pr consultancies service providers · 2018-02-21 · to help them statistically spot the best ways...
TRANSCRIPT
PR CONSULTANCIES SERVICE PROVIDERSIN EUROPE 2017
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Melissa WaggenerCEO, President & Founder
WE CommunicationsTower House, 10 Southampton Street
London, WC2E 7HA
United Kingdom
+44 (0) 20 7632 3800
+44 (0) 20 7632 3801
www.we-worldwide.co.uk
Alan [email protected]
Year founded:1983
EMEA locations:• London
• Johannesburg
• Munich
Fields of expertise:• Technology
• Consumer
• Healthcare
• Social Innovation
Clients:Aruba Networks, Boehringer Ingelheim,
Brightcove, Collinson Latitude, FlySafair,
FSC, Honeywell, iRobot, MediaTek, Nissan,
Microsoft, PageGroup, Skype, Takeda, Verne
Global, Xerox, ZTE
For brands to understand which factors are driving them for-wards, backwards or spinning in place our research study aims to help them statistically spot the best ways to move with and ahead of these trends. So we are curious. How will brands that are in constant motion capitalize on the right opportunities to propel forward?
If you’re interested in understanding how your brand is per-forming versus your competitors and their motion, please get in touch for an in depth analysis.
Alan VanderMolenPresident, International and WE+
STAYING AHEAD WITH EXPERT COLLABORATORS
Open source, sharing economy, remote teams, flat hierarchies and virtual meetings: the future of collaboration is well and truly here, and communications professionals are at the heart of the development. Whether it’s a matter of pioneering new forms of team work as they break down silo walls with internal communications, or advancing the use of cutting-edge tools to find and share knowledge within the organisation, communication professionals are at the cutting edge of collaboration. The firms collected here are experts in advising teams both large and small on ways to improve the way they work together – thereby increasing efficiency and productivity. They're also, of course, master collaborators themselves, having worked with the biggest and the best in every industry imaginable. So whether you're looking for PR advice on improving your work flow or on the hunt for a new external partner to bring out the best in you and your colleagues, the companies in the following pages are bound to be the right partner for your team.
Kind regards,
Dafydd PhillipsEditor in ChiefCommunication Director magazine
ADDISON GROUP PAGE 04
BUZZCAPTURE PAGE 06
CARMA PAGE 08
CLEAR EUROPE PAGE 10
CS&A INTERNATIONAL PAGE 12
DEVELDE INTERNATIONAL PAGE 14
EPRESSPACK PAGE 16
FLEISHMANHILLARD PAGE 18
FTI CONSULTING PAGE 20
GRAYLING PAGE 22
GLOBAL IMAGE MANAGEMENT (GLIMMA) PAGE 24
KREMER & COMPANY PAGE 26
LEIDAR PAGE 28
MSLGROUP PAGE 30
OSG COMMUNICATIONS PAGE 32
PROMPTER-IN-A-BOX PAGE 34
RELEASD PAGE 36
REPUTATIONINC PAGE 38
SITEIMPROVE PAGE 40
SPARKS & CO PAGE 42
THE CHALFONT PROJECT PAGE 44
VIM GROUP PAGE 46
WE COMMUNICATIONS PAGE 48
T A B L E O F C O N T E N T S
LONDONBRACKNELLLAREN
BRUSSELS
PARIS
NYON
FRANKFURT AM MAIN
AMSTERDAM
MADRID
HELSINKI
COPENHAGEN
PR CONSULTANCIES SERVICE PROVIDERSIN EUROPE 2017
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Addison Group is a leading creative communication agency. We help companies to bring their stories to life with convincing, compelling communication that engages their most important audiences.
People don’t come to us for the easy stuff. Our clients face significant communication challenges, driven by increasingly complex audience requirements, greater regulation and the disruptive effect of ever-changing technologies.
To succeed, they need a narrative that is both compelling and convincing: rooted in the fundamentals of their business, crafted with a clear sense of who they are and what they are trying to achieve, designed to give them relevance and respect.
This is not easy to achieve, but we have been doing it for nearly 40 years, work with over 50 leading companies across the UK and Europe and know what it takes. We help our clients create and deliver truly integrated corporate communications – brand and internal engagement, digital and social communications and corporate and sustainability reporting.
C O N S U L T A N C Y
Insight that cuts through. Creativity that stands out.Ideas that endure.
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Tom RobinsonChief Executive Off icer
Addison Group 49 Southwark Bridge Road
London, SE1 9HH
United Kingdom
www.addison-group.net
Rachael King
+44 (0)207 815 2035
Year founded: 1978
European location: London
Fields of expertise:• Digital and social communication
• Corporate branding and marketing
• Employee Engagement
• Corporate reporting
• Sustainability communication
Clients:Abu Dhabi Investment Authority,
American Standard, Averda, British Land,
Coca-Cola Hellenic Bottling Company,
Diageo, Essentra, Forsys Subsea, Genesis,
HSBC, InterContinental Hotels Group,
Japan Tobacco, Kingfisher, KPN,
Legal & General, London Stock Exchange
Group, M&C Saatchi, National Grid,
Novartis, Perfetti Van Melle, Pfizer,
Prudential, QinetiQ, Schroders, Tesco,
Unilever, Visa Europe, Wolseley, WPP and
Zurich Insurance Group.
Our consultants help by developing deep insights into our clients’ businesses – their strategy and business model, their performance, and their behaviour – and the world they operate in. Our creative team produces digital and physical designs that have impact and make our clients stand out. Our production and technology teams build and manage the infrastructure that supports our ideas.
Our experience across all corporate communication disciplines enables us to provide a comprehensive range of services, all designed to help companies manage their reputations, all based in three simple imperatives.
Insight that cuts through.
Creativity that stands out.
Ideas that endure.
James BrockExecutive DirectorInsight that cuts through.
Creativity that stands out.Ideas that endure.
Reputation is everything! Reputation management is an essen-tial aspect of every business. In a (social) media driven world, how do you filter what’s important for your brand or business? How does your brand respond to complaints or compliments? Buzzcapture offers technology that helps businesses and brands to gain structural insight into media discussions and publications, enabling them to measure and manage their reputation. We make innovative technology accessible and in addition to our tools, we offer extensive services like strategy, training, research reports and audits.
All-in-1 monitoring dashboard for social, online and offline media
Thanks to our close cooperation with media partners, we are able to offer a single integrated solution for both national and international online media, social media, internal social me-dia, print and RTV. Using a wide range of technological prod-ucts and the additional services offered by our analysts, we are able to provide support to Communication, Marketing, Media Relations, PR, Customer Service and Business Intelligence departments.
S O F T W A R E & I T - S E R V I C E P R O V I D E R
IN CHARGE OF YOUR REPUTATION
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Alex van LeeuwenChief Executive Off icer
BuzzcaptureOvertoom 197
1054 HT Amsterdam
The Netherlands
+31 (0)20 320 03 77
www.buzzcapture.com
Year founded: 2006
European locations:• Amsterdam
• Berlin
Fields of expertise:Buzzcapture is an international award
winning reputation management agency
based in Amsterdam and Berlin. Buzzcap-
ture monitors and analyses online news,
social media (internal social media such
as Yammer included) and offline channels
such as RTV and print media.
