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POST-EVENT REPORT 2018
“GABF provides an incredible opportunity
to support our current customers and
meet new prospects. We partner with craft
brewers all over the country who are
seeking capital to expand, so to be able to
connect with all of these folks in one place
at the industry’s biggest event is highly
valuable. The exposure we gain by sharing
a beer with brewers and owners in such a
cool atmosphere, as well as them seeing
our logo around the venue, is great!”
Randall Behrens & Tracy Sheppard, Senior Loan Officers
Live Oak Bank(Non-Exhibiting Patron)
ATTENDANCE
(DURING FOUR TASTING SESSIONS)
VOLUNTEERS
FESTIVAL BEER COMPETITION BEER
2016 2018
60,0002017
60,000 62,000
800 breweries
2016
3,800+BEERS
800+ breweries
2017
3,900+BEERS
800+ breweries
2018
4,000+BEERS
2016
3,73257,681 hours
2017
4,30866,854 hours
2018
4,08668,596 hours
Judging Sessions: 6
Medals awarded: 306 medals plus 3 Pro-Am + Collaboration
Judges: 293 judges from 13 countries
Beer-style categories evaluated:102 plus GABF Pro-Am + Collaboration
Average # of beers entered in each category: 83 beers
Category with highest number of entries:Juicy or Hazy IPA, 391 entries
COMPETITION FACTS
2016
1,752 breweries
7,227BEERS
2017
2,217 breweries
7,923BEERS
2018
2,404 breweries
8,496BEERS
September 20–22, 2018 • Colorado Convention CenterAwards Ceremony • September 22
Facts + Figures
Age:21-24 . . . . . . . . . . . . . . . . . . . . . 3%25-34 . . . . . . . . . . . . . . . . . . . . 33%35-44 . . . . . . . . . . . . . . . . . . . . 30%45-54 . . . . . . . . . . . . . . . . . . . . 20%55+ . . . . . . . . . . . . . . . . . . . . . 14%
Gender:Male . . . . . . . . . . . . . . . . . . . . . 67%Female . . . . . . . . . . . . . . . . . . . 32% Prefer Not to Say . . . . . . . . . . . . 1%
Marital status:Single . . . . . . . . . . . . . . . . . . . . 34%Married . . . . . . . . . . . . . . . . . . 61%Other . . . . . . . . . . . . . . . . . . . . . 5%
Combined household income:$110K+ . . . . . . . . . . . . . . . . . . 49%$90K-$109K . . . . . . . . . . . . . . 16%$60K-$89K . . . . . . . . . . . . . . . 18%$35K-$59K . . . . . . . . . . . . . . . 12%Under $34K . . . . . . . . . . . . . . . . 5% How Often Do You Visit
Your Local Brewery/Pub?
1-4 Times/Month
59%
Not at All
2%
How Many Times HaveYou Attended GABF?
How Often Do YouPurchase Craft Beer?
Not at All
3%
5+ Times/Month
42%1-4 Times/Month
55%
5+ Times/Month39%
11-15 Times3%
16-20 Times2%
21+ Times2%
3-5 Times23%
First Time37%
6+ Times12%
1-2 Times21%
What was your mode of transit to the event? (select all that apply)Ride Share (Uber, Lyft) . . . . . . . 46%Walk . . . . . . . . . . . . . . . . . . . . . 30% Light Rail . . . . . . . . . . . . . . . . . 22% Drive . . . . . . . . . . . . . . . . . . . . 12% Carpool/Dropoff . . . . . . . . . . . . . 8%Bus . . . . . . . . . . . . . . . . . . . . . . 7%Taxi . . . . . . . . . . . . . . . . . . . . . . 1%Bike . . . . . . . . . . . . . . . . . . . . . . 1% Educational level:High School and below . . . . . . 12%Undergraduate Degree . . . . . . 51%Graduate Degree . . . . . . . . . . . 37%
Are you a homebrewer?Yes . . . . . . . . . . . . . . . . . . . . . . 39%No . . . . . . . . . . . . . . . . . . . . . . 50%Would like to start . . . . . . . . . . 11%
Attendee Demographic Information
Billboards & TransitOutdoor billboards plus light rail and bus wraps, and posters placed in the Denver, Boulder and Fort Collins metro areas for 4-10 weeks, location dependent .
