from the New World and the

Today, Chamet perpetuates the expertise of the Paris jewelry by carrying over the firm’s core values to the modern world.

In addition to special orders made for important international customers, Chaumet is re-launching Haute Joaillerie and the fashion for tiaras, aigrettes and barrettes, and new ways to wear them. Chaumet’s creations keep coming

The Last Century

The New Princesses

Taught by his father, Marcel Chaumet succeeded him in 1928. The style of jewelry became more geometric in harmony with the “flapper” fashion of the 1920’s

Marcel Chaumet (1886-1964): Art Decothat became more feminine in the Thirties.

This style gave birth to the Art Deco movement, which culminated

in the Decorative Arts Exhibition in Paris in 1925, and is characterized by strongly contrasting colors and materials and the use of semi-precious stones.

silver screen; from the Maharajah of Indore, with his crisp white tunics adorned with two rows of pearls and two pear-cut diamonds wearing more than 46 carats, to Standard Oil-heiress Gertrude Vanderbilt and Barbara Hutton, who when she became a princess, bought her tiaras at Chaumet.

Sacha Guitry, a loyal customer, came to Chaumet for engagement rings for his many fiancées, and offered one of them a 111-carat emerald. The stars of cinema followed, including Edwige Feuillère, Richard Burton, Lauren Bacall and Rex Harrison.

in a mix of fashion, elegance, style and the unique expertise of a jeweler.

Artists and movie starts have become the new faces of the renewal of Haute Joaillerie: Catherine Deneuve, Ornella Muti, Inès Sastre, Aurélie Dupont, the star ballerina of the Paris Opera and Sophie Marceau, the first to wear the Haute Joaillerie Frisson collection, revealing a dazzling tour de force of design and

craftsmanship.

Stella Tennant, a top model and aristocrat embodies the new image of Chaumet and the legend of the princess in the latest advertising campaign in which she wears the Bourbon-Parma tiara with great naturalness and audacity. A new icon.

www.chaumet.com

Wings tiara made by Joseph Chaumet in 1907 (diamonds, platinum and translucent blue enamel).Private collection.

PREMIUM I JEWELRY


Anniversary Gift List

Although gifts have traditionally been given for wedding

anniversaries since medieval times, Emily Post was the first to publish a list of suggested anniversary gifts.

Her first etiquette guide, published in 1922, contained suggestions for the first, fifth, tenth, fifteenth, twentieth, twenty-fifth and fiftieth years of marriage.

When her book was reprinted in 1957, that list was expanded to include suggestions for each of the first 15 years and for every five years after that.

The Anniversary Stones Gift List has been endorsed by many jewelry associations including the Jewelers of America, the American Gem Society, the American Gem Trade Association, and the Gemological Institute of America (GIA).

This list differs from the Traditional and Modern lists in that it only includes gemstones and precious metals. So, here is the anniversary stone gift list to use for your next anniversary and keep in mind that Kayali Jewelry offers a wide

selection of fine jewelry with an array of precious stones to meet all different tastes and desires.

www.kayalijewelry.com

Year

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

Anniversary Gifts

Gold Jewelry

Garnet

Pearl

Blue Topaz

Sapphire

Amethyst

Onyx

Tourmaline

Lapis Lazuli

Diamond

Turquoise

Jade

Citrine

Opal

Ruby

Peridot

17

18

19

20

21

22

23

24

25

30

35

40

45

50

55

60

Watch

Cat’s-Eye Chrysoberyl

Aquamarine

Emerald

Iolite

Spinel

Imperial Topaz

Tanzanite

Sterling Silver

Pearl

Emerald

Ruby

Sapphire

Gold

Alexandrite

Diamond

PREMIUM I JEWELRY


The Winter 2009 CollectionDapper Queen

The fascinating power of elegant geometric form. This enchanting family

of luxurious and sophisticated bijoux plays with triangles set with sparkling crystals at their tips; the pendant’s triangles are poised on a long tripartite

Dapper Queen Ring Size 5,6,7,8,9 Stainless Steel 316L White Crystals JRM061

necklace; the bracelet’s lustrous band is formed of triangular links, each set with three white crystals.

