portfolio leaves.pdf

7/29/2019 Portfolio Leaves.pdf

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Brief:: YCN Competition Brief: Fedrigoni

Produce a fully integrated campaign to pro-mote the new Imaginative Colour range ofsample paper stocks by Fedrigoni.

Rationale::

A live collaborative investigation into publica-tion design with a focus on paper stocksand colour.

The Fedrigoni Colour Picker app allows youto view the Imaginative Colours papers rangeon an interactive 3D paper model. It is thenpossible to order single samples of paper witha maximum of 5 sample requests per cus-tomer. The app will be obtainable on both weband mobile devices.

90GSM

1

120GSM

200GSM

SamplePicker

Solution::

Imagine Colour mail out plays on FedrigonisImaginitive Colours paper range; in usingneutral coloured papers throughout the note-book and diary the clients attention is directedto realising the quality of the paper stock Fe-drigoni have to offer but also allowing them toimagine what colour would look like applied to

these papers. Four pages of coloured paperstrategically positioned throughout the note-book as an example of this.

The coloured pages contain QR codes andwebsite links which direct the recipient to theinteractive online colouring picking tool.


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Rationale::

An print driven investigation into stationerywith a focus on colour.

Solution::

A pharmaceutically infuenced stationery set

which includes a notebook and packagedpencils encourages people to use arttherapy to de-stress and re-engage with lifeexperiences in a creative and stimulating way.

Brief:: Design for Print

Produce a design solution that promotesLeeds College of Arts art therapy class:Art at the Museum.


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Brief:: Urban Tease

Produce and promote a range of tshirt designsto be sold as a collection in clothing stores.

Rationale::

An colour driven investigation into fashionbranding with a focus on design for retail.

Solution::

UrbanTease is a t-shirt line for men, womenand children. Each of these different linesare coded by their own spot colour, this spotcolour will be used in-store, for packaging andlabels in order to allow easy recognition forthe recipient.

Men: Pantone Solid Matte 563 MWomen: Pantone Solid Matte 178 MChildren: Pantone Solid Matte 021 M


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the logo. These t-shirts can then be found forpurchase in the square holes to the side ofthis. Each cubed hole will be lit by colouredhalogen lighting, using the colour codingsystem; customers can then easily locate thetshirt they desire.

Solution::

The t-shirt packaging is designed to simulatefootwear packaging as a tease to the recipi-ent. This clever design allows the product tobe both packaged and transported inone solution.

The outer sleeve is 100gsm gloss white stock.The logo is die cut into the outer sleeve of thepackaging design in order to create the colourof the logo, again corresponding to the typeof t-shirt being packaged (mens, womens orchildrens). The inner casing is printed in oneof the three spot colours.

UrbanTease will be delivered through to theconsumer via an online presence and in cloth-ing stores as an independent brand. The Ur-banTease website design will follow on fromthe packaging and labels, it will use the sanecolour coding system to distinguish betweenthe men, women and childrens clothing.

This design will then be translated through totablet and app designs.

The in-store presentation will also capitaliseon the colour coding system. An array oft-shirt designs will be presented on a wall,coloured one of the three colours, beneath


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H O P ECLOTHING

Brief:: Hope Clothing

Re-design the brand image of the clothingstore specialising in mens and womensclothing: Hope.

Rationale::

A minimalist investigation into branding forretail with a focus on print processes.

Solution::

Packaging, Swing Ticket, Business Card,Open/Closed sign, Website, App.

The clothing store website will consist of fourpages: menswear, womenswear, theshop, contact.

This will allow customers to purchase itemsonline or locate the clothing store to visit.

Hope clothing will also be available on tabletsand as an app.


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Brief:: inpress design

Brand inpress collective as a design studio;a collective of four print driven graphicdesigners. Produce design material to sellat the shop.

Rationale::

A collaborative investigation of entrepreneurialopportunities with a focus on printed matter.

The inpress design website has four pages:

Work, Contact, About, Shop.

The colour scheme and layout has purposely

remained minimal to allow the attention to be on

the content of the website; the work and about

inpress design.

Solution::

The duplexed business cards have an up-per side which is printed in one of three spotcolours onto 300 gsm Somerset paper stock,with the company logo debossed into this.

The alternate side is letterpressed with blackink to communicate our contact information.

The print collateral will be printed onto 100gsm one sided colour stock; each of theprinted materials will have one side printed inone of the three inpress spot colours. This col-our is also presented on the front of the printcollateral as a linear box, this brings the colourthrough from the reverse.

about

inpress design team

Acollective offourprintdriven graphic designers.

Based in Leeds, inpresshave two main focuses;as

a print based design studiocreating a variation ofwork

both forclients and inde-pendent projects, and the

management ofcollabora-tive events.

Kirsty Fruin

Atypographically drivengraphicdesignerwith an

interest in print and colour.I amvisually stimulated by

the world around me.

+44 (0)7969278309

The quarterly events

hosted by inpress can bedescribed as a mixture of

exhibitions, sales anddesign shows;that often

feature the workofguest

designers. The events offer

a platformto networkwithotherstudents and profes-

sionals within the creativecommunity ofLeeds.

contact

+44 (0)7969278309

[email protected]

@inpressdesign

ifyou have any queries,would like discuss ourcurrent workorfuture

projects please do not hesitate to contact us.

shop

tote bag 5.00elephant etching 10.00greeting card 3.50

contact

work

about s

hop

work

print colaterallforLCADcreative Networks

screen printed t-shirts


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Events::

Inpress design are a collective of four printdriven graphic designers based in Leedswho have two main focuses; as a print baseddesign studio creating a variation of work bothfor clients and independent projects, and themanagement of collaborative events.

The quarterly events hosted by inpress canbe described as a mixture of exhibitions,sales and design shows; that often featurethe work of guest designers. The events offera platform to network with other students andprofessionals within the creative communityof Leeds.

Inpress have hosted three events as well asholding pop-up shops at the following events:Leeds College of Art End of Year Shows 2012,Leeds College of Art Creative Networks event,Revolution Ink, Leeds Unity Day and PoolCreative Exhibition.

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