In doing so, we support various depart-
ments that want structural insight into
relevant communications from customers
about the brand, product or company in
order to manage their reputation. The SaaS
products we provide are the Brand Monitor
(online reputation management dashboard),
Social Inbox (social CRM for customer
care teams) and we provide various training
courses.
Clients include:Procter & Gamble, EY, KPMG, Biogen,
Novo Nordisk, Novartis, Vice Media, H&M,
McDonald’s, Tele2, PwC, DHL and ING.
Each customer can set up its own dashboard to include rel-evant data, charts and analyses. The combination of innova-tive technology and a comprehensive service is what makes Buzzcapture’s services unique. Each client is assigned to a dedicated analyst who is an expert in the industry or field, who will answer questions and help with analyses and reports.
In addition, we have an in-house development team which means we can respond quickly and ensure we stay one step ahead at all times. We don’t just come up with the new fea-tures for our product roadmap ourselves, they are driven by our customers’ needs.
IN CHARGE OF YOUR REPUTATION
Joost HofsteeNew Business Manager
CARMA is a global leader in media intelligence. CARMA brings together an experienced global team and enhanced global capabilities. CARMA delivers what matters. More innovation. More speed. More value. More insights in more languages. With 15 international offices and staff in 43 countries around the world, CARMA conducts research of media coverage in all key geographies around the world and in over 80 languages. We offer a unique perspective: globally active, but also truly local. Our on-the-ground staff speak the local language, know local customs, and can help you achieve a greater understanding of any market. You know how important it is for your insight provider to listen to you and understand what you need; CARMA is that partner. A Balance of Automation and Curation
CARMA delivers what matters using a combination of cutting edge technology and human expertise to capture global media coverage and provide you with analytics that drive your business forward. Our unique methodology drives deep
S E R V I C E P R O V I D E R
DELIVERING WHAT MATTERS
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Tom VeseyConsult ing CEO, Europe
CARMARoyal Victoria Patriotic Building
John Archer Way
London, SW18 3SX
United Kingdom
+44 (0)20 8877 3314
+44 (0)20 8877 2702
www.carma.com
Year founded: 2000
European locations:• London
• Malta
• Lisbon
Fields of expertise:• Traditional and social media analysis
• KPI development and reporting
• Reputational analysis and
management
• CEO outreach analysis
Clients:All Industries: Strong credentials in
Finance, Banking, Consumer Goods,
Pharmaceuticals, Oil & Gas, Automotive,
IT & Telecoms, NGOs as well as CEO &
Board-level communications.
insights with sector-expertise, communications performance scoring, competitor intelligence, message resonance and C-level reporting. CARMA uses the best technology world-wide including a range of custom developed and licensed technologies, to support our delivery platforms for content and data. Our methodologies are developed and validated by leading academics and scientists and we use the best in class data visualization to ensure effective comprehension. We believe that each client’s needs are unique and we are committed to offer agility and innovation when setting up programs to meet and exceed our clients’ expectations. With us, you avoid meaningless data and receive insights that matter.
Stephan IsraelManaging Director, Europe
Do you struggle to keep up with the latest social media trends, dread delivering speeches or take hours of video but have no idea how to edit it? If so, we are here to help.
Clear Europe is a Brussels-based agency specialising in media, journalism and communication training. Our aim is to equip you with the tools you need to communicate better – whether mastering social media, writing crisp copy, coping with interviews, handling journalists, crafting messages or shooting and editing video.
So what’s so special about our training?• We focus on practical skills – like pitching stories,
writing press releases and drafting PR strategies – not abstract theory.
• Our trainers bring decades of experience to their coaching – and they are passionate about what they teach.
• We want you to have fun while learning – which is why we prefer interactive exercises to boring presentations.
• Our courses are tailor-made to your needs and available in most languages.
T R A I N I N G P R O V I D E R
COMMUNICATE BETTER Sharpen your communication skills with our media experts
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Gareth HardingManaging Director
Clear Europe117 rue de Stassart
1050 Brussels
Belgium
+32 (0)495791918
www.cleareurope.eu
@clear_europe
Year founded: 2011
European location:Brussels
Training courses:Writing skills: How to Write Clearly,
Writing for the Web, Blogging for
Beginners, Perfecting Press Releases.
Media training: Working with
Journalists, Mastering Media Interviews,
Influencing EU Media.
Communication Skills: Drafting a PR
Plan, Effective Public Speaking,
Crafting Messages, Presentation Skills,
Powerful Storytelling.
Digital / Social Media: Building a
Digital Strategy, Mastering Social
Media, Social Media Campaigning,
Shooting & Editing Video.
Clients:European Commission, Ebay, Amcham
EU, Qualcomm, Business Europe, Save
the Children, POLITICO Europe,
Council of the EU, Bayer, Oxfam,
Givaudan, Allianz, MedTech Europe,
ETUC, European Parliament, German
Marshall Fund, Invest Europe,
European Youth Forum, Cefic,
UK Foreign Office.
In addition to coaching, our journalists can help transform dull and error-strewn texts into sparkling copy and moderate your conferences without moderation. We also provide strategic advice on how to get your messages across, work with the media and devise communication campaigns.
We look forward to working with you to make the world a clearer place.
Aurélie Vo ThiBusiness & Communication Manager
In the late 1980’s, it was a major Asian airline’s request to develop a comprehensive crisis management procedure that made Caroline Sapriel, CS&A’s founding Partner, realise that good crisis management was a make-or-break for companies anywhere in the world. Back then, mostly high risk industries, like nuclear, aviation, oil and gas and chemical, recognised that good preparation was critical and not just a nice-to-have. Today’s interconnected world and systemic risks compounded by incessant media and social media scrutiny have made crisis preparedness a basic must-have for all organisations in the private and public sectors internationally.
As a pioneer and a recognised leader in the field of risk, crisis and business continuity management, CS&A International has been servicing clients across industry sectors globally from key geographic locations in Europe, Asia and North America for the past 25 years.
We are devoted to the mission of helping our clients continu-ously enhance their crisis resilience by delivering customised services and best practice solutions through:• Our understanding current standards and trends and
anticipating clients’ expectations
C O N S U L T A N C Y
CRISIS MANAGEMENT IS WHO WE ARE AND WHAT WE DO – and not just another service on the shelf.
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Caroline SaprielManaging Director
CS&A International
Rms 1109-10, CC WU Building
302-8 Hennessy Road
WanChai – Hong Kong
Belgium: + 32 15 330 362
Hong Kong: +852 5195 4928
Year founded:
2011
European locations:
• Amsterdam
• Brussels
• London
• Paris
Fields of expertise:
• Risk assessment and management
• Emergency response, crisis manage-
ment and business continuity process
development and implementation
• Crisis preparedness diagnostics and
audits
• Crisis management training
• Scenario planning
• Issues and stakeholder mapping
• Crisis/media communication training
• Crisis leadership training
• Crisis exercises (table-top, simulation,
online real-time drills)
• Stress and family assistance training
• Counsel and on-call support
Clients:
CS&A’s clients include multinationals across
industry sectors: GSK, Baxter, Molson Coors,
AB InBev, Danone, Refresco, Cargill, Shell,
Total, Cathay Pacific Airways, Vinci Airport,
Hong Kong International Airport, Michelin,
Ford, Hyundai, Swire Shipping, Hong Kong
Mass Transit Railway.
