planning vision - ft. lauderdale chamber of commerce - ft ... vision.… · history and purpose of...

UPTOWN DEVELOPMENT IMPROVEMENT GROUP

....THEN

NOW....

PLANNING VISIONPLANNING VISION

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UPTOWN DEVELOPMENT IMPROVEMENT GROUP

TABLE OF CONTENTS

History and Purpose of UDIG..................................................................................................3

Mission Statement ...................................................................................................................4

The Vision .................................................................................................................................5

Strengths ..................................................................................................................................7

Opportunities ...........................................................................................................................7

Planning Study and Its Objectives .........................................................................................8

The Process ..............................................................................................................................9

AppendixProject Supporters.........................................................................................................11Map of the Uptown Business Area................................................................................12Area Attributes ..............................................................................................................14Commercial Property Report ........................................................................................16Housing Unit Summary Report .....................................................................................17Tri Rail Ridership In The Uptown Area .........................................................................18Examples of Corridor Planning .....................................................................................19

Note: Top Cover Photo Circa 1950 provided by Fort Lauderdale Historical Society (photo # 5-12698)

History And Purpose Of UDIG

The Uptown Business Council, an area council of the Greater Fort Lauderdale Chamber ofCommerce, established a task force in 2002 known as the Uptown Development andImprovement Group ("UDIG"). The UDIG group concentrates on the area shown on theenclosed map, which we denote as the "Uptown Business District."

The purpose of UDIG is to give a voice to the Uptown area. The businesses in the Uptown areahave not had an organized group to express themselves regarding issues of growth and devel-opment. UDIG seeks to identify and monitor issues which affect the Uptown area, develop con-sensus positions and express those positions to the appropriate governmental agencies andoffices.

The Uptown Business District encompasses a multiple of jurisdictions, which include portionsof Fort Lauderdale, Oakland Park, Tamarac, Pompano Beach and unincorporated BrowardCounty. UDIG seeks the cooperation and coordination of these communities to work togetherand interact for the benefit of the Uptown as a cohesive business district, regardless of themunicipal borders. UDIG provides a single forum for the interaction of these various govern-mental and municipal concerns.

The Uptown Business District has many attractive attributes. It is a regional transportation hubwith the interstate highway (I-95), Florida’s Turnpike, the Regional Transportation Authoritycommuter system (Tri-Rail) and a general aviation airport (Fort Lauderdale Executive Airport)all within its boundaries. The area offers a broad range of office, warehouse, industrial and commercial properties for the business community. The Uptown Business District is also hometo several educational institutions affording opportunities to enhance the skill of the areaworkforce. Additionally, it is close to a variety of housing options.

We believe that "branding" the area and creating a "sense of identity" and unity will aid in thecoordinated and beneficial future development of the Uptown Business District. It is vitallyimportant that area property owners and business owners ("stakeholders") voice their ideasabout the future of the area. To that end, we are seeking the input of the stakeholders to helpus formulate a "vision" for the Uptown Business District. With that "vision" in hand, we seek todevelop a Master Plan for future coordinated, desirable growth and development.

The members of UDIG believe that by summoning our resources and acting in unity, we canrealize great things for the Uptown Business District. Our efforts have already gained the sup-port and encouragement from the cities of Fort Lauderdale and Oakland Park, as well as neigh-boring homeowners associations, the Fort Lauderdale Executive Airport, many of the leadingarea business leaders and educational institutions serving the Uptown Business District.

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UPTOWN DEVELOPMENT IMROVEMENT GROUP

Mission Statement

" To be the catalyst that drives and unites all appropriate individuals and groups to adoptand attain the UDIG vision, igniting a renaissance in the Uptown Area."

The roles and goals of the UDIG required to attain this mission include:

To identify the key issues, develop positions on these, and educate and influence,business, government, and other appropriate parties on these issues.

To foster and facilitate the maintenance and improvement of this area's businessand residential climate and quality of life.

To drive the successful packaging and marketing of the Uptown area both to inter-nal audiences and external prospects.

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The Vision

The UDIG's Vision is that in 2005 the Uptown Area will exhibit all the following attributes andcharacteristics:

Vision Elements Related to the Business Base and Employment

An excellent high-technology and bio-technology business presence, and a hubof the Internet Coast

Opportunities in international trade and business, utilizing FXE (the FortLauderdale Executive Airport) and FTZ (the foreign trade zone)

A vibrant mix of light industrial and distribution entities appropriately placed with-in the area

Corporate and Regional offices

Extensive educational and training resources

An abundant skilled labor supply

Vision Elements Related to the Area's Infrastructure and Physical Attributes

A strategic transportation hub

New retail and commercial areas

Effective employee commuting patterns

Retention, expansion, attraction and creation of businesses

An abundant supply of green spaces and recreational areas

Improved east - west traffic flow

Vision Elements Related to the Uptown Area's High Quality of Life

Access to quality healthcare

Abundant shopping, services, entertainment and recreation

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A variety of housing options

