political marketing plan h.clinton

7/26/2019 Political Marketing Plan H.clinton

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Political Marketing Plan

For Hillary Clinton

Presidential Elections 2016

Content

1. Market Research


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1.1. Elections in the USA.1.2. The reslts o! the last !or elections in the USA.1.". PEST analysis o! the USA.

2. Factors that #ill in!lence the elections 2016.". The Candidate.

".1. S$%T analysis o! the candidate.".2. S$%T analysis o! the co&'etitor.(. Settin) a *oal+. Tar)etin) the ,oters

+.1. *eo)ra'hic tar)etin).+.2. -e&o)ra'hic tar)etin).

6. -eelo'in) the ca&'ai)n6.1. /asic )oals o! the ca&'ai)n.6.2. Co&&nication tools.6.". Ti&e )rid o! the co&&nication #ith oters.6.(. Ca&'ai)n strctre.

6.+. Ca&'ai)n d)et.. Re!erences

Report1. Market Research

1.1. Elections in the USA.

The United Statesis a !ederation #ith elected o!!icials at the !ederal 3national4 state and

local leels. %n a national leel the head o! state the President is elected indirectly y the

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'eo'le thro)h an Electoral Colle)e.Today the

electors irtally al#ays ote #ith the 'o'lar ote

o! their state. Each state 'ls $ashin)ton -C is

a#arded a certain n&er o! electoral otes ased

ro)hly on si5e. Cali!ornia A&ericas lar)est state

)ets ++ otes #hile s'arsely7'o'lated $yo&in)

)ets only three. All t t#o states se a #inner7

takes7all syste& so i! yo #in the &ost otes in a state yo take its entire hal o! Electoral

Colle)e otes.There are +"8 Electoral Colle)e otes in total and the candidate to )et a &a9ority 7

20 7 eco&es 'resident.

The ast &a9ority o! A&ericas states are considered solidly co&&itted to one 'arty 7 !or

e:a&'le Cali!ornia is n!ailin)ly -e&ocrat #hile Te:as al#ays )oes Re'lican. /t others

like Florida %hio and ;o#a are o'en to 'ersasion. The ca&'ai)ns #ill !ocs their ti&e their

&oney and their resorces on #innin) these s#in) states and oters there #ill e o&arded

#ith adertisin) and endless isits !ro& the candidates.

1.2. The results of last four presidential elections in the USA.

As it #as &entioned e!ore each state sally has its o#n 'arty 're!erences. The reslts

o! the !or 'reios !or elections can 'roe it. ;n order to sho# the actal 'ictre o! the otes

#hich oth o! the 'arties receied drin) the ca&'ai)ns o! 2000 200( 2008 and 2012 #e

decided to se colors and &a' o! the contry. ;n red are sho#n the states carried y the

Re'lican in all !or elections. Mostly these are the central states #ith lo#er a&ont o!

Electoral Colle)e otes. ;n 'ink yo can see the states carried y the Re'lican in three o! the

!or elections. These are


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Party and sho#ed really )ood reslts !or the candidate

/arack %a&a. He receied "0" Electoral Colle)e otes

and eat his co&'etitor !or = otes.

1.3. PEST analsis of the USA.

Political Sitation

USA has a

stron) de&ocratic strctre and o'erational rle

o! la# #ith elections that are considered !air and

trans'arent. The contry en9oys &assie 'olitical

and econo&ic in!lence oer oth national and

)loal 'olicy&akin) and is reco)ni5ed as theleadin) s'er'o#er in the #orld. Ho#eer the

contry !aces international criticis& !or its

interentionist 'olicies re)ardin) the >$ar on Terror? #hich is sorin) !orei)n relations and at

the sa&e ti&e !elin) terrorist )ro's increasin) the threat o! terroris&.

Econo&ic Sitation

$ith a *-P o! oer @16.60 trillion the US is the lar)est econo&y in the #orld.