Emails Multiple emails sent to more than 200,000 American Homebrewers Association members, non-members, Brewers Association members and past festival attendees .
News ReleasesNews releases distributed pre- and post- event to national and local media .
Posters4,600 distributed to breweries, bars, liquor stores, homebrew shops and clubs .
Print AdvertisingPrint ads in Beer Advocate, Boulder Weekly, Westword, The Rooster, The New Brewer, Zymurgy and the Craft Brewer’s Conference and Homebrew Con programs.
Radio & TelevisionPaid advertising on Pandora Radio and iHeart Media radio stations 97 .3 KBCO, 103 .5 The Fox,106 .7 KWBL The Bull, and 850 KOA, as well as paid partner promotions on CBSDenver .com
Ticket GiveawaysRadio partners 97 .3-FM KBCO, 103 .5-FM The Fox,106 .7-FM KWBL The Bull, and 850-AM KOA gave away tickets online and on-air as did other sponsors and exhibitors .
WebsiteThere were more than 554,000 visits and 1 .2 million page views on the GABF website between July and September
Online & Social MediaMore than 120,000 followers on Facebook Twitter and Instagram helped #GABFTrend nationally on Saturday, September 22 .
Event Marketing
Sponsorship Benefits
“GABF offers several opportunities to connect with our customers. Through the event itself, and the
fact it draws so many brewers and brewery owners, it offers a place and time where our craft brewing
customers are in high concentration and good spirits; this allows to have face-to-face meetings, conduct
hop selection remotely, and/or just have casual interactions. By having a booth in the Homebrew
Marketplace, we also connect with homebrew shop owners, and the homebrewers themselves; this is
a great way to promote our key ingredient lines.”Jake Keeler, Director of Marketing
Brewers Supply Group(Exhibiting Premier Sponsor)
Posters
Official Website Billboards
Light Rail Wrap and Poster
SEPTEMBER 20–22, 2018
TICKETS ON SALE NOW!
COLORADO CONVENTION CENTER | DENVER, COLORADOGreatAmericanBeerFestival.com
OFFICIAL SPONSORS IN ASSOCIATION WITH OFFICIAL RADIO SPONSOR
®
Advertisements
Social Media
Festival Marketing
My GABF AppOFFICIAL SPONSORS
IN ASSOCIATION WITH OFFICIAL RADIO PARTNER
SEPTEMBER 20–22, 2018
Thanks to our sponsors for their generous support!
OFFICIAL SPONSORS
ASSOCIATE SPONSORS
PATRON SUPPORTERS
FEATURED CRAFT BREWERY SPONSORS
®
OFFICIAL RADIO PARTNERS
THREE WE AV RSB R E W I N G C O M P A N Y
3™
®
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E S T . 2 0 1 2C O M S T O C K PA R Km i c h i g a n
PREMIER SUPPORTERS
SUPPORTERS
LALLEMAND BREWING
6
SILENT DISCO
THE BACKYARD
MEET THE BREWER
CAM
PGR
OU
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FOOD
FOOD
FOOD FOOD
FOOD
FOOD
FOOD
BEER TRAVEL PAVILION
FOOD & BEER PAVILION
SPORTS BAR
BARREL AGED BEER GARDEN
BREWERS STUDIO
HOMEBREW MARKETPLACE
CHAIR MASSAGE
SUNSHINE SUITE & DD
LOUNGEGABF MERCH
GABF & BREWERY MERCH
COLL
ABOR
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BEER
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HEAV
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STAT
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TICKET HOLDER ENTRANCE
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!SEATING FOOD FESTIVAL FUN
MEET THE BREWER INFO/MERCHRESTROOMS BREWERIES
CHEE
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PAIR
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TRAN
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WATER STATIONS CAN BE FOUND AT MOST COLUMNS
RECYCLE!LOOK FOR THE ZEROHERO
TENTS THROUGHOUT THE HALL
FOOD
RESTROOMSSMOKING AREA
GUILD
PAVI
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Y 34 18
1 17
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X 34 18
1 17
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W 18
1 17
16 15 14 13 12 11 10 9 8 7 6 5 4 3 2
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J 18
17
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I 34 18
1 17
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H 34
1 17
16 15 14 13 12 11 10 9 8 7 6 5 4 3 2
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K 34 18
1 17
