portfolio process book

YOUR NAME portfolio process book | P1

TABLE OF CONTENTS

P R O C E S S B O O K

G R A 2 5 0 M a t t h e w S h e a S P R I N G 2 0 1 3

Matt Shea PORTFOLIO


TABLE OF CONTENTS

Portfolio Part 1: Gathering Reworking ArtworkAssignment

Visions and Goals StatementPortfolio Artwork

Finalized ArtworkPortfolio Part 2: Branding Yourself

Rough Sketches of LogosComputer Roughs of Logo

Final LogoBusiness Card/ Letterhead Finals

Portfolio Part 3: Designing the PortfolioRough Sketches of Portfolio Layout

Final Layout of Portfolio.Photos of Final Portfolio

Portfolio Part 5: Website DevelopmentExamples of Templates from Wix

Wireframing WebsiteMock Up Website

Screen Shots of Website FinalPortfolio Part 5: Resume

Rough ResumeFinal Resume

Designed Resume

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TABLE OF CONTENTSPORTFOLIO PART 1

PORTFOLIO PART 1Gathering Reworking Artwork


ASSIGNMENT

Throughout the course, you will be required to complete a se-ries of assignments. Each one is specific to an area discussed in the unit. Review the materials prior to completing the assign-ment. Some will be graded based on the content and submis-sion, and others will be graded based on the submission (pass/fail).

DiscussionsWeekly discussions and critiques are designed to help you analyze and evaluate work, identify strong points and areas that could use improvement. Critiques are meant to help you along in the developmental phase of your process; they should focus on how to solve a problem to develop a design solution. Critiques and discussions should be courteous, and thoughtful. Discussion grades are awarded based on the overall participa-tion and quality.

PortfolioYou will be required to complete, layout, print and assemble a physical portfolio that is targeted toward the audience you tend to view it- perspective colleges, employment or internships in a specialty area, or freelancing. This project will provide you with the unique opportunity to produce a final piece that demon-strates your skills as a designer and a problem solver. Because it doesn't have a specific theme, you will be able to decide what will be best for your portfolio. You will receive feedback on the different stages of the project.

Web SiteYou will be required to create a professional Web site that will serve as your simple online portfolio, showcasing your work and resume. It should provide information about you and a sampling of your work to help a prospective employer decide to make contact. A web site such as this can be a very useful marketing tool to use for your job search.

Your Resume You have probably experienced the process of writing a re-sume, and possibly a cover letter. To take what you have already learned to the next level, we will also consider the "look and feel" of your resume and the possibilities of developing a new one to better target your goals.

Personal BrandingThis is probably the most disregarded part of the package. We tend to work so hard on the tangible parts (the portfolio and resume) that we disregard working on ourselves. It is about identifying who you are and where you want to go. This, in turn, will help you build a strong portfolio and resume. You will be developing a personal logo and style of branding that will be consistent through all of your layouts, from business card, let-terhead, resume, portfolio and website.

Process BookYour project submission must be accompanied by a process book—a scrapbook and journal which details the process by which you developed your designs/solutions. Because files are submitted electronically, you will need to digitize the contents of your process book in PDF format.


VISION AND GOALS STATEMENT

MynameisMatthewSheaIamanillusratorandfineartistfromNewHampshire. I also do graphic design work where this is my major. I love to work inpenandinkdoingbothblackandwhiteandcolored.Ioftenfindmyselfmix-ingabitofbothwithblackandwhiteillustrationssetagainstacolorfulsome-what chaotic background. My artwork tends to be very vivid and graphic in a sense. I like to create things that are not only visually appealing but could have a differentmeaningtoanyone.Iworkwithalltypesofmediumsfrominktoacryl-icorpapertowood.Ireallydontbelievegraphicdesignisanartformithinkartispartofgraphicdesign.Ibelievethattrueartisticabilitiesshouldbepresentedbyhandmadepieces,unfortunetlythisdoesntpaythebillsformostofus. Myshorttermgoalsareprettystraightforward.Thisismylastsemes-terhereatNECCafterthisIamattendingUMASSLowellinthefall.Iplantofurthermyeducationingraphicdesignandtowardstheendofmyschoolinglookforinternshipsthrougheithertheschoolormyownfindings.Iamexcitedtofurthermyschoolingandgetmybachelorsdegree. Mygoalistobecomeaprofessionalgraphicdesigner.Thegraphicdesignfieldappealedtomebecauseofitswideaspectofoppurtuntiesandaartrelatedprofessionalworkenviornment.Ihaveastrongloveandappreciationfortheartcommunityandartitslef.Idoplantofreelanceandsellmyfineartalongwithworkinganactualjobhopefullywithinorjustoutsidethecity.Iknowthatthegraphicdesignfieldrequiresalotofmultitaskingandproblemsolving,thisis right up my alley. Ineedtocreateaportfolioforafewreasons.ForoneIwantitjusttohaveformyselfandtorepresentmyselfalittlebitwhereeveridecideto.Ialsoneeditforschool.AsfarasschoolgoesIdontbelieveitisrequiredbutI'dliketohaveitanywaysjustincase.Thelastreasonisthemostobviousandthatisbecauseitsthelastclassineedtotakebeforeigraduate.


PORTFOLIO ARTWORK

Michael Sieben

Michael Sieben is an artist and designer from Austin. He recieved his BFA in studio art from the University of Texas. He was a founder of the Camp Fig gallery, which was active from 2002 through 2006. He is also a founder of the Okay Mountain Gallery which was started in 2006 and is currently still active. He is most popular in the United States but his fine art has also been shown in Mexico, Peru, Japan, and London.

Michael Sieben’s art work and designs are one hundred percent original. His work mainly consist of characters he’s created. Sometimes times he will add in personal quotes that go along with the imagery.