The econo&ic syste& is #ell7deelo'ed and )athers its stren)th !ro& its serices and

&an!actrin) indstries. The recession in 200= adersely a!!ected the econo&y o! the contry

and ne&'loy&ent rates soared to an alar&in) 'oint. /t the econo&y onced ack #ith a

)ro#th o! arond ( in the third Barter o! 201( as cons&ers and sinesses hae ste''ed '

s'endin). Ho#eer the increasin) d)et de!icit 'ts the econo&ic 'ros'erity o! the contry at

)rae risk as the de!icit crrently a&onts to a sta))erin) @+06 &illion.

Social Sitation

ike &ost deelo'ed contries the US !aces the 'role& o! an a)in) 'o'lation #hich can

lead to a serios laor shorta)e and risin) ta: rates in the !tre.


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&indset t risin) racial intolerance is a serios concern. Additionally increasin) ille)al

i&&i)ration is another concern as there are crrently &ore than 11. &illion 'eo'le liin)

ille)ally in the US !rther increasin) the risk o! racial discri&ination.

Technological situation

;nnoation and technolo)y are the cornerstones o! the US econo&y. Since its ince'tion the

contry has een leadin) in ter&s o! ada'tin) and a''lyin) technolo)y. Tho)h the contry !aces

stron) co&'etition !ro& risin) econo&ies it is e:'ected it #ill contine to retain a technolo)y

s're&acy oer its co&'etitors. Additionally the US has also een at the !ore!ront in enhancin)

and deelo'in) technolo)ies in areas sch as nanotechnolo)y eniron&ental technolo)y andiotechnolo)y #hich o'ens ' &assie o''ortnities !or co&'anies #ith e:'ertise in the

&entioned !ields. ;T is another !ield the US has een e:cellin) in. Ho#eer it has also een

!acin) intense co&'etition !ro& contries like China and;ndia.

So in this PEST analysis o! USA !#e e:a&ined rie!ly the arios !actors that are a!!ectin)

the e:ternal &acro eniron&ent o! the contry.

2. "actors that #ill influence the elections 2$1%.

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The &ain !actor #hich concerns oters

no#adays is the 'olicy re)ardin) national

secrity. As it can e seen !ro& the Pictre

( 'eo'le are &ostly a!raid !or the 'hysical

sa!ety. Dos and econo&ic )ro#s is also

rather crcial !or aera)e A&erican

!a&ily es'ecially a!ter the econo&ic crisis

2008 and recent !lctations #ith the 'rice

!or oil. ;&&i)ration and Reli)ios isse

are o! less i&'ortance !or the actie oters #ithin the contry. /t these are the recent reslts o!

the 'olls condcted y the end o! 201+ t they #ere not like that at the e)innin) o! the year.

At the e)innin) o! the 201+ the &ost concern

o! the A&ericans #as the econo&ic sitation in the

contry. Es'ecially it #as a concern o! the &iddle

class. The stock &arket #as ' ne&'loy&ent #as

do#n and econo&ists are )iddy aot 'ros'ects !or

A&ericas econo&y to )ro# in 201+. /t #hile

econo&ic indicators #ere )lo#in) ho# &iddle

class oters ene!it a&id the recoery #old sha'e

the 'residential ca&'ai)n. So !ar &any had not the

ty'ical A&erican !a&ilys inco&e #as 8 'ercent

lo#er than it #as e!ore the recession hit in 200.

That hel'ed in 'art to e:'lain President /arack

%a&as sta)nant a''roal ratin)s and cold e a 'role& !or Hillary Rodha& Clinton or any

other -e&ocrat e:'ected to de!end his and there!ore the 'artys &ana)e&ent o! the econo&y.

/t eerythin) has chan)ed. As it is noticeale !ro& the Pictre +. ;n -ece&er 201+ a!ter the

#orsenin) o! the sitation in Syria and &assie attacks in Ero'e 'eo'le eca&e &ore

concerned aot the secrity isses rather than econo&ical ones. The rest o! the indicators

'resered their 'laces #hich &eant that their i&'ortance did not chan)e !or the actie oters in

the USA.

