SOCIAL MEDIA USAGE

Last but not least, the rise of social media is undeniable. There have been a lot of arguments for where we’re spending most of our time. Here’s what you had to say about the top 10:• 88%Facebook• 83%Twitter• 55%Google+• 49%YouTube• 47%LinkedIn

• 47%Blogging• 21%Pinterest• 9%StumbleUpon• 5%Tumblr• 5%Flickr

What is Social Media

Old Media

Old Media vs. New Media

New Media

Time to Re-think Your Marketing Strategy!

Old/Outbound Marketing

• TV Radio Ads

• Print Ads

• Direct Mail

• Telemarketing

New/Inbound Marketing

• Social Media

• SEO/SEM

• Blogging

• Viral Videos

An Interruption An Interaction

Research Buying• People are looking BEFORE they buy

• Give them something to find

• Corporate transparency

• Customers preview products and SELLERS

• Each experience changes users perspectives and expectations

Users vs. ViewersMore Internet Users than TV household subscribers

Source: Nielsen Online http://www.clickz.com/3633357 http://blog.nielsen.com/nielsenwire/tag/total-us-television-viewers/

156.7 million114.2 million

• Corporate Transparency• Build Trust with Customers• Generate Inbound Links• Reputation Management• Promote your blog and website• Inexpensive• Build relationships before purchasing point• Be a part of the conversation that is already going on• Extend your events, seminars, webcasts, conventions

Benefits of Social Networking

Using Facebook for Business• More than 175 million active users

• Fastest growing demographic 35+

• Largest Social Networking site

• Started for college students

• More than 3 billion minutes spent on Facebook each day worldwide

HOW FACEBOOK CHANGED BUSINESS

• Facebook is clearly a top choice. Ninety-two percent of marketers are using Facebook and 72% plan on increasing their activities. Less than 4% of marketers surveyed do not plan to utilize Facebook. Second only to YouTube/video.

• Facebook is an area where marketers feel they can achieve substantial results.

• Seventy-six percent of B2C plan on increasing Facebook efforts. • Seventy-seven percent of small- to mid-sized businesses (26-499

employees) will also increase their • Facebook activities.• Facebook is also the top focus for people just getting started with

social media marketing (79%). • Additionally, small- to mid-sized companies with 26-499 employees

are more likely to increase their Facebook use (77%) than small (70%) or large (69%) organizations

Social Media and Business interestsSocial Media and Business interests

● Lead Generation ● Brand Building ● Research and Development ● Product or Service Launch ● Customer Retention ● Partner and Channel Communications ● Thought Leadership ● Internal Communications ● Media Relations ● Crisis Management

Your Own Hub WebsiteYour Own Hub Website

● Base site –all point back to it.● All info in one place- 1 stop shop

79% of mobile consumers are influenced by the

availability of in-store Wi-Fi when deciding where to

shop .

64% of respondents make a restaurant choice based on

availability of Wi-Fi services.

63% of US adults use the Internet wirelessly on a

smartphone, tablet, laptopor ereader.

INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES Wi-Fi

79% 64% 63%

Why is free Wi-Fi important?

86% of all tablets require a Wi-Fi connection to access the internet.

75% of smartphone owners use Wi-Fi on their devices.

Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store

Wi-Fi availability

TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE

86% 75% 77%

Why is free Wi-Fi important?

WHAT WOULD YOU DO FOR FREE WI-FI?

EVERYONE WANTS FREE WI-FI

A new survey by Hotels.com has revealed 38 percent of travellers said free Wi-Fi was a MUST while only 25 percent said breakfast was essential!

“Many guests never travel without their tablets, smartphones and laptops.”- Taylor L. Cole, Director of PR, Hotels.com

LEVERAGE WI-FI FOR MARKETING

74% of respondents would be happy for a retailer to send a text or email with promotions while they’re

using in-store Wi-Fi (OnDeviceResearch survey, 2012)

Allow your customers to connect with Facebook, Twitter, Google or LinkedIn in exchange for free Wi-Fi

access.

What is B2C Social WiFi™ Marketing?

WHO Can USE B2C SOCIAL WiFi?

B2C Social WiFi™ is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns.

Types of businesses That Can Use B2C Social WiFi™:

Restaurants Conferences Health Care Movie Theatres

Hospitality Schools Media Outlets Casinos

Hotels Airports Municipalities Beach Clubs

Public Areas Retail Stores Banks Museums

+

WHAT IS A B2C SOCIAL WiFi?

FREE

CONNECT WITH ASOCIAL NETWORK OR EMAIL ADDRESS