Courtney KirkArti s t Des ig ner

(386) 847 - 6421 ckirk.portfolio.com ckirk760@gmail.com

Table of Contents

Project One

Project Four

Project Two

Project Three

Project Five

Afternoon Tea at the Sweet BoutiqueBrand Identity

Renaissance MagazineRe-design

Hunger Games Typographic IllustrationsPackaging Design

The Sweet Boutique: an uncommon bakeryBrand Idea & Brand Positioning

Science Scope CoverIllustration

Project Six

Project Nine

Project Seven

Project Eight

Project Ten

Edinburgh Festival Fringe PosterIllustration

Amazonia Organic Cosmetic LineSustainability Packaging

Dunkin’ Donuts’ Shareholder GiftPackaging Design

Jason Mraz CD/DVD Album CoversIllustration

Orlando Shakespeare Theatre Member GiftIllustration

Project One

Providing a new service and expanding a business

The Sweet Boutique is a small bakery and pastry shop in Edgewater, Florida. Looking to take advantage of their unique décor, they wished to offer a new service to the communi-

ty. Drawing upon the interior and existing brand scheme, we looked to Victorian tea rooms and age-old fairytales

.Overview

In August 2012, The Sweet Boutique opened a new retail location in small-town Florida. The intention was to start the business out slowly before expanding past baked goods to

offering the space for private, catered parties. This is to be done first in the form of children’s tea parties. The requirements: work with the space of the bakery and the

budget of a small business.

Challenge

The challenge was to present a new service to a suburban area. After exploring multiple concepts, we decided to draw on elements of children’s fairytales. There are now four

themes, each with a distinctive look and unique table settings for parents to choose from. Instead of keeping with the existing branding created for the bakery, it was decid-

ed to brand these as a separate service, hence the name Afternoon Tea at the Sweet Boutique. A new logo and color scheme were created to identify this new service as a

separate business entity.

Solution

Afternoon Tea at the Sweet Boutique will launch in May 2013. The print advertising, new logo, in-store signage and a blossoming web presence work to support the distinct parts and packages provided for the events. Each look was created using hand-painted china,

linens sewn by hand or re-purposed from thrift stores, and original centerpieces and decorations. The repurposing and creation of many pieces by hand kept the entire

project within a small-business budget.

Afternoon Tea at the Sweet Boutique

You’re invited to a Birthday Tea Party!

Katie Schweetzrequests your company

Saturday, May 15th at 1pmThe Sweet Boutique

103 East Park Ave. Edgewater, Fl

RSVP to Sandy Schweetz(386) 545-6932

PlaceStampHere

Schedule Yours Today!Sunday Afternoons

103 East Park AvenueEdgewater, Fl(386) 423-5477

We are a small business, with space available only for Tea service on Sunday afternoons. We accept reservations of 5 to 12 adults,chil-drens teas are limited to 8. We offer several varieties of tea service to suit varying group sizes and ages. Take time away from the hectic day-to-day to enjoy sweet treats, savory goodies and fun for the whole family. We can also put together gift bags for your party to take away.

Are you looking for a unique way to commemorate a birthday, bridal shower or other celebration? Look no further than Afternoon Tea at the Sweet Boutique!

a t t h e s w e e t b o u t i q u e

Themes

Our English Tea service feature real china & beautiful serving

platters. Your child and their guests may delight in one-of-a-kind hats, dainty gloves and strings of ‘pearls’. Cupcake decorating

and a proper Hostess, makethe perfect tea experience.

Your Princesses and Princes dine at a table set for nobility. Borrow

tiaras, feather boas and jewels. Decorate cupcakes and learn royal etiquette from a

Princess Hostess. Exceptional entertainment for

Princess fans!

Have a Birthday or Unbirthday with our Wonderland theme! Guests enjoy a colorful tablesetting full of shout-outs to

the original books and silly hats and headgear! With a Hatter Host to guide

the festivities, it’s the Merriest Tea this side of the rabbit hole!

Perfect for the believers in your house (or garden!) Dine atop a hand-sewn tablecloth of flower petals,

wearing dainty wings and tutus. Include a craft or fairy make-overs! Add a Fairy

Hostess for a party your little Fairy fan will never

forget.

