jay turner portfolio - zounds hearing

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Start-Up Marketing 1

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Consumer Brand Marketing, Packaging, Digital, Advertising, Promotions, P&L Management, NPD, A&P, Brand Equity, Wine & Spirits, PR, Events, Strategy, Innovation, Retail, Start-Up, VC

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Page 1: Jay Turner Portfolio - Zounds Hearing

Start-Up Marketing

1

Page 2: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Hearing Aids, Remote Control, Charging Station2

Page 3: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Packaging – Kits & Accessories3

Page 4: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Positioning & Brand Essence 4

“For current hearing aid users age 65 to 80 years and new hearing aid users age 55 to 70 years, Zounds is the compassionate, highest performing, affordable, and convenient hearing aid system that connects one to friends and family.”

Page 5: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Hearing Centers in Regional Malls5

Page 6: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Restaurant Simulation“Experience the Difference”

6

Page 7: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Theater10 Minute Video 7

Page 8: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Testing & Programming“Less than 2 Hours” 8

Page 9: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Merchandising 9

Page 10: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Phone Simulation 10

Page 11: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Direct Response TV11

Page 12: Jay Turner Portfolio - Zounds Hearing

Print Advertising + Gift Card Offer 12

ZOUNDS HEARING

Page 13: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Direct Mail + Gift Card Offer13

Page 14: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Website14

Page 15: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Sound Demos15

Page 16: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Daily Retail Metrics16

Page 17: Jay Turner Portfolio - Zounds Hearing

ZOUNDS HEARING

Customer Satisfaction Surveys17

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