The earrings mimic the necklace and pendant in a delicate variation, and the ring

recalls the bracelet with its intersecting triangles: these elegant bijoux feature white crystals and polished stainless steel 316L throughout.

www.swatch.com

PREMIUM I JEWELRY


Dapper Queen Bracelet Size 5,6,7,8,9 Stainless Steel 316LWhite Crystals JBM051

Dapper Queen Necklace One Size Stainless Steel 316L White Crystals JPM051

Dapper Queen Earrings One Size Stainless Steel 316LWhite CrystalsJEM033

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PREMIUM I NEWS


Thierry Stern takes over the Presidency of Patek Philippe, a family business for

now four generations

End of August 2009, Thierry Stern took over the presidency of PATEK

PHILIPPE SA GENEVA and was appointed President of the Board of Directors, taking over from his father Philippe Stern.

Patek Philippe thus confirms its mission as a family run business today in the hands of the fourth generation.

The company also preserves its total financial and technological autonomy, the well established foundation for its leadership position in the world of fine watchmaking.

Born in 1970, Thierry Stern grew up in the world of watchmaking. As of 1990, he embarked on a hands-on training path which took him on regular intervals from production workshops to business management, with time spent working with subsidiaries and retailers in both Germany then the USA. From 1997 to 1998, Thierry Stern was in charge of the Benelux market.

In 1998, he was appointed head of the Creation department and quickly took part in group strategic decisions by taking over the position of Vice-President.

A Family Business carried over from Father to Son

Founded in 1839 by Antoine Norbert de Patek who was joined by Jean-Adrien Philippe in 1845, the Patek Philippe watchmaking company has been in the hands of the same family since 1932.

Indeed the Stern brothers Charles and Jean acquired the firm that year. In 1958, Henri Stern took over the management and presidency of Patek Philippe from his father Charles. Before assuming that position, Henri spent more than 20 years in New York where he founded the Henri Stern Watch Agency, which became the unique distributor of Patek Philippe watches on the U.S. market.

Philippe Stern, son of Henri, began his career in the family firm in 1964. As the third generation to run the family business, he was appointed Managing Director in 1977. In 1993 he took over the presidency.

Philippe Stern marked the history of Patek Philippe by contributing to its development and leading position in fine watchmaking. In 1989, he created the famous Caliber 89 for the firm’s 150th

anniversary, then the Star Caliber 2000 to mark the new millennium.

He launched the leading-edge production workshops in Plan-les-Ouates which opened in 1996, then the Patek Philippe Museum in 2001. He innovated again in 2009 by launching the Patek Philippe Seal, a new exclusive quality standard to ensure the perennial value of Patek Philippe timepieces.

Patek Philippe is run by its Management Committee currently composed of the following members: Thierry Stern, President, Philippe Stern, Honorary President, and Claude Peny, CEO.

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Patek Philippe Yellow Gold Calibre 89 Sells for World Record Price of CHF 5,120,000 at

Antiquorum’s 35th Anniversary Sale in Geneva

Antiquorum’s anniversary sale “Celebrating 35 Years of Making History

in Time” drew an impressive CHF 12,174,948 in total sales over two days this weekend at the Mandarin Oriental in Geneva.

Enthusiastic bidders filled the standing-room only auction room as they anxiously bid on their timepieces of choice. Enthusiasm for the 364 exceptional timepieces coupled with excitement surrounding the caliber 89 had started to develop the moment that Antiquorum announced its intention to sell the famous watch—their cover piece for the catalog.

Strong Internet and telephone bidding came from across the globe including Taiwan, Hong Kong, Italy, Germany and the United States in addition to the spirited bidding in the auction room. Of the 364 lots offered, an outstanding 218% was sold by value and 72% sold by lot.

The highlight of the sale was unquestionably the Patek Philippe Calibre 89—the world’s most complicated and talked about timepiece. After several minutes of intense bidding in the room and on the telephone, the final bid reached an extraordinary CHF 5,120,000 – a new world record for this watch

and also the most expensive watch sold in 2009 by any auction house in the world.

This is the second time Antiquorum has had the pleasure of selling this unique timepiece; in 1989 Antiquorum sold the Calibre 89 in its sale celebrating the 150th anniversary of Patek Philippe for an impressive CHF 4,950,000.“The incredible result realized for the Calibre 89 in our 35th anniversary auction indicates that the market for the most complicated and important watches in the world remains exceptionally strong.

We are extremely honored to have sold this exceptional and unique timepiece for the second time in Antiquorum’s history and are thrilled that we have once again achieved a world record price at auction.” said Robert Maron, Chairman Antiquorum.

Patek Philippe continued to be the top selling brand with several other lots achieving strong prices.

