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HIGH STREET ACTION PLAN 2018 – 2022

Public Consultation: 26 March 2018 – 06 May 2018

Link: Consultation Hub

1. INTRODUCTION

1.1 Glasgow City Council considers the High Street/Saltmarket area of Glasgow to be a key priority for regeneration in the city centre, and there is a consensus that more could be done to uplift and enhance an area that comprises the city’s historic heart.

1.2 To this end, the Council’s City Centre Strategy Board last year tasked officers from across the council, its arm’s length organisations and its key partners, to form a working group to oversee the development of a five-year Action Plan for the area.

1.3 This document is the product of that process, identifying challenges and opportunities and proposing actions the Council and its partners could take to enhance the High Street, Saltmarket and immediate surroundings. This Action Plan offers potential projects and interventions around the key themes of heritage, economic development and public realm with a view to tackling heritage-related challenges, advancing inclusive economic growth and improving the area’s look and feel.

1.4 Implementation of the Action Plan will be monitored by the working group and overseen by local Elected Members via a High Street Reference Group, which can provide direction as required. This Reference Group is comprised of cross-party elected members from Wards 9, 10 and 22, all of which border the High Street/Saltmarket. This will ensure that the project considers the High Street/Saltmarket as a distinct area with its own identity, but also recognises its status as a bridge between the city centre and the East End and capitalises on opportunities in the “Inner East” of the city.

2. PREVIOUS PUBLIC ENGAGEMENT

2.1 The development of this Action Plan has drawn on a number of previous engagement exercises of varying scope and scale, which sought views on the High Street/Saltmarket area.

2.2 In February 2016 a resident and commuter survey was carried out as part of the Test Town UK Entrepreneur final event, a Carnegies-supported initiative that brought young entrepreneurs from across the UK to test pop-up business ideas in the Saltmarket. Feedback was sought by the project team from Saltmarket and High Street traders, local residents, commuters and visitors to the area, with young entrepreneurs visiting as many traders and speaking to as many commuters as possible over a 24-hour period. Although this was merely a short ‘snapshot’ consultation the points raised included concern with the local physical environment, and the general “look and feel” of the area. Visitor spend patterns were also analysed. This project highlighted various issues including the need for local public realm/environment improvements, lack of footfall, and a lack of a destination offering. It also demonstrated that pop-up projects in the area could be successful.

2.3 In 2017, an arts organisation was also commissioned to engage with a wide range of stakeholders to discuss and formulate how achievements of the past and present could inform the strategy for the future. This events-focused project, titled “Past,

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Present, Possible”, resulted in an active role for local traders on High Street and Saltmarket in the 2017 Merchant City Festival. This project similarly highlighted issues relating to local heritage and the lack of a joined-up strategy that would capitalise on the historic heritage of Glasgow. It also demonstrated that local businesses have a strong interest in being engaged in the regeneration process for the area.

2.4 In early 2018, as part of the development of this Action Plan, a further public engagement exercise was undertaken, this time focusing upon non-trade and community organisations whose staff, participants or service users utilise the High Street and Saltmarket regularly. This engagement activity sought ideas on potential actions or improvements that could enhance the area. The following points figured prominently in the consultation as aspirations for the area:   More of a focus on the history and legacy of the High Street/Saltmarket in the

local tourism offer, and a more joined-up approach to shaping the visitor experience

More bespoke businesses, pop-up workshops and unique local traders Accentuate already-attractive areas of the street, introduce further greenery and

make visual improvements to shopfronts and properties Investment in public realm and addressing traffic issues Desire to create circulation between the Cathedral and Glasgow Green,

increasing footfall along the length of the High Street corridor

2.5 Prior to the Action Plan’s finalisation, a full public consultation is being carried out via the council’s Consultation Hub, which can be accessed here. This consultation is live between 26 March and 06 May 2018.

3. PROJECT OBJECTIVES AND APPROACH

3.1 The High Street Action Plan cuts across a number of issues with the ambition of making a positive impact and delivering tangible improvements for the area. The project’s key objectives are to:(i) Support the heritage strategy for the area, promoting the local built

environment and building on the area’s medieval history and range of internationally recognised historical assets

(ii) Celebrate and promote the unique local offer (iii) Enhance the look and feel of the area(iv) Improve physical connections to and throughout the area (v) Maximise growth opportunities for local and emerging SMEs(vi) Increase footfall to the area

3.2 These objectives will be achieved through the High Street Action Plan workstreams which have grouped activity under three core themes: heritage, economic development, and public realm. These are discussed in more detail at Section 4 below.

