portfolio - karen lawrence
DESCRIPTION
Graphic DesignTRANSCRIPT
Karen LawrenceGrahpic Designer
active ride Shop FLyerS
Active was a privately owned company with a great but small art department.
I was tasked with concepting and designing these promotional flyers for
the Riverside location with a very tight turnaround. With no outside artistic
direction, my goal was to create a visually appealing and eye-catching flyer
on a very low budget, while staying true to the Active brand.
concept
design
production
avia Spring 2013 LooKbooK
The goal of this project was to create an informational multi-page “lookbook”
that showcased Avia’s Spring 2013 line in an impactful way. These books go to
all of the sales reps as well as magazine editors. With complete control of this
project from concept through production, my limitations were non-existent
with the exception of the one week turnaround.
concept
design
production
avia “puSh on” coLLateraL
Avia’s “Push On” campaign was meant to be dramatic. The initial concept was
created by an outside marketing team, and my instructions were to take their
basic concept and elaborate on it to cover a multitude of mediums. Using the
small number of illustrations provided, I created these pieces to reflect the
gritty and bold look that the marketing team was after using my own layouts,
textures, and direction.
concept
design
production
cox oK connect Magazine
Cox Oklahoma wanted another way to reach their customers on a
more personal level. Taking the lead on this project, I created a magazine to
showcase both the information and the entertainment that Cox provided. This
quarterly publication was successful in demonstrating just how cutting-edge
Cox is, and it also had a little something to appeal to people of all ages.
concept
design
production
cox az guide on deMand
The Cox Arizona Guide On Demand was a bimonthly publication sent to
Cox subscribers as a "what's new" in programming and On Demand. Not only
was I tasked with creating an eye-catching design, but it also had to contain a
large amount of information on Cox and all they have to offer. It was my job to
design and concept a consistently great guide every other month for almost
two years.
concept
design
production
cM eharMony "date adventure"
Conscious Minds is “a creative collective that exists to dream and execute
video content of the future.” They are constantly meeting and pitching to
the biggest names in pop culture, and it was really exciting when they asked
me to help with this project. I created a user interface to house an interactive
video that would lead the user through a "Date Adventure.” I concepted and
designed everything but the initial storyboard sketches. This was a fun project
because I was able to exercise my creativity and wasn't confined to any
design "boxes.”
concept
design
production
nevadoS FaLL 2013 LooKbooK
The Nevados Fall 2013 Lookbook was created at a time when there was
still no solid direction for the Nevados brand. Similar to the other lookbooks,
this one was created to send to all sales reps and magazine editors in hopes
of giving the brand a little more esteem. This was another project that I
concepted, designed, and prepared for print on a one week turnaround.
concept
design
production
ryKa gyM cataLog
Ryka is "A Women Only Sport Company" that wants to empower women
to stay healthy and fierce, all while wearing the best footwear. This catalog
was meant to be placed on gym counters across the country, and in it patrons
could receive a special price on Ryka footwear. I had complete freedom with
this catalog to concept and design a beautiful and informative reflection of
the Ryka brand.
concept
design
production
ryKa Spring 2013 LooKbooK
The Ryka Spring 2013 Lookbook was a tough project. Not only did I have to
turn it around in one week, but I also had to recycle images from past seasons
because there was no budget for photoshoots or new images. I wanted to
give the images new life while utilizing the signature Ryka magenta, as well
as use an edgier typeface to play up the exciting new colors of the season's
line. From concept to production, I was the Designer, Creative Director, and
Production Artist.
concept
design
production
ryKaFit cataLog
RykaFit is a separate entity of the Ryka brand that targets gym instructors
and fitness professionals to make sure that Ryka shoes get on the right feet.
I wanted to present the images and information in a way that is clean and
playful. The style that I used for the images was successful and was used in
many applications following this one, as well.
concept
design
production
waLLyparK re-deSign
WallyPark had been a client for a while before they approached our team for
a possible re-branding. They compete with big, recognizable names, and they
wanted to be bigger. Working directly with the Art Director, I re-designed the
WallyPark logo so that it was still recognizable as the airport parking mogul
it is, but I also gave it an updated look, bringing it into the future. The team
concepted an entire app and strategy for the brand, for which I supplied all
icon and logo designs.
concept
design
production
LogoS
All of these logos have been a labor of love. Some easier to discover
than others, each logo was concepted and created completely by me.
concept
design
production