Michael Sieben does alot of personal fine art in which has been displayed in numerous galleries. As for his commericial art work, he is very highly involved in the skateboarding industry. He has been the proffessional illustrator for thrasher magazine since 2004. He recently had a 96 page book published There’s Nothing Wrong With You. (Hopefully) that contains all of his personal art work.

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Michael works heavily with Bueno Skateboard company, and does all of the graphics that appear on their decks. Michael is not involved with the company staff or the manufacturing, he only contributes his art. He also does the designs for Bueno’s merchandise.

In 2008 michael Sieben and professional skateboarder Sta-cey Lowery started their own skateboard company called Roger skateboards. Michael does all of the graphics for the decks. He has also worked with numerous other brands of skateboards in doing graphics for them also.

Sieben recently partnered up with Adidas and put out designs on shoes, sweatshirts, and other apparell. Adidas is the largest company he has worked with yet. He has also worked with the big time clothing company Volcom. With Volcom he released a series of t-shirts, shorts, and wallets with his art work on them. Through all of Michael’s com-merical work he tends to maintain his original style and art form. He has a style of work that is very distinct and could be easily picked from any crowd of artist’s.

Project:layoutdesignforeditorialarticleforartist.Medium: DigitalClass:indesign


TABLE OF CONTENTS"woman untitled" Graphite illustration 2010


PORTFOLIO ARTWORK Personal Piece: untitledMixedMedia(acrylic,ink,gouache)2012


PORTFOLIO ARTWORK

Title:"scortched"MixedMedia:inkandgouache2012 12"x16"


PORTFOLIO ARTWORK

"Alleyesonyou"Pen,Ink,andAcrylicinpaper2013


PORTFOLIO ARTWORK

Graphite illusrtation 2012


PORTFOLIO ARTWORK

Frogillustrationpen & Ink 2012


PORTFOLIO ARTWORK ChildrensalphabetbookpageIllustration classCharcoaloncharcoalpaper2011


PORTFOLIO ARTWORKBookcoverProjectforillustrationclassPen and Ink on bristol 2012


PORTFOLIO ARTWORK "facesofDeath"illustrationMixedmedia2011


FINAL ARTWORK

1.Placeyourfinal10piecesherethatyouhavereworked.Ifyoualreadyhavefinalizedpiecesthenskipthissection.Addasmanypagesasneededtothis section. 2. Place 1 piece per page. 3.Writeadescriptionundereachpieceusingthefollowingguide: TitleofPiece Client/School Date ShortDescriptionofProject Medium: digital, painting, drawing etc.4.Makeapersonalnoteabouteachpiece:isitfinished,doesitneedtobereworked,areyousatisfiedwithit?Whatareitsstrongpoints-weakpoints.


BRANDING YOURSELF

PORTFOLIO PART 2Branding Yourself


INSPIRATION BOARD

1.Pasteabunchofthumbnailsoflogos(businesscards)thatyoulikethestyle. Go to Pinterest and search business cards, Id systems, or logos

Thispageisforinspirationonlytohelpyoudevelopalookforyourpersonallogothatyouwillbeusingonbusinesscards,letterhead,website,andportfolio.


LOGO ROUGH SKETCHES


COMPUTER ROUGHS

Pasteyourcomputerroughsofyourlogohere.Theyonlyneedtobethumbnailinsize.


FINAL LOGO

Pasteyourfinallogohere.Fullsize


BUSINESS CARD/LETTERHEAD

Pasteyourfinalbusinesscardandletterheadhere.Fullsize


DESIGNING THE PORTFOLIO

PORTFOLIO PART 3Designing the Portfolio


ROUGH SKETCHES OF PORTFOLIO

Pasteyoursketchesforthelayoutofyourportfoliohere.Example:sleevestyle,bookletstyle,boxstyle,mountedonboards,cds

Whereanhowdoyouplantoattachyourlogotothefrontoftheportfolioorcoverpage?

Howwillyouincorporatealookandfeelthroughoutthelayoutsothateverythingisbrandedandstaysconsistent?

Makesureyouhaveacolortheme,lookandfeel,typefaceconsistency.Everypiece should look like it works with the others.

Categorizeyourpiecescommercialversesfineart.

Themoreorganizedyouaretheeasieraninterviewwillgo.


FINAL LAYOUT PORTFOLIO

Pasteyourfinallayoutshere.


PHOTOS OF PORTFOLIO

Printandassembleyourentireportfolio.Onthispagepastephotographsofyourfinalportfolio.Make them large. 1 - 2 per page onlyAddasmanypagesasneeded.Takehighresphotosmakeyourportfoliolookfabulouswithgreatphotographyand lighting


WEBSITE DEVELOPMENT

PORTFOLIO PART 4Designing the Portfolio Website


WEBSITE TEMPLATES

Pastescreenshotsoftemplatelayoutsyoulikefromwix.com.Pasteaminimumof5possibletemplates.Addpagesifneeded.


WIRE FRAMING WEBSITE

PastecomputerwireframingofyourwebsiteWebsite must have home, gallery, about, contact pages


MOCKUP WEBSITE

Pastephotoshopmockupofyourwebsite.Thiswillshowtheentirelookandfeelofyoursite


WEBSITE SCREEN SHOTS

PastescreenshotsofyourfinalwebsitehereTakeshotsofeachpage.Addpagesifneeded.


RESUME

PORTFOLIO PART 5Resume


ROUGH RESUME


FINAL RESUME


DESIGNED RESUME


TABLE OF CONTENTS

portfolio process book

Documents

physical portfolio

t t h e w s h e

s p r i n g

reworking artworkyour

final piece

discussionsweekly discussions

specialty area

problem solver