positioning on five dimensions of service quality
DESCRIPTION
Positioning on five dimensions of service qualityTRANSCRIPT
Positioning on Five Dimensions of Service Quality
Five
Dim
ensi
ons
ReliabilityResponsive
nessAssuranceEmpathyTangibles
Reliability
Responsiveness
Assurance
Empathy
Tangibles
SERVICE POSITIONING USING BLUEPRINTS
Pos
itio
nin
g b
y Ser
vice
Evid
ence
by Peopleby Physical Evidence
by Process
Positioning by People
Positioning by Physical Evidence
Positioning by Process