3.3 Specific actions in the Action Plan will deliver short-term to medium-term improvements to the High Street area around the three themed workstreams, in advance of wider-ranging work to develop District Regeneration Frameworks for the Learning Quarter and Merchant City districts as part of the Glasgow City Centre Strategy1. More details on Glasgow’s City Centre Strategy 2014-19 can be found here.

1 The Glasgow City Centre Strategy has established nine defined districts across the city centre. High Street/Saltmarket is covered by two districts: Learning Quarter and Merchant City.

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3.4 The District Regeneration Framework (DRF) will be the overarching regeneration plan for the area. DRFs are developed using a comprehensive process of analysis and public/stakeholder engagement over a 12-18 month period, establishing a ten-year strategic, action-focused plan for the area. The development of the Learning Quarter and Merchant City DRFs are not likely to commence until 2019/20.

3.5 An example of the active Sauchiehall and Garnethill District Regeneration Framework can be found here.

3.6 The High Street Action Plan is a shorter-term response with a more limited scope, aimed at dealing with some of the most immediate issues in the area. These will be prioritised on the basis of the feedback from the consultation exercise and the various business and public engagement exercises noted above.

4. WORKSTREAMS

4.1 Heritage

(i) Historic Glasgow: Built Heritage: The High Street, Saltmarket and surrounding areas comprise the historic heart of Glasgow, but concerns have repeatedly been raised that the area has been somewhat neglected – or at least that the city has failed to sufficiently celebrate and capitalise on the heritage of the area. The Council’s Strategic Plan 2017-22 responds to this directly, committing to “develop a Historic Glasgow Strategy to protect and restore our built heritage, and work with local residents and business owners to establish Historic Glasgow Zones”. The creation of the High Street Action Plan represents a first step in fulfilling this commitment, with a particular focus on the historic environment of the area and an opportunity to explore additional strategic and policy responses to built heritage in the High Street/Saltmarket area, and across Glasgow. It is clear that many historic residential and commercial properties in the area face challenges as a result of varying states of repair. Through the High Street Action Plan, opportunities for collaborative action will be explored with the property owners, heritage organisations and other key stakeholders to address such issues, including City Property as a key commercial property partner, and GHA who hold the primary interest in the area’s tenemental stock.

(ii) Historic Glasgow: Culture and Leisure: The High Street/Saltmarket area benefits from a medieval history and a range of internationally recognised and unique assets which exemplify the outstanding heritage offer and act as a significant draw for tourists and visitors. Key points of interest include Glasgow Cathedral, Provand’s Lordship House and Gardens (the city’s oldest building), St Mungo’s Museum of Religious Life and Art, the Tollbooth Steeple, Glasgow Green and the Necropolis.

The Action Plan will consider how best to promote and take advantage of these assets and improve the visitor experience, and will progress plans for a Heritage Trail to connect points of interest and identify historic landmarks.

4.2 Economic Development

(i) Glasgow City Innovation District: The emerging Glasgow City Innovation District in the High Street area offers a significant opportunity for the city, with major investment being made by the University of Strathclyde in the Technology Innovation Centre on George Street, in addition to the new Tontine facility. Tontine, supported

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by Glasgow City Council, is now open in the newly converted Tontine Building in the heart of Glasgow’s Merchant City and is part of the £1.13 billion Glasgow City Region City Deal, the first City Deal project to be completed. It provides high-tech acceleration and growth space for young, aspiring businesses.

The High Street Action Plan will explore opportunities to assist businesses which have benefitted from but are outgrowing the Tontine facility by offering space and advisory support for new starts that have potential to grow and contribute economically to the area.

(ii) Creative Industries: With a significant creative industries concentration located in the Merchant City, the presence of the Cultural Enterprise Office in the artistic Barras quarter, and with the Trongate 103 and Briggait facilities operating in the wider area, the Saltmarket and High Street areas have great potential as a creative and cultural hub.

The High Street Action Plan will explore opportunities to capitalise upon and support this sector, looking at promotional opportunities as well as targeted project initiatives.

(iii) SMEs, Start-Ups and Pop-Ups: It will also be important to engage with the wider business sector in the area. There is a vibrant independent retail scene around the High Street, yet traders have experienced significant commercial pressures in recent years and there is a requirement to engage more closely with these enterprises as part of the High Street Action Plan.

