Education Event 2010Education Ireland

A presentation By: Jagran Solutions

Background• Education Ireland promotes Ireland as a great destination to get a high quality education and

study in Ireland

• Higher Education in Ireland consists of the universities (with associated colleges of education), institutes of technology, and a number of private independent colleges.

• The universities and institutes of technology are autonomous and self-governing, but are substantially state-funded

• Successive modern governments have continued to regard education as a key priority and investment in this area has been sustained for a long time. This has resulted in one of the highest education participation rates in the world today, which, in turn, has had positive implications for the strong economic growth and development of Ireland

Brief

To Promote , share Education Ireland amongstthe relevant Target Audience for Higher

Studiesin Ireland

Objective

To drive Indian Students to their Country Ireland for Higher studies

PlatformAn Educational Fair

• For Indian Students so as they can explore the Academic options available in Ireland and can excel

• A point of Contact where they can come, consult, participate and can access to information on Education in Ireland

• An Opportunity for Higher Studies across various streams

Segmentation

•Delhi • Hyderabad•Pune• Lucknow

Cities

• College students - Graduate

• Students passing 12th standard – Under graduate

T.G•No of University – 10• Pre Hype – Jan 2010•Event Date : Feb 2 – Feb 8, 2010

Schedule

S.No City Date of Execution City Wise

1 Delhi February 2, 2010

2 Bangalore February 4, 2010

3 Lucknow February 6, 2010

4 Pune February 8, 2010

Participated Universities

S.No Name Of the Universities

1 Dublin City University

2 University of Limerick

3 University of cork

4 Royal College of Surgeons

5 Cork Institute of Technology

6 Dundalk Institute of Technology

7 Wateford Institute of Technology

8 Griffith College Dublin

9 HSI Business School Limerick

10 Enterprise Ireland

Media Mix Used

Education Fair

Ads in Newspaper & Radio

In Campuses/ Schools& Markets

Mobile Hoarding - OOH

Post Execution

Execution Day

Pre Hype

Process @ Glance

Pre Hype

15 days prior to the events, we did pre hype via different mediums like:

• OOH - ran across all the 4 cities at high visibility and high footfalls areas of respective cities

• Deployment of Posters & Distribution of Leaflets - in Colleges to tap graduates & post graduate followed by in schools to tap under graduate students & in markets

• Radio spots & Newspaper ads - were worn with an objective to spread awareness and details about the dates and venue

30cc ad in Times of India across 4 cities plus 60cc ad in Danik Jagran across 2 cities i.e. Delhi and Lucknow

On an average 4 spots per day in Radio Mirchi

OOH Pictures

Leaflet Distribution at the touch points pictures

Deployment of Posters - Pictures

Newspaper Ads - Glimpse

Coverage in Jagran Josh Magazine

Radio Spots

Banglore.mp3Delhi.mp3 Lucknow.mp3

Pune.mp3

Please double click on the icons to hear the spots of respective cities

Execution Day

• Universities of Ireland brought a new world of opportunity for the TG to be a part of globally recognized Universities & Colleges offering internationally recognized courses .

• Students who visited the fair explored academic avenues and got free career consultancy direct from university counselor

• Venues for the fair of respective 4 cites were :

S No. City Name Venue Name Dates

1 Delhi India Habitat Centre Tuesday, February 02, 2010

2 Bangalore Le meridian Thursday, February 04, 2010

3 Lucknow Audrey Fanthome Auditorium Saturday, February 06, 2010

4 Pune Hotel Aurora Towers Monday, February08,2010

Creative Treatment

University Stalls & Brochure

Brochure

Outcome

Lucknow

86 Students

415 StudentsFootfalls at the FairFootfalls at the Fair

Bangalore

Delhi

Pune

851Students

953 Students

Delhi Bangalore Lucknow Pune0

100

200

300

400

500

600

700

800

900

1000907

0

245

046

851

17086

Undergraduate Graduate

Comparative Analysis Undergraduate Vs Graduate

Post Execution

It got prominent Coverage in various Dailies which in turn gave Multiplier effect and widened the reach

IntensificationVia Editorial Newspapers

Feedback