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Another i&'ortant isse #hich

#as also cased y the 'olitical and

econo&ic eniron&ent in the #orld is

the 'ersonal aility o! the candidates

to sho# the readiness to e:'ress

co&'ro&isin) soltions to#ards

rnin) to'ics. As 'er Pictre 6

'eo'le in 2010 aera)e A&erican

#old 're!er the candidate stron) in

his or her 'ositions #ithot een considerin) the 'ossiility to !ind 9oint soltion. /t in 201(

A&ericans are &ore likely to ote !or the candidate #ho #ill co&'ro&ise.

3. The Candidate

The Candidate #ho #as chosen to e 'ro&oted y &eans o! this 'lan is Hillary Clinton.

Hillary -iane Rodha& Clinton 3orn %ctoer 26 1=(4 is an A&erican'olitician#ho sered as

the 6thUnited States Secretary o! Statender President/arack %a&a!ro& 200= to 201". She

is the #i!e o! the (2ndPresident o! the United States/ill Clintonand #as First ady o! the

United Statesdrin) his tenre !ro& 1==" to 2001. Clinton sseBently sered as a United

States Senator!ro&


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#ant Hillary to look like and #hich e&otions she shold 'ro&ote they

are e:7!irst lady US Senator


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E:'erience. The !act that Hillary has e:'erience oth in the $hite Hose

and as a Senator &akes her a ery stron) co&'etitor. The 'lans she 'ro'oses are acked ' y

e:'erience and she can se this a)ainst her o''onents.

Money. Hillary Clinton has raised &ore &oney than any o! the other

candidates !or the 'ri&aries. This )ies her si)ni!icant leera)e #hen ca&'ai)nin).

/ein) a $o&an. Si&'ly y ein) a #o&an Hillary Clinton

is ale to estalish a connection to #o&en thro)hot A&erica and o!!er the& so&ethin) they

hae not een o!!ered e!ore. As a #o&an she can hel' close the )ender )a' and )ain res'ect !or

#o&en thro)hot the #orld.

$eaknesses

;raB. Altho)h Hillary?s crrent 'lan is a''ealin) to 'eo'le #ho #ant the #ar to end she

has )otten si)ni!icant acklash de to the !act that she did s''ort the #ar in 2002. She has

eco&e the ne# !li'7!lo''er.

/ein) a $o&an. /ein) a #o&an can also e a #eakness !or Hillary ecase she is

scrtini5ed &ore than the &ale candidates y the &edia and &any 'eo'le dislike her si&'ly

ecase they are not ready !or a #o&an 'resident.

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%''ortnities

*ain s''ort !ro& critics.

Thro)h arios ca&'ai)n eents

and adertise&ents Hillary Clinton

has the o''ortnity to )ain &ore

s''ort and 'ossily #in the

'ri&aries and )o on the #in the

'residency.

Threats

/ill Clinton.

Altho)h /ill is a alale asset to

HillaryI he also 'oses a threat de to his in!idelity drin) his 'residency. Many #o&en dislike

Hillary si&'ly ecase o! ho# she handled the sitation.

As it #as discssed and 'roed e!ore

Hillary has a i) 'olitical and social l))a)e. She is #ell7kno#n in the USA and #orld#ide.

There are &any 'eo'le #ho s''ort her and those #ho do not. %! corse sitation chan)es all

the ti&e t the recent 'olls sho#ed that actally 'eo'le chan)ed their &inds re)ardin) this

candidate and co&'arin) to 2008 the indicators o! her 'o'larity and 'ositie attitde hae risen.

3.2. Co(petitors

The &ain co&'etitor o! Hillary !or the Presidential Ca&'ai)n 2016 #ill

e -onald Tr&'. -onald Dohn Tr&' Sr. 3orn Dne 1( 1=(64 is an

A&erican siness &a)nate illionaire inestor socialite athor and

teleision 'ersonality. He is the chair&an and 'resident o! The Tr&'

%r)ani5ationand the !onder o! Tr&' Entertain&ent Resorts. Tr&'s

career randin) e!!orts 'ersonal li!e #ealth and ots'oken &anner hae

hel'ed &ake hi& a celerity.

