power of radio in media advertising industry

7/28/2019 Power of radio in Media advertising INdustry

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Some interesting facts FOR Radio

@LCmediaHouse

@Dinesh_Malhotra

Section

CSection

DSection

ESection

A



1. Fastest growing medium after C&S TV

IRS-08 R1 & 10 Q2 Urban

59.8

18.6

9.7

70.4

19.4

8.7

36.1 35.4

18.0

-2.0

4.0

0

10

20

30

40

50

60

70

80

90

100

TV - C & S Any Print - AIR Any FM - Last 1 week Cinema - Last 2months

-5

0

5

10

15

20

25

30

35

40

2008 2010 Growth



2306

1478

971 950

485

30

500

1000

1500

2000

2500

Radio City(Last 1 Week)

The Times of India

MaharashtraTimes

Internet(Yesterday

Users)

NavbharatTimes

Cinema (Morethan once a

week)

Source: IRS Q2’2010 SEC ALL 12+. IRS: Mumbai

All Figs in ‘000

2. Reach of FM is far higher than that of most leading print vehicles



2306

20762030

15531467

1350

12241159

745655 650

419

277

0

500

1000

1500

2000

2500

All Figs in ‘000

Source: SEC ALL 12+. IRS Q2 2010

3.Radio City reach is significantly higher than most niche segments



4. Radio most preferred after TV with 78 mns being spent on the

medium

102

78

63

23

0

20

40

60

80

100

120

TV Radio Internet Press

Source : IRS-2010 Q2



5.Time Spent by Town class:

Growth for TV comes from smaller towns; for print comes from 10

lacs + towns and Radio has shown growth 40 lakh + towns and also

small town

Source: IRS Q2’2010- IRS R1 ’2009

Time Spent on Medium (in Minutes)

TV Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh

2010 110 122 106 108 105 104

2009 108 122 107 107 102 102

Difference 1.2 0.1 -1.1 1.1 3.2 2.3

Growth % 1.1 0.1 -1 1 3.2 2.2

Print Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh

2010 30 33 30 29 29 27

2009 29 32 29 29 27 26

Difference 0.8 0.4 1 0 1.5 0.8

Growth % 2.7 1.2 3.5 -0.1 5.4 3.1

Radio Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh

2010 60 62 59 59 59 59

2009 58 60 60 58 57 55

Difference 2 2 -1 1 2 4

Growth % 3.4 3.3 -1.7 1.7 3.5 7.3



6.Time Spent by SECs: SEC AB shows growth in Times

spend for Radio

Source: IRS Q2’2010- IRS R1 ’2009

Time Spent on Medium (in Minutes)

TV All SEC A SEC B SEC C SEC D/E

2010 102 116 113 113 105

2009 101 114 111 111 105

Difference 1.6 2.4 1.4 2 0.8

Growth % 1.6 2.1 1.3 1.8 0.8

Print All SEC A SEC B SEC C SEC D/E

2010 27 37 32 29 25

2009 26 37 31 28 24

Difference 0.9 0.4 0.8 0.9 0.7

Growth % 3.4 1.2 2.6 3.1 3

Radio All SEC A SEC B SEC C SEC D/E

2010 78 77 80 84 85

2009 79 76 79 84 88

Difference -1 1 0.9 -0.9 -3.3

Growth % -1.3 1.3 1.1 -1.1 -3.7



7.Radio is the second fastest growing medium in SEC A after InternetBest bet for targeting high end consumers

21.5

-3.5

10.0

37.2

-2.5

-10.0 0.0 10.0 20.0 30.0 40.0

FM Radio

Print

C&S Viewer

Internet

Cinema

% Growth(Reach)

SEC AIRS 2010 Q2 vs 2007 R1



322

323

324

325

326

327

328

329

330

331

332

TV TV + Radio

326

331Metro

172.5

173

173.5

174

174.5

175

175.5

TV TV + Radio

174

17510 -40 Lakhs

189.5

190

190.5

191

191.5

192

TV TV + Radio

190

1921-5 Lakhs

Figs in Lacs

towns

towns

Source: TGI 2010 : SEC ABC : 15-54

8.With Radio added to the TV plan, more people can be

reached



9. FM more skewed towards upwardly mobile audiences

Higher affinity with new age media like internet

IRS Q2 2010, Urban

Also low duplication with print

Highest duplication with internet … mindset match?