A substantial CHF 312,000 price was realized for the Patek Philippe Ref. 3990, a platinum and diamond wristwatch with chronograph, perpetual calendar and moon phases. In addition, the white gold Patek Philippe ref. 5102 “Celestial”

brought a remarkable CHF 228,000. Furthermore, the Patek Philippe Ref. 5041, a rare white gold wristwatch with perpetual calendar sold for a commendable CHF102,000.

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Audemars Piguet Becomes Official Sponsor of The Legendary Bolshoi Theatre

At a press conference organised in Moscow on September 25,

2009, Audemars Piguet proudly announced its newly established association with the celebrated Bolshoi theatre.

Messrs Philippe Merk, CEO, Audemars Piguet and Anatoly Iksanov, General Director of the Bolshoi theatre, accompanied by Mrs Jasmine Audemars, President of the Audemars Piguet Board of Directors, gathered in the Atrium of the Bolshoi to unveil the partnership that has been signed for the next three seasons.

The Bolshoi Theatre (literally, “Grand theatre”) was founded in Moscow in 1776 by the Decree of Empress Catherine II and the exclusive privilege of organizing performances was granted to Prince Urusov.

The main building, located near the city’s historical hub featuring the Kremlin and Red Square, is one of the largest Russian and indeed worldwide centres of music and the performing arts. Today, the Bolshoi Ballet and Opera is considered to be one of the oldest and the most prestigious companies in the world.

During its stay in the Russian capital, the Audemars Piguet

The Bolshoi theatre

management along with several guests attended a performance of Swan Lake, one of the most famous ballets that is regularly performed around the world.

The Swan Lake ballet was composed by Pyotr Ilyich Tchaikovsky in 1875–1876 and was given its world premiere on the stage of the Bolshoi theatre with choreography by Julius Reisinger.

However, this ballet became a world masterpiece when it was staged in 1895 in St. Petersburg by Lev Ivanov and Marius Petipa. Nowadays the Bolshoi theatre performs it in the version by Yuri Grigorovich, who has managed

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to retain the best sequences/highlights of the original Petipa-Ivanov choreography.

The scenario by Vladimir Begichev and Vasiliy Geltser, initially in four acts and fashioned from Russian folk tales as well as an ancient German legend, tells the story of Odette, a princess turned into a swan by an evil sorcerer’s curse. Historically the role of the main character – Odette-Odile - is among the most difficult in the repertoire and beloved by ballerinas around the world. As the legendary ballerina of the Bolshoi theatre – Galina Ulanova – once said: “Swan Lake is an important test for us as ballet people.

It immediately reveals both ballerina and soloist dancer and, of course, the choreographer, establishing who they are and of what they are capable”.

On September 24, the Bolshoi theatre opens the 234th ballet season with Swan Lake performed by its top cast. The role of Prince Siegfried is played by Andrei Uvarov and that of the Evil genius by Nikolai Tsiskaridze. Both dancers are Principals of the Bolshoi theatre.

Odette-Odile is performed by the brightest star of the Bolshoi theatre, Svetlana Zakharova. Her phenomenal virtuosity, delightful body lines and outstanding dancing manner make her one today’s best (if not the best) Odettes/dancers of this demanding role.

She is a prima ballerina of the Bolshoi theatre and of the New National theatre ballet in Tokyo. In

2008 she became the first Russian dancer to be conferred the title of ‘etoile dancer” by the La Scala ballet company in Milan. All three dancers hold the honorary title of “People’s Artist of Russia”, the nation’s highest token of distinction.

Mr.Anatoly Iksanov, General Director of the Bolshoi theatre, said: “I am very pleased to see such a famous and renowned company as Audemars Piguet among the supporters and friends of the Bolshoi theatre, since I believe our companies share the same way of thinking: while preserving the best traditions, we consistently move with the times and aim to strike the right balance between our historical heritage and modern trends”.

Audemars Piguet CEO, Mr. Philippe Merk, expressed his feelings in eloquent terms: “This is a great opportunity for the brand to associate our image with the Bolshoi theatre, a time-honoured institution with a global reach and which embodies the same values of

Tradition, Excellence and Daring as our own Manufacture. The Bolshoi is a powerful symbol of Russia and its culture. It has earned incredible fame based on foundations very similar to our own: the artistic creativity, excellence and meticulous approach of its performers; along with the quality and the originality of the performances staged in Moscow as well as in the finest theatres around the world”.