• Consulting with our clients in the development of workable solutions to meet standards to come
• Developing unique new tools and methodologies to help clients anticipate, prepare for and manage crises more effectively.
• Engaging a cross-functional high calibre team of experts in risk, scenario planning, reputation management, media and crisis communication, business continuity, HSE management, psychology and security.
• Our affiliations with Academia in the US, Europe and Asia. In the words of CS&A’s partners at the University of Maryland “CS&A’s unique expertise makes them the go-to shop for complex negotiation and crisis management audit, training and evaluation”.
About: CS&A International is a specialist-consulting firm providing a comprehensive and integrated approach to risk, crisis and business continuity management, emphasizing crisis anticipation, prevention, mitigation and recovery and helping clients enhance their crisis resilience.
Dirk LenaertsSenior Partner
C O N S U L T A N C Y
DeVelde International is a leading specialist executive search and organisational development consultancy. We are compelling employer brand advocates for our clients; we not only source the best possible candidates, we actively go to market in each search, with a positive employer brand message. We help our clients navigate today’s competitive talent market, advising on all aspects of the talent acquisition journey.
Our successful people and service centric executive search offering focuses on the following disciplines; corporate communications, marketing, digital, data and e-commerce. We partner with leading multinationals and Fortune 500 companies in their search for agile leaders and diverse high performance teams. Our clients and candidates trust us to give them impartial and constructive advice. DeVelde International’s consultants are industry experts who blend professional search experience with extensive functional knowledge, because we believe it takes a specialist to truly consult in the niche of international communications and marketing.
DeVelde International draws on years of experience to act as sparring partners for organisations undergoing – or about to undergo – change. With change now an everyday part of business life, we work with clients to help understand how best to
DEVELDE INTERNATIONALPartners in Talent Management and Employer Brand Positioning.
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Anita van de VeldeManaging Director
construct teams and develop talent to realise longer term strategic business goals. We use our knowledge of how the various parts of an organization interconnects to ensure the kind of collaboration and agility that will make your company change-proof. We offer multinationals looking for support in organisational development a number of different possibilities in talent management, team blueprinting, employer branding, executive search, career development and coaching.
The best possible partner to help build your organisation’s talent is one that is both socially and ethically responsible. At DeVelde International, we hold ourselves to the highest possible standards to ensure your business success
Every business has a responsibility to the wider world in which it operates. For us, this is supporting initiatives that ensure everyone develops from an even playing field. This is why DeVelde International is a partner of the charity Smile Train. Smile Train is an international children’s charity with a sustainable approach to a single, solvable problem: cleft lip and palate. For each placement made by DeVelde International we will sponsor a child to have the much-needed operation to fix their cleft lip and palate.
DeVelde International7Th Floor
Barbara Strozzilaan 201
1083 HN Amsterdam
The Netherlands
+31 (0)20 2402-989
www.develdeinternational.com
Year founded: 2002 / Rebranded 2015
European location: Amsterdam, The Netherlands
Fields of expertise:• Executive Search in Corporate
Communications, Marketing,
Digital, Data, and E-commerce
• Employer Branding
• Organisational Design and Talent
management
• Career Development
Clients: Edelman, NXP, Aegon, Ahold Delhaize,
AkzoNobel, Arcadis, Ashland, ASML,
Booking.com, DLL, DSM, Elsevier,
Heineken, KPN, LeasePlan, Liberty
Global, Eurostar, NN Investment
Partners, Nyrstar, Philips, Prologis,
Robeco, Softonic, Staples, TATA,
TomTom, VimpelCom, Wolters Kluwer,
Takeaway.com, SHV.
DEVELDE INTERNATIONAL
S E R V I C E P R O V I D E R
FROM NEWS AND CONTENT TO EDITORIAL STRATEGY, MULTICHANNEL COMMUNICATIONS, AND INFLUENCERS ENGAGEMENT
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Antoun SfeirManaging Director
ePressPack55, rue de l’université
75007 Paris
France
+33 (0)1 84 16 55 42
www.epresspack.com
European locations:• London
• Paris
Fields of expertise:• Online newsrooms
• Campaign and event newsrooms
• Global, local, regional newsrooms
• Brand newsrooms
• Newsroom microsites
• Digital press packs
Clients:Accor Group, Arte, Aston Martin, AG
Assurances, AstraZeneca, Baume &
Mercier, Bayer, EACD, ING France, Canal+,
Kering, Manpower, Lagardère, Louis
Vuitton, L’Oréal, Louvre, Orange, Renault
Nissan, , Pernod Ricard, Piaget, Zadig &
Voltaire…250 global brands.
We help brands increase engagement and interaction of their news and content
We can help make your news and content work more effectively
Enhance the way you communicate your news and content and make it usable
ePressPack works with major brands (and their respective PR agencies) across numerous sectors from luxury and hi-end fashion, to automotive and technology, to tourism and food & drink, to pharmaceutical to financial, and everything in be-tween. Working at a global, regional or local level with brands such as AstraZeneca, VW, Louis Vuitton, Orange, Renault Nis-san, Reed Exhibitions we create bespoke multi-channel online communication platforms, seamlessly integrated into their own website enhancing the way they publish, manage and display content (press releases, images, videos, infographics etc) on-line to support their audience requirements whilst enabling them to simultaneously disseminate rich media content via HTML email to their desired audiences externally.
FROM NEWS AND CONTENT TO EDITORIAL STRATEGY, MULTICHANNEL COMMUNICATIONS, AND INFLUENCERS ENGAGEMENT
Jerome JelochaVP Professional Services & Technology
C O N S U L T A N C Y
THE SEVEN SINS
Why change campaigns often deliver anything but change.
Nick AndrewsSenior Vice-President & Senior Partner
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FleishmanHillard IncBankside 2, 100 Southwark Street
London, SE1 0SW
United Kingdom
+ 44 (0)208 618 2800
www.fleishmanhillard.com
Nick AndrewsSenior Partner
FleishmanHillard London
Year founded:1946, St Louis, USA
European locations: Amsterdam, Athens, Belgrade, Berlin,
Bristol, Brussels, Bucharest, Budapest,
Copenhagen, Dublin, Dusseldorf, Frankfurt,
Geneva, Helsinki, Istanbul, Kiev, Lisbon,
Ljubljana, London, Madrid, Milan, Moscow,
Munich, Paris, Prague, Ski, Sofia, Stock-
holm, The Hague, Vienna, Vilnius, Warsaw,
Zurich
Fields of expertise:• Brand Marketing
• Crisis Management
• Content & Design
• Corporate Reporting
• Digital & Social
• Media Relations
• Public Affairs
• Reputation Management
• Research & Analytics
• Strategic Integration
Clients:With over 1,200 clients worldwide (over
300 in Europe) FleishmanHillard is one of
the largest PR firms worldwide, working
across every sector from healthcare to food
and drink, manufacturing to electronic
consumer goods.
