iec and advocacy planning workshop for pawb … · iec and advocacy planning workshop for pawb ......

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IEC AND ADVOCACY PLANNING WORKSHOP

FOR PAWB-NEWCAPP

May 28-30, 2012

Imperial Palace Suites, Quezon City

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PREFACE

Advocates of biodiversity in the Philippines often encounter issues

impinging on the preservation and conservation of the country’s natural

resources. There is a need to accelerate and enhance campaign efforts to

protect key biodiversity areas in the country.

There are diverse and utterly stunning species in every corner of the

7,107 islands of the Philippines. This seeming paradise of thousands of flora

and fauna cannot be given guarantee for a long life. Threats have been

plaguing these key biodiversity areas.

With the existence of these threats, efforts are being initiated by

concerned groups of individuals to stem up the tide of this alarming

destruction of natural resources, which concern has reached the national

government.

Aware about the richness of the different areas in our country and the

eminent danger these are facing, the national government takes the first step

and takes charge in ensuring that this paradise will not be another ―has been‖.

The government arm that is in control of our natural resources, the

Department of Environment and Natural Resources, formed an organization

that is focusing on protecting these Key Biodiversity Areas (KBA). The

Protected Areas Welfare Bureau – New Conservation Areas of the Protected

People (NewCAPP) was created.

The PAWB-NewCAPP wants to capacitate its information and public affair

offices or advocates, who are key

persons in each KAB, to learn new

and effective modes of waging

advocacy and IEC programs. Thus,

the organization initiated the conduct

of a three-day workshop on IEC and

Advocacy Planning conducted last

May 28-30, 2012 at the Imperial

Palace Suites in Quezon City. This

workshop which aimed to give inputs

to the representatives of the six 6 sites

(Cebu, Mangatarem, Mt. Nacolod, Mt. Tapulao, Polillo and Tawi-tawi) resulted

in the preparation of a three-year Advocacy and IEC Plan.

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This report highlights the activities that transpired during the three-day

workshop. It consists of both lecture materials and workshop outputs of the

participants for each day. It also includes comments and critiques for each

output of the participants. The evaluation of the workshop as well as the

agreement between PAWB-NewCAPP and the participants can also be found at

the latter part of this document.

The outputs were organized based on the flow of the lectures and the

forms filled up by the participants. The following are the compiled outputs:

1) Identifying Biodiversity Conservation Advocacy Issues

2) Objective Setting

3) Audience Analysis

4) Message Packaging

5) Identification of Channels

6) Strategies to Build Support

7) Monitoring Plan

8) Evaluation Framework Table

9) The three year IEC Advocacy Plan

The lectures were also in accordance with the parts of an IEC and

Advocacy Plan. This is composed of the following topics:

1) IEC and Advocacy in the Context of NewCAPP

2) Considerations in Launching Effective Communication Program or

Campaign: for Biodiversity Conservation

3) Considerations in Message Development and Delivery Strategy

4) Basics of Knowledge Generation and Knowledge Management

5) Monitoring and Evaluation

At the end of the workshop, PAWB-NewCAPP and the representatives of

each site came into an agreement on the future of this endeavor. Everyone

expected that the learning obtained from the training-workshop would further

push this advocacy to the next level closer to achieving the goals of this

advocacy campaign.

To expand and strengthen the terrestrial PA system in the

Philippines by developing new conservation models and

building capacity for effective management of the system,

supported by improved systemic and institutional capacities

NewCAPP Objective:

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EXECUTIVE SUMMARY

The Department of Environment and National Resources has been in the

forefront in spearheading efforts and initiatives for maintaining the naturally

magnificent resources of the country by addressing and combating the dangers

and threats that plague these resources. One of the recent projects that is

being given focus by the DENR / PAWB is the NewCAPP. This is a product of

collaborative efforts by concerned organizations and stakeholders, which

include the Department of Environment and Natural Resources-PAWB, Global

Environment Facility, United Nations Development Program, National

Commission on Indigenous Peoples, Cebu Biodiversity Conservation

Foundation, Inc., Concerned Citizens of Abra for Good Governane, Haribon

Foundation for the Conservation of Natural Resources, Koalisyon ng

Katutubong Samahan ng Pilipinas, Philippine Association for Intercultural

Development, Philippine Biodiversity Conservation Foundation, Inc., World

Wide Fund for Nature Philippines, Anthrowatch.,and Department of

Environment and Natural Resources Regional Offices and Local Government

Units in the Project Sites. The project aims to expand the coverage of Protected

Areas where there is a recognized significant biodiversity through recognizing

the existing conservation efforts of communities in the site.

One way to achieve the goals of the NewCAPP is to put the LGUs in the

front-seat in implementing conservation and preservation projects.

The objectives of the workshop were the following:

a) Build common understanding of the IEC and Advocacy support

requirements of the NewCAPP for biodiversity conservation using

new governance model;

b) Enhance understanding of the requirements for launching an effective

IEC and Advocacy Program biodiversity conservation; and

c) Develop a three-year IEC and Advocacy Plan to aid in reducing threats

to biodiversity and towards increasing support for other types of

management models for biodiversity conservation.

The training provided avenues for each site to develop its three-year

Advocacy and IEC plan for KBA. This expected output hopes to address

important issues in their area as well as involve the LGUs in this endeavor.

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The first day of the

workshop consisted of

introductions, overview of the

workshop, and other

preliminaries, including an

orientation on the NewCAPP.

This was followed by a lecture on

the foundation and nature of IEC

and Advocacy Planning, backed

up by communication theories

and models. To orient everyone

about the differences of each site,

a representative from each KBA

site presented the following:

perception studies, the site's

profile, resource users and

stakeholders, information and

communication resources and

networks, needs, opportunities,

problems and solutions to

biodiversity conservation, current behavior patterns in relation to conservation,

and indicators of behavior-change or social changes

for Biodiversity Conservation Action. These are all

important baseline information in crafting a

Strategic IEC and Advocacy Plan.

The afternoon sessions tackled the basic

considerations in Advocacy Planning and other

related concepts. The difference between IEC and

Advocacy Planning lecture guided the participants,

along with workshop forms, on issue identification,

goal and objective setting and target audience

identification.

At the end of the day, each site presented its

output and received comments from the speakers.

On Day 2, the activities consisted of recap

from the host team, followed by Message Packaging

and Knowledge Management lectures. The rest of

the day was spent in applying the strategies about

message packaging and selection of channels as

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inputs to the advocacy plan of each site. Consultation with the two resource

speakers and NewCAPP officers helped to improve the Plans.

To complete the last part of planning, which was monitoring and

evaluation, the participants listened to the lecture on the importance and the

process of devising the monitoring and evaluation plan. Afterwards, each site

dedicated their time and effort in finishing the three-year IEC and Advocacy

Plan.

To cap the seminar-workshop, the PAWB-NewCAPP staff and the

participants agreed to revise and submit the three-year Advocacy and IEC

comprehensive plan on the first week of June. The participants were also

briefed on the NewCAPP ―branding‖ through the use of prescribed logos,

uniformity in the look of the websites and photos that will be used in IEC

materials.

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TABLE OF CONTENTS

Preface i

Executive Summary iii

I. Profiles and Expectations 1

A. Profile of the Participants 1

1. Functions of Participants in their respective offices 1

2. Trainings Attended 3

B. Expectations 4

II. Workshop Proceedings 9

A. Day 1 - IEC and Advocacy Planning Concepts 9

Advocacy Issue Identification

Goal and Objective Setting

Audience Identification

Workshop Outputs 13

a. Cebu 14

b. Mt. Nacolod 16

c. Mangatarem 18

d. Mt. Tapulao 20

e. Polillo 21

f. Tawi-Tawi 22

Open Forum and Critiquing 23

B. Day 2 - Message Packaging 26

Identification of Channels

Knowledge Management

Social Marketing and Mobilization

Workshop Outputs 28

a. Cebu 29

b. Mangatarem 32

c. Mt. Nacolod 34

d. Mt. Tapulao 40

e. Polillo 44

f. Tawi-Tawi 47


C. Day 3 - Monitoring and Evaluation 53

Three-Year IEC and Advocacy Planning

Workshop Outputs 54

a. Cebu 55

b. Mangatarem 60

c. Mt. Nacolod 62

d. Mt. Tapulao 78

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e. Polillo 86

f. Tawi-Tawi 94


III. Agreement 99

IV. Evaluation 100

References 102

Appendices 103

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List of Appendices

Number Title Page

1 Host Team Guidelines 103

2 NewCAPP Overview 104

3 Process and Elements in IEC and Advocacy 109

Communication Lecture

4 Cebu Site Profile 113

5 Mangatarem Site Profile 115

6 Mt. Nacolod Site Profile 119

7 Mt. Tapulao Site Profile 125

8 Polillo Site Profile 128

9 Tawi-Tawi Site Profile 130

10 Terms of Reference of Advocates Lecture 132

11 Target Audience /Stakeholder Lecture 135

12 Form: Identifying Biodiversity Conservation 137

Advocacy Issues

13 Form: Checklist for Choosing an Issue 137

14 Form: Identifying Advocacy Strategies 138

15 Form: Checklist for Selecting an Advocacy 139

Objective

16 Form: Formulating Issue-Based Advocacy 140

Objectives

17 Form: Objective Setting Worksheet 141

18 Form: Audience Analysis 141

19 Form: Primary and Secondary Audience 142

Analysis

20 Form: The Message Development Plan 142

21 Form: Message Development Worksheet 143

22 Form: Strategies to Build Support 143

23 Form: Evaluation 144

24 IEC and Advocacy in the Context of 147

NewCAPP: Framework and Concepts

25 Tips for Formulating Advocacy Objectives 151

26 Strategies for Knowledge Management, 152

Social Marketing and Mobilization

27 Monitoring and Evaluation Lecture 157

28 Form: Monitoring Development Plan 162

29 Form: Evaluation Framework Table 162

30 Form: The Advocacy Plan 163

31 Workshop’s Attendance 164

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I. PROFILES AND EXPECTATIONS

A. Profile of the Participants

There were 18 participants hailing from six sites: Cebu, Mangatarem, Mt.

Nacolod, Mt. Tapulao, Polillo and Tawi-Tawi. They are mostly 35 and above

years old with only two of them in their early 20s. They are a mixture of female

(9) and male (10) genders. Almost all of them obtained a college degree while

some even have postgraduate degrees or are currently taking post-graduate

courses. Most of them had previous exposure to this kind of workshop and

other seminars in line with their job, which is mostly related to

environment/nature.

1. Functions of Participants in their respective offices

The workshop appears to match the

duties and responsibilities that the

participants carry in their respective offices.

It implies that the training workshop would

be relevant and would contribute to the

improvement of their performance as

advocates, information and public affairs

officers.

Not a few of the participants are

writers doing editorials, news releases,

feature articles, radio scripts and position

papers.

Describing their work as technical, a

majority of the participants provide

technical assistance to the LGUs within the

pilot key biodiversity areas (KBA). Some also

provide support and assistance to Regional

Project Coordinators in the implementation of the Biodiversity Projects,

specifically in coordination with partners and in dissemination of information

and administrative concerns.

Since some of the participants are directly involved in advocacy and IEC

development, their work involves designing templates of IEC materials,

preparing plans and spearheading implementation of IEC activities for the

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region, assisting in the conduct of IEC for all PAWB programs and preparing

audio-visual and multimedia presentations for IEC.

As advocates undertaking multi-roles, most participants engage in

related activities such as being trainers and resource speakers during press

conferences, radio programs, TV interviews, interviews for print, etc. They

conduct lectures to various audiences on DENR concerns including climate

change.

Among their multifarious functions are:

- Photo and video documentation

- Representing DENR in interagency

meetings

- Coordinating with other agencies for

collaborative efforts on environmental

protection and natural resources

conservation

- Managing and supervising personnel of

the Regional Public Affairs Office

- Liaisoning work with various media

outlets, government agencies and other

civil-society groups

- Planning and coordinating campaigns

and advocacy-related activities

- Assisting the LGUs in the identification

of the different wildlife species found in the pilot KBA as an input to the

preparation of the plan;

- Guiding the LGUs and local stakeholders in capacity building, ensuring

regular financial allocation, formulation of local enabling policies and

institutional arrangements to support implementation of the approved

plan

- Implementing/ monitoring projects

- Overseeing the implementation of the program and activities of NewCAPP

sites consistent with the approved work and financial plan

- Performing administrative work

- Assisting in the management and development of protected areas

- Assisting in the preparation of PA management and ecotourism

development plans

- Assisting in the assessment and survey of protected areas, caves, critical

habitats and wetlands

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- Preparing work and financial plans of PAWD (NIPAS, IEC, Biodiversity

and Cave Management Programs, NewCAPP, PRCP)

- Preparing monthly, quarterly, semi-annual and annual physical and

narrative reports of PAWD

- Developing website content and maintaining the website

Given the above, the workshop proves to be an imperative activity

designed to further hone the effectiveness of the participants especially in the

area of Advocacy and IEC. The workshop will further affirm the

appropriateness of their activities vis-à-vis their roles and functions.

2. Trainings Attended

The participants are split in terms of trainings attended related to

Advocacy and IEC.

A few have had no training on advocacy and IEC. This reinforces the

importance and the need for this Advocacy and IEC Workshop.

However, about a third of them have

had training on Awareness building, IEC,

Social Marketing, Advocacy, Communication

Skills Training, and Mainstreaming Dalaw

Turo.

These trainings reveal that some

participants are not neophytes when it comes

to the workshop topic. This will be beneficial

to the other participants who are new to

Advocacy and IEC in that the sharing

sessions will consist of lessons from those

who have been into advocacy and IEC.

All of the participants are not new to

attending seminar workshops. Among the

trainings they have attended include: MDG-

F 1656: DENR Climate Change Adaptation

(CCA) and Capacity Self Assessment Roll-Out

cum CCA, Photography Workshop, MDG-F Integrated Competency

Development Program (ICDP) for CCA in the Philippines Project Module, Video

Production, Website Development and Management, Resource Mobilization

Strategy, Natural Resources Management.

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C. Expectations

To gauge the expectations of the participants, the trainers conducted a

preliminary survey about what they wanted to see, learn and experience in the

three-day workshop.

The following are the questions and subsequent answers to these:

What do you expect to achieve in the three-day IEC and Advocacy

Planning Workshop for the NewCAPP sites?

a) learn about, gain more in-depth information and be oriented on the NewCAPP, its objectives and other information about the program/project and the sites

b) formulate concrete advocacy plans for the NewCAPP sites based on

inputs from fellow participants and resource speakers/to come up with a three-year strategic IEC and Advocacy Plan with corresponding resource requirement for the site/preparation of IEC

plans to address local situations c) know IEC methodologies best suited to promote advocacy for the

sites/know simple, strategic, cost efficient site-based IEC that is understandable to stakeholders

d) know how to communicate

for project support

e) know applicable channels of

communication, identify target audiences/how to get the our target market

f) know how to categorize low

cost yet effective, doable and

applicable strategies

g) strategies on how to make communities strongly aware of the program

h) secretariat will handle the logistical part of the activity with ease and proper coordination

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What are your expectations of the design and content of the

Workshop?

a) would result to the achievement of the objectives at the end of the

three day workshop

b) participants will come up with an effective IEC and Advocacy Plan that will be implementable on the ground/adaptable to local Project site’s conditions

c) include concrete suggestions on strategies and techniques in doing advocacy work for the sites, include monitoring and evaluation strategies, IEC strategies and implementation plans

d) practical strategies on identifying target audience, messages and

necessary materials for a relevant and doable biodiversity management focused-communications plan

e) DENR IEC model framework for the project

f) Informative/simple, easy to understand and doable

g) objective and goal-oriented

h) sufficient in terms of the material that can be used for

formulating a future advocacy plan for the NewCAPP areas

i) it will be about biodiversity conservation, for those with low on consciousness on biodiversity

j) discussion and sharing on how we can explain and evangelize our

people in a simple way

What are your expectations of the Workshop process?

a) cohesive such that the different needs, capabilities and backgrounds

of the participants will be considered and tapped for successful IEC

and advocacy planning

b) a two-way learning process: participatory, lively, sensible discussions, democratic, and empowering for both participants and speakers and organizers; input – discussion and sharing

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c) sufficient in terms of the material that can be used for formulating a

future advocacy plan for the NewCAPP areas

d) will involve concrete suggestions on strategies and techniques in doing

advocacy work for the sites e) systematic and simple/with

clear guide (inputs & outputs)

f) balance between provision of

theoretical concepts and

venue for application/interaction

g) would facilitate the achievement of the objectives of the workshop

h) balance between provision of theoretical concepts and venue for application/interaction

What are your expectations from the Resource Persons and Facilitators?

a) knowledgeable technically on various IEC strategies for IP’s and

communities, interesting, competent about the specific topics that will be assigned to them

b) able to speak in an understandable manner (less technical terms, and the voice should be well-modulated), lively and enriching

discussion, with some sense of humor c) open minded, friendly and accommodating, approachable and open

to all suggestions, reasonably flexible, mindful and accommodating

to participants needs, requests and welfare.

d) share out- of- the box ideas/strategies

e) observe and ensure that the workshop process will be democratic,

participatory, and empowering for the participants

f) provide coaching, mentoring

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g) will share their expertise to build and enhance common understanding for launching an effective IEC and Advocacy

Program/ input from his/her experience on biodiversity conservation

What are your expectations for yourself during the Workshop?

a) participate actively throughout the workshop, should always be awake

and ready to share knowledge and learn from others, listen,

participate, cooperate in the discussion

b) to be attentive to lectures and discussions of Resource

Persons/speakers

c) eager to learn and deepen understanding on the subject matter

d) will learn many things in terms of doing advocacy work in general and doing advocacy work for the NewCAPP sites, in particular

e) be more knowledgeable on the formulation of IEC plan for specific projects

f) to meet new people who share the same interests and passion for the

environment, thus expanding my network for my advocacy work

What are your expectations from your co-participants during the

Workshop?

a) participative, cooperative and as

open to learning as I am

b) be punctual

c) those who are knowledgeable

should be willing to share their knowledge, ideas, experiences, but not in an arrogant way

d) be enthusiastic and appreciative about the things that will be

discussed during the workshop

e) respect other participant’s civil liberties/courteous

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f) better rapport especially on the sharing of knowledge and experiences on IEC plan implementation and lessons learned from experiences

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II. WORKSHOP PROCEEDINGS

DAY 1

IEC and Advocacy Planning Concepts

Advocacy Issue Identification

Goal and Objective Setting

Audience Identification

On the first day of the workshop, the NewCAPP manager started by

greeting the participants, thanking them for coming and explaining the

rationale of the seminar workshop. After her talk, the facilitation of the

workshop was turned over to the Training Team from the College of Mass

Communication, University of the Philippines. The team consisted of Dr. Jose

R. Lacson Jr., Dr. Lourdes M. Portus, Rea Rosario G. Malite, Princess Rocel A.

Ubongen, and Lia Bernadette M. Portus.

One of the resource persons, Dr. Lourdes M.Portus led the introduction

of the participants and training staff, gave an overview of the workshop,

discussed host teams guidelines (See Appendix 1) and formed three host

teams consisting of: 1)Mt. Nacolod and Tawi-Tawi, 2) Mangatarem and Mt.

Tapulao, and 3) Polillo and Cebu.

Dr. Portus presented the schedule for Day 1 as follows:

First Day AM Session

1. Preliminaries, Introductions and Expectations

2. Overview and Formation of Host Teams

3. New CAPP overview and Progress

4. Advocacy and IEC in the Context of the New CAPP: Frameworks and Concepts

5. Situationer or Perception Studies in New CAPP Sites

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First Day PM Session

1. Considerations for launching an effective communication program for

biodiversity conservation:

- TOR for advocates

- Assessing advocacy issues

- Formulating advocacy goals

- Formulating objectives

- Identifying audiences

2. Workshop

3. Presentation of Output and Critiquing

This was followed by the presentation about NewCAPP of Ms. Floradema

Eleazar which copy of powerpoint is attached as Appendix 2.

The lead resource person, Dr. Jose R. Lacson, provided an

overview/background about IEC and Advocacy Planning, backed up by

communication perspective through communication theories and models.

According to Dr. Lacson, crafting an IEC/Advocacy Plan requires proper

skills and training on the part of the advocate. As an advocate one should have

untainted credibility. In addition, an advocate should be ready to do tedious

tasks from planning of the plan up to the execution and evaluation.

To simplify the process of creating a plan, the basic steps of advocacy

planning were discussed. Dr. Lacson differentiated IEC Planning from Advocacy

Planning. He further identified and explained different elements that composed

either of the two types of planning. He also put this planning in the context of

NewCAPP to provide a clearer instruction to the delegates. Dr. Lacson’s

powerpoint presentation is attached as Appendix 3.

To orient everyone about the differences of each site, a representative

from each KBA discussed the site's profile, resource users and stakeholders,

information and communication resources and networks, perception of needs,

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opportunities, problems and solutions to biodiversity conservation, current

behavior patterns in relation to conservation, and indicators of behavior change

or social changes for Biodiversity Conservation Action. These are all important

baseline information in crafting a Strategic IEC and Advocacy Plan. (See

presentation of all six sites attached as Appendices 4, 5, 6, 7, 8, and 9).

After the sites' presentation, Dr. Portus started the discussion about who

an advocate is and what his or her Terms of Reference are. She proceeded to

discuss the basic considerations in preparing an Advocacy Plan. These

included the identification of Advocacy issues, Formulation of Advocacy Goals

and Objectives and targeting the audience. Dr. Portus’s powerpoint

presentations are attached as Appendices 10 and 11.

After understanding the important concepts about this topic, each site

was tasked to formulate their IEC and Advocacy Plan by filling up the forms

which were distributed as follows:

1) Identifying Biodiversity Conservation Advocacy Issues (See Appendix

12);

2) Checklist for Choosing an Issue (See Appendix 13);

3) Identifying Advocacy Strategies (See Appendix 14;

4) Checklist for Selecting an Advocacy Objective (See Appendix 15);

5) Formulating Issue-Based Advocacy Objectives (See Appendix 16;

6) Objective-Setting Worksheet (See Appendix 17);

7) Audience Analysis Form (See Appendix 18); and

8) Primary and Secondary Audience Analysis (See Appendix 19)

In addition to the identified issues of each site, Ms.

Eleazar suggested that another issue (part of the PAWB-

NewCAPP objectives), which involves the Local Government

Units, should be included in the plan.

After an ample time of working with these forms, each

site presented the first part of their three-year plan. They

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discussed the issues they wanted to focus on their campaigns as well as the

corresponding goals and target audience. The participants, PAWB-NewCAPP

staff and both resource speakers gave their comments and critiques for the

improvement and clarification of the outputs.

Some sites opted to focus on one issue while some tackled several issues.

This identification of issues stemmed

from the existence of diverse

situations in each site. The profile of

each site was discussed during the

first part of the workshop to enable

the participants, including the

resource persons, to obtain the

appropriate context from which the

outputs will be based on.

