pitch
TRANSCRIPT
Pitch- ‘She Moves In Her Own Way
Rob, Beth, Adam and Anya
Our Song and Inspiration We have decided to use the track 'She Moves In Her Own Way' by The Kooks as it is in the genre of Indie Rock. This track builds throughout so will work with the build up of the video and gives us opportunity to build it as it goes on. Remembering our tips from Jake not to give away everything early in the video.
We got a lot of inspiration from video for 'Flowers in Your Hair' by The Lumineers, which is a video from their tour, featuring the band, the relationships between them, behind the scenes view of them and some performance. The effect on the video also looks 'homemade' which we would like to re-create in an ironic way.
https://www.youtube.com/watch?v=C6e5wxzPsQM
We would like to feature some narrative, but just with a girl which is referred to in the song, and have scenes of her getting ready for the gig. At the guitar solo the song lifts to its climax and this is where we will cut to the gig and have cuts of the girl moving through the audience to the front, to reflect the lyrics. We would also like to have some flashing photos like in this video by Catfish and The Bottlemen, ‘Homesick’. Also with some overlapping photos with a light opacity.
https://www.youtube.com/watch?v=-NlxlI3KH6U
Some of the photos as very similar but with slight movements, and colour changes which is effective and helps with our simple ‘homemade’ look.
Our Gig After our research we have found that many videos feature live gigs and performances. We have decided to use a model band and will have a gig, that we will invite friends to that fit our target audience to be our audience. We are currently waiting for confirmation on a venue, before we can organise lighting or any props.
Our group members will each have a task (which we can take in turn); Two cameras, One director of the main audience and one in the performance.
We will also have a model ‘girl’ which will be focused on occasionally to link with the lyrics.
Audience/Model Forms
Our Band Website This is a rough preview as to what our band website will look like. I chose darker colours and a red and black colour scheme in order to reflect the indie rock genre that we chose to base our piece on. After carrying out research into different band websites, I found that interesting images and a captivating opening page are crucial features to making a successful image. I also found that being able to contact the band was a necessary feature of most band websites, as this gave viewers the chance to send their queries into the administrator of the website. For our final website, the images would be more specific to the band itself, however we have not yet scheduled a photoshoot to get the necessary photos of the band. The website will include exclusive photos of the band, rehearsals and the gigs that they perform.
Our Mock Band Website...
Track PermissionAs we are using someone else’s song as the song for our music video, we have to ask permission from their record label in order to avoid infringing copyright laws. This was the email that we sent to Virgin Records, asking permission to use the track ‘She Moves In Her Own Way’ performed and written by their band ‘The Kooks’.
Digipack
This is roughly what we would like our digipack to appear like. on the final product we would change the images and have ones that we have taken ourselves whilst out filming the video so that it looks authentic and fits with narrative in the video. The colour scheme will also match with the website and more time will be taken with the initial design of the logos and layouts.
Audience Research
On the next slide is the questionnaire that we are using to gain helpful audience research. We are hoping to gain some insight into what our audience expects of a music video of this genre, and in order to gain some information as to what they feel makes a successful video. We also want to know what they dislike seeing in the music videos, and the features that they recommend we avoid in our final piece. We will use this information in order to make our piece more effective and more professional.