4.3 Public Realm

(i) Roads and Streetscape: The High Street Action Plan will also consider how the physical environment could be improved around Glasgow’s historic heart. Improvements to roads, paving, street layout and street furniture will be explored. A number of concerns have been raised about the volume and speed of traffic crossing the Clyde onto Saltmarket, and on High Street itself. The Action Plan will require to identify opportunities to further consider these issues, such as via the proposed update to the City Centre Traffic Model, and will need to be cognisant of other developments such as the forthcoming Low Emissions Zone (LEZ).

(ii) Placemaking: This Action Plan will also explore opportunities to create a better place for people in and around the project area, whether they are residents, businesses or visitors to the area. City Deal investment will be targeted at areas of greatest opportunity, including junction upgrades and small public realm schemes, pocket parks and other “micro” interventions. Smart City infrastructure will also be introduced with the Intelligent Street Lighting project replacing all column-mounted street lighting with LED bulbs, and introducing a wireless network that will enable many potential Smart City initiatives. Links will be made with other initiatives where possible, such as Ruggedised, which, once implemented, will lead to a more secure, renewable, and affordable energy system for the residents and business of Glasgow.

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5. PROJECT DETAILS

5.1 The following section provides a short commentary on the proposed projects within the Action Plan.

Ref. Project Description

HeritageH1 Property Improvement Plan:

ResidentialGlasgow Housing Association retains an interest in 80 pre-1919 tenements within High Street, Glasgow Cross and the Saltmarket. 84% of blocks are affected by mixed tenure ownership, meaning that GHA have a minority ownership or no more than 50% ownership within approximately 50% of these blocks.

Key issues relating to this complex ownership position include:(i) Owner engagement in planned and reactive maintenance is poor(ii) There can be a lack of owner participation, which contributes to the deterioration of the asset(iii) The area’s Conservation Area status places various restrictions and requirements on any

building works(iv) Each block needs a bespoke solution(v) Solutions often involve high costs, and there is a challenging funding environment for owners

GHA has an investment programme for this area and 24 blocks (30%) of the overall programme have been completed to date. The focus so far has been on those blocks with either full or majority GHA ownership. The workplan has involved fabric refurbishments, followed up by a programme of back court environmental improvements.

As part of the Action Plan, GHA will undertake Condition Surveys of all blocks not yet refurbished. This will identify significant issues, and establish where liability sits. There is an ongoing issue with a lack of funding for this type of property refurbishment. While GHA has funding in place, owners within these blocks will also be financially responsible for some contribution. If owners are not willing to make such contributions, the project could stall. Legal options will therefore also be explored, as will grant opportunities.

H2 Property Improvement Plan: Commercial

A number of concerns have been raised around the historically poor condition of many commercial properties on the High Street, with repair and maintenance issues impacting on tenants and on occupancy rates.

City Property has an interest in 28 units in total on High Street north of Duke Street, with currently 16 occupied and 12 vacant. The properties tend to be located on the ground floor of tenement buildings with City Property owning and being responsible for the individual retail unit, and GHA YourPlace being the overall factor responsible for the maintenance of the whole building. Tenants sign up to an FRI lease under which they are normally responsible for both external repairs (carried out by the factor YourPlace

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Ref. Project Description

and apportioned to the tenants) and internal repairs which are due to be carried out by the tenants.

City Property has to date been undertaking improvements on vacant units with the highest level of interest from prospective tenants, and going forward will take a phased approach to the upgrading of these individual properties, prioritised on this basis. There will be a commitment to bring these units up to a lettable standard, once the appropriate property certification is in place. The units will then move to be marketed using a broader approach to connect with wider audiences and raise the profile of the area.

For occupied City Property units on existing FRI leases, these tend to be in varying states of repair. City Property will engage closely with partners through the High Street Action Plan in reviewing the nature and extent of any repair issues in occupied properties which are outwith the normal responsibility for tenants, and will work collaboratively with partners and tenants to identify opportunities for action to address such issues.

H3 Review of historic property improvement funding options

In line with above commitments to work collaboratively in identifying potential avenues for action, an assessment of funding stream opportunities for historic property improvements will be undertaken, ensuring that potential resource for promoting the area’s built heritage is maximised. This will engage the full range of partners and will likely require to be considered on an ongoing basis over the lifetime of the Action Plan as funding opportunities to help deliver on key objectives are sought.

H4 Planning and heritage policy responses

Opportunities to revise planning and heritage policy responses to protect and enhance the built heritage of the High Street area will be explored, ensuring the area’s status as Glasgow’s historic heart is adequately reflected in Council policy.