While Audemars Piguet is involved in a number of partnerships, this new alliance further broadens its horizons to embrace the world of art and culture.

Above and beyond this new and prestigious association, the watch manufacturer is therefore reaffirming its determination to continue strengthening its presence in a country clearly endowed with impressive potential.

Odette-Odile (Svetlana Zakharova) and Prince Siegfried (Andrei Uvarov) Photographer - Damir Yusupov

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Ulysse Nardin setting sailsat the Monaco Yacht Show

The Only Watch Charity auction was created in 2005 to raise funds for

the research against Muscular Dystrophy.

The auction is held every two years at the occasion of the prestigious Monaco Yacht Show. After two successful auctions in 2005 and 2007, expectations for this year’s auction in an economical cloudy environment were moderate.

But the outcome of the auction, which brought in over 2.3 million Euros, was a success and proofed that the interest and desire for a good cause as well as extraordinary timepieces has not diminished.

Ulysse Nardin’s unique Freak Carrousel Tourbillon, called the

“Freak Black Out”, an all black Freak cased in a 18 ct white gold case that was developed and produced for this occasion, contributed successfully to the outcome of this year’s Charity Auction that is supported by SAS Prince Albert III of Monaco.

After some heavy bidding that took place from bidders in the room and over the phone, the final call came from an undisclosed bidder from the USA.

The Ulysse Nardin one-of-a-kind timepiece went for 87’000 Euros (approx. (US$ 132’000) and surpassed any expectations.

Monaco Yacht Show

Ulysse Nardin’s Freak Black Out which sold for 87,000 Euros

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SAS Prince Albert III of Monaco, Luc Pettavino, President of the Monaco Yacht Show and Rolf Schnyder, President of Ulysse Nardin enjoying a personal talk at the Ulysse Nardin booth at the Monaco Yacht Show

A relaxed Rolf Schnyder celebrating the successful Only Watch Charity Auction

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Bvlgari Raises Over $9 Million For Save The Children’s Rewrite The Future Campaign

December 9, 2009 (New York) –BVLGARI Vice Chairman Nicola Bulgari

today announced BVLGARI has raised more than $9 Million to benefit Save the Children’s Rewrite the Future Campaign through its 125th anniversary year-long fundraising initiative, including last night’s auction held at Christie’s New York.

The auction, which featured 18 signature pieces from the BVLGARI collection, raised $1,546,500 to support Save the Children.

Nicola Bulgari also announced: “Bulgari will continue to support Save the Children in 2010 through the continued sales of its commemorative ring and pendant, as well as through a series of major high profile auction events in New York, Tokyo, Beijing, London and Rome.”

An exquisite collection of 11 one-of-a-kind jewels and 7 timepieces, which raised was auctioned at the event attended by BVLGARI’s Vice Chairman Nicola Bulgari, Grammy Award-winning singer-songwriter Ricky Martin, model Esther Cañadas, actress Rose Byrne, actress Jessica Lange, Beatrice Bulgari , Veronica Bulgari, President and CEO of Save the Children Charlie MacCormack, Save the Children’s Vice President and Managing Director of U.S. Programs Mark K. Schriver, Amy Fine Collins, Marjorie Gubelmann, Nina Griscom, Stefano Tonchi,

Tipton Cronkite, Mary McFadden, Gillian Miniter, Coralie Charriol Paul and Senator Bill Frist .

In celebration of their 125 year anniversary, BVLGARI first joined efforts with Save The Children in January. The auction served as the culmination of BVLGARI’s year long effort for the Rewrite the Future Campaign, dedicated to providing quality education to children living in conflict-affected areas all over

the world.

Since its inception, the project has attracted many well-known supporters: photographer Fabrizio Ferri donated his time and talent creating portraits of the numerous stage, screen and music stars who have taken part in the effort. Noteworthy among these prominent celebrities are: Julianne Moore, Jessica Biel, Ginnifer Goodwin, Benicio Del Toro, Ben

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Stiller, Sally Field, Sting, Willem Dafoe, Terrence Howard, Jason Lewis, Andy Garcia, and Debra Messing.

The auction collection was officially presented to the public on May 20, 2009 at a private celebration inaugurating Bulgari’s first-ever retrospective museum exhibition at the prestigious Il Palazzo delle Esposizioni in Rome. From June until November 2009 the collection toured the world’s greatest cities, where they were presented at a series of high-profile events.