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SITE ISSUES GOAL OBJECTIVES TARGET AUDIENCE

CEBU Low level of awareness

and knowledge on the

importance of

biodiversity conservation

such as food and water

security, climate change

and disaster risk

reduction

Improved conservation

effectiveness by enhancing

the level of awareness on


among target audiences

After three years of IEC

implementation, the target

audiences shall have

achieved at least 80 %

increase level of awareness

and knowledge on the

importance of biodiversity

conservation.

Consequentially, the

existing threats shall have

been reduced.

Farmers,

community folks,

tenurial instrument

holders, People’s

Organizations (POs)

Low level of

consciousness and

appreciation among local

chief executives and

other group of decision –

makers on biodiversity

conservation

Improved conservation

effectiveness by enhancing

the management capacities

of various key players

particularly in

conservation areas with

innovative governance

regimes

After three years of

advocacy implementation,

the decision-makers shall

have achieved at least 80

% increase level of

awareness and knowledge

on the importance of

Mayors, Municipal

Councilors,

Barangay captains

and Barangay

councillors, SK

leaders (Federation

President and

Barangay)

Minimal ―physical

presence‖ on the part of

DENR which is

attributed to inadequate

logistical support

Establish a supportive

institutional mechanism to

fully support the various

functions of DENR relevant

to biodiversity conservation

After a thorough and in-

depth discussion with the

DENR management on the

project, they would have

provided the needed

support in carrying out

successful implementation

of the project

DENR Management

CEBU OUTPUT1 – PART 1 OF 2

CEBU

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CEBU biodiversity conservation. As a

consequence, they shall have

passed and approved policies

relevant to biodiversity

conservation, among others.

Minimal ―physical

presence‖ on the part

of DENR which is

attributed to

inadequate logistical

support

Establish a

supportive

institutional

mechanism to fully

support the various

functions of DENR

relevant to

biodiversity

conservation

After a thorough and in-depth

discussion with the DENR

management on the project, they

would have provided the needed

support in carrying out successful

implementation of the project

DENR Management

CEBU OUTPUT1 – PART 2 OF 2

CEBU

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Mt. Nacolod Lack of understanding

and appreciation on

the value of

conservation of

habitat areas for

biodiversity resources

resulting in

conversion of habitat

areas to settlements

and agricultural uses

and wildlife hunting

and timber poaching.

To move the level of

awareness to

understanding the

value of conservation

of habitat areas for

biodiversity

resources.

By the end of three (3)

years: 1. 50% of the 32

barangays within Mt.

Nacolod have already

been organized/issued

with tenurial

instruments. 2. One (1)

Sangguniang

Panlalawigan (SP)

resolution has been

issued supporting the NewCAPP

3. 100% of the 32

barangays have already

issued resolutions

supporting the NewCAPP

4. 100% of the five (5) municipalities have

already issued SB

resolutions supporting

the NewCAPP

5. 80% of the 20,000 Mt. Nacolod

residents no longer

engaged in timber

poaching.

Primary:

1. Congressman/Governor

2. Local Chief Executives

3. Barangay Officials

4. Upland Communities

Secondary:

1. Upland communities

2. Elementary school

teachers

3. Wildlife hunters and traders

4. NGOs

5. Pos

6. Timber Poachers

MT. NACOLOD OUTPUT1 – PART 1 OF 2

MT. NACOLOD

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Mt. Nacolod 6. 80% of the 20,000

Mt. Nacolod residents no longer engaged in wildlife

hunting.

7. 60% of 5,000

households are trained

on sustainable farming

technologies.

MT. NACOLOD

MT. NACOLOD OUTPUT1 – PART 2 OF 2

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Mangatarem 1.Logging (wide-scale,

carabao)

-commercial purpose

-Charcoal making

(commercial and domestic)

2.Hunting

3.Kaingin and forest fire

Communication Issues

Limited/unsustainable

and not very effective

IEC activities/strategies

among the national and

local government offices,

civil society groups,

communities, decision

makers and other

stakeholders to promote

and practice

environmental protection

programs especially for

the elimination of wide

scale illegal logging

1. Enhanced/increased level

of mobilization of

environment groups,

communities,

stakeholders and decision makers on the richness of

biodiversity, importance of

forests, and ill-effects of

their logging activities

after 3 years.

2. Increased support from different sectors (communities,

religious groups, LGUs, FLUP

steering committee)

3. Capacitate LGUs and

communities on alternative environment-friendly livelihood

through networking with other

agencies (e.g. TESDA, DA, DTI,

etc.)

By end of the

project,

implementation of

effective IEC

strategies, putting

into practice the

increased

environmental

awareness by the

LGU, the

communities,

stakeholders,

forest-dependent

families; and

increased

participation of

environmental

advocates; more

environmental

champions

stepping up for the

protection and

conservation of

Mangatarem’s

biodiversity;

Primary:

FLUP steering

committee, LGU, SB

members, CBCP,

environmental

groups, media

Secondary:

local stakeholders,

CSOs, local

communities, POs,

and other agencies

MANGATAREM

MANGATAREM OUTPUT1 – PART 1 OF 2

19

By end of the

project, 50%

decrease on forest

resource

dependency of the

Forest Dependent

Families (FDF) and

improved economic

conditions through

community-based

ecotourism and

other environment-

friendly and

sustainable

livelihood projects.

MANGATAREM OUTPUT1 – PART 2 OF 2

20


Mt.

Tapulao

Implementation of

the joint DENR-

DILG-LGU on

forest

management

functions (MOA)

1.By year 2015, Mt. Tapulao

was recognized as

conservation area managed by

LGU

2.By year 2015, at least

90% of the people dependent

on charcoal making is

minimized

3. After three years, at least

80% of the community have

reached an improved economic

condition/status through

alternative livelihood activities

To forge a Co-

Management

Agreement (MOA)

between DENR and

LGU

To enhance awareness

of the community on

the importance of

Biodiversity

Conservation

To capacitate the

LGU/P.O./Community

through sustainable

alternative livelihood

activities

DENR/LGU/DILG

PO/NGO/LGU/DENR/DTI/NEDA

Community/LGU/DILG/DTI

All stake holders

MT. TAPULAO

MT. TAPULAO OUTPUT1 – PART 1 OF 1

21


Polillo Absence of a multi-

sectoral plan on the

direction of

environmental

communication plan

for the Local

Conservation Areas

Involve different

sectors of the

community in

planning and

implementation for

a comprehensive

and multi-sectoral

approach for

environmental

communication

program

To create a multi-sectoral

group which will take the

lead in the formulation

and implementation of

the communication plan

for Local Conservation

Areas;

To develop a multi-

sectoral communication

plan on the direction of

advocacy program for the

LCAs; and

To encourage

participation of different

sectors for the

development of advocacy

and information

education and

communication campaign

for the LCAs

Policy makers (DENR,

LGUs Provincial,

Municipal and Barangay

Levels)

Academe

Community groups

POLILLO OUTPUT1 – PART 1 OF 1

POLILLO

22

Site Issue Goal Objectives Target Audience

Tawi-Tawi Continuing destruction

of Bud Bongao (i.e. through timber

poaching, improper

waste disposal etc.)

To stop the

destruction of Bud Bongao

To promote awareness

on biodiversity protection and

conservation

local stakeholders

(i.e. LGU, residents)

TAWI-TAWI

TAW-TAWI OUTPUT1 – PART 1 OF 1

23

OPEN FORUM AND CRITIQUING

The following concerns were expressed after the presentation:

1. Clarification on IEC and Advocacy

Judging from the presented advocacy goals and statements, the

participants expressed concern on the difference between Advocacy and

IEC. In response to this, Dr. Portus discussed the difference of the two

concepts as follows:

Difference of IEC and Advocacy

Level/Parameter IEC Advocacy

Goal/output Change in people's

knowledge, attitude and

practice

Change in public policy

and programme

Target audience Individuals, couples,

and families

Policymakers, political

and religious leaders,

programme managers,

and decisionmakers at

different levels of

administration and

management, etc.

Communication process Creating awareness,

providing knowledge,

changing attitudes,

changing practices

Creating awareness,


changing attitudes,

changing practices,

policies and

programmes

Levels of

communication

Interpersonal, group,

and mass

communication

Interpersonal, group,

and mass

communication

Communication

strategies/

channels/activities

Counseling, lectures,

seminars, workshops,

theatre/stage,

presentations, print,

radio, TV and film, etc.

Political lobbying,

dialogues, fora,

conferences building

alliances with other

sectors, including mass

media networking, etc.

Materials Comics, posters,

brochures, flipcharts,

news or feature articles,

books, films,

advertisements, etc.

Fact sheets, bulletins,

position papers,

audiovisual

presentations, etc.

24

2. General Goal of the Workshop vs. Site Plan

The identification of sites’ advocacy

objectives should be drawn from the New CAPP

goals, which are already given, instead of

reinventing new goals. To this end, the

NewCAPP objectives were reviewed and should

be considered in the formulation of the sites’

plan.

Dr. Portus likewise gave tips on how to

formulate objectives. These are the following:

TIPS FOR FORMULATING ADVOCACY OBJECTIVES

Analyze the verb used in your program objective; does it relate to a

communication activity?

Consider who you need to do what, then what you need them to do to get

them to do that – for example, educate, inform, promote, advocate, donate.

Think about the reasons why you communicate with different people or groups of people; what is it you want to achieve by engaging in that

communication.

Remember to clarify the nature of the desired change and the specific

knowledge, attitude, or behaviour you want to achieve.

TIPS FOR MEASURABLE OBJECTIVES

1. Set a target date.

2. Give numbers or percentages of an existing figure that can be counted

and/or measured along the way.

3. Identify the group where change is needed.

4. Be specific about what is you want to accomplish and put measures

around it. Define what would have to happen to indicate that something has

been accomplished with this group of individuals.

5. Issues focusing on negative aspects

25

There were observations from some participants that the issues were mostly

expressed in negative terms. Some participants explained that this is

inevitable since issues are really problems.

3. Communication campaign as awareness and education

Campaigns are meant to raise awareness and educate people. Thus,

advocacy plans almost always include information, education and

communication (IEC) materials.

4. Charcoal mining

Ms. Leonez reacted to identifying charcoal mining as a major advocacy

issue. This activity may be the result of a bigger issue tied up to economic

activities. The Mt. Tapulao Group should rethink this issue.

5. Biodiversity and Conservation

The words biodiversity and conservation seem to have diverse meanings.

The participants have to define these based on the situation existing in their

respective sites.

26

Workshop Proceedings

Day 2

Message Packaging

Identification of Channels


After carefully laying out the first part of an IEC and Advocacy Plan,

which is composed of issues, objectives and target audience, another

discussion was devoted to another element of an advocacy plan—message

packaging, channel identification and knowledge management.

Dr. Lacson discussed the importance of campaign messages and the

packaging of these through his powerpoint presentation. He emphasized some

strategic ways to produce messages in

order to achieve impact and ensure

satisfactory achievement of project

objectives. He also taught each site how to

select the proper medium or channel that

would best deliver the desired results. The

lecture also delved on ways to gain

support from important allies, including

ways to identify the opposing groups who

are also important targets in any campaign.

Dr. Lacson proceeded to provide inputs on Knowledge Management,

Social Marketing, Social Mobilization and Public Relations. These were

contained in his powerpoint presentation attached as Appendix 26.

With the inputs about crafting core messages, each site performed

another workshop activity, which contributed to the partial completion of the

advocacy plan. In the workshop, the participants were guided by the following

forms:

1) The Message Development Plan (See Appendix 20);

2) Message Development Worksheet (See Appendix 21) and;

3) Strategies to Build Support Form (See Appendix 22)

27

As this is a crucial part of the campaign, Dr. Lacson and Dr. Portus kept

themselves available for consultation

and mentoring. Through this, each site

was able to revise their earlier outputs

and improve their IEC and Advocacy

Plan, even as they added two more

columns in the plan, ie., their core

messages and the appropriate

channels.

The participants once again

presented these additions to their plan in the plenary session and received

comments and critiques from the people in the room. The enhanced plan of

each site and the comments and critiques can be found in the next part of this

report.

28

Second Day AM Session

1. Preliminaries, Energizers and Recap

2. Considerations in Message Development, Delivery Strategy

3. Channel selection

4. Identification of Spokesperson, Allies and Champions

5. Basics of Knowledge Generation: Knowledge management, Documentation, Social Marketing, Public Relations, Social Mobilization and other Related concepts

Second Day PM Session

1. Workshop and Consultation

2. Presentation of Output and Critiquing

29

SITE ISSUE GOAL TARGET AUDIENCE OBJECTIVES

Cebu Fragmented

approach to

biodiversity

conservation

efforts, coupled

with man-made

threats in LGUs

within Mts. Nug-

as and Lantoy

KBA

Promote a

coordinated

approach to

biodiversity through

an advocacy

program to minimize

threats to

biodiversity among

LGUs Alcoy

Dalaguete & Argao

LGUs (LCE, SB, MENRO,

TWG)

By 2012, to promote a

coordinated approach

(corridoring) to be adopted by

the LGUs for increased

understanding on the

importance of biodiversity

By 2014, to increase

understanding of the LGUs

on the optimal land uses in

the conservation corridor

TENURE

HOLDERS/COMMUNITIES/

FOREST OCUPANTS

By 2013, to persuade each

LGU to organize & capacitate

IEC Team

By 2013, to influence at least

70% of the brgys within

proposed corridor to enact

enabling biodiversity

conservation related policies

CEBU OUTPUT 2 – PART 1 OF 3

CEBU

30

SITE KEY ACTIVITIES KEY MESSAGES MESSAGE CHANNEL CORE MESSAGES

Cebu a) Conduct of

joint meetings &

orientations on

importance of

biodiversity & corridor

approach; b) Forging of

Joint MOA ; c) conduct

of joint analysis of

biodiversity

assessment results; d)

Development and

dissemination of

materials highlighting

the benefits of the

corridor approach

a) There is an urgent

demand for joint

protection of critically

endangered wildlife

species (black shama;

cebu flower pecker;

cinnamon) to enhance

biophysical

connectivity; b) Joint

biodiversity

conservation

management planning

& implementation will

help minimize

necessary costs.

Draft MOA; ppt.,

Posters, Brochures,

Local Festivals

By 2014, to influence

at least 70% of the

barangays within the

corridor to put in

place enforcement

systems. Biodiversity

is life. Support

biodiversity

conservation efforts

now! Let's protect our

Black Shama. Stop

wildlife hunting!

a) Conduct

orientation among the

3 LGUs on the different

land uses and its

relationship to

biodiversity

conservation &

livelihood

b)mentoring/coachi

ng of LGUs to conduct

a participatory

preparation of the

biodiversity mgt plan

a) There is a need to

identify protection &

production functions

of forestlands as

inputs to

implementation of

appropriate land uses;

b) Farm Conservation

planning will help

lessen biodiversity

threats.

Posters, Flip Charts,

Brochures, Duaw

Sangyaw


CEBU

31

SITE KEY ACTIVITIES KEY MESSAGES MESSAGE CHANNEL CORE

MESSAGES

Cebu a) Lobby to LCE to issue EOs

creating IEC Teams in three

LGUs ; b) Conduct of corridor-

wide IEC capacity bldg.

workshop

An accountable IEC Team

will contribute to

municipal and corridor-

wide advocacy program

Draft EO, Templates

Conduct orientation activities

(e.g., community assemblies;

public hearing) on DENR laws

related to biodiversity

conservation

Localized enforcement;

Accountability; Incentives

& disincentives

Duaw Sangyaw, Local

festival; Video clips, Big

Books; Mascots; Jingles

a) Conduct of roundtable

discussion with tenure holders

on the need to integrate

biodiversity conservation in

their management plans; b)

Conduct of orientation-

workshop on integration of

biodiversity management

planning in management

plans of tenure holders

Tenure Holders are

effective on-site managers

Printed material (Manuals;

Brochures; Flip Chart)

Strengthen enforcement

system (WEO, Bantay Lasang)

Community participation

in enforcement; Incentives

& disincentives

Printed material (Bulletin

boards, Patrol reports)


CEBU

32

SITE

STRATEGY

TO BUILD

SUPPORT

ACTIVITIES ORGANIZA

TIONS AND

GROUPS

INVOLVED

RESPONSI

BLE

PERSON(S

)

NEEDED RESOURCES TIMEFRAME

Mangatarem 1. To

strengthen

partnership

with LGU in

the

management

of the KBA

Dialogues,

conferences,

MOA signing,

passing of local

ordinances

LGU, SB,

Barangay

council, SK,

Congressm

an P.

Bataoil

DENR,

LRP

Resolution indorsing the

critical habitat

establishment in

Mangatarem

June to

December

2012

2.

Community

Empowerme

nt/

Capacitation

in promoting

KBA

Barangay

Assembly,

Training/Semin

ars on /Bio

Diversity, Cross

Visit

People's

Organizatio

n, SK,

Barangay

Councils

DENR,

LRP

Presentation, Tarpaulin

display, promotional

materials

June 2012 to

2015

MANGATAREM OUTPUT 2 – PART 1 OF 2

MANGATAREM

33

SITE ISSUE GOAL TARGET

AUDIENCE

OBJECTIVES SITE ISSUE

Mangatarem 3. Strengthen

Bantay Gubat

Team

(Enforcement)

Regular

meetings,

Trainings/Semi

nars

Mangatarem

BantayGubat

(MABAGU)

DENR, LRP,

LGU, Phil

Army, PNP,

Anti Illegal

Logging Task

Force, PAMB,

FLUP Steering

Comm

Bantay Gubat

Patrolling

Equipment, IEC

Materials

June 2012 to

2015

4. Partnership

with other

groups/

organizations

Meetings, MOA

Signing,

Resolutions

Media, KBP,

Women

Green

Initiatives,

ACADEME,

Student

Leaders

DENR, LRP,

LGU

Partnership

Agreements,

IEC Materials

June 2012 to

2015

MANGATAREM OUTPUT 2 – PART 2 OF 2

MANGATAREM

34

SITE ISSUE GOAL OBJECTIVES STRATEGIES

Mt. Nacolod Lack of appreciation

on the value and

importance of

biodiversity within Mt.

Nacolod which leads

to timber poaching,

wildlife hunting,

indiscriminate land

use (conversion to

settlements and

agricultural

development) by

informal settlers

Residents within

Mt. Nacolod are

engaged in

sustainable

practices, with

conservation and

protection

measures already

in place by the

end of 2015

1. To inform and

orient 70% of the

32 barangays within Mt. Nacolod

by 2015 on the

value and

importance of

biodiversity

resources and the need for the

protection of such.

Objective 1

Community meetings on importance and modes of

tenurial instruments, forest conservation and NewCAPP

Project updates, sustainable

farming practices.

Production and distribution of print information

materials re NewCAPP,

requirements for acquisition of tenurial instruments, etc.

Production and showing of video materials during

community meetings.

2. To persuade LCEs

(1 congressman, 1 governor, 5 mayors,

32 brgy chairmen)

to enact resolutions

at the end of 1 year

in support to the protection and

conservation of Mt.

Nacolod and its

resources

Objective 2

Attendance in Provincial,

Municipal, Barangay Sessions re: Orientation of

goals and objectives of Mt.

Nacolod as NewCAPP and

elicit their support on

program implementation thru resolutions, funding,

manpower complement,

equipment, etc.

MT. NACOLOD OUTPUT 2 – PART 1 OF 6

MT. NACOLOD

35

SITE ISSUE GOAL OBJECTIVES STRATEGIES

3. To dissuade illegal

loggers and wildlife

hunters from their

activities by

informing them of the consequences of

their actions,

thereby reducing

incidences of illegal

activities within Mt. Nacolod from June

2012 (as baseline)

by 80% at the end of

2015

Objective 3

Guesting or hosting a radio

program over DYSL and DYDM

Production and airing of radio and

TV plugs, audio visual

productions

Conduct of bandilyo

Conduct of media orientations,

project exposures, press

conferences

Exhibit and roadshows during

fiestas and special occasions

Production and distribution of

print materials – stickers, posters,

brochures

Request religious sector to issue

pastoral letters etc.

School visits – dalawturo

Orientation of law enforcers on

forest laws, rules and regulations

and their roles on apprehending

of forest products

Report violations thru text brigade

and social networks


MT. NACOLOD

36

SITE CHANNEL INDICATORS TARGET AUDIENCES MESSSAGE TIME

FRAME

Mt. Nacolod Broadcast (radio, TV, bandilyo)

Audio-visual productions

Press releases

News conferences

Print IEC

materials

Exhibit materials

Event organizers

School officials

Religious leaders

PNP

AFP

Envt& Natural

Resources Officers (ENROs) -

provincial,

municipal

Deputized ENROs (DENROs)

Wildlife Enforcement Officers (WEOs)

Anti-Illegal Logging Task

Force

SMS, MMS, social networking sites

No. of guestings

No. of interviews accommodated

No. of press releases issued

No. of news conferences

conducted

No. of materials distributed

No. of exhibits/road-

shows held

No. of DT conducted

No. of student-

participants

No. of pastoral letters read

No. of training/ orientation

conducted

No. of participants

No. of violations

reported and acted

upon

Timber poachers

Wildlife hunters

Timber poachers

Wildlife hunters

Barangay constituents

Media

General Public

General Public

Priests and religious

leaders

Elementary school

teachers and pupils

Law enforcers (army

and police, deputized

officers)

General public

Kagubatan at

buhayilangnasi

nira, di

namaibabalik

sa dating

kalagayan.

Pang-aabuso

ng kayamanan

ng Mount

Nacolod,

tigilanna!

Jan. 2013-

Dec. 2015


MT. NACOLOD

37

SITE OBJECTIVES TARGET AUDIENCES COURSE OF ACTION

STRATEGIES/ACTIVITIES

CORE MESSAGES

Mt. Nacolod By year 2015, Mt.

Tapulao will be

managed and

established a

conservation area

managed by LGU

Primary

Local Chief Executives

(Provincial, Municipal,

Barangay), Nearby

municipalities (Iba and

Botolan),

Congressman and the

Governor of Zambales

ADVOCACY

a. Creation of advocacy team or

network to oversee the process

involve in declaring Mt. Tapulao

as conservation area.

b. Lobby for the declaration of

Mt. Tapulao as Conservation area

(P/M/B)

- Development and

dissemination of advocacy and

IEC materials regarding the

conservation of Mt. Tapulao.

- Dialogue/discussion with

the SB for the passing of a

resolution for the integration

and adoption of the conservation

plan for Mt. Tapulao to CLUP

- Coordination and

involvement of nearby

municipalities such as Iba and

Botolan to increase their

appreciation of the biodiversity

significance of Mt. Tapulao

Overseeing the

process will

facilitate action on

the declaration of

Mt. tapulao

Conservation Area

That SB resolution

once passed shall

serve as the venue

for creating a

municipal

ordinance that

would support the

declaration


MT. NACOLOD

38

SITE OBJECTIVES TARGET

AUDIENCES

COURSE OF ACTION


CORE MESSAGES

- To facilitate

declaration of Mt.