Conservation Area Management Plans (CAMPs) will be developed for the two respective character areas in the High Street Action Plan zone: Cathedral and Merchant City. The existing Merchant City CAMP will be reviewed and updated. The CAMPs will look in more detail than the Glasgow Central Conservation Area Appraisal (adopted 2012) at the key conservation and heritage idssues that affect the area and suggest how these might be managed into the future. It is expected that these documents will be adopted as supplementary planning guidance once approved. Townscape Heritage Initiative (THI) opportunities will also be explored in this regard.

Consideration will also be given to how the Action Plan can contribute to the Council’s future development of a new Historic Glasgow Strategy, which will likely feature this area prominently. It is anticipated that the High Street/Saltmarket will be designated a “Historic Glasgow Zone” in line with the commitment to establish such districts in the Council’s Strategic Plan, with the various heritage initiatives

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Ref. Project Description

proposed in this Action Plan providing strong foundations for the development of this model.

H5 Positive Outcomes for Buildings at Risk

Significant Buildings at Risk which appear on the Buildings at Risk Register and are located within the High Street/Saltmarket area will be identified and progress on their development will be monitored on an ongoing basis as part of the Action Plan. Townscape Heritage Initiative (THI) opportunities will also be explored in this regard.

H6 Heritage Trail Early stakeholder engagement has established a consensus that the plethora of historical and medieval assets in the High Street area are not being sufficiently capitalised upon within the city’s visitor offer. One frequently identified issue is the need to connect key points of interest and drive circulation between the different ends of the High Street/Saltmarket corridor. This Action Plan will therefore see the development of a Heritage Trail that links key attractions and places, and improves the visitor experience through the provision of information within a number of mediums.

H7 Area Visual Identity/Branding The Heritage workstream will explore opportunities for creating a distinct visual identity, or brand, for the area. This will involve engagement with stakeholders and local businesses, and an options assessment as part of the process of developing the area’s unique selling point. This could include lamppost banners or other physical or digital infrastructure sympathetic to the conservation area. The project will be developed in alignment and collaboration with the wider strategy for Dressing the City.

H8 Visitor Interpretation Strategy An Interpretation Strategy to guide visitors and highlight points of interest will be created for the project area, making use of various mediums such as digital, printed, artwork, web activity, exhibition, on-site interpretation, etc. This may include interpretation boards, and text on sites or at strategic places along the High Street. The Strategy will be devised in collaboration with key stakeholders and may look at phased activity once a core plan has been developed.

H9 Cultural Event programming With greater focus on Glasgow Life’s Medieval and Historic City strategies, this action will look to stimulate more innovative use of small open spaces in the project area with event activity and other activation. Opportunities to contribute to and enhance the cultural vibrancy of the area will be further explored.

H10 PR and Marketing Plan The city’s Marketing Strategy will be reviewed as the Action Plan is delivered to ensure that the opportunities and assets of the High Street area are embedded into Glasgow’s PR and Marketing plans. The People Make Glasgow website will also be reviewed as the Action Plan is progressed to ensure up-to-date information on heritage sites within the High Street/Saltmarket area are provided as part of the website’s visitor information.

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Ref. Project Description

H11 Cathedral Precinct Operating Model

The Cathedral Precinct area contains an array of internationally recognised and unique assets, including Glasgow Cathedral, Provand’s Lordship House and Garden, the culturally significant St Mungo’s Museum of Religious Life and Art, and the Necropolis. The area is rich in opportunities to celebrate, and to define the area’s future. This project will develop a new operating model for the precinct area, which will aim to maximise the potential and therefore deliver a far greater visitor offer with more alignment between the various buildings and organisations involved in managing the area’s assets.

H12 Tourism and Visitor Plan Review: High Street objectives

The city’s Tourism and Visitor Plan will be reviewed as the Action Plan is delivered to ensure that the opportunities and assets of the High Street area are embedded into Glasgow’s Tourism and Visitor Plan 2016-23.

Economic DevelopmentE1 Support for Tontine Graduates Early-stage businesses are key to creating a resilient and growing business base in Glasgow. However,

by their nature they are often lacking in experience or have limited access to funding, and this makes them very susceptible to slow growth or early failure. The High Street Action Plan will explore ways to maximise the local benefits from the Tontine’s emerging SME population, including whether there are ways to better utilise vacant City Property units for enterprises that outgrow Tontine.