Packages

Light Tea

1 cupcake to decorate/person

Finger cookies or pastries

2 drink choices

$8.95/person

Luncheon Tea

1 cupcake to decorate/person

2 sandwich choices

1 veggie tray

2 drink choices

$12.95/person

Hostess Character............................................ $30Face painting.....................................................$30Makeovers..........................................................$35Themed Craft..............................................VariedGift Bags.................................................$5/personTake-home Accesories...........................Varied

Package Add-ons

Deluxe Tea

Birthday cake

4 salty choices

4 sweet choices

2 drink choices

Hostess character

Gift bag with custom cookie

Craft

$18.95/person

Educational Teas

The perfect etiquete lesson! Adapted for any

age, groups of up to 12 will learn

proper table and dinner manners.

Great for Girl Scouts, Boy Scouts, Sea

Scouts, Debutants, Pre-prom parties

and more!

Call for prices.

You may choose from either self-guided or Hostess-guided packages. We book parties of 5

children minimum and 8 maximum. We offer several add-ons to create your perfect party package!

We offer four packages for children 4-14 which include cupcake decorating, 2 beverage choices, food, and dress-up items to enjoy! Add a Tea Hostess

character who will engage in storytelling, teach real tea etiquette, and even paint faces or lead the guests of honor in a themed craft! All of our table

settings include real china, linens and silverware.

Project Two

Revitalization of an established magazine

Redefining Renaissance Magazine’s layout and visual identity, a sleek new look based in all the splendor of history was created to bring sophistication

to an outdated publication.

OverviewRenaissance Magazine is the premiere publication for the Renaissance

enthusiast. This magazine provides readers with current events like reports from Medieval and Renaissance Faires all around the country. As well as

newfound factual information and discoveries pertaining to the time period. Although it is a small publication, the task was to revive the look of

the magazine to increase readership.

Challenge

The re-design required a true look back toward the time period and its publications. This revitalization also offered a much-needed opportunity to

address shortcomings in the former layout, artwork style and typographic treatment. For Renaissance, the brand’s core attributes of staying informa-tive and entertaining were given a reboot based on actual printed material

of the age. The new identity had to feel like something genuinely from the time, yet function as a modern printed work.

Solution

The 2012 Wedding Issue was chosen as the first launch of the new style. Weddings being about a new journey and rebirth, it felt fitting for the

redesign to promise a new future seated in the history of the Renaissance. In looking to printed material from the 1400s – 1500s, the invention of the

printing press was used as inspiration behind the rebrand. The magazine now features a period typeface, scholar’s margins, and handcrafted illustra-

tions. Printed at a smaller size, it feels more like a hand-out than a purchased magazine and is easier to carry. The layout has been standard-ized, with the reoccurring columns presented in a repeating format. This

not only saves money in the printing, but provides a better flow when reading and allows the cover story to stand alone.

Renaissance Magazine Re-design

Project Three

Returning to the written word

A launch of new promotional material for the Hunger Games Trilogy, to be released in bookstores as limited-edition items. The goal was to drop the

identity of the film franchise and return to the written word.

Overview

The Hunger Games is a highly successful young-adult trilogy, and sales declined in the stagnant period between the first and second installment of

the film series. In order to revive sales and the fan base, a new line of limited-edition merchandise was proposed. The goal was to present current

fans with a completely new line of items.

Challenge

This project required a look back to the actual text and an abandonment of the film identity, which has fallen stagnant. This offers readers a new line of

merchandise that is only available for a short period, enticing them to purchase it with fervor.

Solution

A series of typographic illustrations were created to be featured on promo-tional items such as iPhone and iPad cases, journals, mugs, and bookmarks.

By creating imagery that represented pivotal scenes from the first book, with the actual text of those scenes, the importance of reading versus

watching the story is reinforced. Sold in platforms such as Barnes n Noble and Books a Million, the importance of reading is stressed as well. This

would be the first release of limited-edition merchandise, with others from the second and third books respectively.

Hunger Games Typographic Illustrations

Project Four

A new brand for a new business

The Sweet Boutique is a small bakery and pastry shop in Edgewater, Flori-da. Opened in 2008, upon moving to a new retail location they desired a

new branding strategy, web presence, promotional materials and stationary package.