Tapulao as a

Conservation Area

by DENR

Secondary

Peoples

organization, local

communities

c. Inclusion of the


in their curriculum in-

school and out-of- school

education program.

d. Celebration of Palauig

Foundation day, a cause

for Mt. Tapulao (Concert)

at the Municipal level

e. Conduct seminar and

workshop on biodiversity

conservation among

stakeholders such as the

POs and LGUS to obtain

support from all other

stakeholders

That inclusion of BDC in their

curriculum will

increase the

awareness of the

students on the importance BD and

their responsibility

as young

Appreciation of the Mt.

TapulaoConsevation Area

That every individual should

be responsible in

protecting and

conserving

biodiversity because of its

significance.


MT. NACOLOD

39

SITE OBJECTIVES TARGET

AUDIENCES

COURSE OF ACTION


CORE MESSAGES

2. IEC

a. Orientation on NewCAPP and


- Conduct environmental

awareness tours, lectures,

orientation, regarding the

conservation area.

Discussion/ forum on

biodiversity and NewCAPP

b. Launch a campaign on

biodiversity conservation through mass media (TV, radio,

newspaper, internet),

- Use of media video

magazines, newspaper, leaflets,

booklets and books

c. Produce and distribute IEC

materials on biodiversity and NEW CAPP

such as leaflets, posters.

That their

commitment would

not only show their

concern for the Mt

Tapulao but their

responsibility as an

individual in taking

care of the

environment much

that they are

dependent in terms

of the livelihood

activities catered by

Mt.Tapulao


MT. NACOLOD

40

SITE CHANNELS/MEDIA MESSENGERS TIMELIME RESOURCE

REQUIREMENTS

Mt. Tapulao Meeting for the issuance of a

Regional Special Order to create

advocacy team/network

NewCAPP Focal

Person

August 2012,

DampaySalaza,

Palauig,

Zambales

Budget for the

Meetings/Workshop

Personal/interpersonal/Provision

of brochures

Advocacy Team Sept. 2012

Interpersonal (Meetings,

Orientation - Workshops),

information dissemination

Advocacy Team 2013

Meeting, Film showing, info

dissemination

Advocacy Team 2013

Meetings, provision of brochures,

flyers

Advocacy Team 2013

Video showing, provision of

brochures, Personal

/interpersonal, Radio broadcast,

(mass media Communication

Advocacy Team 2013

MT. TAPULAO OUTPUT 2 – PART 1 OF 4

MT. TAPULAO

41

Advocacy Objective

Target Audience Course of Action/

Strategies and

Activities

Messengers

Primary Secondary

1. By 2013, local

community

members are able to

identify and

boundary of the

declared Local

Conservation Areas

Land

owners/claimants

within the buffer zone/

or inside declared

LCAs, community

members

Municipal and

Barangay Officials

within LCA areas

Coordination with the

Sangguniang Bayan

(specially through the

committee on

Environment) to secure

support, Presentation

to council session and

call for special meeting

within Barangay

Presentation

1) Representative from the SB

committee on

Environment

(ideally the father of the resolution

ratifying the final

TDs for the LCA);

2) If possible, representative from

LEP who conducted

the demarcation

and survey

3) PIBCFI/PBCFI representative

4) BantayKalikasan members who are

part of the

demarcation team

for the LCA


MT. TAPULAO

42

Advocacy Objective


Strategies and

Activities

Messengers Advocacy Objective

Primary Secondary

2. By the end of 2014,

local communities are

aware and are able to

appreciate importance

of LCA and

importantprovisions of

the LCA ordinance

including the reason

for their declaration,

the prohibited acts,

and accompanying

fines and penalities.

Residents of the

LCA Barangays

Barangay Council Production and

distribution of IEC

materials,

participation to

community events,

and coordination

with Barangay

Officials

1) Representative from

the Sangguniang

Bayan and Sanggunian Barangay

who are knowledgable

of the LCA ordinance

and process of

declaration; 2) PIBCFI/PBCFI involve

for the NewCAPP

3) Community

volunteers who are

doing forest

monitoring and protection (let farmers

talk to farmers

scheme)- the BK

members


MT. TAPULAO

43

CORE MESSAGES CHANNELS/MEDIA TIMELINE

RESOURCE

REQUIREMENT

- The LCA had definite

boundary that is the extent of the conservation site.

- Respecting LCA boundary is

like respecting the extent of one’s home.

- They have markers that

needs to be respected.

- LCA is a management modality which means that

the areas identified are

sites that has to be conserved by locals since

the same are catchment

basin for locals. (Salulo

concept)

Interpersonal:

- Regular meetings, general assemblies, workshop, local

programs on cable

Intra-personal:

- Signages and tarpaulins

2012-2013 1)Transportation, food and

subsistence cost for team

and for participating locals

2) Fund allocation for

materialproduction including

signage defecting map of the

LCAs

- LCA areas are important sites because they are

catchment basin

- LCAs are where endemic

species can be found

- We have already used up

the land for agriculture,

isn’t it about time we set aside for wildlife (which are

co-homeowners of Polillo

Group of Islands)

- Do not risk your source of potable drinking water by

not engaging in prohibited

acts (i.e expansion of

kaingin)

Interpersonal:

- Community presentation

- Community celebration

Intra-personal:

- Komiks

- Tarpaulin/signage highlighting importance of LCA for local

community

- Poster defecting forest likened to a huge water jug which is a

where potable water is stock

4th quarter of

2012- 2nd

quarter 2014

1)Transportation, food and

subsistence cost for team

and for participating locals

during presentation and IEC

materials distribution


material komiks, tarpaulin

and signage and posters


MT. TAPULAO

44

POLILLO OUTPUT 2 – PART 1 OF 3

POLILLO

SITE ISSUE GOAL TARGET AUDIENCE

OBJECTIVES

Polillo 1. Fragmented approach to biodiversity conservation efforts, coupled with man-made threats in LGUs within Mts. Nug-as and Lantoy KBA

Unified strategies and efforts for conservation communication campaigns of the different sectors

LGU NGO Academe DENR

To unify efforts and strategies of different sectors on conservation communication campaigns and come up with an action plan

Activities Messenger: Message: Channel:

Conduct a series meetings to come up with a unified strategy/communication plan on biodiversity conservation

NGO, DENR

One message, one plan

Meetings and workshops

45


POLILLO

SITE ISSUE GOAL TARGET AUDIENCE OBJECTIVES

Polillo 2. Need for LGU to enact/formulate a policy on biodiversity conservation and forest management for Patnanungan and Jomalig

Clarify role/mandate of LGUs on biodiversity conservation and forest management

Primary: Local Chief Executives, Sangguniang Bayan Members Secondary: Community members

1. To increase awareness and appreciation of local policy makers on roles of LGUs for biodiversity conservation and forest management 2. To encourage public support on the passage of an ordinance for the establishment of LCAs from local communities


• Conduct of meetings with LGUs for information on biodiversity importance and threats to conservation;

• Obtain barangay endorsement

NGO, LGU, DENR

1. Importance, status and threats to biodiversity in Patnanungan and Jomalig;

2. Role of Local Government Unit in Biodiversity Conservation and Forest Management;

3. Establishment of Local Conservation Areas

Regular Sangguniang Bayan and Sangguniang Barangay Sessions, Special meetings, and general

assemblies

46


POLILLO SITE ISSUE GOAL TARGET AUDIENCE OBJECTIVES

Polillo Need for more community members to support biodiversity conservation efforts

More local community members to be supportive towards biodiversity conservation efforts

• Local Government Unit (Municipal and Barangay) • Forest dependents (i.e poachers, kaingin farmers, and hunters)

Land owners and claimants (with or without tenure) within LCA areas

1. To increase awareness of more local community members on important provisions on the proposed ordinance for LCA; 2. To increase awareness of more local community members on the value of biodiversity and their role on biodiversity conservation; 3. To encourage formation of a team of community volunteers for habitat protection and monitoring; 4. To encourage adoption of sustainable farming activities (i.e agroforestry).


• Conduct of public forums, barangay meetings, and participation to community festivals • Conduct of trainings such as paralegal, agroforestry, and Evidenced Based Monitoring • Establishment of display area (i.e demonstration farm) for Agroforestry Production and distribution of information materials

NGO, LGU, DENR 1. Important provisions of the LCA ordinance 2. Biodiversity importance (i.e food, agricultural, medicine) 3. Importance of forest as watershed/water source 4. Agroforestry as a sustainable means of livelihood

Regular meetings, general assemblies, workshop, local programs on cable Posters, pamphlet, flyers and signage, Social media (facebook, twitter)

47

Site Issue Goal Objective Actions

Tawi-Tawi People are

knowledgeable on proper

waste disposal but do

not act upon it

accordingly

Proper waste

management

practiced

IEC

activities on waste

management

conducted

Project L.I.F.E /

school visits

(elementary, hi-

school, college),

coordinate with line

agencies (ie DENR,

DA, BFAR, DOST,

DILG, DPWH,

ARMY, PNP etc.) for

waste mgt activities,

Fatwa/sermons at

public mosque,

People are

knowledgeable on proper

waste disposal but do

not act upon it

accordingly

Existing waste

management laws

and ordinances are

strictly

implemented

Persuade LGUs to

strictly implement

existing laws and

ordinances on

waste

management

Review of existing

policies if it needs

updating or

revisions, barangay

wide assembly,

creation of

implementing rules

and regulations,

Involve (talk to

them, they also

promote? Or

convince?) 2nd

audience like Imams

and spouses and

other influential

people

TAWI-TAWI OUTPUT 2 – PART 1 OF 1

TAWI

-

TAWI

48


As each site presented their output one after the other, the resource

persons gave following comments:

a. Some presentations showed several issues and activities that appeared

overwhelming. The resource persons and NewCAPP staff cautioned the

participants to prioritize issues and objectives. Ms Leones mentioned the

Parreto Principle whereby, objectives that would bring about greater impact

should be given 80% effort. The Vital Few versus many but Trivial Principle

should be followed.

b. The participants should not aim at accomplishing numerous activities,

which may be impossible to achieve. Select those that will ensure better

results or that will bring in achievement of objectives closer. This would involve

arranging the issues and clarifying the priorities of each site.

c. It would help to create a slogan and tagline—

sort of branding of NewCAPP for better recall of the

advocacy program; in addition, a Tagline for

NewCAPP may be used by each site.

Comments on Tawi-Tawi Presentation:

a. With the presentation of Tawi-Tawi’s

garbage problem in Bud Bongao, Dr Lacson asked whether waste

management was really a major problem. He wondered why such would

merit attention in this workshop?

Paul Briones, the Tawi-Tawi presentor, supported by Ms Eleazar,

explained that the plastic issue is real and serious and part of the site’s

KBA. Bud Bongao is not an urban area, in fact a unique area that says a

lot about the culture of the residents. The tying of plastic in the trees

has become an eyesore and a major problem.

b. Dr. Lacson asked about the possibility of closing the place to tourists

or visitors. This would seem unlikely since it has been used for religious

purposes.

c. Some participants suggested the mobilization of Imams. As religious

leaders, they are credible and can influence fellow Muslims in cleaning

up the area.

WHEN WE MAKE A PLAN, LET'S A CHOOSE THE ONE THAT WILL REALLY MAKE A DIFFERENCE IN OUR WORLD

49

d. A possible strategy in the campaign is the use of fear attack, proven to

be effective in some cases.

e. A participant suggested the use of the Khalifa, a stewardship program

based on the Koran. He will share the document to Paul for his

reference.

f. One lesson learned in the presentation is that, people are

knowledgeable on what the issue may be but do not act on it—a case in

point for the need to complete the actions in the advocacy process, ie.,

inform, educate persuade and take action. The last part is always

forgotten.

g. Dr. Portus clarified that in the Channel column, ―school‖ and

―barangay halls‖ are not channels but venues and sites where one can

deliver the message. Channels are usually the type of communication

materials used, what format, etc. Examples of channels are media,

bulletin boards, flyers or posters.

h. The objective and the action should be related. For instance, the

message ―vote wisely‖ is not connected to any of the articulated

objectives.

i. For the column on ―Audience,‖ it would be better to identify and

specify who are the primary and secondary audiences.

Comments on Tapulao Presentation

a. For Tapulao, the body noted the preponderance of Filipino slogans

crafted by the presentors. However, there are no actions mentioned that

are linked to the objectives. While the messages in rhyme appear

interesting, an action message should be included, such as, "Let's sign

the MOU!‖

b. It is important to know who will

manage Mt. Tapulao? Will it be the

advocates or LGUs?

c. The creation of the advocacy

group will be led by the regional

50

office and based on a special order that will still need approval from the

DENR.

d. The group should think and decide who the Messenger of the

campaign will be: DENR? or the Advocacy team? If the team will be the

messenger, the DENR will be the target audience.

e. Asked on what is the feature of Tapulao that will make it a special

area, the presentor said that Tapulao has its unique characteristic that is

second to Baguio. It has a pine tree forest. It is famous for its endemic

species and eco tourism potential.

f. There are ways and means of declaring an area a KBA. These are found

in the Internet. The United Nations has a criteria or instructions on the

declaration of areas into special areas. Several approaches in declaring

an area as special area include identifying whether it will be a national

issue and not just regional one.

g. Sell the area into interested parties that would develop the area like

San Miguel Corporation, which will declare it as its own.

Comments on Mt. Nacolod Group Presentation

During their presentation, other participants and the resource speakers

gave the following comments:

a. There should be immersion and project exposure not just trainings

like this.

b. Religion plays an important role; it is influential.

c. Schools and barangays' involvement are key to achieving the campaign

plans.

d. It is very overwhelming. The plan has too many things to do which is

costly.

e. The resource speaker shared an example where distribution of flyers

was wasted because of the inappropriate language used.

51

f. In line with the issue of having too many projects without expected

outcome, the speakers suggested that each project should have

indicators that will measure for the impact or effect of the campaign.

h. The speakers also requested for specific details such as the case of

"kayamanan" or "buhay na dapat alagaan". This is because it would

make the message clear.

i. Another suggestion was to use one specie that will represent in the

place, such as the case of the tarsier in Bohol.

Comments on Mangatarem Group Presentation

a. The speakers said that this is an example of a communication issue.

LGUs are knowledgeable about the issues but they are still doing

nothing about biodiversity conservation. This can be addressed by

persuading the LGUs to act based on what they know.

b. The outcome that they expect in the advocacy plan should also be

indicated.

Comments on Cebu Group Presentation

a. The group was just asked to specify their channels like the following:

1) manual

2) printed materials like patrol reports

b. Resource speakers wanted a more creative theme for the group's

projects that would help them come up with a better message content that

is catchy and interesting

Comments on Polillo Group Presentation

a. The speakers wanted to know the

rationale for the creation of the habitat in

this area similar to the Palawan last

frontier message.

b. People in PolilLo are not aware

about biodiversity issues. Thus, their

message should focus on the

importance of biodiversity.

c. Message number one of the plan does not say much. They should use

a unified approach among the agencies and LGU to see the urgency of the

issue.

52

d. The speakers recommended including other actors, not only

government, in the goal to conserve local areas to achieve the objectives

faster. This shows the importance of networking as a strategy.

e. Local media will not be utilized because they are not accessible and

available in the area. This is an example of limitations created by

geographical location.

f. There are existing communication efforts but lacking in enactment.

This means the campaigns should focus on calling for action. This should be

the priority or main goal of the plans.

g. The group was asked to unify their campaigns on all the target

audiences.

53

Workshop Proceedings

Day 3

Monitoring and Evaluation

Three-Year IEC and Advocacy Planning

The schedule for the third day session:

Third Day AM Session

1. Preliminaries, Energizers and Recap

2. Monitoring and Evaluation

3. Workshop

4. Preparation of 3-year IEC and Advocacy Plan

Third Day PM Session

1. Presentation of 3-year IEC and Advocacy Plans and Critiquing

2. Agreements on immediate next steps per site

3. Closing Ceremonies

The last day of the workshop was used in finalizing the three-year IEC

and Advocacy Plan of the six (6) sites.

Dr. Portus gave inputs on the importance and nature of Monitoring and

Evaluation. She said that M and E are crucial in an advocacy plan as they

determined the success of the plan as well as provide indicators on the

improvements or changes needed in the plan. Dr. Portus gave essential tips on

conducting this last part of the plan.

After an array of lectures and group activities for three days, the

workshop concluded with the presentation of the three-year IEC and Advocacy

Plans of Cebu, Mangatarem, Mt. Nacolod, Mt. Tapulao, Polillo and Tawi-Tawi.

Additional comments and critiques were made to make the plans more realistic

and relevant. Likewise, praises were also given to each group for the devotion

and commitment given to the creation of their plans as well as the significant

improvements evident in the revised versions.

55

Issue Goal Target Audience Objectives Key Activities Key Messages

Fragmented

approach to

biodiversity

conservation

efforts, coupled

with man-made

threats in LGUs

within Mts. Nug-

as and Lantoy

KBA

Promote a

coordinated

approach to

biodiversity

through an

advocacy program

to minimize

threats to

biodiversity among

LGUs Alcoy

Dalaguete & Argao

LGUs (LCE, SB,

MENRO, TWG)

By 2012, to

promote a

coordinated

approach

(corridoring) to be

adopted by the

LGUs for

increased

understanding on

the importance of

biodivsersity

a) Conduct of joint

mtgs & orientations

on importance of

biodiversity &

corridor approach;

b) Forging of Joint

MOA ; c) conduct of

joint analysis of

biodiv assessment

results; d)

Development and

dissemination of

materials

highlighting the

benefits of the

corridor approach

a) There is an

urgent demand

for joint

protection of

critically

endangered

wildlife species

(black shama;

cebu

flowerpecker;

cinnamon) to

enhance

biophysical

connectivity; b)

Joint biodiversity

conservation mgt

planning &

implementation

will help minimize

necessary costs.

CEBU MT. LANTOY- PALINPINON RANGE-NUG-AS

FOREST

THE ADVOCACY PLAN OF CEBU PART 1 OF 5

56

Issue Goal Target

Audience

Objectives Key Activities Key Messages

By 2014, to

increase

understanding

of the LGUs on

the optimal

land uses in the

conservation

corridor

a) Conduct orientation among the

3 LGUs on the different land uses

and its relationship to biodiversity

conservation & livelihood b)

mentoring/coaching of LGUs to

conduct a participatory

preparation of the biodiversity mgt

plan

a) Protection &

production

functions of

forestlands as

inputs to

implementation of

appropriate land

uses; b) Farm

Conservation

planning will help

lessen biodiversity

threats.

By mid 2012, to

persuade each

LGU to organize

& capacitate

IEC Team

a) Lobby to LCE to issue EOs

creating IEC Teams in three LGUs ;

b) Conduct of corridor-wide IEC

capacity bldg workshop

An accountable

IEC Team will

contribute to

municipal and

corridor-wide

advocacy program.


57

Issue Goal Target

Audience

Objectives Key Activities Key Messages

By 2014, to influence at

least 70% of the tenured

holders in the barangays

within proposed corridor

to integrate biodiversity

conservation in their mgt

plans

a) Conduct of roundtable discussion

with tenure holders on the need to

integrate biodiversity conservation in

their management plans; b)Conduct

of orientation-workshop on

integration of biodiversity

management planning in

management plans of tenure holders

Tenure Holders

are effective on-

site managers

By 2014, to influence at

least 70% of the barangays

within the corridor to put

in place enforcement

systems

Strengthen enforcement system

(WEO, Bantay Lasang)

Community

participation in

enforcement;

Incentives &

disincentives


58

Message

Channel

Messengers Timeline Resource

Requirements

Monitoring Indicators

Draft MOA;

ppt., Posters,

Brochures,

Local Festivals

DENR, CBCFi, Dec 2012 budget for workshops Joint MOA signed; joint analysis

results; no. of IEC materials

developed & distributed; joint

biodiversity mgt plan formulated,

legitimized & approved; BIODIV

plan integrated to LGU AIP

Posters, Flip

Charts,

Brochures,

Duaw Sangyaw

DENR, CBCFi, LGU

Alcoy DuangSangyaw

Team

Dec 2014 budget for dev't of

posters

no. of workshops conducted; list

of identified alternative livelihood

& introduced to target partners

Sample prinrted

materials (Draft

EO, Templates)

DENR, CBCFi Sept 2012 budget for RTD EO creating IEC team issued;

work plan developed & adopted

by IEC team


59

Message

Channel


Requirements

Monitoring Indicators

Duaw Sangyaw,

Local festival;

Video clips, Big

Books; Mascots;

Jingles

DENR, CBCFi July 2013 budget for dev't of

video clip, Mascot &

mobilization of IEC

"Duaw Snagyaw" team

orientation & public hearings

conducted in priority brgys; IEC

materials developed & distributed;

enabling local policies approved

Printed

materials (How

to's manual);

Brochures; Flip

Chart

DENR, CBCFi Dec 2014 Budget for workshops

& field activities

no. of tenure holders integrating

biodiversity in their approved mgt

plan;

Printed

materials

(Bulletin boards,

Patrol reports)

DENR, CBCFi Dec 2014 Budget for enforcers

training & acquisition

of equipment

no. of deputized enforcers; no. of

violations documented; regular

patrols conducted; monthly

violation reports submitted


60

Title: ADVOCACY PLAN FOR THE IMPLEMENTATION OF NewCAPP WITHIN ZAMBALES MOUNTAIN RANGE (MANGATAREM) Description : The seeks to accelerate actions in addressing threats to biodiversity loss within Mangatarem

KBA through an effective IEC/advocacy program on biodiversity conservation.

Main thrust : Mangatarem forest as a successful NewCAPP pilot site through an effective and sustainable advocacy program

Key proponents : PAWB, DENR-1, LRP Proposed period of implementation:2013-2015 Expected impact/contributions to the community : Change in attitude of target audience towards the use

of forest resources; Heightened awareness on the importance of biodiversity conservation; active participation and involvement of target audiences

Anticipated constraints : Cultural attitudes (e.g. ningas cogon); change of political leadership; insufficient funds; limited manpower

Advocacy Issue : Limited knowledge of the community folks on the biodiverse environment hence, do not have the capacity to promote biodiversity conservation

THE ADVOCACY PLAN OF MANGATAREM PART 1 OF 2

ZAMBALES MOUNTAINS MANGATAREM, PANGASINAN

61

Objectives Primary target

audiences and

brief

description

Secondary target

audiences

Course of

Action/

Strategies and

Activities

Cores

Messages

(Content)

Channels/Media

To empower/

capacitate the

Community in

promoting KBA

conservation thru

trainings/seminar

thereby resulting

to practice

environment

friendly livelihood

activities

People’s

Organizations –

organized

groups for

upland

development,

protection and

maintenance

Women's groups Brarangay

Assembly,

Training/Seminars

on /Bio Diversity,

Cross Visit

"Mangatarem

biodiversity,

pangalaan, atin

ito!"

