posting playbook infographic
TRANSCRIPT
www.pagemodo.com
Want a winning social media strategy?Pagemodo Posts help you discover qualitycontent, design engaging graphics, andschedule your posts all in one place.
*Results based on posts made to the business profiles of 4,927 Pagemodo usersbetween April 1, 2014 and June 30, 2014.
Get My FacebookPosts Shared
Post more videos•
Post in the middleof the week
Get More Likes onMy Facebook Post
Post more images•
Mention holidays•
Post on weekends
Maximum Engagementon Text Posts
Facebook posts with the most likesand shares were 500-700 characters
• Tweets with the most favorites and
retweets were 40-120 characters
Abc
Everyone knows that a consistent posting strategy is key to winningon Facebook and Twitter. What people don’t always seem to be
clear on is what, when, and how to post. The truth is that there’sno one-size-fits-all approach; your posting strategy must depend
on your social media goals.
We studied the effectiveness of Facebook and Twitter posts bythousands of real Pagemodo users to bring you the
following posting playbook:
SHOULD I ?
Facebook users appear to be more excitedfor the weekend than Twitter users!
more likes:30% Facebook posts that mention “Friday” get more lovethan those that don’t.
fewer favorites:18%Tweets that mention “Friday” are actually less popular.
Depends!Using hashtags results in a on Twitter,but actually lowers engagement by on Facebook.22%
ARESTILL A THING?
boost120%
Get My TweetsFavorited
Tweet more images•
Throw in sometext-only tweets
Get Retweeted
Post photos•
Avoid video andlink posts