pakistan radio industry advertising snapshot – november 2013
Post on 14-Sep-2014
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A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO MONTHLY INDUSTRY REPORT A snapshot of the Radio Industry for the month of November 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?TRANSCRIPT
RadioMonthly Report Nov13
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
SNAPSHOT
• Beverages topped in the advertising category followed by Petroleum and Telecom in November, 2013
• Pepsi Pakistan was the top Advertiser in November, 2013
• Shell Advance was the top advertised brand
Last Month Rank
No. CATEGORIES (MINS)(%)
2 1 Beverages 21.7
3 2 Petroleum 17.7
1 3 Telecom 7.2
- 4 Confectionary 6.4
6 5 Shampoos 5.8
7 6 Food 5.1
5 7 Financial Institutions 4.7
- 8 Health 3.1
8 9 Shoes 2.8
- 10 Coffee 2.3
*Top 10 Categories contributed 81.6% of the total Ad Volume.
INDUSTRY TOP 10 [CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. CORPORATIONS(MINS)
(%)
1 1 Pepsi 16.9
4 2 Shell Pakistan 10.7
2 3 Nestle Pakistan 9.5
- 4 Hilal Confectionary 6.4
- 5 Pakistan State Oil 4.7
- 6 Procter & Gamble 4.3
3 7 Unilever Pakistan 4.0
- 8 Faysal bank 3.1
9 9 Servis Industries 2.8
7 10 Mobilink 2.3
INDUSTRY TOP 10 [Advertisers]
(BASED ON NUMBER OF MINUTES)
INDUSTRY TOP 10 [BRANDS]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. BRANDS(MINS)
(%)
1 1 Shell Advance 10.7
- 2 Ding Dong Bubble 6.4
- 3 Carient Motor Enginer Oil 4.6
- 4 Head & Shoulder 4.3
- 5 Sting Energy Drink 4.2
- 6 Nestle Cerelac 4.2
- 7 Aquafina 3.7
5 8 7up 3.4
2 9 Slice Juice 3.2
- 10 Faysal Bank 3.1
Trend AnalysisOct-Nov 2013
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities
Share in Millions
Trend AnalysisOct-Nov 2013
Based on 28 Radio Stations in 6 Cities
TIME BAND SHAREAdvertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities
CITY WISE SHARE%Share of Advertising
FM Channels ShareAdvertising in Minutes
• Total spent in November, 2013 was PKR 520,886,28• Total Minutes of Advertising ran were 204,18(minutes)
Average Nos. of Ads / Day
An average of 2,425 ads were aired in Karachi on FM stations per day
THE ENDTHE END
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