Presentation,

Tarpaulin display,

promotional

materials


Requirements

Outcome Person’s

Responsible

Media, KBP,

Women Green

Initiatives,

ACADEME,

Student Leaders,

DENR, LRP, LGU

2012-2015 Funds for the

conduct of trainings,

seminars, cross

visits

empowered community as evidenced

by good practices prevalent in the

area

DENR & LRP

THE ADVOCACY PLAN OF MANGATAREM PART 2 OF 2

62

Department of Environment and Natural Resources New Conservation Areas of the Philippine (NewCAPP) Project

Mount Nacolod, Southern Leyte (KBA Site)

IEC and Advocacy Plan (2012-2015)

Failing to plan is planning to fail”

Prepared by

FORESTER CRISOSTOMO E. BADEO JR NewCAPP Project Management Officer

MARISSA N. SOLITE PURIFICACION S. DALOOS NewCAPP Regional Focal Person DENR 8, Chief RPAO

THE ADVOCACY PLAN OF MT. NACOLOD PART 1 OF 16

MT. NACOLOD SOUTHERN LEYTE

63

Information Education and Communication (IEC) and Advocacy Plan for Mount Nacolod, Southern Leyte (Key Biodiversity Area) as Pilot Site for the New Conservation Areas of the Philippine

(NewCAPP) Project

Brief Description of the Plan

This IEC and Advocacy Plan was developed in order to effectively enhance project support and

action from the different stakeholders by increasing awareness, understanding, appreciation and

trust to the Mount Nacolod NewCAPP Project. The Project is a five-year project (2009-2014) with the

Country Programme Outcome: Key stakeholders are better able to manage environment and natural

resources, develop and use sustainable energy number of inconsistent environment and natural

resources policies harmonized/standardized.

The project title: Expanding and Diversifying the National System of Protected Areas in the

Philippines (PIMS No. 3530) piloting Mount Nacolod as one of the nine pilot area under LGU Land

Use Development Plan Management Arrangement covering an area of 14,000 hectares spanning five

municipalities of Silago, Hinunangan, Sugod, Saint Bernard, and Libagon all of Southern Leyte

Province , Philippines.

Preparation of this plan considered the issues prevailing in the area which were identified in

the log frame earlier formulated for the project. Same issues werealso identified in existing

perception and socio economic surveys conducted by academic institution and non-government

organization operating in the area.

Key proponents of this Plan are the members of the Department of Environment and Natural

Resources (DENR) specifically the Project Management Team for Mount Nacolod NewCAPP Site who

will directly work with the Local Project Steering Committee which will be organized soonest for the

project.


64

This three year plan (covering July 2012 to July 2015) will focus on two-way communication;

ensuring timely and accurate information dissemination of messages for understanding and

adoption by the target audiences.

It is hoped that the effective implementation of the plan will transform the mindsets of the

people directly residingin the area and those people not actually living in the area but are

responsible and contributory to the degradation of Mount Nacolod area will be conscious and

responsible stewards of bringing back the lost resources and maintaining the remaining natural

resources as source of pride of the Southern Leyteño and Eastern Visayas Region in general.

It is also hoped that proper implementation of the Plan will bring about the sense of ownership

among the people who are supposed to protect their very own habitat and resources not only for

themselves but also for the coming generation.

Prescribing policies thru IEC for banning the use of natural resources especially by the

marginal upland population who are dependent on the forest resources for their daily existence is

not easy. Alternative options should be provided for them otherwise, they will tend to have distrust

and will continue to have their business as usual.

Primary audience description

Local Chief Executives in Southern Leyte are considered as the primary target audiences

because they are directly responsible and credibly capable of mobilizing their constituents to support

the implementation of the Project.


65

Congressman/Governor – Congressman Roger Mercado who is now the incumbent

Congressman of the lone district of Southern Leyte is very instrumental in passing legislation for the

proclamation of Mount Nacolod as a conservation area.

Governor Damian Mercado is likewise needed for the vital role of enactment of the Provincial

resolution declaring Mount Nacolod as a protecte3d area under NewCAPP.

The Mayors of the five municipalities covered by the Mount Nacolod Area are also

instrumental in enactment of municipal resolutions expressing support for the project in terms of

funding and other forms of support before and during or even beyond project implementation.

Barangay Chairmen and their respective Councils in the 32 Barangays covered by the

Project shall also enact barangay resolutions, which would be necessary in the day-to-day

implementation of the project. They will also be the primary movers of their constituents to

implement regulations and announcements, which are geared towards protection and conservation

of Mt. Nacolod and its resources.


66

Components:

Advocacy issue 1: Absence of Mt. Nacolod Biodiversity Conservation Management Plan as guide to management of BD conservation areas.

Goal Objectives Primary Target Audiences Secondary

Target

Audiences

Course of Action/Strategies and

Activities

Mt. Nacolod

KBA, covering an

additional

14,000 has.,

established and

effectively co-

managed by

DENR and LGUs

with accelerated

actions in

addressing

threats to

biodiversity loss

and in

accordance with

Mt. Nacolod

BCMP

To

persuade 5

LGU

MunicipalR

esolutions

passage

adopting/a

pproving

the Mt.

Nacolod

BCMP by

the end of

June 2013

Mayors

V-Mayors

SB Chairs for ENR Committee

SB Members

LSC Governor (Chair of the

LSC)

PENRO (Co-Chair) 5 Mayors/

permanent

representatives

5 Barangay

Representatives within Mt. Nacolod (1 per

Mun.)

2 DENR (Region – RTD

for PAWCZMS & Chief,

PAWD)

1 Rep from women sector (chosen among 5

Mun. women’s group

1 Rep from the private

sector (chosen among 5

Mun. private group)

Mommy D.

One on one meeting with the 5 LCEs

One on one meeting with 5 Vice Mayors

One on one meeting with 5 Chairs of the SB for Environment and Natural

Resources Committee

Presentation in 5 Sangguniang Bayan (SB)

Establishment of the Local Steering Committee


67

Goal Objectives Primary

Target

Audiences

Secondary Target Audiences Course of Action/Strategies and

Activities

1 Rep from the

business sector

(chosen among 5 Mun. business group)

1 Rep from the

religious sector (social

action center)

1 rep from media 1 CENR Officer (San

Juan)

1 Representative from

the DepEd (district

supervisor)

1 Rep from the youth sector (chosen among

5 Mun. SKs)

1 Rep from women

sector (chosen among

5 Mun. women’s group 1 Rep from the private

sector (chosen among

5 Mun. private group)

1 Rep from the

business sector

(chosen among 5 Mun. business group)

1 Rep from the

religious sector (social

action center)

1 rep from media


68

Goal Objectives Primary Target

Audiences

Secondary Target

Audiences


Activities

To persuade 1

Inter-LGU

MOU/MOA

passage

adopting/approvin

g the Mt. Nacolod

BCMP by the end

of July, 2013

5 Mayors Governor

DILG

Presentation and signing of multipartite

MOU/MOA of the 5 LGUs within Mt.

Nacolod during LSC meeting

To persuade 1

Provincial

Resolution passage

adopting Mt.

Nacolod BCMP by

the end of August

2013

Governor

Vice Gov.

SP Chairs for ENR Com

SP Members

Provincial DILG

Bishop

One on one meeting with the Governor of So. Leyte

One on one meeting the Vice Governor of So. Leyte

One on one meeting with the Chair of the SP for Environment

and Natural Resources

Committee

Presentation in SP


69

Goal Objectives Primary Target

Audiences

Secondary

Target

Audiences


Activities

To persuade

5

MOU/MOAs

passage on

Partnership

Agreement

for the

implementati

on of the Mt.

Nacolod

BCMP

between

DENR, LGUs

and

Barangay

Representati

ves within

Mt. Nacolod

by the end of

September,

2013

LGUs

DENR (RED, RTD for PAWCZMS and

FMS, PENRO,

CENRO)

Barangay Representatives

within Mt.

Nacolod (1 per LGU)

Meeting with DENR, LGUs, and Brgy.

Representative of 5 municipalities


70

•Importance of BD resources for

ecological services (provisioning of

goods and services, regulatory

functions, cultural value, bequest

value)

Floral Diversity

65 families and 229 species, 31 (13.53%) endemic to the Philippines.

20 (8.73 percent) species were

classified as vulnerable species.

10 (4.37 percent) species were

classified as critically endangered Fauna Diversity

212 species of terrestrial vertebrates

were recorded

Birds 112 species, 55 species are

Philippine endemic

Herpetofauna – 69 species25 species are frogs (included 2 new species of

Platymantis spp.)

- 20 species snakes

- 23 species lizards (one potential

new species) - 1 species turtle

Mammals- 36 species, 17 are

Philippine endemic

- 13 species non-volant

- 22 specie Volant

- 1 remnant of cervus

Interpersonal/Inter-

organizational with the

use of the IEC Materials:

•Multi-media

presentation re

NewCAPP; results of

studies

•Information Kit

(NewCAPP Brochure,

Leaflets – BD

assessment and other,

Mt. Nacolod Calendar,

etc)

•Draft LGU Resolution

• Draft Manual of

Procedure

DENR-Project

Management

Team

June,

2013

DSA =

40,000

Supplies =

1,000

Fuels =

8,000

Cell Cards =

900


organizational with the

use of the IEC materials:

Multi-media presentation re:

NewCAPP; results of

studies

Information Kit

(NewCAPP Brochure, Leaflets – BD



etc)

Draft MOU/MOA

DENR-Project

Management

Team

July,

2013

DSA =

40,000

Supplies =

1,000

Fuels = 8,000

Cell Cards =

900

Misc. =

30,000


71

•Presence of endemic species in

Mt. Nacolod with global

significance (Platymantis sp.)

•Habitat for some critical

endangered species like Phil.

Eagle, wild boar, Deer)

•Opportunity for conservation

compatible livelihood

(Ecotourism Products and

Services)


organizational with the use of

the IEC materials

IEC Materials:

•Multi-media presentation re

NewCAPP; results of studies

•Information Kit (NewCAPP

Brochure, Leaflets – BD

assessment and other, Mt.

Nacolod Calendar, etc)

•Draft SP Resolution (when

requested)

DENR-Project

Management Team

August,

2013

DSA =

40,000

Supplies =

1,000

Fuels =

8,000

Cell Cards =

900

Misc. =

20,000

Inter-organizational with the use

of the IEC materials:

•Multi-media presentation re

NewCAPP; results of studies

•Information Kit (NewCAPP

Brochure, Leaflets – BD



•Draft MOU/MOA

DENR-Project

Management Team

Septem

ber,

2013

DSA = 40,000

Supplies =

1,000

Fuels = 8,000

Cell Cards =

900


72

Advocacy Issue 2: Weak capacities of LGUs and local communities in conservation area management.

Goal Objectives Primary

Target

Audiences

Secondary Target

Audiences

Course of Action/Strategies

and Activities

Mt. Nacolod

KBA, covering

an additional

14,000 has.,

established

and

effectively co-

managed by

DENR and

LGUs with

accelerated

actions in

addressing

threats to

biodiversity

loss and in

accordance

with Mt.

Nacolod BCMP

To persuade Local Steering

Committee (LSC) for the

passage of 5 policies for

sustainable financing system

for Mt. Nacolod BD

conservation areas by the end

of December, 2013

Local Steering

Committee

(LSC)

Note: LSC

meeting

Secretariat –

PM Team

Representative from Water Districts

Water Consumers

Business Sector

Conduct PES Study

Presentation/ Consultation with key

resource users on the results

of the PES Study and

development of payment and

sharing scheme

Adoption/approval and implementation financial

system (payment scheme,

revenue sharing and uses of

funds)

To persuade Integration of Mt.

Nacolod BCMP into Annual

Investment Plan of 5 LGUs by

the end of June, 2013 (should

be included as one provision

of the LGU Resolutions)

MPDCs Mayor

DILG

LGU Budget Officers

Coordination with MPDCs of

5 LGUs to ensure integration

of Mt. Nacolod BCMP in their

respective AIP

To persuade MPDCs and

DENR to effect 50% increase

based on their initial Annual

budget allocation for Mt.

Nacolod BD conservation

areas beginning June, 2014

(should be included in the

LGU Resolutions and Co-

Management MOA)

MPDCs

DENR CENRO San

Juan Planning

Officer

PPDC

PENRO Maasin Planning Officer

Coordination with MPDCs of

5 LGUs and DENR on budget

allocation


73

Importance of resource users fee system (resource, developmental,

entrance and facilities users fees)

for sustainable financing in the implementation of Mt. Nacolod

Plans and Programs

Importance of BD resources for ecological services (provisioning of

goods and services, regulatory

functions, cultural value, bequest

value)

Opportunities for conservation compatible livelihood (ecotourism)

Inter-organizational with the


Multi-media presentation re NewCAPP; results of studies

Information Kit (NewCAPP Brochure, Leaflets – BD



ToR for PES Study

Popularized version of the PES study results

Draft Financial System scheme

DENR-

Project

Manage

ment

Team

December,

2013

DSA =

60,000

Supplies =

2,000

Fuels =

8,000

Cell Cards =

900

Misc. =

60,000

Importance of sustainable financing for the implementation of Mt.

Nacolod Plans and programs

Partnership Agreement implies sharing of resources both human

and financial resources

ROI comes in form of share form the collection of fees and charges of ecotourism products and

services within Mt. Nacolod area

Interpersonal with the use of

the IEC materials:

Multi-media presentation re NewCAPP; results of studies

Information Kit (NewCAPP Brochure, Leaflets – BD



ToR for PES Study


Signed MOU/MOA/Resolutions

DENR-

Project

Manage

ment

Team

June, 2013 DSA =

40,000

Supplies =

1,000

Fuels =

8,000

Cell Cards =

900


74

Importance of sustainable financing for the implementation of Mt. Nacolod Plans and programs

Partnership Agreement implies sharing of resources both human and

financial resources

ROI comes in form of share form the collection of fees and charges of

ecotourism products and services

within Mt. Nacolod area

Interpersonal with the


Multi-media presentation re

NewCAPP; results of

studies

Information Kit (NewCAPP Brochure,

Leaflets – BD



etc)

ToR for PES Study


Signed MOU/MOA/Resolution

s

DENR-Project

Management

Team

June, 2014 DSA =

40,000

Supplies =

1,000

Fuels =

8,000

Cell Cards =

900


75

MT. NACOLOD MONITORING PLAN

Advocacy issue 1: Absence of Mt. Nacolod Biodiversity Conservation Management Plan as guide to management

of BD conservation areas.

WHAT WHO HOW WHEN WHERE REMARKS

To secure 5 LGU

Municipal

Resolutions

adopting/approving

the Mt. Nacolod

BCMP

Mt. Nacolod

Project

Management

Team

Follow-up

visits/meetings

Once a month

from Feb.-April

2013

Municipal hall of

5 municipalities

Logistics

needed:

-DSA

-info kit

Establishment of the

Local Steering

Committee

-MNPMT -Consultative

Meetings

- forging of MOA

with the members

of the LSC

End of June

2013

Capitol Bldg.

Maasin, City

Invitations

Inter LGU MOA

Adopting/Approving

the BCMP

-do- Follow-up

visits/meetings

End of July

2013

Capitol Bldg.

Maasin City

Draft MOA


76

EVALUATION FRAMEWORK TABLE

OBJECTIVE INDICATORS DATA SOURCES BENCHMARKS

1. To secure 5 LGU Municipal

Resolutions

adopting/approving

the Mt. Nacolod

BCMP

5 municipal

resolutions

adopting/approving

Mt. Nacolod BCMP

Minutes of meetings

Copies of enacted resolutions

Resolutions of 5

municipalities adopting the

BCMP by June 2013

2. To secure 1 Inter-LGU MOU/MOA

forged

adopting/approving

the Mt. Nacolod BCMP

1 inter LGU MOA for

the 5 municipalities

Minutes of meetings

Copy of MOA

MOA of 5 municipalities

adopting BCMP by June

2013

3. To secure 1 Provincial

Resolution

adopting Mt.

Nacolod BCMP

1 provincial

resolution

Minutes of meetings

Copy of resolution

1 provincial resolution

adopting BCMP by August

2013

4. To secure 5 MOU/MOAs on

Partnership

Agreement for the

implementation of

the Mt. Nacolod

BCMP between DENR, LGUs and

Barangay

Representatives

within Mt.

5 MOA forged Previous MOA and resolutions

Minutes of meetings

5 MOA for partnership

agreement with each of the

5 LGUs by Sept. 2013


77

Advocacy Issue 2: Weak capacities of LGUs and local communities in conservation area management.

Objective Indicators Data Sources Benchmarks

To persuade LSC

to develop, adopt

and implement on

of capacity

development plan

for Mt. Nacolod

BD conservation

(should be

reflected in the

LGU Resolutions)

1 capacity assessment conducted

1 capacity development plan

developed/adopted/implemented

Capacity

assessment report

1 capacity development

plan for Mt. Nacolod

developed/adopted and

implemented by June

2014

Advocacy Issue 3: Limited mechanism for sustainable financing of Silago, Sogod, St. Bernard, Hinunangan, and

Libagon BD conservation areas.

To persuade Local Steering

Committee (LSC) for the

passage of policies for

sustainable financing system

for Mt. Nacolod BD

conservation areas by the

end of December, 2013

No. of policies passed on

sustainable financing system for

Mt. Nacolod for BD Conservation

Copy of the policies passed


78

TITLE: RECOGNITION OF MT. TAPULAO AS A LOCAL CONSERVATION AREA AND ITS SUSTAINABLE MANAGEMENT THRUST: Recognition of the biodiversity significance of Mt. Tapulao and its potential as an

ecotourism destination KEY PROPONENTS: DENR and LGU

PERIOD OF IMPLEMENTATION: 2013-2015 EXPECTED IMPACT/CONTRIBUTION TO THE COMMUNITY:

1. Conservation and protection of Mt. Tapulao will directly benefit the surrounding community through the high quality of ecological services such as purified atmosphere, fertility of soil and water supply.

2. Biodiversity enrichment encourages leisure and aesthetic activities such as hiking, bird watching or conduct of studies that will enhance tourism activities for added income of the LGUs and

its constituents. 3. Increased linkages with various organizations as partners in conservation

ANTICIPATED CONSTRAINTS 1. Coordination and participation of other members of the communities in the conservation

interventions. 2. Government transition specially with the LGUs 3. Perceived threats are the influx and garbage of visitors.

ADVOCACY ISSUE: Implementation of the joint DENR-DILG-LGU (MOU) on the management and conservation of Mt. Tapulao as an LCA

THE ADVOCACY PLAN OF MT. TAPULAO PART 1 OF 8

MT. TAPULAO

79

OBJECTIVES TARGET AUDIENCES COURSE OF ACTION

STRATEGIES/ACTIVI

TIES

CORE MESSAGES

PRIMARY SECONDARY

By year 2015, Mt. Tapulao

will be managed and

established a conservation

area managed by LGU

Local Chief

Executives

(Provincial,

Municipal,

Barangay),

Nearby

municipalitie

s (Iba and

Botolan),

Congressma

n and the

Governor of

Zambales

Peoples

organization,

local

communities

1. ADVOCACY

a. Creation of

advocacy team or

network to oversee the

process involve in

declaring Mt. Tapulao

as conservation area.

Overseeing the process will

facilitate action on the

declaration of Mt. tapulao

Conservation Area

- To facilitate

declaration of Mt. Tapulao as

a Conservation Area by DENR

b. Lobby for the

declaration of Mt.

Tapulao as

Conservation area

(P/M/B)

That SB resolution once passed

shall serve as the venue for

creating a municipal ordinance

that would support the

declaration


80

- Inform the LGUs and

the communities on the

results of the Biodiversity

Assessment of Mt.

Tapulao highlighting the

key species endemic in

the area.

- Development and

dissemination of advocacy

and IEC materials regarding

the conservation of Mt.

Tapulao.

- Dialogue/discussion

with the SB for the passing

of a resolution for the

integration and adoption of

the conservation plan for

Mt. Tapulao to CLUP

Coordination and

involvement of nearby

municipalities such as Iba

and Botolan to increase

their appreciation of the

biodiversity significance of

Mt. Tapulao


81

DepED School

Principals,

Faculty

c. Inclusion of the

biodiversity

conservation in their

curriculum in-school

and out-of- school

education program.

That inclusion of BDC in their

curriculum will increase the

awareness of the students on

the importance BD and their

responsibility as young

LGU Event

Organizers

d. Celebration of Palauig

Foundation day, a cause

for Mt. Tapulao (Concert)

at the Municipal level

Appreciation of the Mt. Tapulao

Consevation Area

To capacitate the LGU to

effectively manage the Mt.

Tapulao Conserved Area for

Biodiversity Conservation and

Sustainable Development.

LGU Peoples

Organization

e. Conduct seminar and

workshop on biodiversity

conservation among

stakeholders such as the

POs and LGUS to obtain

support from all other

stakeholders

That every individual should be

responsible in protecting and

conserving biodiversity because

of its significance.


82

2. IEC

LGU a. Orientation on NewCAPP and


That their commitment would not only show

their concern for the Mt Tapulao but their

responsibility as an individual in taking care of

the environment much that they are

dependent in terms of the livelihood activities

catered by Mt.Tapulao

- Conduct environmental awareness

tours, lectures, orientation, regarding the

conservation area

- Discussion/ forum on biodiversity

and NewCAPP

b. Launch a campaign on biodiversity

conservation through mass media (TV,

radio, newspaper, internet),

- Use of media video magazines,

newspaper, leaflets, booklets and books

All

stake

holders

c. Produce and distribute IEC

materials on biodiversity and NEW CAPP

such as leaflets, posters.


83

CHANNELS/MEDIA MESSENGERS TIMELINE RESOURCE

REQUIREMENTS

Meeting for the issuance of a

Regional Special Order to create

advocacy team/network

NewCAPP Focal person August 2012,

Dampay Salaza,

Palauig, Zambales

Budget for the Meetings

/ Workshops

Personal/interpersonal/Provision of

brochures

Advocacy Team Sept. 2012

Interpersonal (Meetings, Orientation -

Workshops), information

dissemination

Advocacy Team January 2013

Meeting, Film showing, info

dissemination

Advocacy Team 2013

Meetings, provision of brochures,

flyers

Advocacy Team 2013

Video showing, provision of

brochures, Personal /interpersonal,

Radio broadcast, (mass media

Communication

Advocacy Team


84

PERSONS RESPONSIBLE MONITORING INDICATORS MONITORING PERIOD

DENR No. of Meetings conducted / Special

Order issued

August 2012, Dampay Salaza, Palauig,

Zambales

NewCAPP and DENR No. of Meetings conducted /LCA

Ordinance issued by the LGU

Sept. 2012

DENR No. of Meetings conducted June - Decemeber 2012

DENR No of IEC materials distributed June - December 2012

DENR No of Meetings conducted/ resolutions

passed for the integration and adoption

of the conservation plan for Mt. Tapulao

to the CLUP

DENR No of Meetings conducted/No. of joint

activities planned for the promotion of

Mt. Tapulao


85

EVALUATION

OBJECTIVES EVALUATION INDICATORS DATA SOURCES BENCHMARKS

To measure the effectiveness of

the Advocacy Team in advocating

the management and conservation

of Mt. Tapulao

Advocacy Team Formed / No.

of Meetings conducted /

Activities planned and

executed by the Team

Minutes of Meetings /

Reports on Progress

Absence of an Advocacy

Team

To increase the appreciation of

the LGUs on the biodiversity

importance of Mt. Tapulao

LCA Ordinance Absence of LCA

Ordinance

To increase the awareness on Mt.

