portfolio yana stanishevskaya
DESCRIPTION
Accounts usually do not have their own portfolios... However, I wanted to share my favourit and successful projects with you.TRANSCRIPT
PORTFOLIO CONTENT
Yana Stanishevskaya (Jana Staniševská)
DDB Prague Account Manager
e-mail: [email protected]
2INTRO TO
VOdAFONE ACCOuNT
4VARIOuS
CAMPAIgNS(2008-2010)
9OThER
ACTIVITIES
3dIdN’T SIgN
CAMPAIgN
7ExAMPLES OF
AMbIENT MEdIA ExECuTIONS
11CzECh MISS FOR MOON
JEwELRy
INTRO TO VOdAFONE ACCOuNT
Intro Vodafone Consumer and business campaigns: managing ATL campaigns from the brief till the launch (January 2008- present)
• Only local creative work• 4 big consumer campaigns per year• Production timing for full range campaign: 1 month• 12 TVC executions per year• Constant search of ambient media• Communication for Vodafone Foundation projects• Creative executions at www.ddb.cz Fresh stuff
e-mail: [email protected]
DIDN’T SIGN Campaign
TVCMarketing&Media: „humorous and brilliantly executed; strait to the point and creatively wit; its power is in simplicity and originality.“
OOHMarketing&Media: best evaluation of creative idea, high quality of execution, clear communication of brand benefits.
Toilet paper with printed contract
Ambient mediaStrategie: „Fresh idea; constant search of new media; simple, strait to the point, witty“
dIdN’T SIgN
CAMPAIgN
Various campaigns (2008-2010)
Christmas 2008 TVC Teaser3rd place / Strategie
Christmas 2008 OOH campaign 3rd place / Strategie
Christmas 2008 OOH campaign 1st place / MaM
VARIOuSCAMPAIgNS(2008-2010)
Christmas 2009 OOHStrategie: „Nice creative work with clear and witty communication of the message.“
Data USB OOH CampaignMaM
Various campaigns (2008-2010)
VARIOuSCAMPAIgNS(2008-2010)
Data USB Print CampaignStrategie
Jde to i jinak.
s 50% slevou na 6 měsíců a USB modemem za 7 Kč
Více na 800 777 777 nebo na www.vodafone.czJde to i jinak.
Více na 800 777 777 nebo na www.vodafone.cz
Připojte se kdekoli
Jde to i jinak.
Více na 800 777 777 nebo na www.vodafone.cz
Zvedněte kotvys USB modemem
Jde to i jinak.
s 50% slevou na 6 měsíců a USB modemem za 7 Kč
Více na 800 777 777 nebo na www.vodafone.cz
77 MMS CampaignNinja Mice (click to play video)bronze Louskáček 2009
77 MMS CampaignAntik (click to play video)1st place/ Strategie
Various campaigns (2008-2010)
VARIOuSCAMPAIgNS(2008-2010)
Loaded Card Campaign gnomeVodafone Global Awards 2009(Best print campaign)
Loaded Card Campaign what are you waiting for?
Christmas 2008
Examples of ambient media executions
ExAMPLES OF AMbIENT MEdIA
ExECuTIONS
Ambient media - mirrors
Handy media lenticular motiveChristmas 2009
Examples of ambient media executions
ExAMPLES OF AMbIENT MEdIA
ExECuTIONS
CLV media - Christmas 2008 (with real moving discoball)
Tram stop - Christmas 2009
Other activities
OThER ACTIVITIES
GUEST SPEAKINGIntro to Marketing - Prague College
Advanced Marketing - UNYP“Jana has been a guest speaker for my classes on multiple occasions. She teaches marketing concepts to students in our bachelor program. She brought her knowledge and experience to a classes of students and left them dazzled. her knowledge of the processes involved in successful marketing campaigns as well as her use of actual cases kept the students interested and excited. They had great things to say about her presentati-on style as well as her ability to tie theory and work together. I would highly recommend her.”
William Pattison, MBA and Corporate Strategy Director at UNYP
Other activities
OThER ACTIVITIES
Evaluation of Oct. 2008 campaigns in Marketing & Media
Czech Miss for Moon jewelry
Česká MISS 2007 (MOON Jewelry PR campaign)A special project of Moon jewelry designer, who created a crown with a value of 500 000 CzK. This event was successful and recieved coverage in all media (TV, print, internet).
www.super.cz/bulvar/co-se-kde-sustne/12887-korunka-pro-ceskou-miss-same-drahokamy.htmlhttp://tn.nova.cz/red/celebrity/ceska-miss-bude-mit-na-hlave-pul-milionu-video.html
CzECh MISS FOR MOON
JEwELRy