S$%T analysis o! -onald Tr&'

;n order to nderstand the co&'etitor it is essential to collect as &ch data is

'ossile and analy5e it correctly. As a &e&er and re'resentatie o! a Re'lican Party -onald

Tr&' 'ossesses the !ollo#in) stren)ths !inancial stats !a&e and crediility )reat ne)otiatior

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https://en.wikipedia.org/wiki/The_Trump_Organizationhttps://en.wikipedia.org/wiki/The_Trump_Organizationhttps://en.wikipedia.org/wiki/Trump_Entertainment_Resortshttps://en.wikipedia.org/wiki/The_Trump_Organizationhttps://en.wikipedia.org/wiki/The_Trump_Organizationhttps://en.wikipedia.org/wiki/Trump_Entertainment_Resorts


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#ith shar' ton)e e:'erienced e:ectie creator o! an i&'ressie ssines e:'ert at )a&in)

syste& stron) inole&ent in social &edia. All o! the &entioned aoe 'oints are crcial #hile

'lannin) the ca&'ai)n a)ainst hi&. He is #ell7kno# as s&art and scess!l leader. He has

created and sccess!lly rns his o#n siness #hich )ies hi& a 'ictre o! a candidate #ho can

rin) chan)es and &ake contry 'ros'erios. $hen it co&es to his #eaknesses it is i&'ortant to

&ention the !ollo#in) Bick to an)er lntess atocratic he has an in!eriority co&'le: he

#old not e taken seriosly y so&e.;ndeed nlike the &ost o! the 'oliticians in the &odern

#orld he is too easy to e irritated and lo# ' in !ront o! the society. At so&e 'oint it is easy to

notice that -onald does not care aot anythin) e:ce't hi&sel! he is too osessed #ith his o#n

o'inion and is not ready !or co&'ro&ises 3#hich is crcial !or A&ericans no#adays Pictre 64.

As a candidate tho)h -onald Tr&' has lots o! o'en o''ortnities he ee&s like otside the

'olitical nor& sccesses in ne)otiations and )a&in) syste&s nationally and internationally

&edia skills #ill ensre s''ort !ro& the electorate.


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$hile 'er!or&in) the research it has

een stated that Tr&' has s''ort in the

USA. The &ain idea o! the research #as to

nderstand #ho #old e the i))est

s''orters o! this candidate are and #ho #ill

ote !or the &ost. As it can e osered !ro&

the 'ictre on the ri)ht &en o! any a)e do

're!er hi& as a US President asoltely

di!!erent o'inion e:'ress #o&en !ro& the a)e

o! 18 and older. The reslts sho# that they

attitde hi& ery ne)atiely. ;t is oios to hae sch reslts as Tr&' al#ays 'ositions hi&sel!

as a i) se:ist.

So #hat are the chances o! Hillary Clinton erss -onald Tr&'J %n the " rdo!


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otes all to)ether. States #hich &ost likely #ill ote !or -onald Tr&' t #e still hae a chance

are Florida ,ir)inia


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;n order to ild a 'ro'er 'lan and elaorate the correct &essa)e #e hae taken into

consideration all the reslts !ro& the 'olls &entioned e!ore. $e care!lly 'lanned eery ste' to

e 'er!or&ed eery tool to delier the &essa)e to the oters. Ca&'ai)n #ill e ilt on the &ain

ales o! the Hillary and her &ain di!!erences !ro& the co&'etitors. $e #ill se all her stren)ths

and #eaknesses o! the o''onent. %r &essa)e is short trst!l and credile it sho#s real

contrast #ith the o''onents and directed to the &ain adience.

Ca&'ai)nna&e ;t is THE ti&e.