The 11 jewels in the auction collection illustrate BVLGARI’s love of linear, symmetrical forms, volume and details inspired by Roman art and architecture. The collection includes an array of beautiful motifs, the unusual combinations of color and materials and the generous use of colored cabochon-cut stones that have become signature features of BVLGARI’s creations since the late 1950’s. The seven limited-edition

timepieces that complete this exclusive collection represent BVLGARI’s dedication to tradition and innovation and are each engraved especially for the 125th anniversary auction.

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Antoine LeCoultre expedition sets off to conquer a virgin Himalayan peak

Under the patronage of the Grande Maison in the Vallée de Joux,

a team of three seasoned mountaineers, headed by the Swiss guide Stéphane Schaffter, is on-site in Nepal and currently gearing up to undertake up an extreme challenge: the ascension of a mountain in the Himalayas that has never yet been trod by human feet.

Three exceptional timepieces made by the Manufacture Jaeger-LeCoultre will be part of the adventure, starting with the famous 1958 Geophysic Chronometer; along with the Master Compressor Extreme Lab, which became an instant watch industry sensation when introduced in 2007. A third new extreme creation being prepared in the Manufacture workshops in the Vallée de Joux will also be making the trip.

In a world where it sometimes seems everything has already been discovered, conquering a virgin summit is an endeavour comparable to the famous expeditions undertaken in the mid- 20th century with the aim of conquering the world’s greatest peaks one after the other.

Seeking to repeat such an accomplishment in the farthest reaches of the Himalaya’s half a century later meant putting together a team of climbers with decades of experience behind them and well acquainted with the grandeur, beauty and unpredictable nature of the mountains.

Master Compressor Extreme Lab

Stéphane Schaffter

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Toy Watch now availableat Time Center

ToyWatch, the famous Italian watch is now available at Time Center.

The brand was made famous by the long list of celebrities who wear ToyWatch including Oprah

Winfrey, Michelle Obama, Charlize Theron, Madona ,Beyonce and many others.

Available in many colors, you can pick up yours from the following Time Center

branches; Abdoun Mall, City Mall, Mecca Mall and Sweifieh.

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New Bulgari Store in Amman Jordan

On October 18 2009, Bulgari celebrated the opening of its new store

in Amman Jordan. Located in Um Uthainah at the prestigious Luxury Vista, the new store is the first Bulgari store in Amman with over 150 square meters of retail space spread over two levels.

Mr. Samir Kayali, General Manager of Time Center noted: “We are very proud of this magnificent new Bulgari store which perfectly represents the high quality and attention to detail that are of Bulgari’s character.” On the ground level, the new Bulgari location offers shoppers a complete assortment of jewelry and watches, while the second level will showcase the latest Bulgari accessories collections for both men and women.

Around the world, Bulgari stores are located in the most prestigious shopping areas. Currently, Bulgari has over 250 locations around the world including Rome, Paris, London, Geneva, and now one more location here in Amman.

General Antonio Rafaele and Mr. Samir Kayali cut the ribbon which officially opened the new Bulgari store

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Time Center Flagship Store has moved to Luxury Vista

Time Center, Jordan’s leading watch retailer, has moved its location

from Jewelry Street in Um Uthaina to the new prestigious mall, Luxury Vista also in Um Uthaina.

The new location encompasses over 300 square meters with two floors and boasts some of the world’s most highly sought-after brands, such as, Patek Philippe, Audemars Piguet, Breguet, Jaeger LeCoultre, Ulysse Nardin, Omega and Glashutte Original.

While the downstairs level carries the haute-horologie brands that would satisfy even the most discerning watch enthusiasts, the upstairs portion of the new branch carries a more affordable range of well known brands such as Tissot, Saint Honore, Cerruti, Victorinox

Swiss Army, Louis Erard, Breil, Hamilton and many others. The range of brands and price-points available at the new Time Center Luxury Vista branch ensures whatever your style, you can find it at Time Center.

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Swatch Chrono Automatic Launch Party

Swiss fashion watch and jewelry maker Swatch hosted a launch for

the new Chrono Automatic collection on October the 30th at the Courtyard.

The evening’s theme was karaoke as a follow up to a previous successful Swatch Karaoke Night. The high-energy evening was hosted by Laura Chahine from My Mic and media sponsorship was provided by

Play FM.

During the event around 30 contestants battled it out to become the next Swatch Karaoke Champion.