Tapulao biodiversity especially

with the possible new species in

the area

Increased support of the

stakeholders to the Project and

the LCA

To ensure the integration and

adoption of the conservation plan

to the CLUP

Conservation plan integrated

in the CLUP

To ensure the cooperation of

nearby municipalities for the

protection of Mt. Tapulao

Increased support of the

nearby LGUs to the Project and

the LCA


86

Project Strategy: Security of threatened endemic species and habitats from destructive activities through a network of

diverse and local conservation regimes in the Polillo Group of Islands Title: Polillo Group of Islands Environmental Education Plan (PGIEEP)

Brief description of the plan:

Key proponents NewCAPPLRP (PBCFI) and local partner (PIBCFI), DENR Region IV-A

Proposed period of implementation 2012-2015

Expected impact/contributions to the community

- Poaching and wildlife trade stopped

- Habitats secured from destructive activities through a network of diverse and local conservation regimes in the Polillo Group of Islands

Anticipated constraints

Need for livelihood source to deviate attention from extractive Components:

THE ADVOCACY PLAN OF POLILLO PART 1 OF 8

POLILLO QUEZON PROVINCE

87

Advocacy issue 1: Local community members need to support the implementation of the LCA Ordinance to ensure and

sustain conservation efforts of these declared priority sites for conservation even after the conclusion of the NewCAPP

Project and other interventions from external institutions.

Advocacy Objective


Strategies and

Activities

Messengers

Primary Secondary

1. By 2013, local

community

members are able to

identify and

boundary of the

declared Local

Conservation Areas

Land

owners/claimants

within the buffer zone/

or inside declared

LCAs, community

members

Municipal and

Barangay Officials

within LCA areas

Coordination with the

Sangguniang Bayan

(specially through the

committee on

Environment) to

secure support,

Presentation to council

session and call for

special meeting within

Barangay Presentation

5) Representative from the SB

committee on

Environment

(ideally the father of the resolution

ratifying the final

TDs for the LCA);

6) If possible, representative from

LEP who

conducted the

demarcation and

survey

7) PIBCFI/PBCFI

representative

8) Bantay Kalikasan members who are

part of the

demarcation team for the LCA


88

Advocacy Objective


Strategies and

Activities

Messengers Target Audience

2. By the end of

2014, local

communities are

aware and are able

to appreciate

importance of LCA

and important

provisions of the

LCA ordinance

including the reason

for their declaration,

the prohibited acts,

and accompanying

fines and penalties.

Residents of the LCA

Barangays

Barangay Council Production and

distribution of IEC

materials, participation

to community events,

and coordination with

Barangay Officials

1) Representative

from the Sangguniang

Bayan and

Sanggunian

Barangay who are

knowledgeable of the LCA ordinance

and process of

declaration;

2) PIBCFI/PBCFI

involve for the

NewCAPP 3) Community

volunteers who are

doing forest

monitoring and

protection (let farmers talk to

farmers scheme)-

the BK members


89

Core Messages Channels/Media Timeline

Resource Requirement

- The LCA had definite boundary that is the extent of the

conservation site.

- Respecting LCA boundary is like respecting the extent of one’s

home.

- They have markers that need to be respected.

- LCA is a management modality which means that the areas

identified are sites that has to be

conserved by locals since the

same are catchment basin for

locals. (Salulo concept)

Interpersonal:

- Regular meetings, general

assemblies, workshop, local

programs on cable

Intra-personal:

- Signages and tarpaulins

2012-

2013


subsistence cost for team and

for participating locals


material production including

signage defecting map of the

LCAs

- LCA areas are important sites because they are catchment

basin

- LCAs are where endemic species can be found

- We have already used up the

land for agriculture, isn’t it about time we set aside for

wildlife (which are co-

homeowners of Polillo Group of

Islands)

- Do not risk your source of potable drinking water by not

engaging in prohibited acts (i.e

expansion of kaingin)

Interpersonal:

- Community presentation

- Community celebration

Intra-personal:

- Komiks

- Tarpaulin/signage highlighting importance of LCA for local

community

- Poster defecting forest likened to a huge water jug which is a

where potable water is stock

4th

quarter of

2012- 2nd

quarter

2014


subsistence cost for team and

for participating locals during

presentation and IEC

materials distribution


material komiks, tarpaulin

and signage and posters


90

Advocacy issue 2: Local community residing within the declared Local Conservation Areas (LCAs) sees biodiversity

conservation issues as something that doesn’t concern them (misconception on conservation as for the benefit of the birds

and the animals, but not of local people)

Advocacy Objective


Strategies and

Activities

Messengers

Primary Secondary

By the end of 2015, has

informed atleast10% of

the population of the

LCA Barangays

municipalities within

the Polillo Group of

Islands (3,367

individuals)

Community members

within declared Local

Conservation Areas

Local community as

a whole

Conduct of participation

during community

festivals, organizing of

bio quiz bee, and reward

system

NewCAPPLRP and

local partner, LGU

through the office of

the chief executive,

office of the Municipal

Agriculturist and the

MENRO

Core Messages Channels/Media Timeline Resource Requirement

Sa kalikasaylibre (benefits from

ecological services that they take

for granted which are free i.e

water)

Dahilika’y may buhay- which

focuses on the message that

people are living creatures and so

how can they be apart from

biodiversity

Serbisyongtotoo- a set of

environmental services

performed by wildlife without

getting paid. For one the birds

and the animals have their own

NGPprogramme but how do we

pay them? Well, how about we

protect them?

Interpersonal:

Community events

- Palarongkalikasan (community) which will be represented by local

community who have talent on the

following: paghahabingpawid,

paggawanglambanog, paggawang

handicraft from NTFP and the likes

- Talinong likasyan (academe)- Bioquiz

- Likas na kahangahanga (local leaders and community members)-

awarding individual people who had

exemplary environmental agenda and

contribution

2013-

2015

Budget allocation for:

Transportation, food,

subsistence, production of

materials, venue rental for

events, and honoraria for

resource speakers


91

Advocacy Issue 3: Mono cropping practice within LCAareas which gives rise to low agricultural diversity of farm lots

which results to land capacity as being not maximized.

Advocacy Objective


Strategies and

Activities

Messengers

Primary Secondary

By the end of 2015, at

least 80% (100+-)

farmers) within one

pilot site per

municipality (as

display attention) that

would defect how an

agroforestry farm will

be established

More or less 100

individual farm

owners within 3

LCAs for the

Municipalities

Polillo, Burdeos and

Panukulan

LCA claimants

(landowners) and

LGU (Municipal

and Barangay)

Exposure/site visit to

establish agroforestry

site within Polillo

BK groups who are

part of the agroforestry

farm establishment


- Agroforestry is possible

- Agroforestry will maximize

land use

- Agroforestry is affordable

- Agroforestry will give more

economic benefit as opposed to monocropping

Site visit to establish

agroforestry farm within

Polillo, Burdeos and

Panukulan

2013 onward Transportation, food, and

subsistence cost to site visit


92

Advocacy issue 4: Efforts for environmental advocacy lead by different sectors (i.e Academe, DENR, LGU and

NewCAPPLRP and partners) are fragmented and therefore needs to be consolidated so as to arrive at a unified

environmental education plan

Advocacy Objective


Strategies and

Activities

Messengers

Primary Secondary

To unify efforts and

strategies of different

sectors on

conservation

communication

campaigns and come

up with an action plan)

LGU

NGO

Academe

DENR

Conduct a series

meetings to come up

with a unified

strategy/communicatio

n plan on biodiversity

conservation


One message, one plan

Security of threatened endemic species

and habitats from destructive activities

through a network of diverse and local

conservation regimes in the Polillo

Group of Islands


93

Issue 5: Local community does not have access to results of researches conducted for Polillo Group of Islands and

therefore, information stay within academic institutions and individual researchers that conducted the research and are not shared to public even as reference that can increase their awareness of the importance of the Polillo Group of Islands

Advocacy Objective


Strategies and Activities

Messenger

s

Primary Secondary

To develop a biodiversity

databased for the municipalities

of Polillo, Burdeos, Panukulan,

Patnanungan and Jomalig

LGU, local

researchers

(academe)

Other community

members

Involvement of technical

expert that will develop the

biodiversity data base

To develop a website that will

make available the database

system and related

downloadable materials for their

reference

Local community

members living

within the Polillo

Group of Islands

Other people who

are interested

about PGI and at

the same time,

have internet

access

Development of website N.A

Core Messages Channels/Media Timeline Resource

Requirement

- There are a lot of researchers for the Polillo Group of Islands

that is the basis for declaration

o the same as a Key

Biodiversity Areas

- Polillo Group of Islands is an important iodiversity

conservation site

2012 FPE counterpart

N.A Internet/Website and social networking

sites

2012 FPE counterpart


94

Issue Goal Objectives Actions Target Audience Messages

Visitors and

residents of Bud

Bongao are

knowledgeable

on proper waste

disposal but do

not act upon it

accordingly

Proper waste

management

practiced

Waste

management

activities in

various levels

conducted

•Facilitate lecture

and workshop

series to schools

across different

levels • Coordinate

with line agencies

(i.e. DENR, DA,

BFAR, DOST,

DILG, DPWH,

ARMY, PNP etc.)

for technical

support on waste

management

activities• Get the

support of Imams

to include in the

Fatwa/Sermons to

the Muslim

communities the

value of

environmental

stewardship

•Elementary, High-

school, College students

•Visitors of Bud

Bongao• Local

residents/households •

Before and after

scenarios, show

negative effects of

pollution, Al

Kalifa (quote from

Quran about

environmental

stewardship and

how it relates and

impact our daily

lives and the

future generation

• Message to take

care our natural

resources because

we borrow nature

from our children

THE ADVOCACY PLAN OF TAWI-TAWI PART 1 OF 3

TAWI-TAWI

BUD BONGAO

95

LGU political will

is weak in

implementing

waste

management

mechanisms

Existing waste

management laws

and ordinances are

strictly

implemented

LGUs persuaded

to strictly

implement

existing laws and

ordinances on

waste

management

● Postion papers

presented to

P/M/BLGUs ●

Communicate with

Municipal LGU to

provide barangay

wide assembly ●

Provide support for

the creation of

implementing rules

and regulations on

waste managment

(IRR) ● Talk to 2nd

audience (i.e.

Imams, spouses

and other

influential people)

to advocate for the

project

•Municipal, Barangay

local government

•Provincial Tourism

•Tawi-Tawi Tourism

Council

Related to

persuasion (i.e.

importance of

implementing laws

and ordinances as

content), what will

happen? What are

the benefits.


96

Channels Timeline Resource

Requirements

Indicators Data Sources Benchmarks

Lectures,

workshops, radio,

print (i.e.

newsletters,

posters, flyers

etc.), Sermons

2012 Q3-

presentation

●Supplies like

different paper(i.e.

bond paper, manila

paper), coloring

materials, •

Equipement like

camera, lcd

projector,

computer/laptop •

Transportation /

fuel

• Less trash

found in Bud

Bongao •

Guards found at

the foot of the

mountain •

structures

established (i.e.

Materials

recycling facility)

• Plastics and

non-bio

materials

banned through

ordinances

• Mentioned in

the writing in

progress report

of MENRO / City

Government

(SLGR) • Visitor

Log going to Bud

Bongao

• Local PO/

Environmental

brigade (i.e. youth

group) formed

For a,

symposium,

stakeholder

workshop, visual

aids (i.e.

powerpoint

presentations,

primers etc.)


97


The resource persons reviewed the plans and gave the following

comments: Overall Comments

a. The participants should regard the LGUs either as internal or external publics depending on the situation of the areas. Local

Government Unit serves as the driving force in the achievement of the sites’ plan. At first, Local Government Unit may function only as a very strong external force; afterwards, they will take on the

lead role in the campaign.

b. It should be borne in mind that the function of protecting KBA is a national mandate. However, some of the functions of protected areas remain unclear in the local government code.

Comments on Tapulao Presentation

a. Expenses on meetings and workshops should be included.

However, these are not the only expenses to be considered. The Tapulao team should include other incidental expenses, such as in lobbying.

b. The team should reconsider the activities to meet the objectives.

For instance, it is impossible to achieve the declaration of an area as a KBA by just conducting meetings.

c. It is a recognizable fact that LGUs sometimes do not have the capacity to do certain tasks; they need to be capacitated. However, who will conduct the capacity building activities? While there are

skills that the advocates or NewCAPP, may share, it cannot be expected that they know everything. This is where the use of

resource persons and consultants becomes handy. The advocates should know how to tap these human resources.

d. Dr. Portus observed that there is a clear improvement in the presentation of the Team and she congratulated the Tapulao Team for a better advocacy plan.

Comments on Tawi-Tawi Presentation

a. Dr. Portus noticed that the presentation indicated the main trust,

objectives and output of the plan. She said these are important so

98

there will be a sense of rationalizing the plan and anyone who will continue the project will have a guide.

b. Evaluation should be output or outcome oriented. It should be an

end product of what one is advocating for.

c. Dr. Lacson suggested that the engineering part of the Bud Bongao

Advocacy Plan should be given more emphasis.

Comments on Mt. Nacolod Presentation

a. The group should be congratulated because they have a very good introduction. However, having enough resources/financial plan should be a main consideration. The Team said that resource

generation would be part of the plan. Maybe the NEWCAPP can help in identifying financial resources.

b. Dr. Portus suggested that in the column on Timeline, the Team

should include start and end of the project period.

c. The Team should make people or the audience realize that there

are endangered species in the area. It was suggested that

cinnamon and habitat be included in the messages.

d. Visual communication should be sparingly used. Comments on Mangatarem Presentation

a. If the team will emphasize and target the cultural situation of the audience, the advocate should ride on what is the existing condition

in the area.

b. The role of advocate is so broad. The advocate should remember that there are resources that may be tapped.

c. Anticipated constraints should be included but the anticipated solutions to these constraints should be indicated as well.

Comments on Polillo Presentation

a. The idea of emphasizing use of "phase-out" is good. Phase out is

an indicator of success and the sites may want to include this in their plan.

99

b. Conservation becomes conversation, meaning, the advocates of conservation should converse or communicate. This means

promoting the concept that is not really alien from the people.

c. Priorities become changeable depending on the assessment of projects.

III. AGREEMENT

The critiquing was followed by an agreement between the head office,

PAWB-NewCAPP, represented by Ms. Floradema Eleazar, Manager of NewCAPP

and Ms. Mary Ann Leones, IEC Specialist, on one hand and the representatives

of each site, on the other hand. They agreed on the following:

1) Submission of the final revised Advocacy and IEC Plan on the first week of

June;

2) All projects are subject to approval by concerned authorities;

3) Ms. Leones enjoined all concerned to use the approved logos of the

sponsoring agencies for uniform branding purposes.

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IV. EVALUATION

Evaluation forms were distributed to get feedback from the participants

for the improvement of similar workshops in the future. The results are the

following:

The Evaluation Form was divided into three parts. The first part involves

the overall view of the participants’ understanding of the lectures, meeting of

expectations, achievement of goals, presentation of the speakers, flow of the

workshop, and materials used in the workshop. The second aimed to rate the

other elements of the workshop such as food and venue, among others. Their

comments and recommendations can be found on the last part of the

evaluation form (See Appendix 23).

The evaluation revealed that most of the participants grasped the

teachings from the workshops and deemed those knowledge as relevant in their

work as advocates. In terms of the

achievement of objectives, majority believed

that the three objectives were obtained. More

than half of them enjoyed the workshop and

felt that their expectations were met. They

also perceived the speakers positively as they

believed that their lectures were discussed

clearly. The materials used, such as the

audiovisual presentations, handouts and forms were rated as helpful to the

participants. Other than that, half of them seemed to agree that there was

enough time given for both lectures and workshops.

High ratings, which are 2 and 3, were given to almost all the elements of

workshop except for the quality of food, days allotted for the workshop and the

flow of the workshop, which obtained lower ratings.

The participants gave positive

feedback on the resource speakers, such

as, doing their job well and being

competent and experts in the workshop's

topic. Some suggested that a working

example using a certain issue should be

utilized. Others had wished that the

handouts and the way to fill these up

should have been explained. More

101

concrete examples should have been given, rather than simply presenting the

concepts in bullet forms. A follow-up workshop was also recommended.

A closing ceremony followed. It was facilitated by the host team from

Polillo and Cebu. Ms. Eleazar and Dr. Lacson gave closing remarks, while

Purificacion Daloos from Energy Development

Corporation, in behalf of the participants,

gave a response. She talked about their

learning in the workshop while at the same

time expressed difficulty in preparing the

plans. She said they were challenged and

made their learning more meaningful. She

said that the learning was likewise fun. She

thanked the NewCAPP staff, the resource

persons and co-participants for the learning and bonding moments with them.

Thanks yous and good luck wishes were exchanged among the

participants, PAWB-Staff and resource speakers.

102

References

Commission on Population and United Nations Population Fund. 2001.

Advocacy for Reproductive Health.

Gregory, Anne. 2nd ed., Planning and Managing Public Relations Campaigns,

CIPR, London, 2005.

King, Rachel. 1999. Sexual Behavioural change for HIV: Where have theories

taken us?, UNAIDS, Geneva.

Kotler, Philip and Eduardo Roberto. 1989. Social Marketing: Strategies for

Changing Public Behavior, The Free Press, New York.

International Planned Parenthood Federation. 1995. Advocacy Guide.

Israel, Ronald, Dennis Foote and Janet Tognetti. 1987. Operational Guidelines

for Social Marketing Projects in Public Health and Nutrition, UNESCO.

Littlejohn Stephen. 2005. Theories of Human Communication, 8th ed. ,

Wadsworth Publishing, Belmont.

Lacson Jose Jr. 2005. Filipino Communicative Behaviour (Concept Paper), UP

College of Mass Communication.

McQuail Dennis. 2005. Mass Communication Theories. 5th ed. Sage

Publications, London.

Putnis and Petilin, 1991. Professional Communication. Routledge Publishing,

Canberra.

Piotrow, Kincaid, Rimon, Rinehart. 1997. Health Communication, Johns

Hopkins University, Baltimore.

Simerly, Robert G. 1990. Planning and Marketing Conferences and Workshops.

Jossey-Bass Publishers, Oxford.

The Centre for Development and Population Activities. 1999. Advocacy Building

Skills for NGO leaders. The CEDPA Training Manual Series. Volume XI.

The Social Acceptance Project Family Planning. n.d. Advocacy Training Manual

for Social Acceptance of Family Planning in the Philippines.

Waisbord Silvio. 2000. Family Tree of theories, methodologies and strategies in

development communication. Rockefeller Foundation, Rutgers

University.

103

Appendix 1: Duties of Host Team

Duties and Responsibilities of the Host Team

Provide a creative BUT substantive 10-minute

recap of the previous day’s sessions

Introduce the resource speaker for each

module

Supply ice-breakers and energizers just before

the start of each AM and PM session as well as

after each coffee break

Act as time-keepers by reminding resource

speakers and/or the secretariat of breaks, as

needed

Assist in distributing and collecting the

Evaluation Forms for the day’s module/s

Advocacy and IEC Planning

104

Appendix 2: NewCAPP Background

I. NewCAPP Background

A. Project Context and Rationale

The Philippines currently has 239 protected areas (PAs):

3.86 Million hectares terrestrial and 1.38 Million hectares

marine;

The existing PAs cover only 59

(35%) of the 128 identified Key

Biodiversity Areas (KBAs); the

remaining 69 lack government

protection;

The NIPAS approach to establishing a PA takes

years -- it is influenced by the level of awareness of

lawmakers and parochial interest of some

legislators.

Barriers of Effective PA Management for biodiversity conservation:

• Biogeographical representativeness only 59 of 117 terrestrial KBAs are PAs; not all PA boundaries cover KBAs

• Expanding the existing PAs is impractical given the enormous areas in need of protection

• Limited capacity of DENR, PAWB, PAMB to manage the national PA system

• Inadequate systems for financial planning, budgetary management and revenue generation

Opportunities for Effective Biodiversity Conservation :

• Review of the NIPAS implementation • Potential types of new conservation areas and management regimes can be

promoted LGU-managed areas

IP-managed areas or Indigenous Community Conservation Areas (ICCAs)

Community-managed areas

• Financing mechanisms to support and sustain PA and new conservation areas exist

B. Project Objective

To expand and strengthen the terrestrial PA system in the Philippines by

developing new conservation models and building capacity for effective

management of the system, supported by improved systemic and institutional

capacities

105

C. Project Components

1. Expansion and diversification of PA system in the Philippines filling bio-

geographical gaps and improving overall coverage and connectivity of the current

system;

2. Capacity and institutional strengthening for the terrestrial PA system to

coordinate and harmonize management of the existing system and new conservation

areas; and

3. Enhancement of financial sustainability of the terrestrial PA system to improve

the cost effectiveness of PA financing.

D. Project Outcomes

PA system of Philippines expanded under new and diverse management regimes

• covering an additional 400,000 ha. of KBAs • at least 3 new conservation governance types recognized • accelerated expansion program for biodiversity conservation developed

Improved conservation effectiveness through enhanced systemic, institutional and

individual capacities

• Baseline METT scores increased to 20% on the average • Increased support from key stakeholders and decision-makers in managing

and conserving biodiversity Enhanced financial sustainability of the terrestrial PA system

• Conducted economic valuation studies of 3 conservation areas • Sustainable financing and resource mobilization tools developed

E. Other Matters 1. Expansion of the Terrestrial PA System: What do we mean? - we will not add new protected areas, as prescribed under the NIPAS - we will recognize/establish conservation areas and make this part of the ―National

106

PA System‖ - conservation areas refer to those within important KBAs, defined in the same way as protected areas, but managed under diverse governance regimes 2. Recognition of New Conservation Areas What is pushing for the recognition? CBD Program of Work on Protected Areas (PoWPA) ―Recognize and promote a broad set of protected area governance types related to their potential for achieving biodiversity conservation goals…‖ 3. Expanding the Terrestrial PA System Three Modes of Expansion: 1. Recognition of conservation areas within ancestral domains (indigenous community conservation areas – ICCAs) 2. Establishment of LGU managed conservation areas within KBAs 3. Establishment of local community managed conservation areas Recognition/establishment of CAs to be covered by a proposed EO to set up a registry in PAWB 4. Expansion through recognition of ICCAs a) What are ICCAs? Natural and/or modified ecosystems containing significant biodiversity values, ecological services and cultural values, voluntarily conserved by indigenous peoples and local communities— both sedentary and mobile— through customary laws or other effective means. Source: CEESP Briefing Note 9, Sept 09 b) Three Defining Characteristics of ICCA

i.. One or more communities closely relate to the ecosystems and species

culturally and/or because of survival and dependence for livelihood.

ii. The communities are the major players in decision-making and

implementation regarding the management of the site, implying that community

institutions have the de facto and/or the de jure capacity to enforce regulations.