10 Q2 All TV - C&S FM Print Internet Cinema

(000s) 275958 194399 53638 97796 17267 44177

TV - C&S 70 100 80 85 91 87

Print 35 43 53 100 82 55

Internet 6 8 15 14 100 18

Cinema 16 20 30 25 46 100

FM 19 22 100 29 46 36



10. Top FM stations command a more elite audience than top TV

channels! Radio City has higher skew towards SEC A; more than Top GECs & Hindi News Channel

IRS 2010 Q2, Statistics : Index to All population

0

50

100

150

200

250

SEC A SEC B SEC C SEC D SEC EAaj Tak Colors Star Plus Radio City (91.1) Radio Mirchi (98.3)



11. Quality audiences assured because of least clutter

Vehicle Commercial

time

Star Plus 224

Colors 188

Radio City 100

FCT indexed to Radio City

September 2010

Adex

Sony Ent. 176

Zee TV 174



CASE STUDY.

BASED ON RAM, TAM & IRS-2010 Q2

Case Study Why Radio is a better investment than TV



Case Study- Why Radio is a better investment than TV

Prime-Time Comparison

Mumbai : With a frequency of 26.6, Radio City delivers more than double the reach @ 1+ of Star Plus Delhi : Radio City delivers 12 times the frequency of Star Plus

TG Weeks Time Band

TV Females, 15+, SEC BC Wk – 38 8pm to 11pm

Radio Females, 12+, SEC BC Wk 29-40 8pm to 11pm

Mumbai Reach % Reach '000

Channel GRP AOTS 1+ 3+ 1+ 3+

Star Plus 15 1.3 12 1 44 4

Radio City 711 26.6 27 23 409 357

Delhi Reach % Reach '000


Star Plus 35 1.7 21 4 104 20

Radio City 345 12.1 29 20 360 253

Case Study Why Radio is a better investment than TV



Case Study- Why Radio is a better investment than TV

Morning Time-band Comparison

Mumbai : With a frequency of 31, Radio City delivers more than thrice the reach @ 1+ of Star Plus Delhi : Radio City delivers more than 6 times the frequency of Star Plus

TG Weeks Time Band

TV Females, 15+, SEC BC Wk – 38-41 7am-11am

Radio Females, 12+, SEC BC Wk 29-40 7am-11am

Mumbai Reach % Reach '000


Star Plus 25 2.8 9 3 25 8

Radio City 1053 31 34 27 523 406

Delhi Reach % Reach '000


Star Plus 34 2.3 15 4 53 14

Radio City 542 14 38 30 474 372



12.Radio high on frequency with 800 spots in comparison to TV’s mere 9 spots; CPT being

the lowest amongst all medium Radio proves to be the better investment

# 20 secs

Reach(000s)

CPT

Duration/

Spots per day

800

722

2216

3 months/12

spots a day

9

182

8791

1 week/ 1

spots a day

2

679

2368

1 week

16L plan, Unit: 20s(City) Prime Time. 75cc(Print) TOI+Mir

20s(Star Plus) Prime Time

Mumbai, AA 25-44 ABIRS Q2’2010(Print),TAM(TV),RAM(FM)

Comparing an outlay of Rs 16 lacs in Mumbai

Radio TV Print



Let us see what TAM has to say about Radio

TAM media research 2010



13.Radio has grown across all days of WeekWeekday growth has been stupendous

610 585

658685

640

703

0

100

200

300

400

500

600

700

800

Weekday Saturday Sunday

Mar-08

Aug-10

Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata

A v e r a g e A u

d i e n c e ( 0 0 0 s )

12.3 % 9.4%

6.83%

Average Audience (000s)