16 15 14 13 12 11 10 9 8 7 6 5 4 3 2
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G 18
17
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O 34
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N 34 18
1 17
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M 34 18
1 17
16 15 14 13 12 11 10 9 8 7 6 5 4 3 2
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P 34
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BREWERENTRANCE
INFO
INFO
MOREGABF
MERCH
148149
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140
138139
168169
166167
172173
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164165
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BREWER & BADGEDPERSONNEL RESTROOMS
PACIFIC
PACIFIC NW
MID ATLANTIC
MIDWEST
NEW ENGLAND
MOUNTAIN
SOUTHEAST
SOUTHWEST
GREAT LAKES
MEET THE BREWER
REGIONS
ENTRANCE LINE AREA
TICKET HOLDER ENTRANCE 33
32 3
1 30
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7 26
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D 34 18
1 17
16 15 14 13 12 11 10 9 8 7 6 5 4 3 2
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C 34 18
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HOMEBREW MARKETPLACE
RESTROOMS
MORE RESTROOMS OUTSIDE ON DOCKS
HM12HM11
HM10HM9
HM8HM7
HM6HM5
HM4HM3
HM1
EXIT
EXIT
GABF
& B
REWE
RY M
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MEDI
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4039
DR. T-SHIRT
WATER IS LIFE
FIRE FIGHTERS
PINTS FOR PROSTATES
COLORADO GLASSES
BEER PAWS
SHOP COUNTRY
GLITZ
COLORADO LIMITED
®
LALLEMAND BREWING
PASSANANTE’S HOME FOOD SERVICES
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THE BREWING NETWORK
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SEATING AREA & GAMES!
THREE WE AV RSB R E W I N G C O M P A N Y
3™
PAVILION
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#BEE
RTRA
VEL
PAVI
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SM
Get the FREE My GABF app & plan a route to your #HOPPYPLACE!
EXIT
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STAGE
STYMIE CANINE FOUNDATION
GREAT AMERICAN BEER FESTIVAL
®
MAP
“ Attending GABF and having a presence there is very important to our company in many ways. It allows us to keep our finger on the pulse of the industry. The heart of the brewing community is there and in an ever-changing landscape it is vital to remain connected to the network. Additionally, there is no better place to get a chance to have your beers tested by not only 60,000 beer lovers during the festival, but also by the best beer judges in the world during the GABF competition. It is a “must” for our brewing company every year. ”
Jaime Dietenhofer, Founder/CEOFigueroa Mountain Brewing Co.
(Featured Brewery Sponsor)
Great American Beer PavilionsThe seven areas at this year’s festival allowed attendees to explore the world of beer and food, learn about the brewers behind their favorite beers, understand what judges look for in a beer, pick up a few books to learn more about our favorite beverage and more .
70 Exhibitors (non-breweries)Exhibitors displayed products such as beer cookbooks, brewing supplies, glassware, hop candles, kegerators, apps, portable hammocks, skis, hats, T-shirts, sunglasses and magazines .
Festival Flair AwardsAll breweries were invited to decorate their booths. 2019 Brewery Booth Winner: New Holland Brewing Company2018 Brewery Table Winner: Spice Trade Brewing
Silent DiscoSponsored by Oskar BluesAttendees sported wireless headsets and boogied to the tunes of a DJ . It was fun for participants and even more fun for spectators!
Eco-Friendly InitiativesGreat American Beer Festival is committed to creating a zero waste event . Compost, recycling and waste stations are placed throughout the venue . Energy usage is offset through the Colorado Carbon Fund and attendees can learn more in an educational area which featured sustainability in breweries .
Sunshine Suite and Designated Driver Lounge AreaSponsored by SunshineDesignated drivers were offered chair massages, complimentary snacks, a free GABF hat and unlimited non-alcoholic refreshments, including craft brewed sodas .