The &ain slo)ano! the ca&'ai)n et the #o&an !i: the &enGs #orld

The &ain &essa)eo! the ca&'ai)n ;t is the ti&e to rin) the chan)es to the contry and

clean the &ess.

%.1. /asic goals of the ca(paign

;n order to #in the otes o! the tar)et )ro' #e hae set the &ost i&'ortant )oals o! the

ca&'ai)n. The !irst one is to 'roe that #o&an can rin) chan)es and it is THE ti&e to do so.

$e need to stress the &ain )ender di!!erence !ro& the rest o! the co&'etitors. Proe that &ales

hae een rlin) the contry all the ti&e e!ore and 'roaly only #o&an can rin) 'ros'erity

and 'eace. ;n the 'osters co&&ercials and other adertisin) tools #e #ill e&'hasi5e that ne#

#ays #ill e sed #o&en ones. Another i&'ortant )oal is to 'rooke e&'athy nderstandin)

solidarity sense o! elon)in) trst. This is an essential )oal !or any 'olitician in eery contry

'eo'le shold trst their candidate. $e #ill e:'ress dee' kno#led)e o! the e:'ectations a&on)

the oters and act accordin)ly. $e #ill sho# the tolerance t not lindness on the &ain

Lrnin) to'ics. Sch as )ender and race isses #e #ill not i)nore the &ain o'inion that USA

is the a))ressor contry #e #ill try to 'roe that Hillary #ill e ale to re'osition the i&a)e and

)ain &ore res'ect t not !ear on the international arena. /y &eans o! any 'iece o!

co&&nication #ith the 'otential oters #e #ill deelo' !nda&ental trst in eery sin)le 'ieceo! action. And o! corse a'art !ro& kee'in) the otes o! the s''orters #e need to !ocs on

#innin) the otes o! those #ho did not &ake any choice yet.

%.2. Co((unication Tools

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The &ain )oal o! any ca&'ai)n is to attract attention o! the 'otential oters. A'art !ro& this

it is i&'ortant to delier the correct &essa)e to the correct 'eo'le K tar)et )ro'. ;t is also ery

i&'ortant to &ake oters think that this 'iece o! in!or&ation #as created and deliered s'ecially

to the& to sole the rnin) 'role&s o! eery se'arate citi5en. That is #hy it is necessary to

'lan the co&&nication tools 'ro'erly in order to kee' those #ho s''ort and )ain those #ho

still hae dots. $ith re)ard to achiee the co&&nication )oals or tea& has decided to se

the !ollo#in) co&&nication tools

Traditional Media

;t is a #ell7kno#n !act that 'eo'le s'end a lot o! ti&e #atchin) T, listenin) to the radio and

readin) ne#s'a'ers. $e #ill se only those tools #hich are ery 'o'lar a&on) the tar)et )ro'.

All o! the co&&ercial #ill e roadcast at a 'ri&e ti&e.

%n7line tools

;nternet eca&e an essential 'art o! eery 'ersonGs li!e. Social Media channels and $e7site

shold e sed intensiely drin) all the ca&'ai)n. $e #ill se indiidal a''roach. Cookies

search data social &edia 'ersonal in!or&ation #ill e care!lly analy5ed and sers #ill see only

those co&&ercial #hich #ill co&'ly to their interests and 're!erences. All the o!!icial 'a)es #ill

e 'ersonali5ed so the isitors #ill e ale to see and !eel the sol o! the candidate. All the 'osts

#ill e &ade as y real candidate not the &oderators. The &ain idea is to create the o'inion

theta 'ersonal in!o 'hotos and o'inions #ill e shared 'ersonally y Hillary.