14 Hi h G th d d b R di i M i & E i



423

1091

897

575

806

698

519

1249

969

590

865 870

0

200

400

600

800

1000

1200

1400

Early Morning Morning Mid Morning Afternoon Evening Late Evening

Mar-2008

Aug-2010

A v e r a g e A u d i e n c e ( 0 0 0 s )

23 %

14 %

8 %

3 %

7 % 25 %

5 am- 7am 7 am- 10 am 10 am-1 pm 1 pm- 5pm 5 pm- 9 pm 9 pm- 12 am

Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata

14.Higher Growth recorded by Radio in Morning & Evening

time-bands

Other dayparts also chipped in with growth numbers

15 R di R h th ith TV R h th h th d



15.Radio Reach growth on par with TV Reach through the day

0

10

20

30

40

50

60

70

80

90

100

0 5

: 0 0

0 6

: 0 0

0 7

: 0 0

0 8

: 0 0

0 9

: 0 0

1 0

: 0 0

1 1

: 0 0

1 2

: 0 0

1 3

: 0 0

1 4

: 0 0

1 5

: 0 0

1 6

: 0 0

1 7

: 0 0

1 8

: 0 0

1 9

: 0 0

2 0

: 0 0

2 1

: 0 0

2 2

: 0 0

2 3

: 0 0

TV Radio

Cume

Reach

%

Source: TAM & RAM, Period- June- Aug’2010, Markets: Mumbai, Delhi Bangalore, Kolkata

Universe (000s)

RAM:25567TAM: 46451

16 R di f i diff t l th h th d



16. Radio performing different roles through the day:

Reach builder in the mornings while acts as a supplement medium in the evenings

TVR in

(000s)

RADIO Dominates TV Dominates

Radio Acts as a Reach

Building Platform in

Mornings

5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm

Average audience by DayParts (000s)

Radio- Source: RAM, TG: AA 10+, Period: Jun- Aug’10

TV- Source- TAM, TG: AA 12+; Period: Jun- Aug’10; RAM Markets

17 Advertisers have increased spends on Radio by almost 40%



17. Advertisers have increased spends on Radio by almost 40%.

5 %

36%

43 %

36 %

38 %

37 %

No. of

Hours

Source: Adex;

Period: June-Aug 2010

Commercial time by RAM Markets

5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm

18 Radio advertising spends growth is the highest for Saturday!



18. Radio advertising spends growth is the highest for Saturday!

In line with engagement growth being highest for Saturday

No. of

Hours

37%

43% 32%

Source: Adex; Period: Jun-Aug 2010



CASE STUDY: CADBURYS CELEBRATIONS:

RAKSHA BANDHAN

4 Weeks of activity with presence on TV & Radio

Optimizing the spots on TV & Radio to ensure reaching out to

maximum audience

20 Spots on TV & Radio is increased in tandem with peaks touching in Week 34



20. Spots on TV & Radio is increased in tandem with peaks touching in Week 34

Spots

Weeks

Source: Adex, Market: All India, Period: Wk 32-35

Cadbury’s Celebration: Raksha Bandhan

Inclusion of Radio in plan shows spike in people reached



Reach(in Mn)

Source: TAM & RAM, Market: Mumbai, Period: Wk 32-35,

RAM TG: AA 12+, TAM TG: AA 10+

Inclusion of Radio in plan shows spike in people reached

FM Listeners – Party Harder Tech-Savvy Air Travelers Style-



Air Travelers, Believe in the mantra of consumption

of healthy & premium food. More Style Conscious

FM listeners party harder & are more tech-savvy.

Have possession of high-end products.