The average comms chief has been in the industry 15-20 years, during which time most can count on one hand the campaigns they led that changed the world. For some, it’s none. We toil and spend. And spend and toil. But how many of us can claim we’re making real change happen?
In his expert workshop, FleishmanHillard senior partner Nick Andrews calls ‘time’ on campaigns that don’t shift the dial or make a real difference, and uncovers the common pitfalls that turn what could be the meaningful into the meaningless. His Seven Sins will uncover the pitfalls of campaigning today that stand in the way of measurable change.
From our beginnings in a small warehouse in 1982, FTI Consult-ing has grown to one of the pre-eminent consulting firms in the world. FTI Consulting has been a trusted advisor during some of the most memorable events in our recent history including landmark celebrity legal cases, international crises and disputed presidential elections. Our founders were pioneers who created solutions at the intersection of law, communications and tech-nology, and today our teams of world-leading experts in their fields provide critical thinking about wide-ranging and far-reach-ing business and economic issues.
In Brussels, FTI Consulting has brought together our expert pub-lic affairs knowledge of the European Union and its Single Market with our broad international experience of developing and deliv-ering bespoke and integrated regional strategic communications programmes. We specialise in strategic and integrated public af-fairs communications services advising multinational companies facing business-critical political, policy, regulatory or reputa-tional challenges on how to engage with politicians, NGOs and the media in Brussels and beyond. In 2017, FTI Consulting Brus-sels grew thanks to multiple new senior hires and now has a team of 70 professionals of 20 different nationalities.
C O N S U L T A N C Y
EXPERTS WITH IMPACTProtecting your enterprise value with FTI Consulting
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Julia HarrisonManaging Partner Strategic Communications
FTI Consulting Avenue Marnix 23
1000 Brussels
+32 (0)2 289 09 30
http://fticommunications.com
Julia Harrison Managing Partner
Year founded:1982
European locations: Berlin, Brussels, Copenhagen, Dublin,
Frankfurt, Helsinki, London, Madrid, Paris,
The Hague
Fields of expertise:• Corporate Reputation Management
• Strategic Media Relations
• Public Affairs
• Corporate Branding & Positioning
• Issues Management
• Crisis & Litigation Communications
• Marketing Communications
• Employee Engagement & Change
Communications
• Leadership Communications
• Creative Engagement Solutions
Our team of multi-lingual experts enables us to operate as a communications hub for clients across the world and the FTI network. We also added two new practices: competition and cybersecurity.
Globally FTI Consulting counts some 4,600 consultants in 28 countries on six continents, from Nobel laureates to industry leaders, providing business-critical services in strategic com-munications and research, creative engagement, economic consulting, forensic and litigation consulting, corporate finance and restructuring and more.
FTI Consulting is a signatory to the EPACA industry Code of Conduct and a voluntary registrant to the European Transparency Initiative.
Simon DibbSenior Managing Director Strategic CommunicationsEXPERTS WITH IMPACT
Protecting your enterprise value with FTI Consulting
Where, why and how we connect – with each other, with brands, with corporations, governments and other organizations – is shifting all the time.
Influence and power are shifting too, as demands for openness and participation become more vocal, and more widespread.
No communication method or channel is completely controlla-ble, and no reaction certain, or even always predictable.
Hyper-connectivity, information access and citizen activism are driving a new public policy paradigm, where an organization's value, and even license to operate, are subject not only to the will of political decision makers, but also the court of public opinion.
Grayling is built to help organizations of all kinds navigate this unpredictable landscape, planning for and mitigating risk, cre-ating and leveraging opportunity. And with 28 wholly-owned offices in 22 European countries, we are set up to do this on a regional, micro-regional and local basis.
C O N S U L T A N C Y
GRAYLING, CREATING MEASURABLE ADVANTAGE
The communications network with a pan-European footprint.
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Jan SimunekCEO, Grayling Continental Europe
GraylingHolborn Gate
26 Southampton Buildings
London, WC2A 1AN
United Kingdom
+44 (0) 20 3861 3750
www.grayling.com
Year founded:1982
European locations: Austria, Belgium, Bulgaria, Croatia, Czech
Republic, France, Germany (Frankfurt &
Munich), Hungary, Ireland, Netherlands,
Poland, Romania, Russia, Serbia, Slovakia,
Slovenia, Spain (Madrid & Seville),
Switzerland, Ukraine and the UK (London,
Birmingham, Bristol, Cardiff, Edinburgh,
Leeds and Southampton).
Fields of expertise:• Public Relations
• Public Affairs
• Financial Communication
• Crisis Communication
• Content Marketing and Event
Management, in the areas of Energy,
Industry, Professional Services, Con-
sumer Brands, Tourism, Healthcare,
Public Sector & Non Profit
• Infrastructure and Technology.
Clients:Aetna, DHL, Huawei, Kapsch Group, OMV,
AbbVie, Bosch, Grunenthal, SES Astra,
Emirates, IBM, Otis, Mondelez, eBay, Visa,
Coty, Nikon and LEGO.
We develop inventive, integrated communications solutions that are rapidly scalable to deliver against organizational needs.
With on-call senior counsel, powerful content, and unrivalled connections, we help our clients to engage, adapt and evolve, building brand resilience and creating measurable advantage.
Sarah ScholefieldCEO, Grayling UK & Ireland
Global Image Management (GLIMMA) is an award-winning specialist in all aspects of brand management. From strategy and design, right through to implementation and compliance, we help companies to bring their brand to life.
Brand and communications professionals face increasingly complex challenges when developing and delivering their brand strategy. To create high quality brand experiences that are consistent, regardless of context (online or in a physical environment) and location (wherever you are in the world) is not an easy task.
To succeed, they need brand consistency worldwide. Reas-surance that global brand requirements work successfully in local markets. Brand solutions that work in every format and in every market.
We understand that your brand is your reputation. We work with clients to develop deep brand insights and translate these into easy-to-implement brand solutions globally.
With the largest global network of international branding
C O N S U L T A N C Y
BRAND CONSISTENCY WORLDWIDE. Global brand solutions, delivered locally.
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Ross HaxtonCreative Services Director
Gerben BleijenburgBusiness Director
Peter KoomenManaging Director
Global Image Management (GLIMMA)
European Headquarters Ocean House, The Ring, Bracknell
Berkshire, RG12 1AX, UK
Het Poortgebouw
54-62 Beech Avenue
1119 PW Schiphol-Rijk
Amsterdam, The Netherlands
www.glimma.com
Gerben Bleijenburg +31 (6)5382 6676
Year founded: 2000
European offices: UK, The Netherlands, France,
Germany, Italy, Hungary, Switzerland,
Norway & Denmark, Greece, Romania.
Fields of expertise: Brand strategy and design, brand
audits and surveys, brand implemen-
tation, brand management.