Overview

A small business with big goals, the uncommon bakery features a unique menu; each day of the week is themed and offers a different array of good-ies. The very word “boutique” refers to specialty, owing to their credo that

everything is made-to-order and made-from-scratch. This is not your Publix bakery. The business required a friendly, bright presence that

harkened to but did not rely on typical cliché “bakery imagery”.

Challenge

The brand was to be different and approachable, cutesy but not sickening, and feasible for a small business in a small town. The main concept was

“baked fresh” which lead to the imagery of the pie in the window, featuring a bee—an insect notoriously attracted to sweet things like honey. To give

the logo mark a fresh vibe, the window became skewed. Following that theme there came a series of vector illustrations to feature in print and on

the web. A bright color pallet corresponded to the exterior and interior design of the business.

Solution

The new location opened in August 2012 with great results. A menu navi-gating the unique days-of-the-week was adapted for the main demographic

of the business: the elderly. The atmosphere of the business is cheery and friendly, distinctly frilly but does not alienate male clientele. All packaging

and print design falls well within the production costs, and the website brings in almost more custom orders than the bakery can handle.

the Sweet Boutique: an uncommon bakery

Project Five

Inspiring reading in youth

Overview

This is a cover re-design for Science Scope Magazine, a publication utilized by teachers across the country to aid them in their classrooms. The cover

story for this issue was about encouraging students to read over the summer.

Challenge

The challenge was to create an illustration that was the best representation for students and reading. The image had to refer to the article, which was about the way reading can take you places. It was devised that the illustra-

tion would feature several students in a unique location evocative of the journey inspired by reading.

Solution

The final image is representative of the four seasons, particularly summer. The large flowers above the young girl are autumn growing, while the

rabbit evokes winter and the frog springtime. Finally the ocean and the whale tale represent summer.

Science Scope Cover Illustration

Project Six

Capturing the eclectic spirit of an event

Overview

The Edinburgh Festival Fringe is the largest arts festival in the world and takes place every August for three weeks in Scotland’s capital city. Thousands of performers take to a multitude of stages all over Edinburgh. In 1947, eight

theatre groups turned up uninvited to perform at the (then newly formed) Edinburgh International Festival, an initiative created to celebrate and enrich

European cultural life in the wake of the Second World War. Not being part of the official program didn’t stop these performers – they just went ahead and staged their shows anyway. Year on year more and more performers followed their example and in 1958 the Festival Fringe Society was created in response

to the success of this growing trend.

Challenge

The challenge was to create an illustration that evoked the spirit of the festi-val. It was decided the imagery be created by hand, fitting with the unique origins of the Festival Fringe itself and the importance of people in making

the event a success. The poster had to evoke the free spirit of the participants, and to be certain not to feature just one aspect of the festival, since the event

is not merely about one kind of art.

Solution

The final image is representative of the spirit of Edinburgh Festival Fringe. As opposed to selecting a rigid and machine-generated typeface, the text was

conveyed through hazardly applied ink. This enforces the idea of taking something back from high-art, just as the unofficial performers reclaimed the

event and the city capitol for themselves in 1947, when they stormed the festival with theatre, dance, street performance, sculpture and art.

Edinburgh Festival Fringe Poster

Project Seven

Launching a new, sustainable cosmetics line

Overview

Challenged to create a concept for a new cosmetics line featuring sustain-able packaging, Amazonia was created to provide a new line of make-up to

consumers and to do so without harming the environment.

Challenge

The Amazonia cosmetic line will be manufactured without many harmful chemicals, non-eco-friendly methods, and animal testing. Relying on one of the most advanced and broad ecosystems in the world, Amazonia products are based on the flora and fauna of the Amazon Rainforest. Five percent of

sales would go towards Rainforest conservation efforts. With an eco-friendly product, the packaging had to support the natural world as

well.