Beer & Food Pavilion Sponsored by Albertson/SafewayProfessional chefs and brewers presented fresh food pairings with craft beer in the Beer & Food Pavilion to 90 participants per session .
Paired Sponsored by Microstar LogisticsAttendees joined noted chefs and small & independent brewers in an intimate setting located just off the main hall. Showcasing how well craft beer pairs with local food, attendees sampled beers paired with foods prepared by chefs from across the country . Beers here were available only in the pavilion and not in the festival hall .
Brewers Studio PavilionAttendees observed and participated as brewers held discussions on key topics ranging from collaboration beers, creating a pub culture and learning what it takes to go pro in the craft brewing industry .
GABF Pro-Am CompetitionSponsored by Briess Malt & Ingredients Co., The Country Malt Group and White LabsThis booth featured 118 entries from teams of a homebrewer and commercial brewers who scaled up a homebrew recipe for this competition . Winners of the competition were awarded gold, silver and bronze medals .
Protect Craft Guilds PavilionAt the SYLB Pavilion, attendees experienced a virtual road trip across the country as they explored a variety of beers from 20 state guilds . Guests had the chance to talk to the brewers, enjoy beers from nowhere else in the festival and learn about the passion that defines small brewers in America .
The CraftBeer.com CampgroundThe CraftBeer.com Pavillion offered a funand interactive way for attendees to immersethemselves in the world of small andindependent craft brewers . The three mainfeatures were: Sit & Sip: Attendees had the opportunity tosit down with top craft brewers, sip on someof their latest brews and learn more aboutthe beers directly from the peoplebehind them You Be The Judge: This feature gaveattendees a chance to learn from officiallycertified judges and see how the thousandsof beers in the GABF competition areevaluated .#beertravel: Beer tourism is the best tourismand this area showcased someof the finest beery destinations in theknown brewniverse .
Festival Highlights
National Coverage1310 KFKA
303 Magazine
5280
99 .5 FM Mountain
99 .5 FM The Mountain
A Good Beer Blog
Akron Beacon Journal
Alamo Gordo Daily News
Albuquerque Beer Scene
Albuquerque Business First
American Craft Beer
Argus Leader
Arvada Press
Atlanta Journal Constitution
Austin 360
Austin Chronicle
Beer Connoisseur
Beer Run Blog
Beer Search Party
Beer Street Journal
Beervana Buzz
Bend Source Weekly
BizBash
BizWest
Boise Weekly
Boulder County Arts Alliance
Boulder Daily Camera
Boulder Weekly
Brew Studs
Brewbound
BrewDad .com
Brewpublic .com
Bring Me the News
Brookston Beer Bulletin
Broward Palm Beach New Times
Cake n’ Knife
Carson Now
CBS4indy
Centennial Citizen
Charlotte Business Journal
Charlotte Magazine
Charlotte on the Cheap
Chicago Now
Chicago Tribune
China .org .cn
Cincinnati Business Courier
Cincinnati Enquirer
City Pages
CityBeat
Cleveland .com
Colorado Beer Girl
Colorado Events Today
Colorado Expression
Colorado Springs Gazette
Columbus Business First
Commercial Appeal
Craft Beer & Brewing Magazine
Craft Beer Guy
Craft Brew News
Craft Brewing Business
Creative Loafing
Daily Local News
Daily News Journal
Dayton Business Journal
Delaware Online
Denver Business Journal
Denver Free Fun
Denver Our Community Now
Denver Patch
Denverite
Detroit Free Press
Dining Out Denver & Boulder
DrinkedIn
Eater Denver
Eater San Francisco
Englewood Herald
Florida Today
Focus on the Beer
Fond Du Lac Reporter
Food & Wine
Food GPS
Forbes
Fort Collins Coloradoan
Fortune
Fox 59
Golden Transcript
Great Beer Now
Growler FIlls
Guide Live
HackBend
Hackernoon
Herald-Tribune
Highlands Ranch Herald
Hoodline
Hopculture
Hoplight Social
Hyperallergic
Idaho Statesman
Indianapolis Star
Infosurhoy
Inside INdiana Business
K99 .com
Kansas City Business Journal
KBZK (CBS, Butte, Montana)
KCBS Radio
KCNC (CBS 4) Online
KCNC (CBS)
KDFX (Good Day Colorado)
KDSP-AM Denver
KDVR (FOX)
KDVR (FOX)
KDVR (FOX)
KDVR (FOX) Online
KFQX (FOX)
KGAB AM 650
KHOW
King FM 101 .9
KMGH (ABC)
KNSD (NBC San Diego)
KNSD (NBC San Diego) Online
KNUS Denver
KOAA-AM
KOA-AM
KRDO-FM Colorado Springs Radio
KRTV (CBS Montana)
KTVD (NBC/KUSA affiliate)
KTVN (CBS)
KTVQ
KTXELD (ABC, San Angelo, Texas)
KUNC
KUSA (NBC)
KUSA (NBC) Online
KUSA-TV
KUSI
Media CoverageWe try to be comprehensive, but with such extensive nationwide coverage, this list represents only a sampling of GABF’s media coverage. More than 500 million total media impressions!