Clients: Alitalia, Amazon, Avianca, BP, C&A,
Dior, DuPont, Education First, Ford,
Gate Gourmet, Getinge, Geodis,
Heineken, Hilton, Nokia, Holcim,
HSBC, Kaplan, Lexus, Moscow Jewelry
Factory, Mott MacDonald, Pearson,
PETRONAS, Plastic Omnium,
Portakabin, Selecta, Shell, SNCF,
Suez, US Military, Volkswagen,
Western Union, Zimmer Biomet
experts spanning 100 countries, we offer global coverage and local market knowledge, underpinned by strategic brand experience.
Through our network of 400+ approved partners, we deliver global branding programs quickly and efficiently thanks to our on-the-ground teams of specialists. From graphics and workwear to digital and online solutions, we capture and can deliver on every brand touchpoint.
For more than fifteen years, we have been working with 30+ global companies to deliver global consistency across all brand touchpoints, based on two basic principles:
Brand consistency worldwide.
Global brand solutions, delivered locally.
Peter LeonardBusiness Development Director
C O N S U L T A N C Y
Today we see organizations in transformation looking for new busi-ness models and value cases to create new possibilities and fu-ture success for the organization, while startups and innovators are challenging them with their disruptive ideas.
So organizations have to accelerate their change while society is becoming fully transparent. From a societal, economic and tech-nological perspective, there is a growing need for organizations to align with the interests of all stakeholders and to adjust to the rules of a transparent society.
Kremer & Company creates valuable and sustainable relationships between organizations and their stakeholders. Resulting in a win-ning and meaningful positioning in society. We align your business strategy with the societal context of the organization and we create one voice to all stakeholders by defining central themes on which you can demonstrate leadership. To accelerate the implementation of the strategy we empower and enable leaders in aligning and en-gaging internal and external stakeholders. They are in the driver seat.
KREMER & COMPANY CONNECTS BUSINESS AND SOCIETYFor a winning and meaningful positioning based on relevance
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Marion KremerManaging Director & Founder
Kremer & Company is a consulting organization focused on devel-opment and implementation of stakeholder strategies. We always work from a 360o approach and bring in transparency and the voice of the stakeholder. We build up a strong professional ecosystem and work in close cooperation with associated senior professionals in the field.
Kremer & Company is founded by Marion Kremer in 2016. She was in the driver seat herself many times. Prior to this Marion held several management positions in various organizations and was an entrepreneur earlier. She is an reputation leader with al-most 25 years of experience in commerce, marketing and com-munications.
Kremer & Company Stationsweg 2
1251 KC Laren
The Netherlands
+31 (0)6 2223 2226
www.kremerandcompany.com
Year founded: 2016
European location: Amsterdam, The Netherlands
Fields of expertise:Kremer & Company creates valuable
and sustainable relationships between
organizations and their stakeholders.
Resulting in a winning and meaningful
positioning in society. The Stake-
holder Strategies portfolio consists
of services like Reputation strategy
development, Theme development,
Strategy & theme alignment, Content
management, Relationship manage-
ment, Strategy counseling, Leadership
counseling, Performance mapping,
Integrated reporting, Stakeholder en-
gagement, Leadership representation,
Leadership profiling, Communication
programs, Stakeholder dialogues.
Customers:Large and corporate enterprises and
organizations in transformation and
their disruptors.
For a winning and meaningful positioning based on relevance
C O N S U L T A N C Y
Leidar means ‘North Star’ in Old Norse. People have used the Leidar Star to chart their course as long as they have been travelling. Leidar is an international communications consul-tancy and we help our clients set their course, navigate and communicate with their stakeholders. As a full service consultancy, we know that leaders – whether individuals, organisations, or companies – succeed when they have credibility, connect on an emotional level, and tell their story using compelling narratives.
We understand what drives reputation and how to establish credibility through thought leadership.
We help leaders connect with their audience, creating sto-ries that inspire and using those stories to drive emotional engagement.
Our expertise across the full spectrum of communications dis-ciplines enables us to design, plan, implement and manage exactly what our clients need.
LEADERSHIP NAVIGATIONLeidar: Find your North Star
29
Lukasz M. BochenekThought leadership and advocacy
Ingrid Helsingen WarnerInternational profi l ing
Phil RigginsBrand and reputation strategy
Leidar SARue du Collège 18
CP 1287 CH-1260 Nyon
Switzerland
+41 (0)22 365 99 55
www.leidar.com
Year founded:2009
European locations: Geneva, London, Brussels, Oslo,
Kongsvinger
Fields of expertise:Brand and reputation strategy Research and insights; Vision, mission and
values; Thought leadership and CSR; Chan-
ge management; Crisis communications
Design and identity Naming and branding; Corporate identity;
Design of digital and printed materials
Digital platforms Web development and programming;
Video; Digital advertising
Stakeholder engagement Message development; Employee commu-
nications; Social media; Media relations;
Media and crisis communications training;
Speaking platforms; Advocacy campaigns;
Promotional campaigns
Clients:Leidar consultants have deep expertise
within specific industries and we serve
clients in all these industry areas:
Aerospace; Agriculture; Health and pharma;
Energy; Environment; Financial services;
Oil and gas; Sports; Technology; Non-profit
and philanthropy; Consumer electronics;
Food and beverage
We work with clients on local, regional and global levels, from our offices in Geneva, London, Oslo, Kongsvinger and Brus-sels. Our multi-cultural, multi-lingual team has a breadth of international experience that gives Leidar a uniquely global mind-set. And we are truly one team. We work together seam-lessly across all our offices to provide clients with a real in-ternational service.
One quarter of the world’s 100 most valuable brands partner with us to help them build their businesses, brands, reputations and relationships. We are their communications partners, working with them to create growth, meet their most critical challenges, seize their biggest opportunities, and thrive in a world of relent-less and disruptive change.
Our goal is to create the right impact for our clients by influencing the people that matter most to them – inside and outside their organisations. It takes a combination of original insights, big creative ideas, and flawless 24/7 execution and optimisation. Our success is based on the alchemy between 3,000 colleagues around the world and our ability to bring their diverse expert perspectives to clients’ challenges. It’s their talent that helps our clients move from campaigns to sustained narratives and conversations, from intrusion to engagement and from consumers to communities. We encourage all our people to be fearless, passionate, creative and above all accountable for the impact they have for our clients. We know that our clients need us to be constantly one step ahead, innovating and always in search of the new and surprising for them.
C O N S U L T A N C Y
INFLUENCING THE PEOPLE THAT MATTERCommunications that build businesses, brands, reputations and relationships in a world of disruption.