Venues for festivals, sporting and special community events

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Strengths

A strategic location

A unique blend of office, hotel, commercial, residential, and recreational facilities

Redevelopment initiatives

Diversity of the Workforce

Ample parking and good traffic flow

A suburban campus like environment

A prestigious Fort Lauderdale address

An affordable business climate

The Fort Lauderdale Executive Airport (FXE)

Growing Community Involvement

Opportunities

Available public and private support

A location at the center of the Tri-County region

The availability of prime development sites

Better utilization of the existing infrastructure

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Planning Study And Its Objectives

The goal of the planning study is to create awareness of the area, identify opportunities for revitalization and promote economic development in the Uptown Business District. The community and stakeholders will be asked to participate in the visioning and planning process.The study will identify land uses that reflect the needs of changing demographics, improvetransportation, including the character of the corridor and increase the diversity of the housingstock within the area. The study will also include an examination and analysis of the mix ofexisting land uses in the area as part of a development strategy. Once the comprehensivestrategy is in place, both public and private development opportunities will be encouraged toreflect the vision of the community, entice economic development, promote in-fill developmentand ensure a proper mix of businesses and housing while safeguarding the neighborhood andits environment.

The general objectives to be achieved for the planning project include:

Develop a market feasibility analysis gauging the realistic potential for commercial and residential in-fill, mixed use, and transit-oriented housing development.

Identify and remove barriers to such development.

Engage the community in a participatory visioning and planning process.

Create a detailed action plan to promote an appropriate mix of development onpotential in-fill sites.

Promote public improvements and encourage enhancements to existing sites thatwill expand the economic base of the area.

Explore the economic development advantages of improved transportation, education and public safety.

Investigate the potential for creating an Uptown Development Authority (UDA).

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The Process

Step #1: Determine Market Potential

What is the current demand for residential retail, office, and industrial uses?

How many, and what types of jobs can be attracted to the targeted area?

How does the Uptown Business District position itself to attract redevelopment?

What types of land uses should be targeted?

What locations are best suited for retail, office, industrial, residential or mixed-usedevelopments?

What values, rents, densities, and product mixes can be expected and in whatgeographic locations?

How much development can be expected to be absorbed by 2010?

What types of transportation systems will best support the types of economicactivity suited for the area?

What types of amenities are lacking to attract prospective tenants/investors?

What is the area’s biggest asset?

What is the area’s biggest liability?

Step #2: Planning and design

What are the current planning and design initiatives that impact the area?

Does addtional residential development need to be encouraged within the area?

What design elements should be uniform throughout the district?

How important is streetscaping?

How should additional traffic and parking be accommodated?

What are the most compatible uses for both in-fill and redevelopment sites in thearea?

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Step #3: Development Strategies

How can the Uptown Business District best market development opportunities?

What types of incentives will work?

How can an Uptown Development Authority (UDA) be most effectively utilized?

What is the best way to brand the area?

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Appendix

Political Support

Jim Naugle - Mayor, Fort LauderdaleChristine Teel - Commissioner, Fort LauderdaleDon Magliore - Commissioner, Oakland ParkJohn Stunson - City Manager, Oakland ParkKay McGinn - Commissioner, Pompano Beach

Greater Fort Lauderdale Chamber of Commerce

Christopher Pollock, President & CEOGary Press, Chairman - South Florida Business JournalCarolyn Michaels, Executive Vice PresidentIrma Kawski, Administrative Coordinator

2004 Board Members, Uptown Business Council

Michael Scarpino, 2004 Chairman - Commercial Property Realty Advisors, LLCCort Neimark, UDIG Chairman - Neimark & Nadel, P.A.Greg Billings - Billings ConsultingChuck Black - Signs By TomorrowBill Caracofe - Mark Scot, Inc.Diane Cortes - IronStone BankMel DiPietro - Resource Benefits, Inc.George Gadson - South Florida Regional Resource Center of FAU, Center for Urban and

Environmental Solutions (CUES)Donn Grushka - Colonial BankPat Hale - Fort Lauderdale District One Alliance of Homeowners Association Darlene Wolfrom Smith - Phase One ComputingAlan Swift - London Witte & Company, P.A.

Special Contributors

Matthew Gill, Oakland Park/Wilton Manors Chamber of Commerce - A. G. Edwards andCompany. Inc.

Jim McDonald - PBS&JMike Sherman - PBS&JRoy Gold - Chairman, Broward Beautiful Committee

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Map of the Uptown Business Area

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Uptown Business DistrictZipcodes 33060, 33064, 33069,

33308, 33309, 33319, 33334

Area of Concentration

Area of Concentration

The focus area is McNab Road to the north,Dixie Highway to theeast, CommercialBoulevard to the southand US 441 to the west.