E2 City Property/Arts Partnerships City Property have been in discussions with a number of partners from the creative industries, with a view to utilising vacant shop space in the Saltmarket area for pop-up or arts-related traders. As part of the Action Plan the objective will be to make productive use of vacant units, increase footfall in the local area, create a more vibrant local environment, and assist in providing flexible space for new and micro businesses. The project is currently at a concept stage and further investigation is required before proposals can progress, however the intention is that this project would lead to a more sustainable tenant mix on High Street/Saltmarket.

E3 Contemporary Arts Trail The High Street/Saltmarket area can capitalise on a city centre-wide Contemporary Arts Trail that will highlight notable and publicly accessible works, facilities and events. This trail will draw people into High Street and surrounding areas, creating opportunities for experiences that will change perceptions of the area as well as creating additional footfall for local artists, businesses and existing attractions. The trail will be publicised through a range of media including digitally, and will be developed with the local contemporary arts community.

E4 High Street Independent Retail A previous Independent Retail Fund was developed to assist businesses occupying ground floor units in

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Ref. Project Description

Fund tenement blocks which were affected by the GHA property refurbishment programme in High Street/Saltmarket. It provided grant support to retailers for shopfront improvements. It is proposed to extend the project to include all independent retailers on the High Street and Saltmarket. Budget limitations may impact on the scale of this however depending on demand, the project could be further extended to take in adjacent side streets in the project area.

E5 Past, Present, Possible – Phase 2

Following the successful first phase of the Past, Present, Possible project, the initiative will be extended to undertake further work with local residents, retailers and other stakeholders. Opportunities include the potential to develop a programme of events or artists in residency, in order to enhance the High Street experience, and this will also help inform the creation of a new visual identity for the area.

Public RealmP1 Living Streets – Phase 2 Survey

and ReportA street audit has been commissioned from the organisation Living Streets, who champion the pedestrian experience, and the associated draft report will be produced by April 2018. This will include feedback from a wide range of internal and external stakeholders and provide possible actions for short-, medium- and long-term improvements. This will link to pedestrian movements, accessibility, public realm, wayfinding, and the general “look and feel” of the area. While no budget has yet been allocated for its outcomes, these will inform recommendations for potential public realm improvements in the High Street/Saltmarket.

P2 High Street Station redevelopment (City Deal)

As part of the Glasgow City Region City Deal, High Street Station will be redeveloped. The aim of the project is to ensure the station building provides modern facilities, introduce revenue protection, and provide DDA-compatible access to and from the platforms. The project also includes creation of a new plaza in front of the station building to improve the user experience by enhancing the sense of arrival. The scope of the project also aims to address the poor pedestrian access to the station across High Street where possible. The redeveloped station and the associated public realm works will improve the station’s presence at High Street, and support the new emerging developments around the High Street/Duke Street cross. It will also assist in the aim of expanding the city centre core towards the Inner East. The project team is engaged in ongoing stakeholder consultation, and some technical aspects of the project delivery remain to be resolved in order to comply with both Network Rail and the ORR (Office of Road and Rail) guidance.

P3 Junction upgrades: Design (City Deal)

As part of City Deal, interventions will be targeted at junctions where High Street meets off-shooting roads. Junction upgrades will include a complete refurbishment of the public realm in the identified areas incorporating all of the necessary interventions required for surface water management, mobile

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Ref. Project Description

technology, and to improve accessibility and inclusivity. There will be an emphasis on connectivity to ensure that a priority setting has been established that favours pedestrian and cycle movement over motorised vehicles. Likely interventions will include raised tables, lane reductions, improved pedestrian space and a reconfiguration of traffic signals and other forms of controlled crossings.

The adjacent Argyle Street Avenue project will also explore public realm solutions for the area around Glasgow Cross.

P4 Intelligent Street Lighting (City Deal)

The purpose of the Intelligent Street Lighting (ISL) Project, which includes the High Street, is to provide a dynamic, energy and cost efficient lighting service that can be controlled from a Central Management System (CMS) and meets the needs of the City of Glasgow. The project will see the further rollout of LED street lighting in the city and enable the enhancement of Glasgow’s digital infrastructure and the implementation of a city-wide foundation for Smart City solutions in the form of a wireless communications canopy. This foundation is integral to the Glasgow City Council Smart City ambition to leverage City assets to enhance service and service quality and/or reduce costs by implementing Smart City solutions, with the wireless communications canopy providing the ‘Highway’ for data between sensors and central systems and applications.

The Action Plan will also look to make links with other Smart City initiatives in the area where possible, including the Ruggedised project, which is creating a “Smart Street” along a section of George Street and Duke Street with initiatives focused on Smart City approaches to energy.

