PitchBY KYLE TURNER

Institution: Twisted Pictures

We believe that our product would be suited to your institution as we have seen that you are a large distributor/producer of successful horror films therefore you are completely targeted to the needs of our horror film trailer. Our ideas will be similar to many of the horror films that you have produced so our product will fit in with the other types of products you produce.

Furthermore, we believe that you will be able to distribute our film trailer on a huge scale and promoting it worldwide. This will be vital to the success of our film and we strongly believe that you are the institution that can provide us with this opportunity.

Why our ideas would suit and appeal to you!

Our trailer will be primarily focused on a tense and dramatic lead up to conflict, where the characters will be in serious danger. Our aim will be to keep the audience on edge and inclined to watch the rest of the film. This will make our horror trailer entertaining and fulfilling in its purpose to make the audience ‘scared’.

Our initial idea for the location of our film trailer will be the woods, or a run-down building. This is because these are the most conventional locations typically used in successful horror films. These locations create a dark, dangerous and weary atmosphere which builds tension and keeps the audience on edge. This will also enable us to incorporate a mixture of natural lighting and controlled lighting which will make our film trailer much more successful. The lighting we will use will be mainly low-key lighting as it makes the scene much more intense and dramatic. This will enable us to create a successful trailer which will be suited to your company.

Why our trailer is conventional…. The location we will use for our horror trailer will be set In a

conventional location of the woods or an abandoned building. These types of locations are suited to the genre and are commonly used because they are typically dark, dangerous places where bad things happen. This makes the atmosphere much more intense and dramatic as the audience know that something bad will happen.

The costumes that we will use will fit the conventions of the horror genre and follow the same style as similar successful horror trailers. Our antagonist will have dark clothing which is typically associated with death and danger however we may also use white clothing as this is associated with supernatural.

The shot types and editing we will use, will be fast-paced to convey a sense of drama and urgency. However we may use the reverse effect of slow camera movement and editing to build tense and suspense.

How our trailer will appeal to our target audience…

We will make our trailer appealing to the target audience through analysing the results from our surveys and questionnaires. This provided us with a valuable insight into what our target audience liked and enjoyed about horror films. From obtaining these results we will use this as a basis of our ideas ad develop them to suit the preferences of our audience.

For example: We found that our audience liked characters who are relatable and of the same age range, therefore the audience are able to empathise with the characters and develop an attachment to them. Also we found that our audience preferred high amounts of tension and drama as it makes the trailer more exciting and engaging.