31
Priscilla KuehnelDirector of Engagement
MSLGROUP 5 Rue Feydeau,
75002, Paris
France
www.mslgroup.com – please view for
country contact details
Year founded:1987
European locations: Amsterdam, Berlin, Breda, Brussels,
Bucharest, Copenhagen, Frankfurt, Geneva,
Gothenburg, Hamburg, Helsinki, Istanbul,
Ljubljana, London, Milan, Munich, Oslo,
Paris, Rome, Sofia, Stockholm, Warsaw
Fields of expertise:• Consumer PR
• Reputation Management and
Corporate Communications
• Sustainability communications
• Digital & Social Media
• Influencer Marketing
• Employee Communications
• Events and Experiential
• Financial Communications
• Healthcare
• Public Affairs
• Content and Design
Clients:Some of our clients include; Netflix, Coca
Cola, IKEA, Adidas, Air Liquide, Monoprix,
Samsung, Ericsson, BUPA, P&G,
J Sainsbury, HSBC, EY, RSA Group, AB
Inbev, Nestle, Renault, Shiseido, Land
Securities, RELX, Lloyds Banking Group,
GSK, Merck, Allergan, Heathrow, UBS
Our work takes many forms, from high-level strategic counsel to creative thinking and communications that integrate every possible channel and discipline. We take a holistic perspective on every challenge and we’re always driven by business impact and audience insight.
We are one of the Top 5 global PR and communications agencies and we play a vital role as Publicis Groupe's strategic communications and engagement experts.
Guillaume HerbetteCEO
According to a study spanning 142 countries carried out by Gallup in 2015 on the State of the Global Workplace, only 13% of employ-ees worldwide are engaged at work.
Meaning that only one in eight employees are committed to their organizations and to its success. At the same time the majority of us are spending a substantial part of our time at work.
Why should we care? Because happy staff makes happy customers. Several recent studies indicate that employee behavior and attitude is one of the most significant drivers of customer satisfaction. Your engaged employees will not only spread their enthusiasm to cus-tomers, but they also are more dedicated to offer the best product and service to customers.
The key question is: do your employees feel that they have work worth doing? Our mission at OSG Communications is to discover together with you how your organization promotes good life, not just for your employees but to all of your stakeholders. We combine service design, strategic communications and research to crystalize the purpose of your organization’s work. We will also support you to in making your vision visible in an integrated way in all channels.
C O N S U L T A N C Y
COMMUNICATIONS AGENCY FOSTERING GOOD LIFE
33
Toni PerezCEO
OSG CommunicationsMikonkatu 5
00100 Helsinki
Finland
+358 (0)400 630 063
www.english.osgviestinta.fi
Toni PerezCEO
OSG Communications Nordics
Year founded:1993
European locations:Turku, Helsinki, Stockholm
Fields of expertise:Storytelling, strategic communications,
service design, media relations, custom
publishing, content marketing, sustaina-
bility communications, change manage-
ment, digital and social media and brand
marketing (through our sister agency OSG
Creative)
Clients:Companies and organizations, both interna-
tional and Nordic, which are either leaders
in their own sectors or aiming to be. We
have strong credentials across technology,
healthcare, environment, construction
industry, b-to-b services, food and travel.
We have derived our philosophy from a Chinese proverb: If you want happiness for an hour—take a nap. If you want happiness for a day—go fishing. If you want happiness for a month—get mar-ried. If you want happiness for a year—inherit a fortune. If you want happiness for a lifetime—help others.
We’d love to hear about your organization’s philosophy! Email us and we will surprise you!
PekkoHappiness Manager
S E R V I C E P R O V I D E R
Ever since United States presidents began using it in the 1950s, the teleprompter has been the open secret of the best speakers and speeches in history. Presidents, celebrities, corporate executives, lecturers in solemn events… all of them use it frequently in the world.
The teleprompter allows natural reading while looking at the audi-ence. The experience is excellent, compared with the impersonal exercise of reading a script on paper. The audience only sees two transparent mirrors.
However, the traditional teleprompter is full of drawbacks. It is very bulky and heavy and requires the assistance of helpers.
Every time we travelled to Mexico, Washington or Brussels, we had the problem of having to transport a prompter or hire one. There was also the trouble with its assembly, adjustment and control from a computer hidden behind the stage. These were inconveniences that only Presidents, Prime Ministers and a handful of privileged leaders with resources could afford themselves.
So, we invented Prompter-in-a-box out of pure necessity. It is the only portable speech prompter, integrated in a carry-on suitcase,
PROMPTER-IN-A-BOXThe secret of the best speeches
35
Luis ArroyoManaging Director & Founder
that can be assembled in four minutes and managed with an iPad, no additional assistance required. You will not have to plug it in as it has four hours’ battery life. And you will also be able to adjust the mirrors with a remote control.
Prompter-in-a-box can be managed from any device, but we have created Prompter-in-an-app (www.prompterinanapp.com), to make the reading process incredibly simple. With Prompter-in-an-app you can control the text from the stand or any other place. You can stop, speed up or slow down anytime you want with just one finger. And you can edit the texts and import them directly.
Try out Prompter-in-a-box free of charge. Write, we will solve any queries you may have. We are also looking for distributors and ven-dors worldwide. If you are interested, please contact us.
Now you can deliver a speech like the Clintons, Michael Jackson or Bill Gates used to do.
Prompter-in-a-box is developed and designed by Asesores de Co-municación Pública, an international communication consultant.
www.prompterinabox.com
Year founded: 2014
European location: Madrid
Fields of expertise:For decades we have helped presi-
dents, royals and senior executives
deliver their speeches with high
effectiveness. For this reason we have
used prompters, a magical tool that
enables the speaker to read without
anyone knowing. While looking at the
audience, and with their head held
high, reading from two practically
invisible mirrors, one each side. The
experience is unique both for
audience and speaker.
Clients:Our clients portfolio includes
corporations, goverments, public and
private instititutions, and educational
organizations in Europe, the Americas
and Africa. We are also expanding
worldwide, opening opportunities for
partners and distributors.
PROMPTER-IN-A-BOXThe secret of the best speeches
The Executive Engagement Gap
99% of Fortune 500 Chief Communications Officers say that Executive Communications is a priority*.
Yet modern PR & Comms teams are forced to rely on out-dated and uninspiring formats like PDF, Word and Excel to communicate with senior leaders across their organisations.
Those updates are simply not being read. And the stakes couldn’t be higher.
As PR becomes more complex, and Executives ever busier, this widening ‘Executive Engagement Gap’ is jeopardising everything that Comms professionals work for and care about: recognition, influence, budgets, promotions and pay rises.
The Executive Engagement Platform
Our customers share compelling, digestible updates with senior leaders across their organisation. Those updates can be absorbed in minutes - any time, on any device, in any browser.
S E R V I C E P R O V I D E R
THE EXECUTIVE ENGAGEMENT PLATFORM FOR COMMS TEAMSShare digestible, compelling updates with leaders across your business.
37
Richard BensonCo-CEO, London
Releasd85-87 Bayham Street
London, NW1 0AG
United Kingdom
+44 (0)207 424 7931
http://releasd.com
Year founded:2014
European location:London
Expertise:Releasd is a platform that allows
Communications teams to inform and
engage their Executives.
Clients:Our platform is used by mid-sized and
enterprise organisations including ABInbev,
BBC Worldwide, Brother, Cushman &
Wakefield, Disney, Estée Lauder, Grant
Thornton, IHG, JLL, John Lewis, L’oreal,
Nissan, NBCUniversal, Panasonic, Pernod
Ricard, Philips, Renault, Starwood Hotels,
TUI, Wacom and many more.