P5 Low Emission Zone (LEZ) phased implementation

Glasgow City Council is set to introduce Scotland’s first Low Emission Zone (LEZ) in the city centre area by the end of 2018, with a two phase approach initially looking at improving bus fleets, followed by the extension of the LEZ to all other vehicle types. Glasgow’s LEZ will help to protect public health, ensure that the city stops breaching national air quality limits, and help to improve the amenity of the city centre for residents, visitors and businesses. The final boundary of LEZ for all vehicles is still to be decided, but High Street and Saltmarket will be included in the initial bus phase.

P6 City Centre Traffic Model update

As part of the City Centre Avenues programme of public realm investment, Glasgow’s City Centre Traffic Model is being updated to allow accurate testing of traffic management layouts and scenarios across the whole city centre. This work will inform where there is scope to reduce vehicle traffic, introduce active travel solutions and improve traffic management with a view to improving air quality and creating better places for people. The High Street/Saltmarket will be a core consideration of this project which will assist in longer term planning for the traffic operations in and around the project area.

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Ref. Project Description

GeneralG1 High Street Action Plan web

presenceA new section to be created on the Glasgow City Centre Strategy website to promote the assets in and around the High Street, and to report on progress for the Action Plan. This will also allow for members of the public to submit thoughts and comments on an ongoing basis.

G2 District Regeneration Framework: Learning Quarter

Subject to budget agreement this DRF will be progressed over the lifetime of the High Street Action Plan.

G3 District Regeneration Framework: Merchant City

Subject to budget agreement this DRF will be progressed over the lifetime of the High Street Action Plan.

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6. PUBLIC CONSULTATION

6.1 Glasgow City Council is committed to listening to the views of residents and stakeholders, to ensure that we deliver excellent services that are relevant to local needs. It is important that there is input from the local community to ensure that the right actions are in the Action Plan, and that these actions are appropriately prioritised within the process. Where actions are proposed that cannot be progressed as part of this Action Plan, they will be incorporated into the subsequent planning process for the District Regeneration Framework.

6.2 The objective of this consultation on the High St/Saltmarket Action Plan is to gather opinion on proposed actions under the principal project themes: Heritage Economic Development Public Realm (local environment)

6.3 The intention is to develop and implement agreed short-, medium- and long term actions in collaboration with the local community and partners. By doing this, it is anticipated that the opportunity for the High Street area to maximise its potential and play a key role in the ongoing development of the city will be realised.

Consultation period: 26/03/18 - 06/05/18 (6 weeks)

Links to documents, or further information on this Action Plan or the public consultation, can be obtained from

Dana DuffyDRS City Centre Regeneration

Dana.duffy@drs.glasgow.gov.uk0141-287-1063

Appendix A: Draft High Street Action Plan Appendix B: Project Area

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Appendix AHIGH STREET WORKING GROUP: ACTION PLAN (DRAFT) 2018 - 2023

Workstream Action Ref Description 2018 2019 2020 2021 2022

Heritage Historic Glasgow: Built Heritage H1 Property Improvement Plan: ResidentialH2 Property Improvement Plan: CommercialH3 Review of historic property improvement funding optionsH4 Planning and heritage policy responsesH5 Positive Outcomes for Buildings at Risk

Historic Glasgow: Culture and Leisure

H6 Heritage TrailH7 Area Visual Identity/BrandingH8 Visitor Interpretation StrategyH9 Cultural Event programmingH10 PR and Marketing PlanH11 Cathedral Precinct Operating ModelH12 Tourism and Visitor Plan Review: High Street objectives

Economic Development

Innovation Quarter and Creative Industries

E1 Support for Tontine GraduatesE2 City Property/Arts PartnershipsE3 Contemporary Arts Trail

SMEs, start-ups, pop-ups E4 High Street Independent Retail FundE5 Past, Present, Possible – Phase 2

Public Realm Public realm and placemaking P1 Living Streets – Phase 2 Survey and ReportP2 High Street Station redevelopment (City Deal)P3 Junction upgrades: Design (City Deal)P4 Intelligent Street Lighting (City Deal)P5 Low Emission Zone (LEZ) phased implementationP6 City Centre Traffic Model update

General Communications G1 High Street Action Plan web presenceDistrict Regeneration Frameworks G2 District Regeneration Framework: Learning Quarter

G3 District Regeneration Framework: Merchant CityFunding G4 Funding opportunities

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Appendix B

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