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BRADLEY LUOSTRATEGIST, THINKER, DOER.

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around thewatercoolerPROJECTS & CAMPAIGNS AT THE OFFICE

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Australian Capital Tourismcategory

opportunitychallenge

tourism (government)change the public perception of Canberra1. we had to challenge the perception of Canberra being boring and bland2. make the public see that Canberra can be a holiday or weekend destination

solution

work

development of the world’s first “Human Brochure” via a social media initiative that is supported by a fully integrated campaignsocial media strategy & management, microsite, mobile site, online banners, print & radio

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Australian Capital Tourismcontinued

500HUMANSWANTED

PLEASE VISIT

PLAYFUL, INQUISITIVE, ACTIVE,friendly, chatty, adventurous,spirited, sporty, curious, savvy,food-loving, artistic, family-oriented,

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Australian Capital Tourismcontinued

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Jim Beamcategory

workalcohol (dark spirits)digital, consumer & trade promotions, point of sale & content creation

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Jim Beamcontinued

PURCHASE ANY JIM BEAM PRODUCT TO ENTERWINA JIM BEAM

ElEctrIc skAtEBoArd

For full Conditions of Entry go to www.jimbeampromos.com.au Open to Australian residents aged 18 yrs or older. See in the Participating Venue or ask staff for Promotion Start, End, Draw and Winner Publication Dates. Commencement date will be no earlier than 01/04/2012 and conclusion date will be no later than 31/03/2013. Max of 2 entries per person per day except if this Participating Venue is located in NSW where there is a max of 1 entry per day. PRIZE: 1 x Jim Beam branded electric skateboard valued at $999 (RRP) (inc GST) to be won in this Participating Venue. All entries received from this Participating Venue will form part of the Venue Prize Draw. Prize draw will be conducted at PrimeFocus, 403/62 Beach Street, Port Melbourne, 3207. Prize winner will be required to return to this Participating Venue to collect Prize. Promoter is Beam Global Australia Pty Ltd ABN 85 003 953 357 of Level 1, Building 2, 49 Frenchs Forest Road, Frenchs Forest, NSW, 2086. Authorised under Permit Number – NSW LTPM/12/00176.

DRAW DATE

START DATE

WINNER PUBLICATION

FINISH DATE

PROUD PARTNER OF NEWCASTLE KNIGHTS

You’re responsible for your actions, so don’t let your team downJarrod Mullen Newcastle Knights

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ŠKODAcategory

workautomotivedigital, tvc, press & point of sale

5-year unlimited km warranty across the ŠKODA range*

Tough car offers that are tough to beat

*Two-year extended Factory Warranty on standard warranty terms for all new ŠKODA vehicles, or two-year extended Factory Warranty on remaining warranty terms of all ŠKODA demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at participating dealers. ^Free CTP, stamp duty and registration on all demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at participating dealers.

For your nearest dealer call our Customer Information Centre on 1800 607 482 or visit skoda.com.au

For a limited time, we’re offering a huge five-year unlimited kilometre warranty*

across our entire ŠKODA range plus free stamp duty, CTP and rego on all our

demonstrators . Whether you choose the sporty Fabia, rugged Yeti compact

SUV, luxury Superb, powerful Octavia or practical Scout 4x4, every ŠKODA

is a tough performer. Enjoy Volkswagen Group technology throughout, and

powerful, fuel-efficient TDI or TSI engines, up to nine airbags (on the Superb),

plus Electronic Stability Control as standard. Add extraordinary luggage space and

Bluetooth® connectivity and you’ll see we’re tough to beat on quality and value.