Prominence. Power. Prosperity.
By reaching out to senior stakeholders and demystifying their work, Comms leaders are, for the first time, receiving positive feedback and greater appreciation from their Execs.
Best Practice
Customers also benefit from world-class onboarding, support and advice from our specialist Client Services Team.
Experts in closing the Executive Engagement Gap, they’ll share best practice to ensure that Releasd is successfully and painlessly rolled out across the Comms function.
Join Hundreds of World-Class Comms Teams
We work with mid-sized and enterprise organisations globally. Get in touch to hear their stories, or to find out how your team can better engage senior leaders across the business.
*The Chief Communications Officer: 2015 Survey and findings among
the Fortune 500
Elliot JacobsCo-CEO, London
C O N S U L T A N C Y
Many of the world's best performing organisations are increas-ingly recognising that reputation is built and protected from the inside out, embedded in the organisation's culture and strate-gy. This requires a genuinely collaborative approach in which every leader, employee and stakeholder is encouraged to make a contribution to enhancing reputation rather than this being the preserve of the communications function.
Technology such as social media, and the wider democratisation of information are fuelling the pace of these changes. This requires organisations to think through the cultural and struc-tural challenges and opportunities needed to respond to this. When ReputationInc was founded 15 years ago, reputation was barely on the radar or aligned with business strategy. We thought let’s have the courage to branch out and set up a specialist management advisory firm focusing exclusively on the field of reputation management.
ReputationInc started with a group of like-minded people who shared a singular ambition: to create a powerhouse for reputa-tion thinking, encouraging leaders to view reputation not only as a risk but much more as an opportunity to create superior performance.
REPUTATION CENTRICITYThe future of reputation sits at the heart of successful organisations
39
John Keilthy Managing Partner, ReputationInc Dublin
Dennis Larsen Managing Partner, ReputationInc Oslo
John Mahony Group CEO, ReputationInc
ReputationInc 71 Hopton Street,
London, SE1 9LR, UK
+44 (0)20 7024 2600
Year founded:2002
European locations: London, Dublin, Oslo
Fields of expertise:Reputation intelligence: We provide
you with a clear, unified picture of your
reputation. Knowing what matters to
your stakeholders, how they perceive
your business and how they are likely to
act towards it, we provide you with the
insights to inform your engagement and
business strategy.
Reputation strategy: From connecting
your reputation with your vision, purpose
and values, we help you uncover your
DNA, improve the environment in which
you operate and build operational frame-
works to deliver your reputation strategy in
line with business strategy.
Reputation capability: We equip leaders
and employees to understand the new
rules of the game and how to succeed
in it. Through tailored development
programmes, we create ambassadors that
can skilfully judge, promote and navigate
an organisation’s journey in a hyper-
connected world.
Reputation engagement: We bring ideas
and strategies to life to move your reputa-
tion forward. We turn them into campaigns,
thought leadership and engagement plat-
forms. In doing so, we keep you connected,
help you build reputation and trust.
Our DNA is to champion the latest thinking around how corpo-rate reputation is best defined, measured, managed, governed, nurtured and delivered.
We are a multi-national, multi-disciplined and multi-functional team of natural problem-solvers based in London, Dublin, Oslo and New York City. Our variety of experience means we recognise opportunities and challenges for our clients that exist outside the traditional approach to communications.
We have advised global leaders, FTSE 500 companies and some of the worlds' most admired organisations, publicly and privately held in over 35 markets across the world.
The future of reputation sits at the heart of successful organisations
Dr. Kerstin Liehr-GobbersDirector, ReputationInc
Siteimprove transforms the way organizations manage and deliver their digital presence. We are a people-centric company driven by the desire to help customers act with digital certainty. The Siteimprove Intelligence Platform provides complete visi-bility and deep insights into what matters, empowering teams to outperform the status quo with certainty every day.
As the digital world becomes increasingly complex, it’s more important than ever for organizations to maintain an error-free, consistent, up-to-date, and accessible digital presence. Site-improve’s intelligent automation software has helped more than 5,000 organizations worldwide transform the way they manage and deliver their digital presence.
S E R V I C E P R O V I D E R
ACT WITH DIGITAL CERTAINTYUnlock new insights to gain complete
visibility across your content quality
41
Morten Ebbesen CEO
SiteimproveSankt Annæ plads 28,
1250 Copenhagen, Denmark.
+33 (0)36 93 50
www.siteimprove.com
Year founded:2003
European locations:Amsterdam, Berlin, Copenhagen, London,
Oslo, Vienna
Field of expertise:The Siteimprove Intelligence Platform is
comprised of Content and Analytics Suites,
providing comprehensive and intuitive
insights that connect users’ digital strategy
to organizational goals.
The Content Suite offers organizations com-
plete visibility into their digital presence,
streamlining the content creation process
and helping to create and maintain a
positive user experience.
With the Analytics Suite, organizations
can define and report on relevant KPIs and
use real-time data to visualize the efficacy
of their digital presence. An intuitive
dashboard helps teams measure and track
visitor behavior to make more informed
decisions about site structure and content
strategy.
Clients:Siteimprove has transformed the way nearly
5,000 organizations manage and deliver
their digital presence. Our customers derive
from a wide variety of industries, including
higher education, finance, government,
healthcare, retail, non-profit, and more.
Siteimprove was founded in 2003 with a goal of making the web a better place for all. With more than 425 employees in nine offices worldwide, we pride ourselves on having a truly global, yet truly local approach.
Siteimprove is dedicated to helping customers make the most of their online assets, while providing everyone with the knowledge and tools they need to help make the internet a more inclusive and effective place to operate.
Ivan BagerDirector of innovation
Humanity’s prosperity can only be addressed today through innovation, but ideas alone are not enough. Sparks & Co gives science a wider voice to help researchers in Europe communi-cate. Inspired by the passion for what we do, we work to reduce the breach between society and science, spreading the real im-pact of our projects in the everyday life. We believe it is the only way to provide humanity with the tools it needs in the fight for a better tomorrow.
Since 2014, Sparks & Co has joined forming EU consortia to provide its expertise to public funded research through the R&D funding programme Horizon 2020. The EU Framework Programme for Research and Innovation has highlighted the need for excellent communication about research to the general public, industry, media, policy-makers and scientists. Sparks & Co has become a leader in providing the best communication strategies to EU funded projects in only 3 years.
Our young, dynamic and talented team firmly believes we have a mission to communicate science in the brightest way to help solve of humanity's greatest challenges and our clients share our views. We have been included in 7 European funded projects and our contribution to EU projects has been funded by the European Commission to a total of 1.4 million euros.
C O N S U L T A N C Y
COMMUNICATION FOR EUROPE’S FINEST RESEARCH
Sparks & Co aims at solving humanity's greatest challenges.