Lifestyle Pvt Radio C&S TV Press

Heavy Clubbing 219 109 134

Heavy Discos 203 103 92

Heavy Coffee Shops 173 106 115

Heavy Pubs & Liquor Bars 161 107 112

Theatre Music and art 140 107 104

New Products in Home Pvt Radio C&S TV Press

Apple iPod 202 112 116

Digital Radio / World Tel 175 109 81

Digital Photo frame 168 108 114

Recordable CD Player 156 113 105

Home Theatre System 154 112 113

LCD Screen TV 152 112 118Web Cam 149 109 122

Recordable DVD Player 142 111 118

Plasma Screen TV 123 114 116

Access to New Technology Pvt Radio C&S TV Press

Satellite Navigation for cars 281 113 114

Combined MP3 and digital multimedia player 264 111 114

PVR /DVR 207 112 71

Hi-Fi unit with built-in hard disk 186 113 96

High Definition ready TV Less often 176 110 114Modular Kitchen Cabinets 176 109 111

Microwave Ovens 170 111 119

DVD recorder/ HDD recorder 140 112 115

Photo Printer 114 109 117

Air Travel Pvt Radio C&S TV Press

Air Travel within India in last 12 months 254 104 122

Travelled abroad in the last 12 months 151 102 117

Premium Cosmetics & Personal Care Pvt Radio C&S TV Press

Blushers & Highlighters 183 104 89

Cleansing Creams And Lotions And Wipes 169 106 110

Deodorants/Anti Perspirants 167 106 112

Hair Conditioners 165 105 108

Body Sprays 163 106 98

Face Washes & Scrubs 163 105 112

Foundation (Make Up) 157 104 93

Body Creams & Lotions 156 104 109

Perfumes 142 104 96

Premium Foods Pvt Radio C&S TV Press

Margarine/Low Fat Butter 190 106 105

Instant Pasta 172 105 109

Packet Frozen Vegetables 168 106 109

Breakfast Cereals 167 105 109

Conserve 164 100 103

Jelly Powder/Crystal 164 107 107

Mayonnaise/Sandwich Spreads 161 104 112

Jams/Marmalade 158 107 113

Packet Frozen Paneer 158 104 111

Tinned And Packet Soups / Soup Mixes 156 106 107

Microwave/Pressure Cook Popcorn 151 105 110

Ready To Eat Food 146 103 104

Tomato Ketchup 138 104 109

Instant Noodles 125 104 106

Packaged Non-Veg Food - Raw 124 102 101

FM Listeners – Party Harder, Tech-Savvy, Air Travelers, Style-

Conscious and Consume Premium Foods

Source: TGI 2010

Radio City Listeners- Young, trendy, on the move, more tech savvy, more



Lifestyle

Pvt

Radio Radio City C&S TV Press

Heavy Clubbing 219 255 109 134

Heavy Discos 203 205 103 92

Heavy Coffee Shops 173 194 106 115

Heavy Pubs & Liquor Bars 161 154 107 112

Theatre Music and art 140 169 107 104

New Products in Home

Pvt


Apple iPod (Digital Music player) 202 311 112 116

Digital Radio / World Tel 175 122 109 81

Digital Photo frame 168 226 108 114

Home Theatre System 154 198 112 113

LCD Screen TV 152 132 112 118

Web Cam 149 166 109 122

Recordable DVD Player 142 179 111 118

Plasma Screen TV 123 150 114 116

Access to New Technology

Pvt


Satellite Navigation for cars 281 356 113 114

Combined MP3 & digital multimedia

player 264 336 111 114

PVR /DVR 207 233 112 71

Hi-Fi unit with built-in hard disk 186 238 113 96

Air-Conditioner 177 222 109 120

High Definition ready TV Less often 176 209 110 114

Modular Kitchen Cabinets 176 208 109 111

Microwave Ovens 170 155 111 119DVD recorder/ HDD recorder 140 232 112 115

Air Travel

Pvt


Air Travel within India in last 12

months 254 255 104 122

Travelled abroad in the last 12 months 151 178 102 117

Air Travelled in last 12 months 147 171 103 109

Premium Cosmetics & Personal Care

Pvt

Radio

Radio

City C&S TV Press