Often there are other stakeholders in collaboration or partnership, and in several

cases the land is officially owned by the state; in all cases, however, the decisions and

management efforts of the communities are essential.

iii. The community management decisions and efforts lead to the

conservation of habitats, species, ecological services and associated cultural values,

although the conscious objective of management may be different than conservation

of biodiversity alone or per se (e.g., it may be livelihood, water security,

safeguarding of places important for cultural and spiritual reasons, etc.).

107

5. Establishment of LGU Managed Conservation Areas

a) Basic Information

b) Devolved Functions

YES: Forest management functions, i.e. those relating to forest lands.

NO: Protected area functions, i.e. those relating to NIPAS areas

Express empowered to create PAs?

ýProvinces

þCities and Municipalities

ý Barangays

c) Recommendations for LGU-managed protected areas

d) NewCAPP Approach to Establishment of LGU Managed Conservation Areas

1. Engagement with LGUs

2. Conduct of BD Assessments

3. Preparation of conservation management

plans following BD assessment results

FLUP/CLUPsConservation

Areas

Networking of LGU-managed

areas

Legal Basis State Policies Key concepts

RA 7160 or Local

Government Code

General Welfare Clause

and specific powers and

duties of LGU officials

RA 9147 or Wildlife Act

§ 25 Critical Habitats

Local autonomy

Empowerment of LGUs

Biodiversity

conservation

Conservation of wildlife

resources and habitats

Devolution

Shared responsibility to

maintain ecological

balance

Forest Land Use Plan

Co-management

Critical habitats

108

4. Issuance of local legislation

5. Integration into FLUPs/CLUPs

6. Capacity building of LGUs and local stakeholders

7. Linkaging with FMB to strengthen policy in establishment of conservation areas

in forest lands

8. Strengthen DENR-DILG JMC to cover LGU responsibility in establishment and

management of conservation areas

e) Pilots Sites

LGU Managed CAs

1. Mt. Tapulao in Zambales KBA

2. Mangatarem Forests – expansion of MSPL

3. Nug-as, Dalaguete and Alcoy in Cebu

4. Mt. Nacolod KBA

5. Polillo islands

6. Bongao Peak in tawi tawi islands

7. Mt Hilong hilong KBA and Irid Angelo KBA

f) Communication Challenges

National Level

• Changing mind sets - objectives of forest land management should include BD conservation in areas not declared as PAs;

• Conflicts in land use allocation and management objectives (protection, BD conservation, sustainable uses, extractive uses)

• Fixation with production value of forests – establishment of conservation areas will ―diminish‖ production forests

• Limited opportunity given to ―expand‖ delegated authorities to LGUs to establish and manage conservation areas

• Too much focus on strength of DENR powers to supervise, control and monitor LGU ENR initiatives

Local Level

• Convincing LGUs to play key roles in BD conservation

• Changing perceptions on ―conflicts‖ between conservation and sustainable use; too much focus on ―protected areas‖

• Socio economic drivers of BD loss • Lack of information on BD significance,

and their contributions to overall well being of communities, opportunities for wealth creation, etc.

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Appendix 3: Process and Elements in IEC and Advocacy Communication DENR-PAWB

Communication Models

Transmission – the traditional one way, one to many, broadcast, education, religion type – source oriented

Ritual – the communication act - performance and consummation

Display-attention – advertising - ratings

Reception – audience centered

Basic Elements in the IEC/Advocacy Campaign Process

Sources/Messengers

Channels/Medium/Conduits

Messages

Audiences/Stakeholders

IEC vs. Advocacy

Difference of IEC and Advocacy

Level/Parameter IEC Advocacy

Goal/output Change in people's

knowledge, attitude and

practice

Change in public policy

and programme

Target audience Individuals, couples, and Policymakers, political

For Advocacy Purposes:

Figure 1. Basic Communication Model for Advocacy Purposes

For IEC Purposes:

Figure 2. Basic Communication Model for IEC Purposes

advocate persuades influentials

champion Informs

motivates

Target

Public With expected

Response

Intended

results

110

families and religious leaders,

programme managers,

and decisionmakers at

different levels of

administration and

management, etc.

Communication process Creating awareness,


changing attitudes,

changing practices

Creating awareness,


changing attitudes,

changing practices,

policies and programmes

Levels of communication Interpersonal, group, and

mass communication

Interpersonal, group, and

mass communication

Communication

strategies/

channels/activities

Counseling, lectures,

seminars, workshops,

theatre/stage,

presentations, print, radio,

TV and film, etc.

Political lobbying,

dialogues, fora,

conferences building

alliances with other

sectors, including mass

media networking, etc.

Materials Comics, posters,

brochures, flipcharts,

news or feature articles,

books, films,

advertisements, etc.

Fact sheets, bulletins,

position papers,

audiovisual presentations,

etc.

Source

interpersonal

Group/institutional

mass

111

Messenger

Channel/Medium/Conduit

Delivery of Message/s:

Via Face-to face

Group Communication - networks

Mass Communication

Digital Means

Special Media

Messages

Concept of Core Messages – what are the essentials to be promoted

core vs. auxiliary (support to core) or secondary messages

Concept tree for messages – from general to specific

Menu type – several to choose from, suitable for various types of audiences

Message Packaging

Message strategies:

Issue based/Driven

Audience Profile based/driven

Advocate of a

concept/s

With

network

Excellent communication skills

credible

112

Theory based/driven

FCB based/culture driven

Context and message content determine actual phraseology of message

Some message characteristics (from Motivating Health Behaviour, p. 171-172, Elder, Geller, et al, Delmar, 1994)

Content – information contained

Product Position – what are they doing now or before

Tone – the emotion, approach

Source of information and messenger

Visual appeal, recognition value and meaningfulness

Phasing of the messages (thru time)

Audience/Stakeholder

Audience/Stakeholder analysis – audience segmentation

Demographics

Psychographics

Environment-related Practices, rituals

Communication habits and practices

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Appendix 4: Mt. Lantoy-Cebu

1. Site Profile

2. Biodiversity

a. Threatened Biodiversity

Threatened Birds

Common Name Scientific Name Status

Cebu flowerpecker Dicaeum quadricolor Critically

endangered

Black Shama Copsychus cebuensis Endangered

Streak-breasted Bulbul Ixos siquijorensis monticola Endangered

Threatened Mammals

Philippine tube-nosed fruit bat Nyctimene rabori Endangered

Golden-crowned Flying Fox Acerodon jubatus Endangered

Leopard Cat Prionailurus bengalensis Endangered

Threatened Plants

Kalingag, Cebu cinnamon Cinnamomum cebuense Critically

endangered

Lady Slipper orchid Phaphiopedelium

hennisianum

Critically

endangered

Cebu Flowerpecker (Diceaum quadricolor) Critically Endangered

Kalingag (Cinanmumum cebuense) Critically Endangered

Siloy, Black Shama (Copsychus cebuensis Critically Endangered

* located southeastern portion of Cebu province

* estimated 15,579 ha straddling the brgys of Alcoy, Dalaguete & Argao LGUs ;

* belongs to Panay- Negros biogeographic zone

*

114

Mala-bituon; Kappa-kappa Medinilla magnifica Endangered

Ipil Intsia bijuga Endangered

b. Threats to Biodiversity

Firewood gathering

Timber poaching

Wildlife gathering and hunting

Kaining Making

Land use conversion

Forest fire

Small scale mining

Unsecured tenure rights

3. Efforts to fend existing threats

Duaw Sangyaw in schools and organizing local festivals to promote habitat protection of endangered species;

Deployment of trained forest wardens (43 in Alcoy & 36 in Dalaguete)

Training of Wildlife Enforcer Officers (WEO);

Partnerships with private sector to support LGU initiatives in habitat restoration;

Enactment of local policies declaring brgys as bird sanctuary & organizing local council;

Implementation of FLUP & Co-Management ;

Provision of regular annual budget to support law enforcement;

Triad LGUs agree to jointly support biodiversity conservation corridor approach;

NewCAPP Joint MOA signing between LGUs Argao Alcoy & Dalaguete & DENR PAWB DENR 7 & CBCFi Photo by RSYbanez CBCFi

Duaw Sangyaw at San Agustin Elem school , Alcoy, Cebu

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Appendix 5: Mangatarem

1. Site Profile

2. Biodiversity

More than 90% of birds, and almost all species of mammals and herpetofaunas

recorded in the area are forest dependent species. Thus, the area would provide

shelter and refuge necessary to the survival of these forest dependent species, many

of which are endemic and threatened.

3. Issues/Problems • Human pressure such as charcoal making, logging, collection of non-timber

forest products and hunting highly erodes the status of the forest and distribution of faunal species in the area.

• Presence of extractive industries such as mining and proposed Napier/rubber tree plantation

• The site supports a significantly diverse and unique assemblage of floral and faunal species some of which are restricted-range species. With relatively high diversity of species, a significant number is also in status facing extinction promoted by the loss of their habitat and due to hunting.

4 5 6

7 8 9

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• NGP • Two titled lots inside the PA •Presence of rice and mango plantation inside

the PA by a private individual • Alleged commercial logging inside the PA and in forest area targeted for

expansion • No policy to regulate collection and transport of seedlings/wildings

4. Efforts a. LGU i. Inputs

Awareness Raising: BEO Elaws Forest

Devolution forum Orientation on

Climate Change and REDD

Capacity Building: Rainforestation

technology Cross visit in

Kitanglad on PA Mgt FLUP IBAMS

ii. Outputs

Yearly increase in budget allocation for conservation

Support for sustainable community livelihood (tilapia, vermi composting, use of shredder)

Ordinances supporting conservation (Saksakulap festival, flagship species, Creation of TWG for FLUP, instutionalized nursery establishment of native tree species)

Roving IYB exhibit

LGU is exploring co-management of adjacent forest to MSPL

b. PAMB Haribon - MOA i. Inputs

Awareness Raising

BEO Elaws Orientation on NIPAS

law Capacity Building: Rainforestation

technology Cross visit in Kitanglad on PA Mgt FLUP IBAMS

Capacity Building:

Review and enhancement of IPAP

ii. Outputs

PA allocated and delineated 200 has. for restoration

6 has planted

Initiated reconstitution of the PAMB members

Design of Visitor Center

Installed billboards for MSPL

c. Community i. Inputs

Awareness Raising:

BEO

Elaws Orientation on Climate Change & REDD+

Capacity Building:

Rainforestation technology

Cross visit in Ktanglad

on PA Mgt Cross visit in Caliraya on forest restoration

Goat raising

Free range chicken

Bamboo production IBAMS

System Rice Intensification (SRI)

Natural mushroom

117

culture

Vermicomposting Organic pesticide

IBAMS

BIG

Soap making Project development

Proposal making and writeshop

Basic leadership

Organizational Mgt Training (Financial Mgt and recording, organizational polices)

Livelihood Identification

ii. Outputs • Nurseries established

with capacity of 100,000 seedlings • Planted 18 hectares • Wide support by local communities for a livelihood activity directly linked with restoration (livelihood-conservation agreements) • Majority of income for Malabobo community derived from livelihood activities

• Increase in PO membership

• Development of 6 Para-technicians

d. Schools i. Inputs

Awareness Raising

BEO

Orientation on Climate Change & REDD+

Capacity Building: Training of Trainers

Quiz Bee school level

Tree planting activities

4. Plans

a. LGU Finalization of FLUP

Institutionalization of IBAMS Sustainability Planning (initiatives on livelihood, restoration, FLUP, resource mgt.) Explore co management of forest land adjacent to the PA

b. PMAB

• Finalization of IPAP • Assist in Reconsitution of PAMB members • Sustainability Planning (restoration, IPAP) • Initiate formation of Bantay Gubat • Project development training • Funders Forum • Para legal training

c. Community • Fire prevention and fire fighting training • Para legal training • Training on food processing •Workshop on how to sustain livelihood (livelihood-restoration agreement, SAPA or other mechanism,

institutionalize partnership with business sector, ecotourism, etc.) •Explore innovative ways in reducint threats to PA by community

d. Schools

Rainforestation training

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Appendix 6: Mt. Nacolod

1. Site Profile

• Mt Nacolod is in Southern, Leyte, Philippines

• Rises up to 1,007m.

• It covers approximately 14,000 hectares (Proc. 121)

• It belongs to the greater Mindanao biogeographic zone.

• There are two significant areas within Mount Nacolod mountain: Buac Watershed Forest Reserve and Hinabian-Lawigan Watershed Reservation.

• The Buac Watershed Forest Reserve (5,934 hectares) was proposed as a natural park under the NIPAS. It has a flat to severely sloping terrain.

• It is a municipal watershed and is the source of water for surrounding towns.

- 4,392 has. or 74% is Forested

- 771 has or 13% is Cultivated

- 771 has. or 13% is Brushland

• The Hinabian-Lawigan Watershed Reservation (4,536 hectares) which is part of the Nocolod Reserve was declared on 23 November 1992 by Proclamation No. 107.

- 2,177 has. or 48% is Cultivated

- 1,134 has. or 25% is Second Growth

- 544 has. or 12% is Mossy Forest

- 454 has. or 10% is Old Growth

- 227 has. or 5% is Brushland

119

2. Biodiversity

a. Flora

• 65 families and 229 species, 31 (13.53%) endemic to the Philippines.

• 20 (8.73 percent) species were classified as vulnerable species.

• 10 (4.37 percent) species were classified as critically endangered b. Fauna

• 212 speecies of terrestrial vertibrates were recorded

• Birds 112 species, 55 species are Philippine endemic

• Herpetofauna – 69 species 25 species are frogs (included 2

new species of Platymantis spp.)

20 species snakes

23 species lizards (one potential

new species)

1 species turtle

Mammals- 36 species, 17 are Philippine endemic 13 species non-volant

22 specie volant

1 remnant of cervus

2. Main Issue Problem

a. Dependence on Biodiversity

Upland communities such as those occupying Mt. Nacolod are engaged in activities that are directly affecting the KBA site

shifting cultivation; cutting of timber; gathering of non-timber forest products like rattan, bamboo, and abaca; gathering of wild plants like orchids and other ornamental plants; wildlife hunting particularly monitor lizard, birds, civets; collection of firewood ; and permanent agriculture. Upland families have very meager incomes with an average monthly income

of PhP 3,744.87 Poverty incidence among the households is low with an average household

income of less than PhP 44,935.50 annually About 87% of them are largely dependent on the forest and other natural

resources for livelihood

120

b. Threats to Biodiversity

1. LOGGING/TIMBER POACHING. Buac Watershed Forest Reserve and

Hinabian-Lawigan Watershed Reservation lies within the license area of the Timber

Producers Marketing Corporation (TPMC), with Timber License Agreement (TLA)

No. 375.

2. ILLEGAL HUNTING AND TRADING OF WILDLIFE. Buac Watershed

Forest Reserve and Hinabian-Lawigan Watershed Reservation harbors 212 species of

terrestrial vertebrates, hunting ground of wildlife species for subsistence and illegal

trading.

3. LAND CONVERSION AND SETTLEMENTS. Illegal logging/timber

poaching and kaingin making are widespread in the area, and land-use conflicts

exist such as tenurial problems, illegal settlement, illegal clearing and conversion of

land into agricultural lots by settlers. In addition to the indigenous community,

people from other parts of the visayas are settling in the area.

4. GEO-HAZARD AREA. In 1995, a one year Soil Conservation and

Watershed Management Project was implemented. This area lies on the Philippine

Fault and is subject to numerous earthquakes, and the presence of forest is therefore

important in protecting against potential mudslides.

c. Communication Issue Related to Biodiversity Problem CONTENTIOUS ISSUES ON BIODIVERSITY CONSERVATION

• Will impose limitation on their wood gathering activities; • Loss of livelihood opportunities; • Less income for people who are dependent on forest for

livelihood; • Gathering of firewood will be limited; • Possibility of economic dislocation once KBA is established.

3. Previous Efforts esp. Communication Plan Biodiversity Conservation Tagline: “Biodiversity is life, Once it’s gone it’s gone forever” Materials Used:

• Kapaligiran (Asin) • Haring Ibon (Joey Ayala) • I wanna live (John Denver) • NewCAPP Video • Samar’s Last Frontier (SINP Video)

Channels Used: • Email • Facebook • Txt Messaging • Pastoral Message/Letter • Radio Plugs and Advertisement

121

4. Important Data Needed for Communication Plan A. Stakeholders 1. Primary

Mayor’s League Women’s Health Organization Mass Media Channels (DYDM/DYSL)

Councilor’s League Cooperative Local Cable TV

Association of Barangay

Chairman

Irrigator’s Association Philippine Information Agency

(PIA)

Farmer’s Association Religious Organization Print Local Publications

CBRMP Señior Citizen’s Organization Brgy. Announcement (Bandilyo)

Barangay/Health Workers SK Federation

Parents and Teacher

Association

Water System Association

2. Influential People

a. Sources of information

• LGU (Provincial/Municipal/Barangay) • Government Employees (DENR, DepEd, DA, etc.) • Relatives • Friends • Elders

b. Role Models • Congressman • Governors & Board Members • Mayors & Councilors • Barangay Chairman &

Councilors • SK Presidents & Councilors

B. Preferred Media • Internet/Social Network • TV • Radio • Newspaper • Video

122

C. Perception/Baseline Information a. Perceived Importance of Biodiversity

• Encompasses upper catchment of river systems – impacts on downstream areas • Provides multiple products and ecological services • Reservoir of genetic resources • Carbon Sink

b. Perceived Importance of Conserving Biodiversity • Conserve soil and water regulation • Reduces soil erosion and sedimentation • Regulation of stream flow • Reduces occurrence of destructive floods • Provides goods and services • Preserve cultural value • Preserve bequest value

c. Perceived Threats to Biodiversity • Illegal Settlers • Illegal Hunting and Collection of Wildlife Species • Timber Poaching

d. Perceived Hindrances in Curtailing Biodiversity • Lack of Conservation Compatible Livelihood Opportunities

e. Perceived Opportunities for Conserving Biodiversity • Promotion of Unique Bio-Physical Features and Biodiversity Resources of Mt. Nacolod

for Sustainable Ecotourism • Payment for Ecological Services for Financial Sustainability of the project • Permitted resource use of Non-Timber Forest Products (NTFPs) such as rattan, resin,

and others • Opportunities for stakeholders for investment and project activity implementation

f. Perceived Roles of various Organizations • Harmonized implementation of NewCAPP project activities with their plans and

programs • Takers of Mt. Nacolod NewCAPP Business and activity proposals • Policy support for sustainable management of Mt. NewCAPP project • Advocacy support • Funding support

g. Perceived Reception i. LOCAL DENR AND LGUs IN LOCALIZING THE MANAGEMENT OF NEW CONSERVATION AREAS (MT. NACOLOD, SOUTHERN, LEYTE)

• Co-Management Scheme will solidify its efforts in the Protection, Conservation, and Management of Mt. Nacolod NewCAPP Project Site

• Avenue for sharing of resources both human and financial in the implementation of NewCAPP Project Plans and Programs

• Bolster harmonious relationship among key project implementers ii. LGU-MANAGED GOVERNANCE OF CONSERVATION AREA/COMMUNITY-MANAGED AREA:

Empowerment of LGUs over conservation area/community managed area

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6. Current Status of Support from selected stakeholders

Stakeholder Support

DENR Creation of NewCAPP Project Management Team

Technical Assistance on the Co-Management

Agreement

Implementation of developmental project consistent

with Mt. Nacolod NewCAPP project objectives such as

Upland Developments Program, National Greening

Programs, and Community-Based Forest

Management Agreements (CBFMA)

LGU Implementation of developmental project consistent

with Mt. Nacolod NewCAPP project objectives such as

Community-Based Resource Management Project

(CBRMP)

4 Municipal Resolutions supporting Mt. Nacolod

NewCAPP Project

19 Barangay Resolutions supporting Mt. Nacolod

NewCAPP Project

GIZ/VSU Climate-relevant modernization of forest policy and

piloting of REDD in the Philippines: Pilot activities in

Southern Leyte

MoAs with LGUs (REDD+ /forest conservation

agreements)

FLUP in 5 municipalities/cities

model MRV System (forest cover change assessment,

FRA, biodiversity/socio-economic survey)

Enhancement of carbon stocks with LGUs and POs

(Refo, ANR, and AgrFo total of 2185 ha)

Reduced planned deforestation

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FPE-USAID/VSU FPE-USAID: ―Upscaling Forest Restoration Efforts in Key Biodiversity Areas‖

Project Components

Natural Resources Management

Partnership Building


Sustainability

In partnership with local site partners in

Strengthening protection of existing forest habitats = 170,000 has.

Forest rehabilitation = 480 has.

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Appendix 7: Mt. Tapulao

1. Site Profile

2. Biodiversity

a. Flora

Adequately stock of mossy and pine forest above 1900 m.asl and below this elevation is thick Dipterocarp Forest

Other vegetation types are Old Growth Forest (2,900 ha), Second Growth Forest (892 ha) and Cogonal/Grassland (90 ha

b. Fauna – total of 85 faunal species which composed of:

a. 26 birds species

b. 28 mammals species

c. 8 herpetofauna species

d. 4 freshwater species

e. 19 invertebrate species

1. Situated at N 173˚05’56.96” and E 15˚29’19.59”

2. North-Eastern portion of the Municipality of Palauig, Zambales and the central portion of the Zambales Mountain Range

3. Visible from the National Highway going to and from the Municipality of Masinloc

4. Area: 5,982 hectares

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3. Main Issue/Problem

a. Dependence on Biodiversity

Haven to mountain climbers and nature lovers as well as for researcher b. Threats to Biodiversity

C-Square Consolidated Mines

Garbage and influx of visitors

Charcoal maker 4. Important Data

A. Resource Users 1. Communities from Brgy. Salaza and Pagulingan

B. Stakeholders 1. DENR 6. DOT 2. LGU 7. NCIP 3. Community 8. NEDA 4. POs 9. Mountain Climbers 5. NGO 10. Visitors

C. Support Groups 1. GEF-UNDP thru NewCAPP

D. Information and Communication Resources and Networks 1. LGUs 2. DENR 3. Peoples Organization 4. Research Institutions

5. Previous Efforts a. Partnerships

• LGU Palauig had established linkages with the following: 1. Aetas ng Dampay 2. TREES 3. KALAKBAY-Kabataang Lakas ng Kalikasan at Bayan 4. Metropolitan Mountaineering Society 5. DTI- Development Products, 6. UST Post Graduate Botany Dept. (Dr. Gracebio) b. Support from key stakeholders

a. Creation of Regulation Officers (RO) b. Conduct of community and RO meetings c. Creation of MOA for Co-Management, SB Resolutions and policies pertaining to

the conservation and protection of Mt. Tapulao d. Provision of tour guide and porters for the visitors in certain amount e. Installation of billboards and dissemination of fliers with information regarding

Mt. Tapulao f. Creation of Commitment of Support for the communities

c. Policies, Ordinances, Resolutions or Administrative regulations

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a. SB Resolution No. 2011-38 – ―Supporting the DENR thru PAWB and Endorsing the EDNSTPAP/NewCAPP within Zambales Mountain Range Particularly Mt. Tapulao, Barangay Salaza, Palauig, Zambales‖

b. SB Resolution No. 018-2008 - ―Declaring Mt. Tapulao as Mining Free Zone‖

c. SB Resolution No. 2008-27-A – ―Moratorium on the issuance of Mining Permit‖

d. SP Resolution No. 019-2008 - ―Expressing, Manifesting and Interposing Strong Objection to Whatever Favorable Action That Any Government Agency or Office may Grant Relative to any Proposed Mining Activity of C-Square Mining and Realty Development, Incorporated; Any other concessionaire, Firm or Company; and Other Similar or Related Entities‖

e. SB Resolution No. 04-2011 – ―Imposition of Policies for Mt. Tapulao Climbers‖

6. Perception

1. Unique characteristic of Mt. Tapulao.

2. Mt. Tapulao serves as sanctuary for many flora and fauna including those endemic and highly threatened species and because of the richness and diverse in all life forms, cool and invigorating climate, the Pine Forest Plantation and Mossy Forest as well, the vegetative cover of the area, these all important features of Mt. Tapulao made to realize that it must be protected and conserved.

