Analyticsevent properties

João OruiDrivemode, Inc.

Google AnalyticsMixpanelFlurry…

a lot of promises,

but it is up to you to collect the data.

Eventssome examples:

- First launch- Pressed “sign up” button- Authenticated successfully- Authentication error- Purchased in-app item- etc...

EventsWith events tracking you can

- track user activity in your app (engagement)- find where users are dropping (funnels)- discover what users love most in you app (retention)

now imagine as if you’re trying to understand a drop in your funnel

Sign in screen viewed

Sign in button clicked50% Authenticated90%

but imagine as if you’re trying to understand a drop in your funnel

Sign in screen viewed

Sign in button clicked50%

Why!?

90% Authenticated

you may think…we screwed with the last update? let’s check out by version

app version Sign in screen viewed Sign in button clicked

2.0 200 100 (50%)

2.1 100 50 (50%)

but in some cases it can be what you expected least

screen orientation Sign in screen viewed Sign in button clicked

portrait 150 140 (93.3%)

landscape 150 10 (6.6%)

what really happened

Logo

Sign up button

Logo

Sign up button

what really happened

Logo

Sign up button

Logo

Sign up button

no button

on the

screen!!

So.. here are some useful properties for your eventsAbout the app

- app version- app version number- version control sha1- unique install id- app settings

about the device (depends on your needs)

- bluetooth / bluetooth version- device brand / model / manufacturer - has nfc / telephony- os version / SDK level- screen orientation / size- wifi (on or off)- rooted (yes or not)- has network connectivity- system language- device class

properties that answer important questions for your app

in our case:

- is the user driving at that moment?- are key services running?- what is the TTS engine used?- has the user completed tutorials? which?- how many destinations a user has in they database?

Tips!Mixpanel eventsにオンデマンドにプロパティー設定する方法！

おまけに、Mixpanel APIをfluent interfaceにします！

https://gist.github.com/jfsso/1821fd5e3456b626b92f

people apimp.people()

.put("prop1", value)

.putWithSuper("notification setting", settingValue)

.increment("action count", 1)

.send();

eventsmp.superProperties()

.put("some config", configValue)

.remove("a prop")

.send();

event super propsmp.superProperties()

.put("some config", configValue)

.remove("a prop")

.send();

on demand props!public class MixpanelEventPropertiesSetter implements Mixpanel.PropertiesSetter {

private Context mContext;

public MixpanelEventPropertiesSetter(Context context) {

mContext = context;

}

@Override public void execute(JSONObject props) throws JSONException {

props.put("App Version Code", BuildConfig.VERSION_CODE);

props.put("Device Year Class", YearClass.get(mContext));

props.put("Screen Orientation", ConfigurationUtils.getOrientationName(mContext));

}

}

Useful linksDevice Year Class (by Facebook)https://github.com/facebook/device-year-class

Puree (by Cookpad)https://github.com/cookpad/puree-android

Mixpanelhttps://github.com/mixpanel/mixpanel-android