1Type of Document- Date

Contents are proprietary and confidential.

Social Impact ReportPreCommerce Summit 2014March 6, 2013SFA Intercontinental Hotel, Austin, TX

W2O Agile Studio Gives Summit a Digital Echo

ApproachWe monitored conversation through real-time listening, engaged with attendees on social, and created agile images featuring live updates from the event. Leveraging the knowledge and influence of our clients, we were able to reach the largest audience in event’s history.

Tools

Team MembersKelsey Carroll, Blaire Clause, Gage Grammer

LiveCubeApp Founder, Aaron Price

Making it Rain on Twitter

The Numbers

70+ Tweets sent out from @W2Ogroup during Summit

• 29+ LIVE text updates

• 25 Retweets of summit attendees

• 16 Posts featured W2O-branded images created on-site

Gamification Drives Social Engagement

Branded Platform LIVECUBE Focused Social ConversationEvent attendees competed for points and prizes rewarded to the most prolific and frequently mentioned users throughout the duration of the event

Key TakeawayThe use of a third-party platform ignited engagement among attendees, driving mentions of the #W2OSummit hashtag leading to more concentrated conversation during the event

The Numbers

6.7M+ Impressions on Twitter

1600+ Tweets generated within the app

• That’s a post every 20 seconds

Branded Templates Ensure Cohesive Look-and-Feel

Blog Post

Content Capsule

Social Posts

@W2OGroup Posts Most Shared Tweet of the Event

The Numbers

62x Normal Reach

• Notable virtual attendees shared content on Twitter

Key TakeawayThe sole method of virtually attending the conference was through social conversation

Event attendees, both physical and virtual, anticipated trustworthy, real-time updates from the host

1.4K Followers

2.3K Followers

10K Followers

11K Followers