3. Proper waste management

4. No acceptance of mining application.

5. Lack of coordination and participation of other members of the communities in the conservation interventions

6. Enrichment of biodiversity, conserved forest resources, increasing attractions to tourists/visitors

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Appendix 8: Polillo Group of Islands

1. Site Profile

The Polillo Islands are situated in Lamon Bay off the eastern coast of Luzon Island facing the

Pacific Ocean.

The islands are situated 30 km off the coast of Quezon Province

The Polillos are a

group of 27 islands

and islets.

Politically, 5 towns

comprised the Polillo

archipelago

The bigger islands of

Polillo, Patnanungan

and Jomalig account

for more than 90% of

the total archipelagic

land area.

The name Polillo is derived from the Chinese word Pu-li-lu, which means ―beautiful island with

plenty of food‖.

2. Biodiversity

a. Mammals

Polillo Island

Patnanungan Island

Philippine warty pig

Common palm civet

Jomalig Island

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b. Birds

The Philippine Cockatoo is a globally threatened species. It is assigned the highest threat

category of Critically Endangered by the IUCN.

c. Reptiles

The Butaan Monitor Lizard (Varanus

olivaceus), locally known as butaan, is a

globally threatened species with a highly

restricted range - it is known only from

eastern Luzon, Catanduanes and the

Polillo Islands. The only vegetarian lizard

in the world, it is listed as Vulnerable by

the IUCN. The main causes of threat are

habitat loss from deforestation and hunting.

d. Amphibians

The Polillo Forest Frog (Platymantis polillensis) is

endemic only to the Polillo Islands. Long

believed to be extinct it was rediscovered during

biological surveys in 1999. Its very restricted

range and high vulnerability to even slight

changes in its habitat make the Polillo Forest

Frog a globally threatened species. The IUCN

listed it as a Critically Endangered species.

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Appendix 9:Tawi-Tawi Bud Bongao

1. Site Profile

2. Biodiversity

A. Flora and Fauna

A total of 15 species of birds were recorded. Of the total birds recorded in the two sites, 4 species are considered to be threatened and have restricted range.

There were also reptiles, primate, rodents, odonatan and lepitopteran recorded.

One species of snake (Dendrelaphis pictus), one species of skink (Lampropholis delicata), one species of monitor lizard (Varanus salvator), one species of monkey (Macaqa fascicularis), one species of bat (Cynopterus brachyotis), 3 species of rats, including the endangered Tawi-Tawi Island Forest Rat (Rattus tawitawiensis) and unique species of butterfly (Apias nephele) and dragonfly (Camacinia gigantea) believed to be endemic in Tawi-Tawi.

Floristic resources were also recorded in both sites.

A total of 45 identified tree species were recorded. Of these, 10 species in Bud Kabugan, which are common fast growing species and fruits trees such as Mango, Marang, Santol, Ipil-Ipil, Narra and Mahogany and other trees with medicinal values like Kayumanis (Clausena anisum-olens).

Most of the hardwood species are found in Bud Bongao including the endangered Dao (Dracontomelon dao) and vulnerable to be threatened Molave (Vitex parviflora) and Dungon (Heritierra sylvatica), which are endemic in Tawi-Tawi.

There is also one species of fruit tree, Rambutan (Nephelium lappaceum), naturally grown in the area recorded.

Bongao is a 2nd class municipality in the province of Tawi-tawi

Total population as of 20067 census is 95055

Bud Bongao and Bud Kabugan is situated at Bongao, Tawi-Tawi circumnavigating the six covered barangay namely; Pahut, Pasiagan, Simandagit, Nalil, Pag-asa and Tubig Boh

Bud Bongao is a sub-montane limestone forest and a home of the largest Molave tree in the Philippines. It is covered with loosely dense patches of forests consisting of veteran and emergent trees with average diameter of 60 cms and average height of 30 meters. It is also a home of the white monkeys ((Macaqa fascicularis)

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One species of cycad (Cycas edentata) which is recorded in the IUCN Redlist as CITES II,

4 species of palms with one climbing palm, Sumulid (Daemonorops ochrolepis), one Yucca spp., 21 species of ferns and fern allies, including the unknown one species, 14 species of herbs which are predominated by Chromolaena odorata and Lantana camara in Bud Kabugan and others are still unidentified.

Twelve species of grasses were also recorded. Of these total graminae species, 2 species are erect bamboos, Giant Bamboo (Dendrocalamus asper), which is under threat of extinction at Bud Bongao due to bamboo collection either for personal use or for sale, and Hedge Bamboo (Bambusa multiplex) and one species of climbing bamboo, Tagisi (Dinochloa acutiflora).

B. Threats

Presence of timber poaching.

Unrestrained visitation.

Improper waste disposal

Existing trails leading to different directions within the mountain, which could disturbed the growth and prevent propagation of plants along and near the trails; and

The present of cell site which may augment habitat disturbance of fauna due to noise pollution or sound vibration coming from its generator-machine

3. Efforts

Management Intervention

Creation of Bud Bongao Management Council (BBMC) at the municipal level to decides on matters relating to planning, administration, protection and enforcement in Bud Bongao and Mt. Kabugan

IEC

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Appendix 10: Terms of Reference Advocates Lecture by Dr. Lourdes M. Portus

Terms of Reference of Advocates

• Terms of Reference of Advocates

• Conduct information dissemination / IEC and resource utilization to increase public awareness and appreciation of ENVIRONMENTAL issues

• Develop and implement the Provincial /Municipal Advocacy Plan

Terms of Reference of Advocates

• Network with partners and sustain alliances

• Provide inputs on proposed policy change

• Monitor and evaluate the implementation of the advocacy plan

Advocates as Trainers

• Develop and implement the initial Provincial Advocacy Plan together with the Provincial Advocacy Team

• Develop an entry plan/ training plan for roll-out training of pilot municipalities

• Serve as resource person/ member of training management team for roll-out advocacy training

Terms of Reference of Trainers

• As part of the Advocacy Team/ Committee, conduct monitoring and evaluation of the advocacy activities in the province

• Provide technical assistance in the implementation of the local advocacy plans of the pilot municipalities under the DENR NEW CAPP

Steps in the Advocacy Process

Step 1: The advocacy issue is specified.

Step 2: The advocacy goals and objectives are stated based on the issue.

Step 3: The key policy audience is identified.

Step 4: A compelling advocacy message is developed.

Step 5: Appropriate communication channels are selected.

Step 6: Networks and linkages are built or strengthened.

Step 7: Resources are raised to support the advocacy work.

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Step 8: The advocacy strategy is implemented.

Step 9: Information is gathered.

Step 10: Monitoring and evaluation are planned and conducted.

• Specifying The Advocacy or IEC Issue

Environmental Scanning

Situation Analysis

SWOT Analysis

Problem Identification

Needs Assessment

Conduct research

Gather data

Examine the internal and external environment

Socio-Economic Profiling:

Demographics

Socio-Cultural

Economic

Technological Developments

Political

Stating Advocacy Goals

Goal:

- Grows out of your mandate (vision and mission)

- What you hope to accomplish over a long term period, usually 3 to 5 years

- Outcomes that guide your advocacy activities, program decisions and management functions

Goal:

- Provides the backbone of your activities, a wish list, end result of your activities

- Provides a big picture from which to design your advocacy campaign

- What you want to happen and who will be affected by this work

What are objectives:

- Smaller, measurable change that occurs within specific time

- Benchmarks that can be used to evaluate your effectiveness

• Stating Advocacy Objectives

Effective objectives are:

-Specific

-Measureable

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-Achieveable

-Realistic

-Time-bound

• Stating Advocacy Objectives

Tips for formulating objectives:

- Set realistic targets dates for completion

- Identify the group where the change is needed

- Be specific on what you want to accomplish by putting measures in it. / Give numbers or percentages

Tips for formulating objectives:

Quantify and qualify the goal into manageable parts

- Define what would have to happen to indicate that something has been accomplished .

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Appendix 11: Target Audience/Stakeholder Analysis by Dr. Lourdes M. Portus

Target Audience / Stakeholders • There are 2 basic tasks to be accomplished which concern the audiences / stakeholders 1. Identifying the audiences / stakeholders and dividing them into specific target groups 2. Collecting baseline information about these audiences /stakeholders around which an

advocacy strategy can be built Target Audience / Stakeholders Who are they? key players involved in the advocacy process groups or individuals who support or oppose your proposal Categories of Target Audience / Stakeholders: 1. Beneficiaries 2. Partners and Allies 3. Decision-makers / Policy-makers 4. Adversaries makers You can identify your target audiences as: Primary - decision makers with the authority to approve the policy change Secondary - individuals and groups that can influence the primary audience; may also include oppositional forces Who should be our intended audience / stakeholders? PRIMARY Legislators (senators, congressmen, Sanggunian members (SK and Federation presidents) Executives (President and his Cabinet, regional directors, local chief executives and department heads) Religious / ministry leaders (priests, ministers, ulamas) Community Leaders (datus, elders, et al.) Business Sectors SECONDARY Media (broadcasters, columnists, editors) Youth Leaders Academic institutions such as universities Professional groups Non-governmental organizations People’s Organizations / community-based groups Socio-civic groups Professional Associations Indigenous groups Political parties and leaders Opposition parties and leaders Spouses of political leaders Women’s groups Environmental Groups International organizations Multi-lateral funding organizations Multi-national corporations

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Informal opinion leaders Other influential people Understanding audiences: Policy Mapping For each audience segment identified, it is important to chart the following information:

– what the audience knows about the advocacy issue – what their beliefs and attitudes are about the advocacy issue – what other issues related or unrelated to the advocacy issue they care about

Steps in the identification of audiences / stakeholders and division into specific target groups:

– Study of existing documentation and reports / RRL – Surveys – Interviews – Group discussion – Consultation with knowledgeable persons – Observations / field trips – Document personal experiences – Socio-anthropological approaches

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Appendix 12 Workshop: Identifying Biodiversity Conservation Advocacy Issues

In this workshop, your group’s task is to identify the 1) major biodiversity issues in your area/province, and 2) specific courses of action that can be taken to address these issues. Think of as many courses of action that can be taken but make sure that they are realistic, doable, and challenging. Enter all information in the matrix provided.

Item Issues Courses of action to address issues

1. 2.

a) b) etc. a) b)

Appendix 13

Checklist for Choosing an Issue A good advocacy issue is one that matches most of these criteria. Rank your three priority issues against the criteria (HIGH, MEDIUM, LOW).

Issue 1: Issue 2: Issue 3: CRITERIA

1. Does the issue/problem affect many people in the population, community or sector?

2. Is there broad support for action to address the issue/problem?

3. Do sound data support the existence of the problem?

4. Is the issue easily understood?

5. Does the issue involve solutions that will result in real improvement in people’s lives?

6. Does the issue involve solutions that are achievable?

7. Does the issue help the group or network build alliances with other groups?

8. Does the issue have a clear timeframe?

9. Can working on the issue build grassroots leadership?

10. Can the issue strengthen linkages among groups in civil society?

11. Will advocating for the issue be consistent with the network’s values and mission?

12. Will advocating for the issue respond to the expressed needs of the sector or constituents?

High- Always or almost always meets the criterion Medium- Often meets the criterion Low- Rarely or never meets the criterion

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Appendix 14 Identifying Advocacy Strategies

Biodiversity Issue: ____________________________________________________________________ Objective: ____________________________________________________________________ Stakeholders: ____________________________________________________________________ Possible strategies #1: _________________ _________________ _________________ How will this strategy affect the message? ____________________________________________________________________ ____________________________________________________________________ How will it affect the audience’s perception? ____________________________________________________________________ ____________________________________________________________________ Will it have a positive, negative, or neutral impact on other audiences? Positive Negative Neutral For other considerations, you may use the matrix below: Variables Rating scale* Responsiveness to audience reach _______________________________________ Effects on audience perception ________________________________________ Effects on message _________________________________________ Facility to implement _________________________________________ Cost effectiveness _________________________________________ Impact _________________________________________

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Appendix 15 CHECKLIST FOR SELECTING AN ADVOCACY OBJECTIVE

This checklist is taken from the SARA/AED Advocacy Training Guide and adapted from Midwest

Academy’s Organizing for Social Change. It is designed to help advocacy groups develop and choose

sound objectives for policy change.

CRITERIA OBJECTIVE 1 OBJECTIVE 2

Do qualitative or quantitative data exist to show that the

objective will improve the situation?

Is the objective achievable? Even with opposition?

Will the objective gain the support of many people? Do people

care about the objective deeply enough to take action?

Will you be able to raise money or other resources to support

your work on the objective?

Can you briefly identify the target decision-makers? What are

their names or positions?

Is the objective easy to understand?

Does the advocacy objective have a clear time frame that is

realistic?

Do you have the necessary alliances with key individuals or

organizations to reach your advocacy objective? How will the

objective help build alliances with other NGOs, leaders, or

stakeholders?

Will working on the advocacy objective provide people with

opportunities to learn about and become involved with the

decision-making process?

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Appendix 15 Attachment 2B

Checklist for Selecting an Advocacy Objective Using this checklist, your group is expected to: First, review each of your stated objectives and analyze it according to the five criteria enumerated

below. Second, compare the objectives and select which of them the group should pursue, and why.

Criteria Objective 1 Objective 2 Etc.

1. Will you be able to raise money or other resources to support your work on the objective?

2. Can you clearly identify the target decision-makers? What are their names and/or positions?

3. Is the objective easy to understand?

4. Does the objective have a clear time frame that is realistic?

5. Do you have the necessary alliances with key individuals or organizations to reach your objective?

Appendix 16 Workshop: Formulating Issue-Based Advocacy Objectives

Your workshop tasks are as follows:

1) Fill up the Objective Setting Worksheet (see Attachment 2A). 2) Review the courses of action that you have selected by applying the questions found below.

These questions will help you clarify your advocacy tasks and anticipate their logistical requirements.

a) Do qualitative and quantitative data exist to show that the course of action will improve

the situation? b) Is the course of action achievable? Even with opposition? c) Will the course of action gain the support of many people?

3) Evaluate each advocacy objective using the Checklist for Selecting an Advocacy Objective (see

Attachment 2B).

4) Write your final advocacy objective/s per issue chosen on the matrix found in Attachment 2C.

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Appendix 17 Attachment 2A

Objective Setting Worksheet

ISSUE:

Elements

Which courses of action identified in Workshop 1 will need the intervention of individuals/bodies with decision-making authority?

1) 2) .

For each course of action:

WHO are these individuals/bodies?

WHAT do you want them to do?

BY WHEN (target date)?

Now, state the objectives by combining the elements stated above

1) 2) .

Appendix 18

AUDIENCE ANALYSIS FORM Target Audience ___________________________________________________________ Advocacy Issue ___________________________________________________________ Evaluate the target audience’s: Level of familiarity with your network/organization 1 2 3 4 5 Level of knowledge about your advocacy issue 1 2 3 4 5 Level of agreement with your position on the issue 1 2 3 4 5 Level of previous, demonstrated support for your issue 1 2 3 4 5 Identify your target audience’s:

Potential interests/benefits related to the issue

Influentials: (Secondary audiences who can exert influence over your target audience)

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Appendix 19

Primary and Secondary Audience Analysis Form PRIMARY AUDIENCE.

The individuals

and/or body with

decision-making

authority or great

influence in the

community

Level of

knowledge

about the issue

(Rank1-5)

1- Low; 5-High

Level of

Previous

Support

Demonstrated

1-Low; 5-High

Level of

Previous

Resistance

Demonstrated

1-Low;5-High

Undecided or

Position

Unknown

Potential

Benefits to

Audience

Related to the

Issue

SECONDARY

AUDIENCE:

The individuals

and/or bodies that

can influence the

primary audience

Advocacy Objective no. __: ___________________________________________________________

Appendix 20 The Message Development Plan

Title: ________________________________________________________________________ Components: For each objective, supply the information asked for. Objective: _______________________________________________________________

a) Primary target audiences and a brief description of each b) Secondary target audience/s c) Policy solutions (if applicable) d) Messages (Content), Channels/Media, Messengers

Messages Media/Channels Messengers

1st message

2nd message

Etc.

Messages: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Other comments/remarks: ________________________________________________________________________________________________________________________________________________

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Appendix 21 Message Development Worksheet

Target Audience ___________________________________________________________ Action that you want the ___________________________________________________________ Target audience to take ___________________________________________________________ Message Content ___________________________________________________________ Format (s) ___________________________________________________________ Messengers __________________________________________________________ Time and place of delivery ___________________________________________________________

Appendix 22 Strategy to Build Support

Advocacy Objective: Urban poor groups and other civil society organizations and community leaders publicity support the establishment of FP/RH clinics in five most densely population and most depressed barangays in the metropolis.

Strategy to

build support

Activities Organizations

and groups

involved

Responsible

Person(s)

Needed

Resources

Timeframe

e.g. Solicit the

support of

urban poor

organizations

in the targeted

metropolis

a. Organize a

community forum

on the issue.

b. Contact

resource persons

c. Contact leaders

of community

organizations

d. Solicit

signatures or

endorsements

a. Together with

urban poor reps.

meet with other

groups

e.g. Solicit the

support of

other civil

society

b. Solicit

signatures or

endorsements

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organizations

in the

metropolis

Appendix 23

Strategic Advocacy and IEC Planning for New Conservation Areas / PAWB-DENR May 28 to 30, 2012 Imperial Suites, Quezon City

Evaluation Form

Instruction: Lagyan ng check () ang iyong napiling sagot.

A. Pangkalahatang Pananaw

LS - Lubos na Sumasang-ayon

N - Neutral

LHS – Lubos na Hindi Sumasang-ayon

Statements LS N LHS NO ANSWER

1. Marami akong natutuhan at naintindihan mula sa workshop na ito.

15 1

2. Mahalaga angmga natutuhan ko sa workshop na ito para sa aking trabaho.

16

3. Lahat ng layunin ng workshop na ito ay naisakatuparan. Pakimarkahan kung naisakatuparan ang mga sumusunod na layunin: a. Build common understanding of the IEC and

Advocacy support requirements of the New CAPP for biodiversity conservation using new governance model;

b. Enhance understanding of the requirements for launching an effective IEC and Advocacy Program for biodiversity conservation; and

c. Develop a three-year IEC and Advocacy Plan to

aid in reducing threats to biodiversity and towards increasing support for other types of management models for biodiversity conservation.

10 4 1 1

10 5 1

8 6 1 1

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B. Elemento ng Workshop

Pakibigyan ng marka ang mga sumusunod (1-pinakamababa; 3-pinakamataas):

Elemento 1 2 3

1. Completeness of the content 1 5 10

2. Relevance of the content 1 5 10

3. Flow of the workshop 8 8

4. Competence of the speakers 1 1 14

5. Active Participation 1 2 13

6. Days allotted for the workshop 4 8 4

7. Convenience and comfort of the venue

1 2 13

8. Appropriateness of the venue 2 1 13

9. Quality of food 9 7

4. Lahat ng aking expectations sa workshop na ito ay nangyari.

10 5 1

5. Bukod sa pagkatuto, nag-enjoy din ako sa workshop na ito.

13 2 1

6. Maliwanag ang pagkakapaliwanag ng mga speakers sa mga topics.

11 3

7. Malinaw at malakas magsalita ang mga speakers. 14 1 1

8. Nakakaantok ang mga lectures ng mga speakers. 2 3 11

9. Kulang ang oras na inilaan sa mga workshops. 7 6 3

10. Tama lang ang inilaan na oras sa lectures.

6 7 3

Statements LS N LHS

11. Angkop ang ginamit na audiovisual presentations ng mga speakers.

13 3

12. Irerekomendako ang workshop na ito sa aking mga katrabaho.

14 2

13. Malaking tulong ang binigay na handouts at forms. 12 3 1

14. Irerekomenda ko na imbitahin muli ang mga speakers na magsagawa ng ganitong workshop.

14 5 1 1

15. Nakatulong ang mga workshops para mas maintidihan pa ang mga topics.

11 5

16. Maayos ang pagpapadaloy ng workshop. 14 6 1

17. Hindi na kinakailangana ng pagkakaroonng host teams.

3 8 4 1

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C. Iba pang komento at rekomendasyon:

The speakers delivered really good. Dr. Joey Lacson highly intelligent and the most

special thing I like about him is that he is very jolly and loves to deliver jokes while

teaching lectures which is really good. Dr. Lourdes Portus on the other hand, also very

intelligent and really helped us to come up with a comprehensive IEC plan for our site

and also with the help of NewCAPP-PMN. Also their assistants assisted very well.

Participant from different sites was also very good in terms of group participation and

presentation of reports, etc. Good Job to All!!!

Thanks for the wisdom of the speakers. They are great!

Follow up workshop

Give concrete example in the power point presentation for theories/concepts

(something written or chart etc.)

Although the venue is excellent, may we request white lighting instead of day light

(different light) it makes the audience sleepy.

Speakers are indeed competent. They are really experts. Thanks.

Need for local application specially on processing of workshop outputs.

We should have been handed handouts of the presentations and reference, so that we

would not take too much notes and for our reference during workshop.

There should have been 1 working example for the different workshop so that we would

better understand what to do and so that we could have a common understanding.

The participants were willing to learn and interact with each other. Just the right number

of participants.

Again on workshop: we should just have been told to work on 1 particular issue for

purposes of exercises and which the participants could improve on when they get back

to their areas.

The handouts given were templates but were not explained.