Endorse&ent

The &ain idea o! the ca&'ai)n is rather risky. ;t &i)ht 'rooke ne)atie !eedack !ro& the

&ale 'o'lation o! the USA. That is #hy it is ery i&'ortant to e:'lain that it is not aot

Hillary ein) !e&inistic it is aot )iin) a try to so&eody ne# to rin) the chan)es. ;n order

to delier this &essa)e the ca&'ai)n #ill e 'resented y honorale and s&art &en #ho cold

achiee )reat reslts and sccess in their lies. These &en shold e an e:a&'le !or the rest o!

the )ender they shold e ad&ired so the oters #ill !ollo#. A'art !ro& sin) endorse&ent o!

sccess!l &en it is i&'ortant to se endorse&ent o! the stron) #o&en #ho ro)ht chan)es

into the contry those #ho cold sole so&e 'role&s and )ained res'ect !ro& the society.

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E:'ert %'inion

Politicians e:7'residents and other e:'erts #ill e sed to e:'ress !aith and s''ort to

Hillary Clinton in social &edia and traditional &edia roadcasts.

S'eechesN -eadesNPress7Releases

All o! these are e:tre&ely i&'ortant that is #hy eery eent #ill e care!lly 'lanned

accordin) to the &ain idea and &essa)e o! the ca&'ai)n.

%.3. Ti(e *rid of the Co((unication #ith ,oters

The ca&'ai)n #ill e lanched si: &onths e!ore the elections. At the e)innin) #e #ill not

e ery a))ressie and !ocs the e!!orts only on a traditional &edia online tools s'eeches and

'ress releases. %n this 'hase #e need 9st to introdce candidate her ie#s and strate)y. ;n the

&iddle o! the ca&'ai)n three &onths e!ore the elections #e #ill eco&e &ch &ore

a))ressie and #ill se all the 'ossile tools to delier the &essa)es to the oters. So&e o! the

tools like traditional and online &edia #ill e sed thro)h the rnnin) ca&'ai)n. %thers like

endorse&ent actiities and s'eeches #ill e necessary only at the end closer the election date.

The &edia 'lannin) #as created the #ay to )ain est reslt at a lo# costs. Any o! the tool #ill e

e:tre&ely e:'ensie that is #hy it #old e &ch #iser to share the 'ortions o! the in!or&ation

to e deliered y di!!erent &eans to di!!erent oters.

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%.). Ca(paign Structure

Ca&'ai)n Mana)er. The ca&'ai)n &ana)er #ill oersee all as'ects o! the ca&'ai)n

incldin) day7to7day o'erations the hirin) and &ana)e&ent o! sta!! the coordination and

i&'le&entation o! the !ndraisin) o'erations and on)oin) coordination #ith the candidate. He

#ill also e res'onsile !or creatin) and &ana)in) the ca&'ai)n d)et.

Finance -irectorN Fndraiser. The !inance director #ill e res'onsile !or raisin) the

&oney that #ill allo# the ca&'ai)n to acco&'lish its )oals. The !inance director #ill #ork

closely #ith the candidate ca&'ai)n &ana)er and a !inance co&&ittee to &eet the !inancial

)oals o! the ca&'ai)n. He #ill e in char)e o! kee'in) the candidate on track #ith !ndraisin)

're'arin) !or and sta!!in) call ti&e and oerseein) all !ndraisin) eents.

Co&&nications -irectorN Press Secretary. The co&&nications director #ill e in

char)e o! all o! the ca&'ai)n?s interactions #ith the &edia. He #ill ild relationshi's #ith the

'ress co&&nicate #ith the &edia as the key s'okes'erson set ' interie#s and identi!y

&edia o''ortnities !or the ca&'ai)n.

Field -irectorN,oter Contact. The !ield director #ill e in char)e o! &akin) sre the

ca&'ai)n )ets its &essa)e ot thro)h direct oter contact. His &ain res'onsiility is to deelo'

a co&'rehensie 'lan that incldes door knockin) and 'honin) in order to ;- oters and

'ersade the& aot the candidate.

,olnteer Coordinator. The olnteer coordinator #ill #ork closely #ith the Field

-irector to identi!y recrit and &ana)e olnteers to hel' #ith arios ca&'ai)n actiities. He

#ill hel' coordinate the #ork the olnteers tili5e their skills and talents #ell and 'roide

&otiation.