Free stamp duty, CTP and rego on all demonstrators^

Northshore ŠKODA

10 Herbert Street, St LeonardsPh: (02) 8198 1717MD: 12353

Penrith ŠKODA

2128-2140 Castlereagh Road, PenrithPh: (02) 4724 5555 MD: 26111

Alto ŠKODA

320 Pennant Hills Road, Pennant HillsPh: (02) 9875 0188MD: 12957

Trivett ŠKODA Blacktown

2-10 Second Avenue, BlacktownPh: (02) 8822 1196MD: 13600

Trivett ŠKODA Parramatta

4-16 Anderson Street,ParramattaPh: (02) 9841 4131MD: 13600

Trivett ŠKODA Rosebery

1 Link Road,RoseberyPh: (02) 8338 2626MD: 16132

Rockdale ŠKODA

286 Princes Highway, RockdalePh: (02) 9503 9100MD: 11033

SKO0671_SMH_B86

5-year unlimited km warranty across the ŠKODA range*

Tough car offers that are tough to beat

*Two-year extended Factory Warranty on standard warranty terms for all new ŠKODA vehicles, or two-year extended Factory Warranty on remaining warranty terms of all ŠKODA demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at participating dealers. ^Free CTP, stamp duty and registration on all demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at participating dealers.

OFFERS MUST END 29 FEB 2012

Free stamp duty, CTP and rego on all demonstrators

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Kimberly-Clarkcategory

opportunity

work

fmcgto reinvigorate the kimberly-clark corporate portal, and to change peoples’ perception of the branddigital

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ALDIcategory

workretailcorporate & regional: print, digital, radio, outdoor, point of sale, direct marketing, catalogue & promotions

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ALDI 10th Birthdayopportunity

challengehelp ALDI celebrate their 10 year anniversary in Australia1. we had to follow a similar model to a Swiss promotion2. change the community’s perception of ALDI3. we had 10 x $10,000 ALDI credit to give away

solution

workresults

- develop a campaign that allowed ALDI to engage with local community groups from all walks of life- this revolved around a promotion where community groups submitted a group photo, introduction to their group and how they would use their winnings- specific groups that held strong community appeal was the target audience website, edm, posters, print, catalogue & gift cards achieved over 2000 unique entries

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ALDI Christmasopportunity

challengecreate a website where customers can view Christmas specials1. entice visitors to view the majority of the products on display2. the products were already available to view on aldi.com.au3. communicate to customers that everything they want for Christmas is available at ALDI

solution

work

- develop a visually elegant and quintessentially Christmas website that allowed visitors to view the products in an engaging format- an interactive rotating gallery was created to showcase hero products, and customers were able to share with their friends any products that were of interest to them website

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BOKKS Londoncategory

opportunitywork

luxury retailcreate a brand that encapsulated elegance and luxurybrand identity, brand strategy, digital, packaging, print & environments

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BOKKS Londoncontinued

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Bite Me Burger Co.category

opportunitywork

hospitalitypresent the brand as a chic gourmet burger restaurant with an irreverent edgebrand strategy, brand identity, digital, packaging, print, radio, digital, mobile marketing, brand activation, point of sale & brand merchandise

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Bite Me Burger Co.continued

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Wong & Cohencategory

opportunitywork

hospitality & ice cream wonderlandcreate a brand and an experience that was reminiscent of one’s childhood dreambrand strategy, brand identity & conceptual interior architecture

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lets get personalIDEAS & PROJECTS FROM HOME

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Doggy Dinerscategory

opportunitywork

lifestylecreate a symbol that is internationally recognised for dog friendly diningbrand strategy & brand identity

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© 2005 Theodore Records, THEO - 001. All Rights Reserved. Distributed by MGM Distribution. Unauthorised duplication, hiring, lending, public performance and broacast of this recording is prohibited.

FOUR CHORD

PUNKTHEODORE PRESENTS

Theodore Recordscategory

opportunitywork

music & entertainmentto contribute to the independent music communityrecorded music, branded merchandise, posters, print & digital

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Theodore Recordscontinued

Brad (B-rad) would like to thank...

My parents and my girlfriend Lis for their support and money. The friends that are mentioned in the credits below for their help with both money and support, and especially Nick for trying to put our website together :o). Everyone at Care Australia and The Australian Red Cross. The kids that read our fl yers and you who went out and bought our fi rst release.