Caroline EstephanEuropean Communications Manager
Camille Cocaud Founder & CEO
43
Sparks & Co 66 Avenue des Champs-Élysées
75008 Paris
+33 07 68 35 00 60
www.sparksandco.com
Year founded:2014
Location:Paris, France
Fields of expertise:Science, research and innovation• Brand awareness
• content creation
• social media strategy
• internal communication
• graphic design
• digital marketing
• public relations
• EU communications
• communication strategic planning
• stakeholders engagement
• press relations
Clients:We are now working with 80 partners in the
world, including the University of Zurich
(DE), the Erasmus Medical Center of Rot-
terdam (NL), the University of Cambridge
(UK), GSK Spain (ES), Goethe Universität
(DE), Commissariat à l’Energie Atomique
(FR), the University of Oxford (UK), Inserm
(FR), Universita degli studi di Roma (IT),
University of Gdansk (PL), University
system of Maryland (US), UNESCO, Mayoly
Spindler (FR),...
After proving our value and expertise for EU funded research, Sparks & Co is now entering a new phase of development. The company is seeking new partnership opportunities to offer our skills and knowledge for EU tenders. We are also launching a brand-new training offer to pair our consulting services, which will now be open to universities, the industry and innovative SMEs seeking to make a greater impact with their communica-tion strategies.
Emma BuchetInternational Cooperation Manager
C O N S U L T A N C Y
If you want to build a remarkable organization, and are perhaps ready to
challenge your status quo, we are your organizational architects. If you
need the best leadership, if you want a collaborative and communicative
environment, mastering change, and instilling radical management inno-
vation we promise you’ll have them. Work with us.
Imagine an organization in which small groups of highly trusted and in-
fluent employees, not just management, are driving change by engaging
their peers in communications, conversations and actions. Imagine that,
for example, as a result, it now takes 3 people and 3 days to make good
decisions which took before 30 people and 30 days. Imagine that this is
not a one-off phenomenon but it has become the norm.
Imagine as well that as a result it becomes common and routine for em-
ployees to ask themselves the question, whether to themselves or when in
groups: ‘how could we do this better, faster and perhaps cheaper?’
WE ARE YOUR ORGANIZATIONAL DESIGN AND BEHAVIOURAL CHANGE ARCHITECTSCreating remarkable organizations – world wide
45
The Chalfont Project LtdAston Court, Kingsmead Business
Park, High Wycombe, Hp11 1la,
United Kingdom
+44 (0)1494730999
www.thechalfontproject.com
Year founded:2000
European locations: London with worldwide operations
Fields of expertise: • Building remarkable organisations
• Radical Management Innovation
• Change management
• Behavioural Change
• Cultural change
• Leadership development
• Viral Change
• Peer to Peer influence
• Social Network Analysis
• Employee engagement
Clients: We build remarkable organizations in any
sector. Over the past 15 years, we worked
successfully in organizations as small as a
few dozen people through to huge FTSE100
multinationals employing tens of thousands.
Our clients come from all sectors including
pharma, financial services, transportation,
public services, oil and gas, telecommuni-
cations and manufacturing.
Imagine that this has become as normal as having an agenda for a team
meeting. And that this is multiplied 100 times today in different parts of
the organization. Imagine one hundred or one thousand people behaving
in this way, not just today but pretty much as a norm. And this is not
the result of hundreds of workshops and top-down communication or
information.
Through ViralChange™ we provide solutions for any situation which
depends on establishing new behaviours or new ways of doing and
which requires the changes to be sustainable through time and on a large
or global scale. We have proven ways to make this work. Don’t try on
your own! We are the intellectual property owners, the pioneers of this
approach and its practical orchestration and implementation, and as
such it has been recognised by our trademarks. We will orchestrate for
you large scale behavioural change with you as leader.
Dr. Leandro Herrero CEO
Dominic Keohane Senior Principal
C O N S U L T A N C Y
VIM Group is an independent global brand management & imple-mentation consultancy.
We believe that brand creation is an art and we ensure brands are consistently delivered and improved around the world. As the cat-egory‘s founder we bring unrivalled and independent experience and knowledge.
Implementation and management of your brand properties across all touch points, both digital and on the ground, is our business. As well as brand management services, we also offer project manage-ment and advice on creative partnerships, giving you a comprehen-sive choice of services to successfully deliver your brand promise.
DELIVERING YOUR BRAND PROMISE
47
Jo DaviesManaging Director London
Laurens HoekstraCSO
Marc CloostermanCEO
VIM GroupWarnford Court
29 Throgmorton Street
London, EC2N 2AT, United Kingdom
+44 (0) 20 7947 4422
Veemarkt 139
1019 CC Amsterdam, The Netherlands
+31 (0) 20 471 16 35
Schweizer Straße 9
60594 Frankfurt Am Main, Germany
+49 (0) 69 90758290
www.vim-group.com
twitter.com/VIM_Group
Year founded:1991
European locations: London, Amsterdam and Frankfurt
Fields of expertise: Brand Implementation, Brand Management,
Digital Brand Transformation, Rebranding,
Brand Governance, Scoping, Design
Support, Agency Selection, Purchasing
Management, Launch Communication, Roll
out Project Management, Value Enginee-
ring, Project & Programme Management,
Brand Portals, Brand Management Tools,
IT & Process Documentation, Signage,
Wayfinding, Fleet, Corporate Wear, Social
Media Channels, Packaging, Print Media.
Clients: Airbus Group, AkzoNobel, Belfius, bpost,
Caterpillar, Deutsche Telekom, DHL, DNV
GL, DSM, ING Group, Initial, Julius Bär, KLM
AirFrance, KPN, Mediclinic, Merck, Rand-
stad, ŠKODA, SkyTeam, TenneT, TNT, Toyota
and several government organisations.
We brought all of the various elements of brand management and implementation under one roof 25 years ago. Since then, we have successfully completed over one thousand brand management and implementation projects across the world, and across all brand touch points.
Our committed people provide you with a robust international or coun-try-specific capability. Our focused approach delivers significant add-ed value as we offer international clients central control and worldwide operational reach, with local contact.
We are living in uncertain times whether that is economic, polit-ical or social. We believe that customers are increasingly tuning into both rational and emotional qualities of a brand to decide if it’s right for them. With a proliferation of products and informa-tion customers increasingly have more choice. The reality is that today customers are driving business not the other way around. So the term B2C is outdated and should really be C2B.
The customer expects to participate in a brands destiny. And, their voice has gravity in this landscape. With so many custom-er media opportunities more often their experiences are being curated by an algorithm that pretends to understand them. But this misses the mark, customers are still human beings and al-gorithms are one part to the equation—a machine can’t quantify love, forgiveness and pleasure. So how can we create certainty if we only have half of the equation?
C O N S U L T A N C Y
THE COMMUNICATION LANDSCAPE HAS CHANGED
Can’t find your company in these pages? Please contact: Helge Schlüter
Communication Director magazineQuadriga Media Berlin GmbH+49 (0)30 8485 [email protected]
QUADRIGA MEDIA BERLINWERDERSCHER MARKT 13 • D-10117 BERLIN
TEL. +49 (0)30 84 85 90 • FAX +49 (0)30 84 85 92 00
[email protected] • WWW.COMMUNICATION-DIRECTOR.COM