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West to east view of NW 21 Avenue, W Commercial Blvd.

East to west view of I-95, N. Andrews Avenue

Area Attributes

Tri RailTwo stations: Pompano & Cypress Creek stationsFourteen daily stops each way at each stationIn 2003, there were 271,146 riders and an average of 22,596 per month

Executive AirportThe nation’s third busiest general aviation airport A total of 226,699 takeoffs and landings in 2003Home to over 700 aircraft, including 115 corporate jets and 40 helicoptersA 200 acre Industrial Park on its property with 1.5 million square feet of office,warehouse and manufacturing space

Hotels2095 rooms/suites47 meeting rooms47,419 square feet of conference space

Colleges & UniversitiesFlorida Atlantic UniversityKeiser CollegeCity CollegeFort Lauderdale CollegeUniversity of PhoenixBroward Community College

Turnpike ExitsAtlantic Boulevard (Exit #66)Commercial Boulevard (Exit #62)

Major Recreation FacilitiesPompano Park Race trackFort Lauderdale and Lockhart StadiumsFern Forest Nature CenterMills Pond Park - 130 acresNumerous Golf Courses

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The Uptown Business District Today

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West to east view of N Andrews Avenue,I-95, Cypress Creek Rd.

Northeast to southwest view of N.Andrews Ave, SW 15 St, I-95

South to north view of W Commercial Blvd,NW 21 Avenue, Ft Lauderdale Executive

Airport

Commercial Property Report

Zip codes 33060, 33069, 33308, 33309, 33334, Compiled April 15, 2004

Source: Costar Property Group

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All Office Class A Office Class B Office Class C Office Industrial Flex

# of Buildings 343 24 112 207 917 174

Existing Rentable Building Area 10,565,938 2,544,631 5,220,370 2,800,937 24,161,868 4,821,320

Direct SF Vacant 1,758,427 654,484 1,007,944 95,999 1,231,984 350,801

Vacant Rate % 16.60% 25.70% 19.30% 3.40% 5.10% 7.30%

Direct With Sublet SF Vacant 1,855,048 712,906 1,046,143 95,999 1,325,089 355,251

Vacant % with Sublet 17.60% 28.00% 20.00% 3.40% 5.50% 7.40%

Total SF Available 2,012,341 770,581 1,138,491 103,269 1,674,280 367,367

Direct SF Available 1,841,874 671,579 1,071,799 98,496 1,557,175 356,417

Sublet SF Available 174,563 103,098 66,692 4,773 133,745 10,950

Maximum SF Contiguous 101,430 100,000 101,430 15,846 138,830 66,000

Average Rate $21.55/fs $23.28/fs $20.57/fs $18.21/fs $6.00/nnn $9.53/nnn

North to South view of Cypress Creek Road, I-95, &Corporate Drive

Housing Unit Summary Report

Zip codes 33060, 33069, 33308, 33309, 33334, Compiled April 15, 2004

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Housing Units

1990 Census 2000 Census 2003 EstimateTotal Housing Units 76,204 78,894 82,707Owner-Occupied 38,312 50% 41,796 53.00% 44,233 53.50%Renter-Occupied 22,722 30% 25,079 31.80% 26,172 31.60%Vacant 15,107 20% 12,018 15.20% 12,302 14.90%

2008 Projection

1990 to 2000

2003 to 2008

Total Housing Units 88,663 3.50% 7.20%Owner-Occupied 48,138 54.30% 9.10% 8.80%Renter-Occupied 27,418 30.90% 10.40% 4.80%Vacant 13,106 14.80% -20.40% 6.50%

Owner Occupied Home ValuePercent Change

1990 Census 2000 Census 1990 to 2000$ 0 to $14,999 69 0.30% 881 2.20% 1169.70%$ 15,000 to $19,999 47 0.20% 125 0.30% 164.50%$ 20,000 to $29,999 209 1.00% 476 1.20% 127.60%$ 30,000 - $39,999 380 1.80% 961 2.40% 152.90%$ 40,000 - $49,999 818 3.90% 1,910 4.80% 133.50%$ 50,000 to $99,999 11,053 52.10% 15,659 39.50% 41.70%$ 100,000 - $ 149,999 4,229 19.90% 8,587 21.70% 103.00%$ 150,000 - $ 199,999 2,020 9.50% 4,701 11.90% 132.60%$ 200,000 - $ 299,999 1,230 5.80% 3,606 9.10% 193.20%$ 300,000 - $ 399,999 488 2.30% 1,146 2.90% 134.70%$ 400,000 to $ 499,999 258 1.20% 536 1.40% 108.00%$ 500,000 or more 432 2.00% 1,046 2.60% 142.30%

