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Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved.

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Page 1: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Planning an Applied Research

ProjectChapter 7 – Forms of Quantitative

Research

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 2: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Learning Objectives» Explain the differences between qualitative and

quantitative research methods» List the quantitative research designs» Explain the differences between survey research,

experimental, pre experimental, quasi experimental , post hoc, developmental, and forecasting research methods

» Differentiate among independent, dependent, confounding and intervening variable

» Analyze the issue of significance» Explain mixed methods of research

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 3: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Key Terms» Causation

» Confounding variable

» Connection

» Control group

» Correlation

» Dependent variable

» Developmental research

» Embedded design

» Experimental research method 

» Exploratory design

» Explanatory design

» Explanatory variable

» Forecasting

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 4: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Key Terms (cont’d)» Hypothesis or

hypotheses» Independent variable» Mixed methods» Moderating variable» Null hypothesis» Pre-experimental» Pre-test» Post-test» Pure experiment

» Quasi –experimental research method

» Regression analysis» Research hourglass» Significance» Smoothing» Survey Research» Time series analysis» Treatment group» Triangulation design

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 5: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Review of Qualitative vs. Quantitative» Both valid» Both use serious research techniques, although different» Both contribute to new information and perspectives» Both are rigorous» They fall on a continuum with mixed methods in

between

» Qualitative--------------------------------------------Quantitative» Qualitative------------------Mixed-------------------

Quantitative

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 6: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Review of Qualitative vs. Quantitative (cont’d)

Qualitative Quantitative

» Words more important and numbers count also

» Many variables and few cases

» Purpose is to explore, investigate, discover

» Writing the results counts

» Analysis is complicated

» Numbers more important and words count

» Few variables and many cases

» Purpose is to test, verify

» Analyzing the numbers counts

» Analysis is pretty standardized

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 7: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

The Three C’s of Quantitative Research

C Connection

C Correlation

C Causation

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 8: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Purposes of Quantitative Research

P Prove

A Assess or test

V Validate

E Examine

D Demonstrate

The road

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 9: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Characteristics of Quantitative Research˃ Focus on numbers but often includes words

˃ Emphasis on interpretations of numbers

˃ Standard data collection models

˃ Use of statistical techniques to analyze data

˃ Many cases and few variables

˃ Examination of significance of the numbers

˃ Desire to prove connections, correlations and maybe causation

˃ Focus on proving an hypothesis or hypotheses

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 10: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Types of Quantitative Research» Survey research

» Pre experimental

» Quasi experimental

» Experimental

» Post-hoc

» Developmental studies

» Forecasting

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 11: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Survey Research» Information about how a group of people think,

perceive the world, feel about an activity, program, policy, possibility of change, new development

» Methods include:

−Face to face interviews

−Telephone interviews

−Paper and pencil questionnaires

−Online questionnaires

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 12: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Experimental Research» Elements

˃ Control over independent variable enables measurement of change in the dependent variable as independent variable changes

˃ Control over a pre-test and post-test situation

˃ Control over selection of the sample

˃ Control over treatment application

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 13: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Experimental Research (cont’d)» Pure Experimental Research

˃ Can control treatment, pretest, and assignment to control and experimental groups

˃ Can prove cause and effect with some certainty

˃ Can select sample carefully

˃ Can assign participants to groups randomly

˃ Can give one group a treatment and not the other

˃ Internal validity important

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 14: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Experimental Research (cont’d)» Pre-experimental Research

˃ Cannot control treatment or only in a limited manner

˃ Cannot prove cause and effect with any certainty

˃ Cannot make changes in the independent variable

˃ Cannot select sample and randomize participants into the groups

˃ Internal validity important

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 15: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Experimental Research (cont’d)» Quasi-Experimental Research

˃ Can control randomization of participants or respondents in some ways

˃ Can prove cause and effect with some certainty

˃ Can select sample carefully

˃ Cannot randomly assign participants to groups

˃ Can give one group a treatment and not the other

˃ Internal validity important

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 16: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Post-Hoc Research» Conducted after the fact

» No control over the variables, pre-test, treatment choices, or partisans

» Often used to show the impact or effect of something that has already happened

» Often designed after the event or action

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 17: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Developmental Research» Focuses on time factors – changes over the age of

the participants primarily

» Cohort studies – cross-sectional approach

» Longitudinal studies – long term approach

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 18: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Forecasting» Attempts to predict future behavior, data, programs,

events, or other items

» Methods

˃ Time series analysis

˃ Smoothing

˃ Regression analysis

˃ Trend analysis

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 19: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Role of Hypotheses» Hypotheses needed to test:

˃ Clarification of independent variable

˃ Determination of dependent variable

˃ Confounding or moderating variables

˃ Intervening variables

˃ Null hypothesis

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 20: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Overcoming Confounding Variables» Strategies:

˃ Keep things constant

˃ Use a control group

˃ Select people using a randomizing technique

˃ Ensure equivalence where possible

˃ Treat all participants the same way

˃ Using statistics carefully and intelligently

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 21: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Determinations of Significance» Importance of Significance

˃ Importance of significance in testing, reinforcing or proving a hypothesis

˃ Proving that results could not be obtained by chance alone

˃ Tests of statistical significance

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 22: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Mixed Methods» Combination of qualitative and quantitative methods

˃ Triangulation design

˃ Embedded design

˃ Explanatory design

˃ Exploratory design

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 23: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Research Hourglass » Topic» Purpose statement» Research questions» Literature review» Research design» Data collection method» Data analysis plan» Findings» Applications» Future research ideas

© 2014 John Wiley & Sons, Inc. All rights reserved.

Page 24: Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved

Review of Class Session» Anything unclear?

» One thing that I learned from this class is …

© 2014 John Wiley & Sons, Inc. All rights reserved.