PHO
TOS
© 2
018
BRE
WER
S AS
SOC
IATI
ON
KVUE
KWGN (FOX)
KWGN (FOX/CW)
LA Weekly
Laramie Live
Lehigh Valley Live
Littleton Independent
Lone Tree Voice
Loopulo
Mainline
Malte Money
Marco Eagle
Marquee Mag
Martinsville Reporter Times
Miami New Times
Milwaukee Business Journal
Milwaukee Journal Sentinel
Milwaukee Magazine
Minneapolis/St . Paul Business Journal
Minnesota Monthly
MinnPost
Mitten Brew
MoneyTalk 1690
MPR News
MSU Denver Insider
My Beer Buzz
My Statesman
My Town NEO
mybeerbuzz
Nevada Appeal
New Mexico Dark Side Brew Crew
New School Beer
News Leader
North Glenn-Thornton Sentinel
NorthJersey .com
NUVO
OC Weekly
On Denver
On the List Denver
Oregon Craft Beer
Palladium Item
Parker Chronicle
Paste
Pensacola News Journal
Pillar to Post
Pivo .by
Porch Drinking
Pubcast Worldwide
Reading Eagle
Record Courier
Richmond BizSense
Rochester Democrat and Chronicle
Sacramento Business Journal
Salt Lake City Tribune
San Antonio Business Journal
San Antonio Current
San Diego Union Tribune
San Francisco Chronicle
San Francisco Focus
SanDiegoVille
Santa Maria Times
Santa Ynez Valley News
Seattle Pi
Social in Aurora
Social in Denver
South Platte Independent
Star Gazette
Sunny 99 .1
Tech Ohio
Tenemu
Tennessean
Tennessee Craft Beer
The Advocate
The Alliance Review
The Barley Blog
The Beer Rover
The Brew Site
The Colorado Sun
The Coloradoan
The Cullman Tribune
The Daily Commercial
The Daily Jeff
The Daily Meal
The Denver Channel
The Denver Post
The Denver Post - The Know
The Drinkable Globe
The Durango Herald
The Fence Post
The Full Pint
The Growler
The Journal
The Morning Call
The New School
The PorchCast / Porch Drinking
The Post and Courier
The Sacramento Bee
The Takeout
The Topeka Capital-Journal
The Virginian-Pilot
The Wichita Eagle
The Windsor Tribune
Thirst Colorado
Times Record News
TK Business Magazine
Topix
Travel Begins at 40
Triangle Business Journal
Twin Cities Business
Twin Cities Pioneer Press
Uncover Colorado
Untappd
USA Today
Vineland Daily Journal
VinePair
Washington Beer Blog
WCPO
West Coaster SD
Westword
WFED-AM Washington DC
WGBCDT2 (NBC)
WHO-AM
Willamette Week
Wine Enthusiast
WOAI-AM San Antonio
WSOC-TV
Xinhua News Agency
Media Coverage Continued
We look forward to working with you
Save the DateOCTOBER 3–5, 2O19
Brewers Association | 1327 Spruce Street | Boulder, CO 80302 | 303.447.0816