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Appendix 24 IEC and Advocacy in the Context of NewCAPP: Framework and Concepts

by Dr. Jose R. Lacson CAMPAIGN PLAN OUTLINE

I. RATIONALE Why the campaign is going to be conducted Who is going to benefit from it What problem/s (identified and analyzed) is it trying to solve (must be solvable by

communication means/interventions) Other significant factors for conducting the IEC/Advocacy campaign

II. OBJECTIVES Are Statements of purpose and goals With the following characteristics: Specific, Measurable, Attainable (doable), Realistic,

Time-bound (within campaign time frame) Can serve as basis for setting or formulating campaign messages

III. AUDIENCE RESEARCH Identify target audiences/beneficiaries Determine characteristics – demographics, psychographics, cultural practices, habits and

other important/relevant information Segment audience based on research and evidence gathered Prioritize segments by rank or hierarchy of significance

AUDIENCE SEGMENTATION Environment and Culture surrounding audiences Communication habits and behaviour Channels and media exposed to Competing communication – display and attention levels

SYNERGY OF Target Audience based on segmentation Message Packages Channels and Media to connect Context and Stage Desired Impact or Effect

IV. COMMUNICATION PLAN STRATEGY Audience Attention Levels

Demographics and Psychographics Selective Perception/Exposure/Recall Information Processing capabilities Competing Stimuli/communication (Messages from other sectors, influences of other interest groups, distractions, etc.) Opinion Leadership/Influence Centers Motivation to attend to message/s Note: All these may be determined thru research and observation.

Channel and Media Selection: Factors for Consideration Communication Habits and Behaviour of target audience with respect to Biodiversity Conservation practices Media Habits and Exposure of target audience

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Broadcasting (Shotgun) vs. Narrow-casting (Rifle) Framework or Schema as Strategy Guide

Established communication practices – Traditional communication modes of prevailing culture, Tri-Media use Established communication models – SMCR and AKAP concept – development communication model, Ritual and display-attention models Talking vs. Listening Mode

V. MESSAGE PACKAGING Designing Messages

Presentation of content and linguistic (language) considerations The SWOT Approach for selling or promoting BioDiversity Conservation Unusual, unfamiliar and novel presentation of content – attention-getting potential of area or site Use of Humor and other entertaining devices

Menu type of message packages Ex.

For awareness and information For mobilization and participation For getting support from policy or decision-makers (advocacy)

Content based on specific Audience: For People who are opposed to program/s For People who are supportive but reluctant For People who would like to support but do not know how to For People who are not aware but can be asked to be supportive

Messages can be formulated and classified based on stage of campaign, developments in policy and methods of implementation

Messages must be packaged based on channel and media characteristics For Interpersonal channels (face-to-face)

Verbal communication (scripted), supported by visual aids such as handouts, charts, giveaways

Messages may incorporate appeals appropriate to target audience such as rewards or punishments

Approach may be light, humorous, serious, anecdotal, friendly or even reprimanding

MESSAGE PACKAGING VENUES For Group or organizational channels

Ordinary Manila Paper or PowerPoint presentations Community meetings, briefings and conferences Bulletin Boards and Bill Boards Educational activities such as trips, office and field visits, exchanges via e-mail, newsletters, news packages Interagency collaborations such as news conferences, field experiments and activities Joint training and planning activities or events

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Informal gatherings, parties or occasions where people come together such as fiestas, funerals, weddings, birthday parties, graduations, etc.

For mass media channels Press Kits for tri-media coverage Joint (Bi and multilateral) briefings and conferences Field reports and coverage Print articles Documentaries Note: Carry only positive items in messages, for MM channels are only designed for awareness and information purposes

For Special media/Hi-Tech channels (laptops, tablets, cell phones and internet) Short but catchy text, with logos and images Can be packaged in form of reminders, announcements and ticklers For chat rooms and blog sites, staff may be assigned to carry messages in discussion and narrative form Facebook/Twitter/Linked-in/Four Square MESSAGE PACKAGES Based on the four P’s:

Product - the offer made to the target adopters (including services, quality, features, options, style, brand name, packaging, sizes, warranties and returns)

Price - the costs that target adopters have to bear (including the list price, discounts, allowances, payment period, and credit terms, as well as the non monetary costs of time, effort and stress)

Place - the means by which the social product is delivered to the target adopters (including distribution outlets and channels for delivering services, both governmental and in the private sector; location, inventory and transport).

Promotion - the means by which the social product is promoted to the target adopters (including advertising, personal selling, sales promotion and public relations).

THREE ADDITIONAL P's Specific to the delivery of services:

1. Personnel - those who sell and deliver the social product to the target adopters 2. Presentation - the visible sensory elements of the setting in which the target adopters

acquire or use the social product 3. Process - the steps through which target adopters go to acquire the social product.

THE MESSENGER Favored characteristics

We are a star struck people (use of celebrities) Light skinned attraction Out of the extra-ordinary

Display/Attention Nasa bihis at dating May dalang regalo o pera/biyaya Mukhang may sinasabi PROGRAM SOURCES/CHAMPIONS

Persons of Authority (National, Regional, Provincial, Municipal levels)

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Respectable Personages Persons of dignity and honor Personal Acquaintances – persons we trust and seek advice from (pls pass on network) Kapuso/Kapamilya

IEC MATERIALS FOR GENERAL PUBLIC AND TARGETED AUDIENCES Broadcast (TV and Radio) Print Special Media

Note: These IEC materials for usually conceptualized, produced and disseminated at the national level of IEC/Advocacy campaign implementation for reasons of expertise, reach and resources (budget). BROADCAST IEC MATERIALS

News – interviews, features, panel discussions Press Conferences Public Service Announcements Advertisements Documentaries Music Drama and comedy shows Other forms

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Appendix 25 Tips for Formulating Advocacy Objectives

by Dr. Lourdes M. Portus

TIPS FOR FORMULATING ADVOCACY OBJECTIVES

Analyze the verb used in your program objective; does it relate to a communication activity?

Consider who you need to do what, then what you need them to do to get them to do that – for example, educate, inform, promote, advocate, donate.

Think about the reasons why you communicate with different people or groups of people; what is it you want to achieve by engaging in that communication.

Remember to clarify the nature of the desired change and the specific knowledge, attitude, or behaviour you want to achieve.

TIPS FOR MEASURABLE OBJECTIVES

1. Set a target date.

2. Give numbers or percentages of an existing figure that can be counted and/or measured

along the way.

3. Identify the group where change is needed.

4. Be specific about what is you want to accomplish and put measures around it. Define

what would have to happen to indicate that something has been accomplished with this

group of individuals.

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Appendix 26 Strategies for Knowledge Management, Social Marketing/ Mobilization

by Dr. Jose R. Lacson

Knowledge Management (Source: Knowledge Management forum/Brian Newman, 1991)

Offered Definition: Knowledge management is the collection of processes that govern the creation, dissemination, and utilization of knowledge (Newman, 1991).

Knowledge management comprises a range of strategies and practices used in an organization to identify, create, represent, distribute and enable adoption of insights and experiences.

(Source: Knowledge Management forum/Brian Newman, 1991)

NewCAPP requires this initiative (KM) to attain sufficient and adequate competencies to address vital and urgent issues on program management and implementation.

Knowledge Domains for NewCAPP

• adequate capacities on the part of PAWB as the key management agency to manage the expanded national PA system,

• provide technical and policy support to the effective functioning of Protected Area Management Board (PAMBs) and management bodies of new conservation areas; and

• improved management effectiveness of PAMBs and other site management bodies. Need to correct perceived Misimpressions on NewCAPP

• The incentives behind the active promotion of mining and infrastructure development stem from the perceived inferior economic values of non-monetary benefits of biodiversity conservation.

• Decision making has largely taken into account the direct and immediate financial and economic benefits of extractive activities and unsustainable land use planning, while ignoring the longer term benefits of conservation programs.

• Learning as knowledge management

Dimensions/Sources of learning:

• We learn from Nature • We learn from our environment • We learn from the culture – ours and that of others • We learn from school • We learn from our organizations • We learn from others

Documentation

A. Scan and Study your site and environment B. Document your observations C. Analyze the information/knowledge D. Prepare the information/knowledge for sharing (IEC and Advocacy)

Sharing Knowledge/Learning Communication is sharing:

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• Meanings • Experiences • Knowledge • Attitudes/Beliefs/Values • Practices/Behaviour/Skills • Tools/Technology/Innovations

Definition of SocMob Social Mobilization – the mobilization of a society to achieve various goals like a high literacy rate and nutritional food for all. SocMob is a process of engaging all sectors of society to act and work for the welfare of an intended group. It is a process of generating and sustaining the active and coordinated participation of all sectors at various levels to facilitate and accelerate the improvement of the situation of : ex. children, women and other vulnerable groups (UNICEF def.) Social Mobilization Essentials THE FIVE COMPONENTS OF SOCIAL MOBILIZATION

A. ADVOCACY B. INFORMATION/EDUCATION/COMMUNICATION (IEC) – Communication

Research and Campaigns C. COMMUNITY ORGANIZING D. TRAINING E. MONITORING AND EVALUATION

Functions of components

Advocacy –ensures the continuation of support. IEC sustains the awareness of the problems and solutions. CO allows the community to unify and seek solutions to problems.

Training maintains the commitment and cooperation of program implementers as it integrates new techniques and approaches in the solution.

M&E shows us how to improve our techniques. SocMob Aims at:

Committing key decision-makers to provide financial and political support for effective and sustained delivery services;

Motivating service providers to increase the quality and effectiveness of services with more concern for the users;

Empowering communities to demand satisfaction of their needs; Modifying behavior of individuals for the adoption of appropriate practices and

technology. Communication Strategy

For Social Mobilization, a communication strategy is a plan which integrates information about

the major actors (DENR-PAWB, Constituencies and Stakeholders), channels and messengers to

link these actors, message packages to achieve a common and mutual understanding about

what has to be accomplished in a particular time frame and setting and a common goal to

achieve within the community.

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Behaviour Change Communication

Social Marketing

Definition - the use of marketing principles and the techniques to advance a social cause, idea or behavior. Another definition - a social change management technology involving the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more groups of target adopters. Utilizes concepts of:

1. Market segmentation 2. Consumer research 3. Product concept development and testing 4. Directed communication 5. Facilitation 6. Incentives 7. Exchange theory to maximize the target adopter’s response

The Four P’s of Marketing

• PRODUCT • PRICE • PLACE • PROMOTIONS

1. Awareness of desired behavior change

and knowledge of how to perform it 2. Approval of the recommended behavior

change

3. Intention to try out the recommended behavior

4. Practice and maintenance of the new

behavior 5. Advocacy of the new behavior to others

Figure 1. Five stage change process

Figure 2. BCC Behaviour Model

Advocacy

Intention

Knowledge

Approval

Practice

Practice

Knowledge

They

don’t do

We must understand why by using research to: Determine program strengths, weaknesses, opportunities, and threats Determine community health situation Determine specific audience health perceptions, behaviors, needs

We provide a program that features: Services, products, features that people want Easy access to what they need Information they understand From sources they

trust

They do

Why? So that Then

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Social Product

These are ideas and behaviors.

Question - What would you want your target adopters to do or feel or think?

A. Social Idea - this may take the form of a belief, attitude or value. B. Social Practice - doing something desirable

Tangible object - a product or artifact which symbolizes the desired behavior

Concept Testing

Asking target adopters a series of questions:

1. Do they understand the proposed new behavior or product concept? 2. Do they understand the benefits of the proposed product? 3. Do they believe that the benefits will accrue to them? 4. Does the proposed product meet a real need? 5. Could they improve on the design of the new product? 6. Who in the family will be responsible for the decision to adopt/purchase it? 7. Is the proposed product perceived as more or less desirable than more traditional ways

of satisfying the same need? 8. Does the consumer think that under ordinary circumstances he or she would actually

purchase or adopt the product being proposed? Communications Strategy • Synergy of Messages, Channels/ Media, Messengers and most importantly, Target

Adopters or destinations. • An effective social marketing message is a carefully crafted communication - generally a

single idea - designed to sensitize, inform or motivate a target audience and/or promote a health-enhancing product, service or practice.

PUBLIC RELATIONS Public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its good publics. Public relations is about reputation - the result of what you do, what you say and what others say about you.

Planning for PR Basic questions in PR Planning:

What do I want to achieve? (What are my objectives?)

Who do I want to talk to? (Who are my publics?)

What do I want to say? (What are the messages I want to get across?)

How shall I say It? How do I know I’ve got it right?

(What mechanisms shall I use to get my messages across?)(How will I evaluate my work?)

Assessing the PR Environment

THE SWOT APPROACH

• Strengths • Weaknesses

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• Opportunities • Threats

The Communication Chain

• Communicating with individuals - the Convergence Model - sharing of meanings and mutual understanding

• Communicating with groups • Communicating with mass audiences or via the mass media • Communicating thru special media - internet, cell phones Timescales and Resources

• Money! Money! Money! • Money determines everything - priorities, resources, time lines.

References:

Kotler, Philip and Eduardo Roberto. Social Marketing: Strategies for Changing Public Behavior,

The Free Press, New York, 1989.

Israel, Ronald, Dennis Foote and Janet Tognetti. Operational Guidelines for Social Marketing

Projects in Public Health and Nutrition, UNESCO, 1987.

Gregory Anne, 2nd ed., Planning and Managing Public Relations Campaigns, CIPR, London,

2005.

Lacson Jose Jr. Filipino Communicative Behaviour (Concept Paper), UP College of Mass

Communication, 2005.

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Appendix 27 MONITORING AND EVALUATION

by Dr. Lourdes M. Portus

A. INTRODUCTION 1. WHY CONDUCT MONITORING AND EVALUATION?

Monitoring and evaluation enable you to check the bottom line of advocacy, IEC and

development work

NOT : are we making a profit?

BUT: are we making a difference?

Figure 1. Communication Plan Cycle

B. MONITORING

1. What is Monitoring?

It is the regular observation and recording of activities taking place in a project or program.

To monitor is to check on how project activities are progressing.

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2. Purposes of Monitoring

Monitoring provides information that will be useful in: ► Analyzing the situation in the community and its project;

► Determining whether the inputs in the project are well utilized;

► Identifying problems facing the community or project and finding solutions;

►Ensuring all activities are carried out properly by the right people and in time;

► Using lessons from one project experience on to another; and

► Determining whether the way the project was planned is the most appropriate way of

solving the problem at hand.

3. Data Gathering ► Qualitative Methods Documents review Discussions with individuals, specific groups and the community as a whole Interviews (Focus Interviews and Focus group Discussion) Observations Listening to people (Indigenous Methods) Brainstorming Informal conversations Village social, resources, services and opportunities

Problem tree

► Quantitative Method Surveys

Situation analysis should be continuous, in order to provide additional information during project implementation, monitoring and re-planning.

The goals and objectives provide the basis for monitoring and evaluating a project. They are the yardsticks upon which project success or failure is measured.

4. Generating Structures and Strategies

This aspect asks the key question, "How do we get here?" (How do we get what we want with what we have?)

Discussing and agreeing on that activities to be undertaken during implementation;

The implementers and planners have to agree on monitoring indicators. Monitoring indicators are quantitative and qualitative signs (criteria) for measuring or

assessing the achievement of project activities and objectives. The indicators will show the extent to which the objectives of every activity have been

achieved. Monitoring indicators should be explicit, pertinent and objectively verifiable.

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5. Types of Indicators 1. Input indicators: - describe what goes on in the project (e.g. number of volunteers trained and amount of money spent) 2. Output indicators: - describe the project activity (e.g., number of persons visited) 3. Outcome indicators - describe the product of the activity (e.g., number of persons supporting the issue) 4. Impact indicators - measure change in conditions of the community (e.g., reduced number of illegal loggers in the community).

Monitoring is important at this implementation phase to ensure that the project is implemented as scheduled.

The monitoring activities should appear on the work plan and should involve all stakeholders.

6. Summary of the Relationship between monitoring, planning and implementation

Planning describes ways which implementation and monitoring should be done. Implementation and monitoring are guided by the project work plan In order to maximize your efforts, you need to:

Prepare reporting formats that include measurement, either quantitative or qualitative, of important indicators.

Record information in such a way that it is possible to work out what you need to know.

What activity will be monitored? Who will monitor? Where? (monitoring venue) When? (monitoring period)

How?

C. EVALUATION

1. Definition

Evaluation is a process of judging value on what a project or program has achieved particularly in relation to activities planned

It is an assessment of programs and people… running these programs

beneficiaries or intended audiences

2. Purposes of Evaluation

Identify the constraints or bottlenecks that hinder the project in achieving its objectives

Assess the benefits and costs that accrue to the intended direct and indirect beneficiaries

of the project.

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Draw lessons from the project implementation experience and using the lessons in re-

planning of projects in that community and elsewhere

Provide a clear picture of the extent to which the intended objectives of the activities and

project have been realized.

Key evaluation questions:

Who is currently benefiting from the project and in what ways?

Do the inputs (in money and time) justify the outputs and, if so/if not, on what

basis is this claim justified?

What would improve the efficiency, effectiveness and impact of the current

project?

What are the lessons that can be learned from this project in terms of

replicability?

3. Approaches of Evaluation

Formal Approaches of Evaluation: Those emphasizing INPUTS.

Those emphasizing OUTPUTS.

1. Input-Oriented Evaluation

Input variables:

Program activities : no. of trainings conducted, type and no. of IEC materials

produced

2. Output-Oriented Evaluation

Program outcomes -

Clients’ KAP towards the program principles, quality of trained clients

3. Four Categories of Evaluation

Effort (amount of action)

Effects (results of effort)

Process (how an effect was achieved)

Efficiency (effects in relation to cost)

4. Types of Evaluation

Formative Evaluation Designed to improve a program while it is still fluid.

Appropriate for new programs.

Also known as Process Evaluation.

Summative Evaluation Designed to appraise a program, service or product after it is

well established.

D. SUMMARY 1. Monitoring involves: Establishing indicators of efficiency, effectiveness and impact; Setting up systems to collect information relating to these

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indicators; Collecting and recording the information; Analyzing the information; Using the information to inform day-to-day management. 2. Evaluation involves: Looking at what the project or organization intended to achieve. ► What difference did it want to make? ► What impact did it want to make? Assessing its progress towards what it wanted to achieve, its impact targets. 3. Looking at the strategy of the project or organization. ► Did it have a strategy? ► Was it effective in following its strategy? ► Did the strategy work? If not, why not? 4. Looking at how it worked ► Was there an efficient use of resources? ► What were the opportunity costs of the way it chose to work? ► How sustainable is the way in which the project or

organization works? ► What are the implications for the various stakeholders in the way the

organization works.

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Appendix 28 Workshop: Designing the Monitoring Plan

In this workshop, your group’s task is to design/ prepare the monitoring plan for each desired action or advocacy activity identified in earlier sessions by following the matrix below:

What

Activity to be

monitored

Who

Persons

responsible

How

Monitoring

Indicators

When

Monitoring

period

Where

Monitoring

Venue

Remarks/

Comments

Appendix 29 Evaluation Framework Table

Objective Indicators Data Sources Benchmarks

Objective 1.

___________________

___________________

(e.g. Increased number

of NGO members of the

network advocating for

the RH Bill)

(e.g. Number and type

of new NGO members

of the network)

(e.g. Network records,

Collaboration

agreement)

(e.g. 5 new NGO/Pos

joining the network by

May 2004)

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Appendix 30 The Advocacy Plan

NOTE: This plan is the main output that the participants are expected to present at the end of the three-day planning seminar. The plan builds on the different workshop outputs; i.e., each workshop output corresponds to a particular component of the plan. Title: _______________________________________________________________________________ Brief description of the plan (in narrative or bullet form):

Its main thrust Its key proponent/s Proposed period of implementation Expected impact/contributions to the community Anticipated constraints

Components:

Advocacy Issue 1 ___________________________________________________________________________

Objectives Primary target audiences and a brief description of each

Secondary target

audiences

Course of Action/Strategies

and Activities

Core Messages (Content)

Channels/ Media

Messengers Timeline Resource Requirements

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Appendix 31: Attendance

A. Participants

Name Position Organization

1. Ferdinand S. Garma Project

Coordinator

Mangatarem, PAWCZMS, DENR Region 1

2. Cora Pugal None Mangatarem, PAWCZMS, DENR Region 1

3. Evangeline Aquino Chief RPAO, DENR Region 1

4. Minerva Martinez Chief Zambales Mountain Range PAWCZMS,

DENR Region 3 Regional Government

Center Maimpis

5. Dolores Santos Chief RPAO, DENR Region 3

6. Cer Jay Jimenez None Mts. Irid-Angelo PAWCZMS, DENR Region

4A

7. Gaudencio dela

Cruz

Chief RPAO, DENR Region 4A

8. Chamberlain

Barbiera

Chief Mt. Nug-as & Lantoy PAWCZMS, DENR

Region 7

9. Eddie Llamedo Chief RPAO, DENR Region 7

10. Marissa Solite Site

Coordinator

Mt. Nacolod KBA PAWCZMS, DENR Region

8

11. Crisostomo Badeo Jr. Project

Management

Mt. Nacolod KBA PAWCZMS, DENR Region 8

12. Purificacion Daloos Chief Energy Development Corporation

13. Ben Muni Advocacy

Specialist

Mangatarem

Haribon Foundation, Inc.

14. Justin Briones None Mts. Nug-as & Lantoy Cebu Biodiversity

Conservation Foundation, Inc.

15. George Chu Accountant Mts. Nug-as & Lantoy Cebu Biodiversity

Conservation Foundation, Inc.

16. Leajim Villanueva None Polillo Group of Islands Polillo Island

Biodiversity Conservation Foundation, Inc.

17. Paul Saludar None World Wildlife Fund-Philippines

18. Astrid Villanueva Comm-CID Haribon Foundation, Inc.

19. Juan Valdez Site Action Haribon Foundation, Inc.

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B. Facilitators and Organizers

Name Position Organization

1. Norma Molinyawe OIC Chief Biodiversity Management Division – PAWB

2. Teresita Blastique Section Chief Resource Assessment Division, BMD-PAWB

3. Meriden Maranan OIC Chief NRED-PAWB

4. Floradema Eleazar Project Manager NewCAPP-BMD-PAWB

5. Alma Navarro Planning Specialist NewCAPP-BMD-PAWB

6. Ariel Erasga PA Specialist NewCAPP-BMD-PAWB

7. Dreama Tolosa Finance Assistant NewCAPP-BMD-PAWB

8. Eric Faeldan Admin/Finance Assistant

NewCAPP-BMD-PAWB

9. Marita Cisneros M & E Specialist NewCAPP-BMD-PAWB

10. Ma. Theresa Espino-Yap

Economist NewCAPP-BMD-PAWB

11. Mary Ann Leones IEC Specialist NewCAPP-BMD-PAWB

12. Deborah Anne Dayao PAWB

13. Mitch Confesor

14. Robert Cruz Admin/Procurement Specialist

NewCAPP-BMD-PAWB

15. Ysmin Rosielle Caparas

Public Affairs Office- DENRCentral Office

Resource Persons

16. Dr. Jose Lacson Jr. Chairperson Graduate Studies UP College of Mass Communication (UPCMC)

17,. Dr. Lourdes Portus Chairperson Department of Communication Research UP College of Mass Communication (UPCMC)

18. Rea Rosario Malite Assistant Department of Communication Research (UPCMC)

19. Princess Rocel Ubongen

Assistant Department of Communication Research (UP-CMC)

20. Lia Portus Photographer UP CMC