Solution

This packaging project is completely recyclable or reusable. The large wooden gift box features natural grass packing and a hand-painted recycled

canvas top panel. The nail polish line is bottled only in glass, and all paper and cardboard packaging materials are 100% recyclable. The lipstick tube

is even recycled plastic. Because the packages are meticulously hand-paint-ed, they eliminate the harmful print production costs (to both the environ-ment and laborers). Each item is designed and corresponds with a member

of the natural flora and fauna of the Rainforest and their native Brazilian names.

Amazonia Organic Cosmetic Line

Project Eight

Rewarding shareholders with a unique gift

Overview

The motto of Dunkin Donuts is not hard to forget: “America Runs on Dunkin.” The company provides fuel to busy Americans, and the company

shareholders are the biggest sources of the fuel behind the company. They are the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin Donuts poised a challenge to design a new share-

holder gift in time for the new year, something that would thank and reinforce the recipients belief in Dunkin as a company.

Challenge

The challenge was to create a gift that was fun and usable. The main concept behind the project was to keep with the brand identity that Dunkin Donuts is the fuel for American lives. We wanted the gift to be an item that shareholders

that worked in the cooperate world could use every day and would constantly remind them the company had sent them this great gift. We settled on a

specifically designed mini-fridge, reusable cup and set of special coasters.

Solution

In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955.

This time period served as the inspiration behind the design of the mini-fridge: a retro gas tank! With a donut replacing the fixture on top and a gauge referencing the founding year of the company. They sell 52 varieties of

donuts, the inspiration behind the coasters included in the gift package. Each coaster is a coupon redeemable at any store location. The cup and coasters

come as a set, with the coasters inside looking like coffee. This set can be sold in stores as well.

Dunkin Donuts Shareholder Gift Package

Project Nine

A limited-edition approach to music distribution

Overview

The goal was to design a look for the cd and dvd package for the live showing of Jason Mraz’s album: We Sing, We Dance, We Steal Things, first released in 2008.

This re-release would interest avid fans and introduce new listeners to the laid-back sound and inspiring experience of the artists’ music.

Challenge

The album package had to feature imagery that had not been seen by existing Mraz fans. It was a requirement that the lyrics for the album single “I’m Yours” be included in the CD booklet. Mraz is an active supporter of several charities

including VH1's Save The Music Foundation, MusiCares; Free the Children, Life Rolls On, the School of the Performing Arts in the Richmond Community

(SPARC) and the Human Rights Campaign. He also teamed up with The Nature Conservancy and created a PSA using his song I'm Yours to raise awareness about

the non-profit organization's efforts to protect the earth. Jason performed at Farm Aid 2011 on August 13 in Kansas City. He has also advocated LGBT rights.

The album and artwork had to reflect the selfless messages of Mraz’s music

Solution

A series of images were created to tell the story of “I’m Yours. The story begins with Mraz, and in each panel he selflessly gives a piece of himself to others,

changing the color scheme of himself and others. The song is a message of giving that accompanies Mraz on his journey in the form of clouds.

Jason Mraz CD/DVD Package

Project Ten

A refreshed look at illustration and sponsor gifts

Overview

With Shakespeare as their standard and inspiration, the Orlando Shakespeare Theater in Partnership with UCF, produces bold professional theater, develops

new plays, and provides innovative educational experiences that enrich our com-munity. The challenged was to devise a series of gifts mailed out to sponsors of the

Orlando Shakespeare Theatre before the new summer season of plays was revealed.

ChallengeEvery season Orlando Shakes includes one of Shakespeare’s classics in their run of

productions. For their summer season of 2011, that performance was to be the tragedy Othello. There was no other method of approach to the project than to draw from the play and Shakespeare himself. In revisiting Othello, the twisting

points of plot and language lead to unimaginable deceit and a tragic ending. It’s a deathly game played out before an audience.

Solution

This game became the inspiration behind the sponsor gift: a customized deck of cards. By drawing on the richness of the characters and the time in which Shake-

speare himself lived, the illustrations for the cards came about. A heavy use of pattern and a contrasting color palette gives meaning to the players of the game:

the characters. The imagery also serves as two posters for the summer run of Othello itself. As a sponsor gift, the cards are a show of gratitude and the excep-tional craftsmanship the Orlando Shakespeare Theatre holds itself to in all their

productions.

Orlando Shakespeare Theatre Member Gift: Playing Cards