portfolio zteam_updated 10012015
TRANSCRIPT
Analysis SWOT & TA
Brand position/ strategy
Define the purpose of
campaign.
Concept & idea
How to idea work
Recommend media channel
Fanpage planning & forum
content direction
Timeline/ KPIs/ Quotation
Free charge
Set up and manage your social
channel (facebook) -> admin page.
Create, build and hold activities for
your social community (quiz,
minigame, offline activities..)
Seeding forum.
Writing PR article, email marketing.
SEM & GDN
Bepanthen
Timing:
07/ 2014
During:
6 months
Comments:
2,100
Views:
24,000
Atopiclair
Timing:
07/2014
During:
4 weeks
Comments:
200
Views:
10,000
Viber Halloween
Timing:
11/2014
During:
4 weeks
Comments:
289
Views:
20,088
Toni&guy Salon
Timing:
11/2014 During:
4 weeks
Comments:
200
Views:
10,000
Essance CC
Cream
Timing:
11/2014
During:
1 months
Comments:
200
Views:
10,000
ZTE CT quay số
Timing:
5/2014
During:
5 weeks
Comments:
200
Views:
10,000
ZTE real
wave
Timing:
4/2014
During:
3 weeks
Comments:
206
Views:
11517
RMIT
University
scholarship
Timing:
5 - 6/2014
During:
7 weeks
Comments:
210
Views:
54,000
Neo
hormoviton
Timing:
4 - 6/2014
During:
3 months
Comments:
1,000
Views:
88,888
TXKD ID - THP
Timing:
12/2013
During:
8 weeks
Comments:
1500
Views:
75,000
BBQ Tasaki
Timing:
1/2013
During:
3 weeks
Comments:
1170
Views:
26,311
Timing:
8/2013
During:
5 months
Comments:
28,125
Views:
2,499,900
Timing:
10/2013
During:
12 weeks
Comments:
540
Views:
18,000
Galaxy Tab 2
Timing:
8/2013
During:
5 months
Comments:
28,125
Views:
2,499,900
Her world
shine
Timing:
10/2013
During:
6 weeks
Comments:
400
Views:
40,000
`
Wondercap
Timing:
1/2013
During:
1 months
Comments:
390
Views:
15,000
App P&G
thank mom
Timing:
10/2013
During:
4 weeks
Comments:
925
Ford - The
Global
Challenger
Timing:
8/ 2012
During:
2 weeks
Comments:
80
Castrol Activ
Timing:
12/2012
During:
5 weeks
Comments:
240
Views:
8,000
Phosphalugel
Timing:
7/2012
During:
1 months
Comments:
108
Views:
2400
PNJ Gold
Timing:
11/2013
During:
8 weeks
Comments:
270
Views:
16,000
Vicem HT
Timing:
7/2012
During:
1 months
Comments:
480
Views:
15,000
ACB – online
mobile service
Timing:
7/2012
During:
5 weeks
Comments:
95
Views:
5049
Link: https://www.facebook.com/CongTyMalloca
35,691 fans
During: 1/1/2015 –
SOW:
Fanpage planning support.
Key visual (logo, cover, photoframe)
Build content fanpage (text + design images)
Manage activities
Fanpage management (communicate with fans)
Status:
On going
Link: https://www.facebook.com/awaliving
7,534 fans ( 3523 – 11057 )
During: 14/4/2013 –
SOW:
Fanpage direction
Build content fanpage.
Increasing like/ fans
Sponsor post
Build and manage activities
Status:
On going
Link: https://www.facebook.com/floweryou2013
2,007 fans (fans are organic, no ads for page like)
During: 15/6/2013 –
SOW:
Fanpage direction
Build content fanpage.
Sponsor post
Build and manage activities (minigame, gift..)
Marketing solution/ planning for communication
(promotions, events, idea for comm..)
Status:
On going
Strength:
Emotional post, good review from fans.
Link: https://www.facebook.com/NNOVietnam
During: 14/1/2014 – 14/ 4/ 2014
SOW:
Content creator
Result:
Reach: average 400
EG: average 60
Many good feedback from fans
Status:
Finished
SOW:
Content creator
Link:
https://www.facebook.com/ZteDeviceVietnam
Status: on going
Link:
https://www.facebook.com/Edena.VN
Status: finished (22/5/2012 – 15/3/2013 )
Link: https://www.facebook.com/Fit24.vn
During: 31/5/2013 – 25/8/2013
SOW:
Fanpage direction
Increasing like/ fans
Build content fanpage.
Sponsor post
Result:
Increase: 4,059 fans
Average reach: 762
EG: ~ 70
Status:
Finished
Link: https://www.facebook.com/Pamasbeautyclinic
From 3/3/2014
SOW: Fanpage direction
Increasing like/ fans
Build content fanpage, Event’s Fanpage, Sponsor post.
Collecting potential customers, consulting about services &
saling.
Result:
Increase: 16.000 fans
Status: On going
Link: https://www.facebook.com/Pamasbeautyclinic
From: 6/2014
SOW: Fanpage direction
Increasing like/ fans
Build content fanpage, Event’s Fanpage, Sponsor post.
Collecting potential customers, consulting about
services & saling.
Result:
Increase: >9000 fans
Status: On going
Link:
https://www.facebook.com/camnangphunuhiendai?f
ref=ts
During: 4/2014 –
SOW:
Fanpage direction
Build content fanpage.
Increasing like/ fans
Sponsor post
Build and manage activities
Status:
On going
Link:
https://www.facebook.com/camnangphunu
hiendai?fref=ts
During: 4/2014 –
SOW:
Fanpage direction
Build content fanpage.
Increasing like/ fans
Sponsor post
Build and manage activities
Status:
On going
SOW:
Content creator
Link:
https://www.facebook.com/LuxVietnam
Status: from 12/2013 on going
Link:
https://www.facebook.com/DoveVietnam
Status: from 10/2014 on going
Link:
https://www.facebook.com/milovietnam
Status: from 11/2014 on going
Link: https://www.facebook.com/thegioibaohiem.vn
582 fans
During: 15/8/2014 –
SOW:
Fanpage direction
Build content fanpage.
Sponsor post
Build and manage activities (minigame,..)
Marketing solution/ idea for close sales
Status:
On going
Strength:
Emotional post
Link: https://www.facebook.com/FPIC.ViMeYeuCon
12.192 fans
During: 8/3/2014 –
SOW:
Fanpage direction
Build content fanpage.
Sponsor post
Build and manage activities (minigame,..)
Marketing solution/ idea for close sales
Status:
On going
Strength:
Emotional post, Goods ads,
Our team leader:
Ms. Nguyen Thi Van Anh 15.01 Petroland, District 2, HCM city
Phone number: 01689 974 978
Skype: vananhnguyen4
Email: [email protected]