Communication Design

Google Food & Google Food+

My Degree Thesis: Google Food & Google Food+

My thesis deals with the problem of food choices, choices moti-vated by different reasons such as a medical condition like an allergy, a strong belief (like a vegan) or a religion’s rule (as the ones we can find in a Kosher diet).

Consumers feel like they can’t trust all the various information they find on the web, on newspapers or on tv.So I create this system made up of:- Google Food: an engine search which gives information about food and nutrition;- Google Food+: a sort of social network. Here consumers can ask questions to specialists like doctors, or interact with other consumers.

I think that research and analysis are the essential preliminary steps of every project. The solution is important, but only when it lies on a grounded basis.

So first of all I looked for datas, statistics about the diffusion of particular medical conditions, vegetarianism and religions with rules connected to nutrition. As results I found out that allergies, food intolerances, celiac disease had spread in the last 20 years. Italy is the most vegan country in Europe and many religions request particular diets. There is a concrete need of finding safe information about the food.

Datas about the spread of food choices

Now, why using Google?

Because it is the most used search engine (in Italy, 92% of pop-ulation is using it), it already provides many services (such as Gmail, Google+…), it has already a big database of datas. So it is a grounded base to build something on.

So I designed a service made up of safe information and collaborative system.

I looked for examples of similar systems, such pazienti.it, Diaspora, Circle me, Responsa, Quora, Cure Together.

Datas about the reason why I chose Google

The structure of my system

Google Food

Google Food looks like Google, but it provides information only about food, products, nutrition. The consumer can set: what kind of information he wants to look for and the reliability level. Using a specific bar he can look for additional information, give an evaluation to the results and other actions.

Screenshots about Google Food and its bar

Google Food+

Google Food+ looks like the first interface of Google+ (the proj-ect was design from June 2011 to October 2011). It allows a consumer to subscrive to particular circles (sanitary, ethical and religion ones) and find information directly from a specialists (such as a doctor) or from people who have the same prob-lems or beliefs. He can ask for a special consultation or look-ing for the ones that are already in the systems. He can define the food he can not eat and set even the level of risk he could have if he accidentaly eat it.

Screenshots about Google Food+ and its risk system designed for the user

Google Food+ Mobile

I designed a mobile version of Google Food+. Its primary func-tion is to help consumers during the grocery shooping. Scan-ning the code on the products, the app compare the ingredients of them with the ones the consumer set as risky food. After that, the system can give a feedback about the risk.

More information

http://issuu.com/ilala/docs/my_degree_thesis_google_food___goog

Screenshots about Google Food Mobile and its main functions

NIUCOBrand identity

NIUCO - Brand Identity

NIUCO is a new company and I realized all the research about positioning, values, competitors helping the client to put into words what he wanted to convey with his company and helping me to create all the identity.

It is an italian company which deals with corporate restructur-ing and turnaround management. It creates value to those companies that waste it. NIUCO helps to overcome the disconti-nuity of the context in which they are located or internal prob-lems by working with them. It applies structured approaches typical of the blue chip companies to SMEs, small and medium enterprises, so a hybrid system.

I created the brand image of this company starting from an ini-tial research related to the world of corporate restructuring and turnaround management and then reflecting on the values on which it was based.

Abstract values conjugated to a type of hybrid work that tar-get the “creation” of a new company restructured. Hence the idea to summarize these concepts in a triangle, divided into four parts, each representing a value (Professionalism, collabo-ration, creativity, capital)

For all the research part you can have a look here

http://issuu.com/ilala

http://www.behance.net/gallery/NIUCO-Brand-Identi-ty/10639243

NIUCO - BRAND IDENTITY

Logo and Business Card

NIUCO - Brand Identity

Example of different placements of the logo

NIUCOUX researchWeb design

NIUCO - UX research

When I started to think about NIUCO website I tried to point out the most important contents. The user has to understand:1. What NIUCO does2. How NIUCO does its work3. What makes NIUCO different from other companies (UNIQUE SELLING PROPOSITION)4. What its most important values are5. Its vision and its missionSo the most important objectives are: to be clear, to make the website easy to understand, to speak clear to the users. So I started with ux study (personas, scenarios) and wireframes.

NIUCO - UX research

Example of the study I presented to the client

NIUCO - UX research

Example of the study I presented to the client

NIUCO - UX research

Example of the study I presented to the client

NIUCO - UX research

Wireframe of the one page website

NIUCO - Web Design

The design of the one page

NIUCO - Web Design

iPad version

NIUCO - Web Design

iPhone version

NIUCO2.0 version

NIUCO - New content and design

The client decided to change the contents of the website and asked me to re–design it, using no graphic element.

The website can be found here http://www.niuco.it

CASE STUDIECoverium

music service –CONCEPT

Coverium - music service concept

I like singing and I take singing lessons at a school for my plea-sure. I’ve uploaded one of the songs I’ve been prepared for my exam on Youtube: after that I’ve been asked to join a communi-ty called “Coverium”.

I went on the website and I decided to redesign and rethink the website itself as a personal exercise.

According to me Coverium appears uneasy to understand and use right now.

It is a container of covers made by users who have a Youtube channel and are subscribed on the website. The goal of the website is dual: give visibility to the covers and organized them in a proper way.

I think that the very first use of a website, literally the first, is really important: the experience starts the first time a person uses a system. That’s why I decided to rethink this project: be-cause after the first time I used it I never subscribed to it, even if I like covering songs and I would like to give them visibility.

What Coverium is missing right now is hierarchy, it doesn’t look cohesive according to me.So this was my redesign goal: make Coverium clear, useful and easy to understand. Using color, typography, shapes.

So these are some screenshot of the website

Coverium - identity

Since my goal was to keep everything simple and clear, I applied it on logo and palette.

The logo represent a wave over another: they refer to the meaning of a cover and the music itself.

These are the results.

Logo in two colors version

Palette

Font - Quicksand

Coverium - UX research & design

When I started to think about Coverium website I tried to point out the most important contents. The website has two different type of menus, but the contents are not distributed in a very ordered way. So the navigation is defined by a top horizontal bar naviga-tion, where the user can find the main information about the site, and a dashboard where the user can manage his profile and videos.

Coverium Home

Coverium Learn Section

Coverium Covers Section

Coverium Network Section

Coverium Login

Coverium Dashboard

You can have a better look of the project here

http://ilariaiacoviellodesign.com/coverium-music-service-concept/

Infographics &Illustrations

Illustration for Grunenthal Quality Assurance

Illustration for “Esigenziometro” by Cerved Group

Infographic about BCircles, a global informa-tion provider by Cerved Group

You can have find more herehttps://www.behance.net/gallery/Cerved-Grunenthal-illustrations-and-infograph-ics/5410307

https://www.behance.net/gallery/What-is-Cerved-Group/5062177

Ilaria Iacoviello Communication Designer

ilaria.iacoviello.design@gmail.comcel +39 366 7251995http://ilariaiacoviellodesign.com/

http://www.behance.net/Ilalahttp://dribbble.com/Ilala

http://www.linkedin.com/pub/ilaria-iacoviello/1a/2b7/a18