Political -irectorN Constitency %r)ani5er. The 'olitical director #ill #ork #ith s'eci!ic

constitency )ro's to or)ani5e their inole&ent #ith the ca&'ai)n !or e:a&'le K laor

seniors edcators eterans co&&nities o! color ne# A&ericans eniron&entalists and

colle)e stdents etc. He #ill hel' to deelo' a oter contact 'lan in coordination #ith the !ielddirector !or 'articlar co&&nities y ildin) relationshi's #ith the e:istin) or)ani5ations that

re'resent these co&&nities.

Schedler. The schedler #ill e res'onsile to acce'tin) and actin) on all initations

seekin) ot 'otential eents and 'ttin) to)ether the candidate?s schedle. The schedler #ill

&ake sre that the candidate is rie!ed aot each o! the eents and is )ien 'ro'er directions

17


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contact in!or&ation and collects rie!in) in!or&ation !ro& the other tea& &e&ers on each

eent. The schedler #ill also ensre that candidate call7ti&e and oter contact ti&e #ill re&ain

the to' 'riority.

Technolo)y Mana)er. This in!or&ation technolo)y &ana)er #ill coordinate and &ana)e

all as'ects o! the ca&'ai)n #ith re)ard to technolo)y K #e site dataase co&'ter

in!rastrctre etc. The ;T &ana)er?s res'onsiilities &i)ht ran)e !ro& &aintainin) the #e site

to deelo'in) the dataase to 'roidin) a co&'ter net#ork !or the sta!!.

e)al Adisor. ;t is i&'ortant to hae a le)al adisor #ho #ill e ersed in all as'ects o!

election la# and ca&'ai)n !inance.

%!!ice St!!. Peo'le #ho #ill e dealin) #ith rotine res'onsiilities connected to the

&ain actiities o! the ca&'ai)n.

,olnteers. These 'eo'le #ill e #orkin) #ith oters on the !ield to )ain as &any otes

as 'ossile.

%.+. Ca(paign /udget

The total cost o! all the oter contact actiities is @100 &illion

The total ad&inistratie cost 3headBarters sta!! &achines etc.4 @10 &illion

The total research cost is @" &illion

The total cost o! the ca&'ai)n @1+0 &illion

18


19/19

Reference

1. http://conservativerepublicannews.com/2015/12/02/trump-cruz-carson-rubio-swot-ted/2. http://graphics.wsj.com/wsjnbcpoll/3. http://pestleanalsis.com/pest-analsis-o!-usa/". http://www.2#0towin.com/maps/crstal-ball-201$-electoral-college-ratings5. http://www.eurib.org/!ileadmin/user%upload/&ocumenten/'&(/)dentiteit%en%)mago%*+,

*/v%-%et%rand-)dentit%'rism%model%van%ap!erer%%*+%.pd!$. http://www.indemundi.com/united%states/demographics%pro!ile.html

#. http://www.nbcnews.com/meet-the-press/trust-law-en!orcement-partisan-racial-divide-remains-n"1251

. http://www.rollingstone.com/politics/news/12-progressive-promises-!rom-hillar-clintons-

economic-speech-20150#134. http://www.telegraph.co.u/news/worldnews/us-election/4"034$/6-*lection-guide-

how-does-the-election-wor.html10.http://www.thedailbeast.com/articles/2013/0/03/1$-reasons-wh-hillar-clinton-will-win-

201$.html11.https://en.wiipedia.org/wii/&onald%7rump12.https://en.wiipedia.org/wii/*lections%in%the%6nited%tates13.https://en.wiipedia.org/wii/*lectoral%8ollege%96nited%tates1".https://en.wiipedia.org/wii/illar%8linton15.https://en.wiipedia.org/wii/;ed%states%and%blue%states1$.https://en.wiipedia.org/wii/6nited%tates%presidential%election

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