After long deliberations by the 4 judges, Lee Mcgrath, Jessy Abu Faisal, Emad Alaeddin and Diana Aldaoud, 1st place went to Karline Ford, 2nd place went to Ellen Pap and 3rd place Richard De la Fontaine who

all went home with fantastic Swatch prizes.

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Flik Flak Halloween at Court Yard

Flik Flak celebrated Halloween this year at the Courtyard. Flik and Flak

spent the day with the children and their families where they played games and gave out great Flik Flak gifts to all who attended.

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Kayali Jewelry held a cocktail reception for the latest

Pomellato collection

Kayali Jewelry held a cocktail reception for the presentation of the

latest Pomellato collection.

The cocktail took place at Kayali’s newly expanded shop in Um Uthainah.

Guests had the pleasure of personally experiencing the new collection while enjoying the chic atmosphere.

The fashionable Italian jewelry brand Pomellato has been available in Amman exclusively at Kayali Jewelry since early 2008.

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PREMIUM I SHOPPING DIRECTORY


Sweifieh+962 6 5856678

Kiosk Abdoun Mall+962 6 5921720

Kiosk City Mall+962 6 5866972

Kiosk Mecca Mall+962 6 5531806

Swatch

Head Office+962 6 5536553

Abdoun Mall+962 6 5921601

Aqaba+962 3 2060025

City Mall+962 6 5866973

Down Town - Gold Market+962 6 4623897

Jabal Al Hussain - Firas Circle+962 6 5673453

Mecca Mall+962 6 5540151

Shmeisani+962 6 5683868

Sweifieh+962 6 5817575

Um Uthaina+962 6 5532216

City Mall+962 6 5866973

Um Uthaina+962 6 5532216

Time Center

Time Center Elite

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Um Uthaina+962 6 5530319

Bulgari Boutique

City Mall+962 6 5866971

Sweifieh+962 6 5851026

Um Uthaina+962 6 5525726

Kayali Jewelry

PREMIUM I INTERVIEW


In each issue of Premium, five questions are posed to leaders in the Jordanian watch and jewelry market to gain some insight on how they achieved their success. In this issue Premium had the privilege to sit down with Mahdi Hijazi, the sales executive at the new Bulgari store in Amman.

5 Questions With Premium

How did you get started in the watch and jewelry business?

I was a sailor traveling the world for four years when I was offered the opportunity to work at Time Center. Knowing that such an opportunity is hard to come by, I jumped at the chance to join the company. So far it’s been a great experience helping me become more knowledgeable in the watch and jewelry industry; an industry that I have a great passion for.

What major changes have you seen or experienced in the Jordanian watch and jewelry market during the last five years?

Over the last five years there have been many changes in the local watch and jewelry market. Customers are becoming more familiar with international brands and seek out those brands when purchasing watches and/or jewelry. Five years ago there were limited international watch and jewelry brands available in the local market, but now you see renowned brands such as Patek Philippe, Audemars Piguet, Jaeger-LeCoultre available at Time Center and of course our new Bulgari store. Also, customers are doing their own research and therefore are more informed of the finer details of jewelry such as diamond specifications, and different types of precious stones. Better informed customers equals more discerning customers which means that the local watch and jewelry market must always strive to provide them with the best quality.

Where do you see this market in the next five years?

The market will move forward very strongly and I believe that Time

Center will continue to meet our customers’ needs and wants with a wide range of watch and jewelry choices, whatever their lifestyle. This means that Jordanians will no longer have to travel abroad to purchase their favorite brands, as I believe more and more international brands will be available locally closer to home.

What steps have you taken to increase your expertise in the watch and/or jewelry field?

The most important step I have taken was to join Time Center since they are the leading watch retailer in Jordan. In this company I have the opportunity to learn from the best watch and jewelry experts from around the world and I’m continuously learning from them. Time Center has facilitated many special trainings for me such as courses offered by Jaeger-LeCoultre, Audemars Piguet, Omega, Patek Philippe and of course Bulgari. As my knowledge and expertise in the watch and jewelry field gets stronger, I am able to serve my customers better.

What in your opinion has been your greatest career accomplishment?

My greatest career accomplishment so far is having joined the Time Center team. To be part of such a great company with strong leadership from Mr. Samir Kayali has provided me with many opportunities to learn more about a field I am passionate about. To have success you must love what you do and I can happily say that I take great pleasure in providing our customers with the service they need and have come to expect from Time Center.

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premium winter 2009

Documents

new constellation collection

new bulgari stores

new version

new bracelet

time center new bulgari

new omega constellation

new constellationulysse

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