Blushers & Highlighters 183 203 104 89

Cleansing Creams And Lotions And Wipes 169 187 106 110

Deodorants/Anti Perspirants 167 172 106 112

Hair Conditioners 165 187 105 108

Body Sprays 163 167 106 98Hair Sytling Gels, Mousses And Creams 159 192 104 108

Body Creams & Lotions 156 139 104 109

Perfumes 142 151 104 96

Face Moisturising Creams, Lotions & Cold

Cream 137 130 102 107

Face Powder (Compacts) 137 134 104 90

Premium Foods

Pvt

Radio

Radio

City C&S TV Press

Cheese In Tins/Spreads/Cubes/Slices 208 282 107 112

Margarine/Low Fat Butter 190 198 106 105Instant Pasta 172 188 105 109

Condensed Milk 168 205 104 106

Breakfast Cereals 167 219 105 109

Conserve 164 250 100 103

Jelly Powder/Crystal 164 224 107 107

Packet Pasta 164 162 106 110

Mayonnaise/Sandwich Spreads 161 188 104 112

Jams/Marmalade 158 179 107 113

Packet Frozen Paneer 158 188 104 111

Tinned And Packet Soups / Soup Mixes 156 184 106 107

Microwave/Pressure Cook Popcorn 151 161 105 110

Ready To Eat Food 146 160 103 104

Branded & Packaged Yoghurt/Dahi 140 170 103 106

Tomato Ketchup 138 146 104 109

Breakfast Cereal (Like Cornflakes, Oats, Dalia,

Etc.) 129 137 104 105

Cake Mix/Pudding Mix/Gulab Jamun

Mix/Kulfi Mix 127 145 103 103

Instant Noodles 125 130 104 106

Packaged Non-Veg Food - Raw 124 137 102 101

Noodles, Macaroni, Spaghetti/Vermicelli 116 122 102 105

Radio City Listeners Young, trendy, on the move, more tech savvy, more

conscious about how they look & what they eat.

Source: TGI 2010



Profile of Radio City Listener

19 Are Brand conscious



City Mirchi Big

I buy new products before most of my friends 22 19 20

I think that well-known brands are better 23 23 21

I enjoy foreign food 19 14 18

It’s worth paying more for organic food 22 19 24

I often eat snacks while on the move rather than eating a proper meal 25 20 20

19.Are Brand conscious ….

Brand Conscious

High Standard of Living

TGI: SEC AB 15 -55, Markets: Mum / Del/ Blr/ Hyd/ Pun/Chn/Ahm

20 High Profile Male Listeners



20. High Profile Male Listeners…

TGI: SEC A M 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

Drinks premium drinks ….

Drives high end cars……

Has branded furniture……

Wears expensive branded watches…… City Mirchi Big

Watches: Bentex 1.5 1.2 1.8

Watches: Tommy Hilfiger 1.4 1.1 1.7

Watches: Cartier 0.9 0.7 0.0

City Mirchi Big

Tiger Hill Beer 2.0 1.6 2.4

Director’s Special 3.9 1.1 3.4

Heineken 1.5 1.2 0.1

City Mirchi Big

Branded Furniture: Godrej 7.2 4.4 2.3

Branded Furniture: Ikea 3.5 3.3 0.0

PC At Home: Sony 1.9 1.4 0.0

City Mirchi Big

Honda City / V-Tec 9.6 7.6 11.5

Chevrolet Aveo 1.0 0.8 1.2

TV Set : Sony 11.1 10.9 9.6

21 High Profile Female Listeners



21. High Profile Female Listeners…

TGI: SEC A F 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

ProgressiveQuality Conscious

Elite

Brand Conscious

Enjoys Traveling…

Likes to look good

Attributes City Mirchi Big

BEHAVIOUR

You should make use of everyopportunity that comes your way 34.5 28.0 25.2

Its worth paying extra for good quality products 31.8 31.1 19.3

I always look for the light/diet versions of food and drink 29.5 21.2 26.3

I try to go somewhere different on holiday every time 27.5 22.1 25.0

There is no guilt in acquiring wealth and spending it 26.9 21.1 18.4

A designer label improves a person's image 22.7 14.5 22.2I enjoy foreign food 19.9 13.4 17.1

