Organized by

Beyond Beauty ASEAN-Bangkok 2017Post Show ReportBeyond Beauty ASEAN-Bangkok (BBAB), ASEAN’s leading beauty trade event proudly presented the fourth edition in 2017. The gateway to the Southeast Asia’s expanding beauty industry, BBAB provided beauty industry players the platform to exchange ideas, knowledge, and establish commercial connections, between local and international organizations. Dedicated to the various sectors of the beauty industry: Beauty & Cosmetics; Herbal & Health; Hair & Nail; OEM & Packaging; Aesthetics & Dermatology; as well as Spa & Wellness, BBAB facilities the growth and expansion of the dynamic industry.

Date 21 – 23 September 2017

Venue Challenger 3, IMPACT Exhibition and Convention Center, Bangkok, Thailand

Organizer The Federation of Thai Industries IMPACT Exhibition Management Co., Ltd. Informa Exhibitions

Floor Space 20,000 sqm

Exhibiting Companies 664

Visitors 13,098

Visiting Countries 49

VIP Buyers 269

Business-matched Meetings 2000+

What our visitors say:“Beyond Beauty ASEAN Bangkok has very interesting exhibitors and exciting activities. I joined the seminar on the 2nd day and met some companies that I wanted to import products from. I will de�nitely visit again next year. Hope to see more international brands!”

Manfred Wong | Director Naturion Sdn Bhd.

“This is a very good opportunity for me to join the event. I’ve seen many interesting products and many potential suppliers for my business. I hope to bring them back to my country and hope the organizer will expand the beauty show to neighboring countries.”

Dr. Zin Min Thit | General ManagerApollo Arts Beauty & Wellness Home Health Services

VISITOR SUMMARY

EXHIBITOR SUMMARY

Top 10 CountriesThailand | China | South Korea | Malaysia | Indonesia

Taiwan | Japan | Singapore | Philippines | Myanmar

Visitors’ satisfactory rate

95% were satis�ed with the exhibition

85% considered it important that they attend

78% will visit the show again

Achieved as a result of visiting

93% sourced new product/suppliers

82% compared product with a view to placing order at a later date

76% planned orders with new supplier(s)

20% international visitors

13,098 visitors from 49countries

67% international exhibitors

664 exhibiting companies from 18 countries

Top 10 CountriesSouth Korea | Thailand | China | Taiwan | Japan | SpainSingapore | France | Hong Kong | Germany

Exhibitors’ satisfactory rate

82% were satis�ed with the exhibition

91% will consider exhibiting again next year

94% considered it important that they exhibit

Achieved as a result of exhibiting

87% generated new enquiries/sales leads

81% raised awareness of existing products and/or services

67% �nalized deals/contracts with current or new customers

93%

82%76%

95%

85%78%

94%91%

82%

87%81%

67%

For more information: www.beyondbeautyasean .com

POST SHOW REPORT 2017

VISITOR AUDIENCE

LEADING BRANDS – AS SPONSORSAND EXHIBITORS

What our exhibitors say

Area of Interest Business Activity

Decision-making Power Top 5 Main Objectives

Beauty Salon Products and Equipment 21%Cosmetics/Perfumery 39%

Hair Products and Equipment 17%Nail Products and Accessories 11%

Supplements 19%Organic and Natural Skin Care Products 25%

Ingredients and Formulation 15%OEM/ODM 20%Packaging 22%

Medical Beauty Products and Equipment 13%Medical Services 5%

Manufacturers and Suppliers of Aesthetic Medical Devices 4%

Plastic Surgical Instruments and Products 4%Machinery 5%

Business Services 9%Others 8%

Beauty Salon 12%Hair Salon 4%Nail Salon 3%

Medical Beauty Center/Clinic 6%Fitness Club 2%

Health Resort/Wellness Institute/Spa 5%Large Distribution (Department/Chain Stores) 3%

Perfumery and Cosmetics Shop 9%Health and Food Store/Organic Store

Herbalist Shop 7%Distributor/Wholesaler 20%

Agent/Retailer 10%Import/Export 10%

Online Shop 14%Duty-free Shop 1%

OEM/ODM/Manufacturer 24%Marketing Consultant 5%

Relevant Trade Association/Government Body 1%

Decision Maker 43%In�uence Purchase 19%

Specify a Need 20%Play No Part 9%

Source for products and services Attend conferences and workshops Place orders/buy

Get an overview of the market Meet with potential buyer

Beyond Beauty ASEAN-Bangkok succeeded in bringing together renowned brands from both the international and Thai markets. Many thanks to the following sponsors for their invaluable support.

