1988BORN AFTER

THE POST88 FEMALESARE THE FIRST TO BE

RAISED UNDER SOCIAL MEDIA’S INFLUENCE

HIGHSELF

1000

1000

LOWSELF INTERNALLY DEFINED

EXTERNALLY DEFINED

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Post88s have a higher sense of self than any other female generation before. This new sense of self is dramatically influencing all of her consumer preferences and choices.

These girls are independent, self governed and internally defined. They are not susceptible to persuasion, external demands and trends. Post88’s stand up for their own beliefs.

THE POST88SGIRLAPPROVED OFFICIALLY INTRODUCES

Post88s are a new consumer market who have such distinct drives, motivations, values, and sensibilities that you cannot group them with millennials or the older female market.

Her psyche and identity have undergone permanent drastic shifts. What often turns Pre88s on turns Post88 females off. This holds true for everything that she consumes.

SOCIALMEDIA

TRIGGERED A POLARIZING,PERMANENT SHIFT IN THE PSYCHOLOGICAL MAKE UP OF THE POST88 FEMALES

FEMALE MARKET

PRE88s

Brands must learn how to serve her needs, they can no longer define them for her. Being new, cool or hip is not enough, you must also align to her needs and requirements.

Our design world is entirely founded on masculne ideas of beauty, utility, value, meaning, etc. Building the feminine aspect of design + marketing requires breakthough work.

The new female is full of new desires and needs. Post88s will grow more economically powerful each year, her unmet needs will expand into every industry and medium.

NEEDSDEFINEHERS

NEEDSSERVEHERS

POST88STHERE IS AN ENTIRE

FUTURE OF FEMALES WITH RADICALLY

CHANGED NEEDS, THAT NO ONE UNDERSTANDS

OR IS SERVING

THE POST88

SATISFYING THEPOST88 NEEDS

WILL BRING

EXPLOSIVEGROWTH

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GIRLAPPROVED IS THE AUTHORITY ON THE POST88

CONSUMER. WE HELP BRANDS ACCESS EXPLOSIVE

GROWTH OPPORTUNITIES. WE DO THIS BY USING OUR

PIONEERING DESIGN METHOD - THE FIRST FEMININE

MODEL. OUR METHOD CAN UNCOVER THE LATENT

UNIVERSAL NEEDS OF THE POST88 AND INVENT THE

EXACT BRAND, PRODUCT, COMMUNICATION SOLUTION

THAT WINS OVER THIS MASSIVE NEW MARKET.

GIRLAPPROVED

To ignore the POST88 is to put your brand at risk. But to serve them is to capitalize on what may be the largest global emerging market the brand world has seen in years.

MASCULINESTANDARDS

FEMININESTANDARDS

The advancement of the POST88 females has triggered a new confidence in being female and feminine. Historically females adapted to masculine standards, Post88s will not.

Post88s will only agree to things that make sense to her. Advertising can’t convince her to do something that does not mesh with her truths, beliefs and standards.

SERVICE

HERPERSUADE

HER

MASCULINEFEMININE