Its important to keep young looking 18.6 16.9 20.3

OWNERSHIP

Currently Own: Electric Coffee Maker 16.3 11.8 14.9

Currently Own: Cooking Range 8.5 8.1 5.9

Shampoos: Brands: All: Avon 6.3 2.4 5.2

Shampoos: Brands: All: Dove 3.3 0.9 0.4

Owns Branded Furniture : Ikea 2.8 1.4 0.5Watches: Brands: Christian Dior 2.5 0.1 0.2

Most Recently Obtained Car: Hyundai Accent 2.5 0.0 0.0

Shampoos: Brands: All: Revlon / Revlon Flex 2.5 1.6 3.7

Watches: Brands: Optima 2.4 0.0 0.0

22 City listeners are informative and are trialist



22. City listeners are informative and are trialist

30

City Mirchi Big

28 32I would not change the newspaper I read

I am a regular cinema goer

I read a newspaper most days

20 18 23

39 39 39

I tend to buy things that I see advertised 19 18 16

ExperimentalEntertainedInformative

Radio City listeners

When I see a new brand I often buy it to see

what it is like 46 43 46

TGI: SEC AB 15 -55, Markets: Mum / Del/ Blr/ Hyd/ Pun/Chn/Ahm

Radio City Listener In a Nutshell



Radio City Listener …… In a Nutshell

TGI: SEC AB , Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm

Positive

FashionConscious

Mature

Health

Conscious

Independent

Progressive

Informative

Likes Branded goods



Radio City Network Coverage

23.Radio City is the right choice for advertisers due to



Classification of Top 20 Cities in India

Megacities Boomtowns Niche Cities

Mumbai *

Delhi *

Bangalore *

Chennai *

Hyderabad *

Ahmedabad *Pune *

Surat *

Kanpur

Jaipur *

Lucknow *

Nagpur *

Coimbatore *

Bhopal

Kolkata @

Faridabad

Amritsar

Ludhiana

Chandigarh

Jalandhar

*- Direct RC presence in these cities

Source: National Council of Applied Economic Research (NCAER )@- RC network presence in these cities

These cities account for just a tenth of the country’s population, but generatearound 60% of India’s surplus income

Nagpur, Surat & Coimbatore are the cities which iscovered by only “Radio City”.

y g

their right & high presence in the potential markets…

24. Radio city does not present in niche cities due to low trend in income & expenditure.



Mega Cities Boomtowns Niche Cities

Population Share 7.40% 1.80% 0.70%

Income Share 24.60% 4.50% 1.70%

Expenditure share 16.40% 3.40% 1.30%Surplus Income 49% 7.90% 2.90%

% Share in India

Source: NCAER 2007-2008 Report

Mega Cities Boomtowns Niche Cities

2002-2005 7.50% 8.50% 7.30%

2005-2008 11.00% 12.60% 10.50%

2008-2016 9.80% 11.70% 9.30%

Source: NCAER 2007-2008 Report

Annual Household Incume Growth

Source: National Council of Applied Economic Research (NCAER )

• Mega cities & Boomtowns contributes maximum to national income as compare to niche cities .

• These are the cities which accounts maximum surplus income, also shows highest expenditure share to Indian GDP ascompare to Niche cities.

• Radio city does not present in niche cities where other network station have shown their strength due to low trend inincome & expenditure.