Exclusive for exhibitors Business Matching Program

2,219 business-matched meetings with top buyers in the region

Top 10 Thai, China, Myanmar, Malaysia, Phillipines, India, Vietnam, Cambodia, Hong Kong, Indonesia

platinum sponsor | gold sponsor |

63% of exhibitors will generate at least

USD 100,000 of sales volume each as result of exhibiting

Vicharn Sriwanaluk | Brand Directorele (THAILAND) Co., Ltd.

Rerkrit Martmongkol | Managing DirectorMore Cosmetics Creation Co., Ltd.

Papichaya Saeho | Product ManagerSavemor International Co., Ltd.

This is our �rst time exhibiting here. Beyond Beauty ASEAN-Bangkok helped to promote our brand, not only to the local market but also to ASEAN and worldwide market. We are very impressed.

We got a lot of customers from many countries around the world and this opened my eyes. I really believe that this event will help our company to step further in the world. I can see where my company stands now in the world market. I can understand more about the cosmetic industry

Exhibiting here, we can seek new customers and promote our brand and products at the same time. We have many customers who are very interested in our product. This is fantastic!

STRONG INDUSTRY SUPPORT

MARKETING AND PROMOTION

MARKETING AND PROMOTION

A comprehensive visitor marketing campaign was executed in the year leading up to the event, using the full range of media, including direct mail, email PR, printed media, online advertising, TV, radio and social media.

VIP and visitor invitations were mailed to a selected and highly targeted audience. Over 43,460 direct mail pieces were sent to an extensive and growing database, regional supporting associations, the global Informa database and other relevant industry lists.

of the leading international and regional trade media partners, providing coverage in an extensive range of publications, magazines, online platforms, blogs and electronic mailings.

5,000 targeted calls

159 pieces of editorial promotion including TV channels, newspaper clipping and online news editorials.

Email Campaigns

Direct Mail

Media Partner

Telemarketing Public Relations Online and Social Media

150,000 emails

The email marketing was the most comprehensive

and e�ective campaign with more than 150,000 emails sent to the most relevant trade professionals of the industry

BBAB’s web banners to be displayed on over 5,000 targeted online partners (website/application) which

created more than 6,000,000 impressions worldwide.

beyondbeautyasean

54

MASS MEDIA ADVERTISINGAND PR CAMPAIGN INCLUDE

Newspapers Radio & TV Channels

Magazines

SHOW HIGHLIGHTS

ASEAN Spa & Wellness Conference & Workshop Supported by Thai Lanna Spa Association, BBAB 2017 was honored to present Pevonia, a global leader in spa skincare products and treatments, and I Plus Q Co., Ltd. - House of Aromatherapy from Thailand, to lead a conference on spa and wellness.

Beyond Beauty Trends ConferenceA selection of international and local speakers led a conference program specially designed to explore the upcoming beauty trends in the world. In collaboration with inFASH, Thailand Institute of Fashion Research (part of INTERCOLOR), this conference featured fashion, color forecasts and concepts.

Innovative Retail Management ConferenceBeyond Beauty ASEAN-Bangkok 2017 featured the �rst ASEAN Beauty Retail Conference, with a rich two-day program. Distributors, retails and beauty salons gathered to discover better collaboration with invited international and local brands.

Beyond Beauty Global Semi- Permanent Makeup Competition 2017Supported by the Permanent Makeup Association Thailand (PMAT), this competition aimed to enhance the skills of permanent makeup professionals, as well as to encourage improvement in the quality of industry services and advance profession prestige. It provided an excellent opportunity for technicians who wished to share experiences and discover variations in techniques and to demonstrate their own skills.

Special Fragrance ExperienceThailand is recognized worldwide for its in�nite scents, aromas and �avors. This year, once again, international design agency, centdegres and Firmenich introduced an astonishing olfactory experience at BBAB. The two industry experts shared their expertise on how ASEAN beauty brands can create successful innovative beauty brands. They also shared their expertise in branding, design, scents and innovation.

Beauty Technology Incubator ZoneCooperating with Thailand Center of Excellence for Life Sciences (TCELS) and Thailand Institute of Fashion Research (inFASH), BBAB launched the “Beauty Technology Incubator Zone” as a highlight of the show. It showcased innovative, developed and certi�ed formulas and products from all beauty areas including skin care, cosmetics, aesthetics and dermatology. Creative ideas in research and development from top universities’ research centers, merchandise patent and certi�ed innovative ideas were featured.

Beyond Beauty Salon CAFÉA platform showcasing products and services from hair pro�le exhibitors. Buyers and visitors discovered and experienced hair-related products in a casual and interactive environment.

See you next yearBeyond Beauty ASEAN-Bangkok 2018

20 – 22 September 2018Hall 5 – 8, IMPACT Exhibition and Convention Center