BY: JESSICA E. CAMERAS

2010M

y

Port

folio

About the designer:I am twelve years skilled in

designing visuals for apparel, fragrances and accessories. I have

also merchandised in these mentioned areas as a store associate

which was one of my expected duties in my past retail selling

positions.

My long time experience in retail has made me aware and knowledgeable about the fashion industry demands and quick changing styles and trends the industry goes through to keep consumers happy and interested. I know the demands that merchandising creates because of the ever changing style trends. I know that providing variety of merchandise selection and providing current fashions in appealing and creative ways in the is a must. My creativity is inspired by the times and market in mind.

EDUCATION2005-2009 College-International Academy of

Design and Technology Orlando, FLBachelor of Fine Arts (Graduated: August 2009)Major in Fashion Design and Visual

Merchandising

6/2009-8/2009 Internship-Dechoes Resale Orlando, FL• Logged inventory daily into computer

database which also included ticket pricing and then merchandising on to floor

• Created visual displays• Maintained store goals• Participated in stores monthly promotional

events, helped prepare for fashion show and the fall fashion reveal promotional event party

• Observed buyers, store associates and store owner duties

• Prepared merchandise transfers for Dechoes outlet location and Dechoes II

• Assisted in setting appointments for buyers

• Worked at different Dechoes locations when needed

Internship/projects

Dechoes

While interning at Dechoes we were

given the liberty to cross merchandise

our inventory.

FOUND PROPS FOR DISPLAY USE

Old guitar case stores the jeans and guitar to give it a theme and to promote a musical carefree lifestyle.

UTILIZING PROPS AND ACCESSORIES

I chose to display the mannequins at eye level

then placing complimentary items below them to go with the tops on the side

MERCHANDISING STORE WALLS

Store Planning

STORE PLANNING:This was based on a space of 10,000 sq. ft.I designed the space to give our customers a clutter free shopping experience.

Experience

PERFUME STUDIO

At Perfume Studio I worked on color coordinate our merchandise while keeping our brands together. This method makes it

easy for our employees to find merchandise in a quick manner to properly service our clientele. I try to position our most appealing perfume packaging and best seller merchandise at eye level so

customers can see as they walk through the store.

Our shelving method also allows us to utilize as much of the store square footage

as well. We also use our counters to present and displays more of our perfume it more likely to have to make a potential

sale.

Perfume Studios target market are men and women local and tourist looking for a

good deal on mainstream perfume like Gucci or Burberry and unique French

based brands that we also specialize in. The target market also includes perfume

buffs who just love having a variety of perfumes. They are interested in the most

current fragrances and we also have customer who are regulars for the classic

favorites.

Men's Window

LEFT SIDE VIEW

FRONT VIEW

In the men's display I aimed to create masculinity and

a tranquility feel as well. I use blue to project the men’s side and silver

merchandise to contrast with the blue to evoke an airy and nautical emotion to the

consumer as they walk by.

Ladies Window

FRONT VIEW

RIGHT SIDE

In this display to I aimed to evoke the feeling of femininity and tranquility. To keep it feminine I use with pink perfume sets and pink packaged merchandise. I use a light blue to create an eye catching contrast. The blue also creates a feeling of freshness.

DRAWING FOCUS TO THE MERCHANDISE

Using more of one color

to draw

attention to the center or merchandise

you want your

customers focus on.

Using height

Creating a focus to the bottle by

surrounding it with color

COUNTER DISPLAYS

Our counter displays and point of sale displays are created to promote our units per transactions sales and to further make it accessible for customers to touch feel and smell the product furthermore making it more likely for them to try and possibly purchase. We display them in a pyramid shape to draw the eye up and then back down.

FreelancePROMOTIONAL WORK FOR PERFUME STUDIO

The budget : $40.00The objective was to have more customers walk in and create return customers

Silver Spurs target market ranges from

20-75 year old women.

This store catered to prestigious Texans,

entertainers, tourist, a lover of unique

clothing and accessories, beauty queens and rodeo queens. The Silver Spur boutique is a

place where you could find unique pieces that could also be

apart of your everyday wardrobe just by

finding the right piece .

SILVER SPUR

This window was created to promote the Denim and Diamonds event that happens every year in San Antonio, Texas. The event is a popular southwestern event to benefit charities and is the quintessential event for lots of Texans. We chose black and white blouses and jackets to enhance and embrace the formal side of the event. Swarovski clad pieces were added to give it glitzy and glam feel. Western props were placed in the window to also give it a rustic and western flair to promote and maintain Silvers Spurs image.

Fashion Styling