Alex (C-rot) would like to thank...

My parents, Sophie and all my other friends for their support (and sometimes their money, thanks!) and for eventually believing that we would carry this off. To all the bands, labels, press people and industry types: you amazed me with your generosity and support and without you none of this would have been possible. Lastly, B-rad for constantly making sure everything was coming together and Daniel for his fax machine.

Theodore would like to thank...

Mark Bolton at MGM. All the record companies and bands that donated tracks to the compilation, here they are in no particular order… Jonathan @ Tooth and Nail, Chris @ Broken English, Ben @ Stomp, Mark @ Below Par, Jaddan @ Boomtown, Seth @ Negative Progression, Bonnie and Danielle @ Crush, Luke @ SFTMH, Chris @ Pop Frenzy, Adriana & Megan @ Universal, Jacqui @ 301, Apathy Season, Hawthorne Heights, Taking Back Sunday, Kisschasy, Something With Numbers, Behind Crimson Eyes, Wishful Thinking, Staying At Home, Little Yellow Box, Further Seems Forever, Sparta, Thrice, Knucklepuk, The Academy Is…, Q and Not U, Angelas Dish, and A Second Chance. Shaun at Red Cross. Murray Fahey (for being the coolest lawyer ever!). All the press people: Drew @ punknetwork.net, Lloyd & Matt @ Blunt, Jaz @ ozmusicproject.net, Michelle @ Scene, Matt @ Brag, Nicole @ Nova. Jonathan Coucoulas @ Squall Creative for the cool artwork. Benji for his help with extra badges, Jack Campbell for some of the badge designs. Nigel, Michelle, Ken, Nick, Girard, Tom, Verity, Sophie & Bridget for foolishly yet kindly giving us their money and whoever else we’ve forgotten to mention.

THEO-001 - © 2005 Theodore Records, All Rights Reserved. www.theodorerecords.com.au

and A Second Chance. Shaun at Red Cross. Murray Fahey (for being the coolest lawyer ever!). All the press people: Drew @ punknetwork.net, Lloyd & Matt @ Blunt, Jaz @ ozmusicproject.net, Michelle @ Scene, Matt @ Brag, Nicole @ Nova. Jonathan Coucoulas @ Squall Creative for the cool artwork. Benji for his help with extra badges, Jack Campbell for some of the badge designs. Nigel, Michelle, Ken, Nick, Girard, Tom, Verity, Sophie & Bridget for foolishly yet kindly giving us their money and whoever else we’ve forgotten to mention.

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1. BEHIND CRIMSON EYES - Nightmare On Apparition Part 6Written by Behind Crimson Eyes. © Boomtown Records 2005. Behind Crimson Eyes appears courtesy of Boomtown Records Records. www.behindcrimsoneyes.com, www.boomtownrecords.com.au

2. THRICE - The Artist In The AmbulanceWritten by Dustin Kensrue, Eddie Breckenridge, Teppei Tranishi, Riley BreckenridgeBMG Music Australia Pty Ltd © 2003 The Island Def Jam Music Group Thrice appears courtesy of Universal Music Australia Pty. Limited www.thrice.net, www.universalmusic.com.au

3. SOMETHING WITH NUMBERS - ListenWritten by Something With Numbers. © Below Par Records 2004. Something With Numbers appears courtesy of Below Par Records. www.somethingwithnumbers.com, www.belowparrecords.com

4. ARMAGEDDON SKY - Cycle Never EndsWritten by Armageddon Sky. © Sightline Records 2004.www.armageddonsky.com

5. APATHY SEASON - My Safe HavenWritten by Apathy Season. © Apathy Season 2004.www.apathyseason.com

6. Q AND NOT U - Wonderful PeopleWritten by Q And Not U. © Popfrenzy Records 2004.Q And Not U appears courtesy of Popfrenzy Records. www.popfrenzy.com.au, www.qandnotu.org

