planning for advocacy - part 1
TRANSCRIPT
Nicol Cave – [email protected]
1. ANALYSE PROBLEM
2. SET OBJECTIVE
3. IDENTIFY TARGET
4. SELECT STRATEGIES
5. MESSAGE & MESSENGERS
6. IMPLEMENT, MONITOR & EVALUATE
ADVOCACY PLANNING
CYCLE
• Use research. • Use human rights & gender lens.
1. PROBLEM
ASK WHY
• We want …•What is the solution?
2. OBJECTIVESOLUTION
• Who can give us what we want?• Who can help us?
3. TARGET
POWER
• HOW can we get target to give us what we want? • Advocacy toolbox
4. STRATEGY
MIX
• What do targets need to hear?• From who? Authentic & Expert Voice.
5. MESSAGE MESSENGER
• Planning, resource mobilisation, monitoring & evaluation
6. IMPLEMENT, MONITOR, EVALUATE
Nicol Cave – [email protected]
1. ANALYSE PROBLEM
2. SET OBJECTIVE
3. IDENTIFY TARGET
4. SELECT STRATEGIES
5. MESSAGE & MESSENGERS
6. IMPLEMENT, MONITOR & EVALUATE
ADVOCACY PLANNING
CYCLE
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
a human rights approach
Social Inclusion
Equality, non-
discrimination, participation, accountability
Support both duty-bearers & rights
claimants
RIGHTS
notNEEDS
!
1Conventions,
recommendations laws, policies
32
45
6
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
NEEDS
RIGHTS
s
People as object with
needs
Needs only
imply
promises
People as
subjects with claims
Rights always imply obligations
needs approach vs. rights approach
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
APPLYING A GENDER LENS
ABOUT ASKING, at all stages of planning:
• How are we hearing women’s voices?• How are we creating opportunities for women to
lead/drive change?• How the problem impacts women, and men?• How the solution takes into account differences in
power between women, and men?• Others?
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
MEETING CABINET
COALITION BUILDING
COMMUNITY CONSULTATIONS
DV LAW ENACTED
TRAINING DUTY BEARERS
NEXT STEPS
xxxxx Xxxxx Xxxxx
BARRIERSOBSTACLES
2011
2012
2013
OBJECTIVE: ACCESS TO JUSTICE & END VIOLENCE
xxxxxxxxxx xxxxxxxxxx xxxxxxxxxx
OPPORTUNITIES
2013
2015
PROBLEM & SOLUTION ANALYSIS
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
PROBLEM & SOLUTION ANALYSIS
• THINK BACK TO …..• Budget analysis & resource allocation• Barriers in access to justice• Benefits-based primary prevention• Legislation implementation
–Tonga and Kiribati–Response / Services–SAFENET, Solomons
Nicol Cave – [email protected]
1. ANALYSE PROBLEM
2. SET OBJECTIVE
3. IDENTIFY TARGET
4. SELECT STRATEGIES
5. MESSAGE & MESSENGERS
6. IMPLEMENT, MONITOR & EVALUATE
ADVOCACY PLANNING
CYCLE
ISSUE SELECTION CHECKLIST1. Does the problem affect large numbers of people …
… here and now?
2. Is it a priority? Do communities care about it? Does it “cost” - families, communities, government, the economy?
3. Do we have a solution? … is there evidence that your solution will improve the situation?
4. Is it win-able? …. is it “low hanging fruit” ?…. is it achievable despite potential opposition?
5. Can you identify who has the POWER to change the situation
… to implement the solution you advocate?
ISSUE SELECTION CHECKLIST
6. Is it easy to understand ….…. for people not directly involved in the issue? …. will you be able to get communities involved? …. are there possible partners on the ground? Who?
7. Legitimacy / Credibility … is your group/coalition the right group to be leading on this issue?…. is the work already being done well by others?… or is not being done at all?
8. Capacity? …. do we know how to do it?…. can we raise funds to do it?
Nicol Cave – [email protected]
1. ANALYSE PROBLEM
2. SET OBJECTIVE
3. IDENTIFY TARGET
4. SELECT STRATEGIES
5. MESSAGE & MESSENGERS
6. IMPLEMENT, MONITOR & EVALUATE
ADVOCACY PLANNING
CYCLE
Nicol Cave – [email protected]
1. ANALYSE PROBLEM
2. SET OBJECTIVE
3. IDENTIFY TARGET
4. SELECT STRATEGIES
5. MESSAGE & MESSENGERS
6. IMPLEMENT, MONITOR & EVALUATE
ADVOCACY PLANNING
CYCLE
Regional Rights Resource Team (RRRT) www.spc.int/rrrt/
ADVOCACY PLANNING – PART 1PROBLEM
barrier, obstacle
SOLUTION We want ………Why we want this solution?
TARGETPOWER TO GIVE US
WHAT WE WANT
TARGETSPOWER TO HELP
SMART OBJECTIVE
we want ……………….. from ……………………. by July 2016