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Education Event 2010Education Ireland
A presentation By: Jagran Solutions
Background• Education Ireland promotes Ireland as a great destination to get a high quality education and
study in Ireland
• Higher Education in Ireland consists of the universities (with associated colleges of education), institutes of technology, and a number of private independent colleges.
• The universities and institutes of technology are autonomous and self-governing, but are substantially state-funded
• Successive modern governments have continued to regard education as a key priority and investment in this area has been sustained for a long time. This has resulted in one of the highest education participation rates in the world today, which, in turn, has had positive implications for the strong economic growth and development of Ireland
Brief
To Promote , share Education Ireland amongstthe relevant Target Audience for Higher
Studiesin Ireland
Objective
To drive Indian Students to their Country Ireland for Higher studies
PlatformAn Educational Fair
• For Indian Students so as they can explore the Academic options available in Ireland and can excel
• A point of Contact where they can come, consult, participate and can access to information on Education in Ireland
• An Opportunity for Higher Studies across various streams
Segmentation
•Delhi • Hyderabad•Pune• Lucknow
Cities
• College students - Graduate
• Students passing 12th standard – Under graduate
T.G•No of University – 10• Pre Hype – Jan 2010•Event Date : Feb 2 – Feb 8, 2010
Schedule
S.No City Date of Execution City Wise
1 Delhi February 2, 2010
2 Bangalore February 4, 2010
3 Lucknow February 6, 2010
4 Pune February 8, 2010
Participated Universities
S.No Name Of the Universities
1 Dublin City University
2 University of Limerick
3 University of cork
4 Royal College of Surgeons
5 Cork Institute of Technology
6 Dundalk Institute of Technology
7 Wateford Institute of Technology
8 Griffith College Dublin
9 HSI Business School Limerick
10 Enterprise Ireland
Media Mix Used
Education Fair
Ads in Newspaper & Radio
In Campuses/ Schools& Markets
Mobile Hoarding - OOH
Post Execution
Execution Day
Pre Hype
Process @ Glance
Pre Hype
15 days prior to the events, we did pre hype via different mediums like:
• OOH - ran across all the 4 cities at high visibility and high footfalls areas of respective cities
• Deployment of Posters & Distribution of Leaflets - in Colleges to tap graduates & post graduate followed by in schools to tap under graduate students & in markets
• Radio spots & Newspaper ads - were worn with an objective to spread awareness and details about the dates and venue
30cc ad in Times of India across 4 cities plus 60cc ad in Danik Jagran across 2 cities i.e. Delhi and Lucknow
On an average 4 spots per day in Radio Mirchi
OOH Pictures
Leaflet Distribution at the touch points pictures
Deployment of Posters - Pictures
Newspaper Ads - Glimpse
Coverage in Jagran Josh Magazine
Radio Spots
Banglore.mp3Delhi.mp3 Lucknow.mp3
Pune.mp3
Please double click on the icons to hear the spots of respective cities
Execution Day
• Universities of Ireland brought a new world of opportunity for the TG to be a part of globally recognized Universities & Colleges offering internationally recognized courses .
• Students who visited the fair explored academic avenues and got free career consultancy direct from university counselor
• Venues for the fair of respective 4 cites were :
S No. City Name Venue Name Dates
1 Delhi India Habitat Centre Tuesday, February 02, 2010
2 Bangalore Le meridian Thursday, February 04, 2010
3 Lucknow Audrey Fanthome Auditorium Saturday, February 06, 2010
4 Pune Hotel Aurora Towers Monday, February08,2010
Creative Treatment
University Stalls & Brochure
Brochure
Outcome
Lucknow
86 Students
415 StudentsFootfalls at the FairFootfalls at the Fair
Bangalore
Delhi
Pune
851Students
953 Students
Delhi Bangalore Lucknow Pune0
100
200
300
400
500
600
700
800
900
1000907
0
245
046
851
17086
Undergraduate Graduate
Comparative Analysis Undergraduate Vs Graduate
Post Execution
It got prominent Coverage in various Dailies which in turn gave Multiplier effect and widened the reach
IntensificationVia Editorial Newspapers
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