7. TAKING BACK SUNDAY - This Photograph Is Proof (I Know You Know)Written by Taking Back Sunday. © I think I’m taking crazy pills inc 2004. Taking Back Sunday appears courtesy of Victory Records. www.takingbacksunday.com, www.victoryrecords.com

8. A SECOND CHANCE - Tell Me EverythingWritten by Jason Maffucci, Edward Daniel Simons Jr., Andrew Meunier & Steven Miller. A Second Chance appears courtesy of Broken English Records. © Broken English Records 2004.www.ascrock.com

9. STAYING AT HOME - The New ChaptersWritten by Staying At Home. © Set Fire To My Home Records 2004. Staying At Home appears courtesy of Set Fire To My Home Records. www.stayingathomemusic.com, www.setfiretomyhome.com

10. SPARTA - CataractWritten by Jim Ward, Antoine Hajjar & Pablo Hijonos. © 2002 SKG Music L.L.C. Sparta appears courtesy of Universal Music Australia Pty Limited. www.spartamusic.com, www.universalmusic.com.au

11. KNUCKLEPUK - IndepediaWritten by Knucklepuk. © Fireset Management 2005. Knucklepuk appears courtesy of Fireset Management. www.knucklepuk.com

12. LITTLE YELLOW BOX - GingerWritten by Steven Carr, Ty Jontz, Mike Horn & Ian Ingram. © Negative Progression Records 2004. Little Yellow Box appears courtesy of Negative Progession Records. www.littleyellowbox.com, www.negativeprogression.com

13. KISSCHASY - One MistakeWritten by Kisschasy. © Below Par Records 2004. Kisschasy appears courtesy of Below Par Records. www.kisschasy.com, www.belowpar.org

14. THE GETAWAY PLAN - Letter Of CreditWritten by The Getaway Plan. © The Getaway Plan 2004.www.thegetawayplan.com

15. ANGELAS DISH - Lights OnWritten by Angela’s Dish. © Boomtown Records 2005. Angelas Dish appears courtesy of Boomtown Records. www.angelasdish.com, www.boomtownrecords.com.au

16. WISHFUL THINKING - The Day You Went AwayWritten by Wishful Thinking. © Boomtown Records 2004. Wishful Thinking appears courtesy of Boomtown Records. www.wishfulthinking.com.au, www.boomtownrecords.com.au

17. THE ACADEMY IS... - ClassifiedsWritten by Michael Carden & William Beckett. © Fueled By Ramen 2004. The Academy Is… appears courtesy of Fueled By Ramen Records. www.theacademyis.com, www.fueledbyramen.com

18. GRAND FATAL - Baker BoyWritten by Grand Fatal. © Set Fire To My Home Records 2004. Grand Fatal appears courtesy of Set Fire To My Home Records. www.grandfatal.com, www.setfiretomyhome.com

19. HAWTHORNE HEIGHTS - Ohio Is For LoversWritten by Hawthorne Heights. © Another Victory Inc 2004. Hawthorne Heights appears courtesy of Victory Records.www.hawthorneheights.com, www.victoryrecords.com

20. FURTHER SEEMS FOREVER - For All We KnowWritten by J.Colbert, D.Cordoba, C.Neptune, S.Kleisath & J.Bunch. Further Seems Forever appears courtesy of Tooth And Nail Records. © Tooth And Nail Records 2004.www.furtherseemsforever.com, www.toothandnail.com

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Elastoplast: ready to wearcategory

opportunity

solution

concepts

fmcgbroaden the brand’s appeal with the wider community, whilst connecting the brand with a more youthful demographic- creation of a “ready to wear” range that protects plasters day to day, and is always available to use- create brand awareness by using innovative channels and formats to distribute sample products- use communication that the target market understands with subject matter that engagespackaging, outdoor, interactive media, mobile, print, digital, customised dispensers & events

THANK YOU FOR LOOKING

call me +61 405 539 166www.bradleyluo.com