Median Home Value $88,779 $96,260 8.40%

Monthly Cash RentPercent Change

1990 Census 2000 Census 1990 to 2000$ 0 - $100 342 1.60% 263 1.00% -23.20%$ 100 - $199 377 1.70% 226 0.90% -40.00%$ 200 - $299 914 4.20% 256 1.00% -72.00%$ 300 - $399 3,810 17.40% 1,123 4.50% -70.50%$ 400 - $499 6,756 30.80% 2,860 11.40% -57.70%$ 500 - $599 4,358 19.90% 5,375 21.40% 23.30%$ 600 - $699 2,692 12.30% 4,707 18.80% 74.80%$ 700 - $999 1,906 8.70% 7,071 28.20% 270.90%$1,000+ 797 3.60% 2,453 9.80% 208.00%No Cash Rent 645 2.90% 746 3.00% 15.60%

Median Rent $481 $697 45.00%

Pecent Change

Source: The Site to Do Business: CCIM

Tri Rail Ridership In The Uptown Area

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Cypress Creek Pompano Beach Total Total Ridership: 2000 138,097 117,448 255,545 2001 134,969 120,313 255,282 2002 133,827 121,522 255,349 2003 141,416 129,730 271,146 Average Monthly Ridership: 2000 11,508 9,787 21,295 2001 11,247 10,026 21,273 2002 11,152 10,127 21,279 2003 11,785 10,811 22,596 2003 Monthly Average by Month: January 11,221 9,999 21,220 February 11,116 9,793 20,909 March 12,195 9,870 22,065 April 11,964 10,326 22,290 May 11,796 10,528 22,324 June 11,310 10,227 21,537 July 11,542 10,168 21,710 August 11,493 10,566 22,059 September 10,801 9,742 20,543 October 12,028 10,957 22,985 November 11,027 10,192 21,219 December 10,535 9,887 20,422

Tri-Rail Station at Cypress Creek Road

Source: Tri-Rail

Examples of Corridor Planning

PBS&J Project Experience

PBS&J has provided landscape architecture, planning, engineering, environmental sciences, and survey-ing services in Florida for more than 44 years.

Name, Location and Address of Project:Douglas Road from Pembroke Road to Sheridan Street, Pembroke Pines, Florida

Description of the Work:This Broward County project widened Douglas Road from two lanes to four while also adding bike lanes and bus bays. Theproject also included sections of Johnson Street, Taft Street, and Pembroke Road. Along with the roadway, there wereimprovements to drainage, lighting, signalization, utilities, and landscaping. From initial surveys to final inspections, PBS&Jwas responsible for the complete design package and construction services for two miles of county roadway.

This particular section of Douglas Road cut through existing residential communities and two school zones, so particular sen-sitivity was given to the interests of the residents and pedestrians. The feed back gained from public workshops resulted in ahigher level of landscaping than on most county roads. Though there were many restrictions of limited right of way, utilities,and roadway design standards, substantial tree canopy was added to the corridor. Such enhanced landscaping served to reducethe impact of the road widening, provide a degree of traffic calming, support pedestrian activity, and in a large part improvethe neighborhood.

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PBS&J Project Experience

PBS&J has provided landscape architecture, planning, engineering, environmental sciences, and survey-ing services in Florida for more than 44 years.

Name, Location and Address of Project:

Clearwater Beach Walk Conceptual Planning, Urban Design, and Landscape Architecture Services, Clearwater, Florida

Description of the Work:

Clearwater Beach, a world-class beach destination, is located in Pinellas Countyalong the west coast of Central Florida. In 2002, PBS&J was hired to provideconceptual planning and urban design for the six-block-long section of GulfviewBoulevard. The City had worked for several years to generate conceptual plan-ning requirements that were outlined in a study called "Beach by Design."PBS&J's responsibility was to further those initial planning studies through thefacilitation of public participation charettes. Each charette focused on creating anoverall image and theme for the entire study area.

The plan called for the realignment and design of Gulfview Boulevard to providefor a pedestrian friendly environment, which includes a curvilinear promenadethat meanders adjacent to hotels, shops, and restaurants with outdoor seatingareas. Large public gathering areas with bench seating, water features, and lushlandscaping are included to create BeachWalk as a "World Class Beach."

The design program for BeachWalk included:

Revised roadway alignment and cross-section for S. Gulfview andCoronado30-foot-wide pedestrian promenade along vacated S. Gulfview right-of-way North and south gateway statements to include landscape, hardscape, andsignage enhancements

20-foot-wide beach side hike/bike trail to connect to Pinellas County trailsystemUrban plaza space with hardscape, public art and/or water features withinteractive playUpdated pedestrian crosswalks

Improved vehicular and pedestrian circulation systemsAllocated guide way for a clearwater beach public trolleySalt-tolerant landscape enhancements

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