y p p

The Right Targeting strategy…



Radio City’s Performance



ZONE WISE REACH OF RADIO CITY

RAM + NON RAM MARKETS

26. Highest in reach



20011516

918617

520 351 263 175 112

27043010

5174

5528

974114250

Mirchi

City

Red

Big

One

Suryan

Fever

Meow

MyFM

Hitz

Tadka

Hello

Visakha

Indigo

Aahaa

Figures in ‘000s

Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census

RADIO CITY HAS THE 2ND HIGHEST REACH

14250

27. Very Competitive in North Zone



959

617

3960

3056

2061

1442

987 973

Mirchi

City

Red

Big

One

Meow

Fever

Hitz

Figures in ‘000s


RADIO CITY HAS THE 2ND HIGHEST REACH WITH 30.56 LACS LISTENERS IN NORTH

3960

28. City Close to No.1 position in North + West Zone



1516

918617 520

1703

2451

3245

4260

8030

10727

Mirchi

City

Red

Big

One

Fever

Meow

MyFM

Hitz

Tadka

Figures in ‘000s


RADIO CITY HAS THE 2ND HIGHEST REACH WITH 80.56 LACS LISTENERS IN NORTH+WEST ZONE

10727

29. 2nd Highest reach in North + South Zone as well…



1257

973

617

351 263 175 112

74834767

33713329

2704

1546

M i r

c h i

C i t y

B i g

R e d

S u r

y a n

O n

e

F e v

e r

M e o w

H i t z

H e l l o

V i s

a k h

a

I n d i g

o

A a h

a a

Figures in ‘000sx


RADIO CITY HAS THE 2ND HIGHEST REACH WITH 47.67 LACS LISTENERS IN NORTH+WEST ZONE

7483



INDIVIDUAL MARKET PERFORMANCE OF RADIO CITY BASED ON RAM, IRS-2010 Q2

30. Highest reach in Mumbai



580 574537

488

393 384

143

0

100

200

300

400

500

600

700

Radio City Radio

Mirchi

Red FM Big FM Fever FM Radio One Oye

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, Cume

31. 2nd Highest in TSL in Mumbai



Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, TSL

6.38

5.034.53

4.35

3.58

3.11 3.05

0

1

2

3

4

5

6

7

Radio

Mirchi

Radio City Red FM Fever FM Big FM Radio One Oye

32. Highest in Radio Currency “TARP” in Mumbai



1.5 1.5

1.21.1 1.1

0.8

0.2

0

0.2

0.4

0.60.8

1

1.2

1.4

1.6

Radio City Mirchi Fever FM Red FM Big FM Radio One Oye

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 30, Places: All, Tarp

33. 2nd Highest market share in Bangalore



Figures in %

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, Share

21.7

14.4 14.213

10.1

5.3

1.2

0

5

10

15

20

25

Mirchi City Fever Big One SFM Indigo

34. 2nd Highest in TSL in Bangalore



Figures in hh:mm

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 38, Places: All, TSL

9.3

7.5 7.2 7.1

6.4

5.5

4.1

0

1

2

3

4

5

6

7

8

910

Fever City Mirchi Big One S FM Indigo

35. 2nd Highest in Radio Currency “Tarp” in Bangalore



Figures in %

Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, TARP

2.3

1.5 1.51.4

1.1

0.6

0.1

0

0.5

1

1.5

2

2.5

Mirchi City Fever Big One S FM Indigo

36. 2nd Highest reach in Delhi



891

673

407394

299

230165

0

100

200

300

400

500

600

700

800

900

Mirchi City Red Big One Fever Hitz

Source: IRS 2010 Q2 , SEC AB 25-44

Figs in 000’s

37. No.1 in Lucknow in terms of reach



96

87

52

0

20

40

60

80

100

City Mirchi Red

Figs in 000’s


38. No.3 in Nagpur



74

51

34

20

0

10

20

30

40

50

60

70

80

Mirchi My FM City Red


Figs in 000’s

39. Strong No.2 station in Surat



47

35

19

16

0

5

10

15

2025

30

35

40

4550

Mirchi City My FM Big


Figs in 000’s

40. No.2 in Vadodara



41

14 13

8

0

5

10

15

20

25

30

35

40

45

Mirchi City Big Red


Figs in 000’s

41. No.3 in Vizag



23

19

15

12

0

5

10

15

20

25

Red Mirchi City Big


Figs in 000’s

42. 2nd Highest reach in Pune



70

2923

19

0

10

20

30

40

50

60

70

Radio Mirchi Radio City S FM/ Red FM Radio One

Source: AC Nielsen Aug SEC AB 25-44

Reach %

43. 2nd Highest reach in Ahmedabad



50

31

16

43

0

5

10

15

20

25

30

35

40

45

50

Mirchi City My FM One S FM

Source: AC Nielsen June SEC AB 25-44

Reach %



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