planning your content and social media strategy | storylab
TRANSCRIPT
Content Strategy
“Content strategy plans for the creation, publication, and governance of useful, usable content.”
What is Content Strategy?
–Kristina Halvorson,Content Strategy for the Web
The where, what, why, and when of what you post.
What is Content Strategy?
1 Define your purpose2 Find your customers3 Create content pillars4 Calendar your content
Basics of Content Strategy
Your purpose is not to sell your product. Your purpose is to provide value.
1 Define your purpose
Evernote should not try to sell their services on social. Their purpose should be to inform users on being organized in their life’s work.
1 Define your purpose – Case Study
1 Define your purpose2 Find your customers3 Create content pillars4 Calendar your content
Basics of Content Strategy
Story Collaborative does not endorse the attitudes of certain fictional characters.
Who is your core audience?Where are they Online?When are they there?
2 Find your customers
1 Define your purpose2 Find your customers3 Create content pillars4 Calendar your content
Basics of Content Strategy
Choose 2-4 categories that will drive the type of content you place throughout your networks.
3 Create content pillars
For Evernote, that may look like:
3 Create content pillars – Case Study
EvernoteUpdates
OrganizingLife’s Work
EntrepreneurialInspiration
1 Define your purpose2 Find your customers3 Create content pillars4 Calendar your content
Basics of Content Strategy
Get out your calendar and see what events, themed months, initiatives, and campaigns are on the horizon. These are Timely types of content.
4 Calendar your content
Then, consider what kind of Evergreen content you can use to fill in the gaps.
4 Calendar your content
Evernote keeps their content Timely. Consider their involvement with NanoWriMo this month.
4 Calendar your content – Case Study
Their still able to include a consistent flow of Evergreen content.
4 Calendar your content – Case Study
Share your photos on your map to show multiple locations or events.
If appropriate, share on your page as yourself. Then, the post will go to your followers as well as show up on your page.
Share multiple images at once. It creates interest, and keeps you from having to design anything.
Use your LinkedIn profile as an SEO bank. Keep your company page description to 156 characters.
Social Media is the new customer service.
General Social Tips
Each day, try toshare one thing.
General Social Tips
Be specific.
General Social Tips
Weirdspacing
Works.
General Social Tips
Try registering your hashtags on Twubs.
General Social Tips